The Future of Marketing is Category Design

Today I interviewed Christopher Lochhead and Eddie Yoon. Two master marketers who developed a fascinating new process called “Category Design”.  If you’ve ever tried to build a brand, promote a product, or grow a following, this is a must-watch episode. As you’ll hear in my opening comments, these two guys have single-handedly changed how I think about online marketing. If you listen to one podcast episode this year, it should be this one. Visit Eddie and Chris's site: https://www.categorypirates.com/ Books Mentioned Play Bigger: https://amzn.to/3tcowFg The 22 Laws of Category Design: https://amzn.to/3PQwPj5 Snow Leopard: https://amzn.to/3Rxtgzs   == What to do Next == Subscribe to the Weekly Alchemy Newsletter - https://jasonstapleton.com/em/ Join the LEVERAGE Coaching Group - https://go.jasonstapleton.com/leverage-offer Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj // FOLLOW ME // Twitter - https://twitter.com/Jason_Stapleton Youtube - https://www.youtube.com/jasonstapletonofficial Instagram - https://www.instagram.com/StapletonConsulting/ Website - https://jasonstapleton.com/