05.15.2024 - By Dave Jackson & Daniel J Lewis
Today's episode looks at podcast measurement standards. We discussed the challenges of open-source analytics, the critical need for integrity in data, and how industry standards like IAB certification are shaping the landscape. We explored how these measurements impact both podcasters and advertisers. Our conversation also underscored the necessity of community support in fostering sustainable models that respect creators and listeners. Your HostsFind Dave at schoolofpodcasting.com Find Daniel at theaudacitytopodcast.com
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Dave Buy Dave a Coffee Join the School of Podcasting Profit From Your Podcast Book Mentioned in This EpisodeThe Audacity to Podcast School of Podcasting OP3 Stats https://op3.dev/ Podcast 2.2 Standards https://iabtechlab.com/standards/podcast-measurement-guidelines/ Podcast Certified Companies (it shows compliant....) https://iabtechlab.com/compliance-programs/compliant-companies/#