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How can marketers reconcile the need for growth with the need for sustainability? Award-winning brand strategist Benoit Wiesser, Sustainable Marketing Compass' Alexis Eyre, and former Dove CMO Alessandro Manfredi discuss why we need Effectiveness 2.0.
By WARC5
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How can marketers reconcile the need for growth with the need for sustainability? Award-winning brand strategist Benoit Wiesser, Sustainable Marketing Compass' Alexis Eyre, and former Dove CMO Alessandro Manfredi discuss why we need Effectiveness 2.0.

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