The Get Shit Done Podcast

The entrepreneurship journey is wild, friends.

So wild that after so many years in business and many, many pivots later, I am still moving through and navigating NEW mindset shifts. Mindset shifts that, honestly, I just did not see coming.

And if I didn’t see them coming, I’ll bet many of you won’t either. 

So to save you from the surprise and overwhelm that can happen (like it did to me!), I want to talk about it. I want to share what I’ve learned from my experiences with real-life, tangible examples.

I am SO pumped to share the 5 mindset shifts that I have had to navigate –and that I didn't expect–but have completely transformed my business and my life. 

This message is so important. I can’t stress this enough. I ask that you come into this conversation open-minded because there will be quite a bit of tough love sprinkled in. 

But also know that I am willingly calling myself out in this episode. And I’m calling you out. 

I’m getting transparent, I’m getting vulnerable. Because I truly believe that you need to hear this. You need to ask yourself the tough questions so you can build that dream business and life you crave. 

Get ready! These five mindset shifts have everything to do with patience, self-awareness, and self-care. And I know you will find tons of value in today’s episode! 

So hit that play button and let’s go!!!

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Join this free training on how to easily pivot your life and business: https://www.kelseymarieknutson.com/pivot

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We all have different goals (in biz and life), and we all have different versions of what success looks like. But if we want to reach our goals and achieve the success we crave –we first need to master our mindset. 

As my guest today says, “You can have the best strategy in the world. But if your mindset is garbage, it won’t matter.” 

Wait, Kelsey, how can we adjust and reframe and rewire our mindset, so we aren’t holding ourselves back from success??

I’m so glad you asked!

Getting the support you need can be a huge factor in mastering your mindset and, thus, your success! The right kind of support can help you gain awareness around what’s holding you back and develop a game plan tailored to you and your goals!

Luckily for you, my guest today is a HUGE support for her clients, and she has gotten some seriously incredible (and tangible!) results for herself and her high-performing clients. 

Today I am talking to the uber-talented Elizabeth Louis, an Execute Performance Coach for high-performers, professional athletes, corporate, private, & small business powerhouses, and innovation-driven entrepreneurs.

Elizabeth also specializes in performance, trauma, & crisis therapy, group psychoeducation, and mental health coaching, where she helps clients develop a champion mindset, improve self-esteem, fine-tune goals, shift perspectives, overcome traumas, face fear, achieve success, gain mental freedom, and more. 

Not only does Elizabeth have the psychology and counseling graduate degrees to inform her work, but she’s literally been in the trenches of trauma herself and truly understands what her clients are going through. 

And let me tell you, as a coach myself, I’ll verify that when you can relate to your clients, you can better help them achieve success and be a more effective coach. 

So, if you’re ready to optimize your mindset, your business, and your life –this conversation is for you.

In this episode, you’ll get supported, encouraged, educated, and even get some tough love on reaching your highest potential and, ultimately, success! So press that play button, and let’s go!!

Leave a 5 star review on iTunes! 

Times to Check Out:

[00:45] How Elizabeth’s unique history shaped her trajectory

[2:40] What is an executive performance coach

[4:39] Why you always can’t check your problems at the door

[5:20] The effect of social media on our human psyche

[6:07] Unpacking ambition, greed, and why perfection isn’t achievable

[7:20] Small micro changes you can make to relieve stress and embrace your own version of success

[9:23] Why we tie our success and self-confidence together

[10:45] Surprising discoverings about high-net clients she’s worked with

[12:30] Deciding what’s truly important in life

[13:02] Why business has a lot of luck involved in it

[13:45] Why a bad mindset always trumps a great strategy

[15:40] The value of self-confidence and why it comes with experience

[16:09] How to see failure as growth 

[17:58] Why the personal development industry isn’t perfect

[20:30] Why there’s no right way to do it

[22:14] Why you still have to do the work to get to where you want to be

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Let’s be real here. Marketing is a huge part of running a business. Specifically, a successful and thriving business. 

Am I right, or am I right?

Marketing truly drives everything. You can have the most beautiful, perfect offer you’ve spent forever creating, but if you don’t have the right audience ready to buy it, it doesn’t really matter. 

But with marketing comes strategy. When you’re strategic with your marketing, you can build a strong foundation for your business that will allow you to pursue your dreams regardless of your timeline and circumstances! 

And marketing –specifically a marketing strategy– can do that for you! 

Have I intrigued you yet?!

If you’re ready to hear more about the importance of marketing and how it can help you build the business of your dreams-- then this episode (and this guest) is for you!

Today I am talking to the incredible Suzy Crawford, mom of 3, ex-marketing executive (of a big-name tech company you definitely know), and now, a super successful entrepreneur and business coach who knows marketing strategies like the back of her hand!

Not only does Suzy have 14 years of marketing industry experience (and an MBA from UCLA!), but she started her own marketing agency and built it to 6 figures in less than 90 days, all while working a demanding exec job and raising a family. 

So when Suzy says she’s built a program that focuses on helping service providers (SMMs, VAs, and freelancers) build a 6 figure business and work LESS –you better believe she knows exactly what she’s doing!! 

Suzy is sharing all her best marketing tips on niching down, target audiences, pivoting, paid ads, organic marketing, outsourcing, boundaries, selling the transformation –even motherhood, entrepreneurship, and how she built a 6 figure business in 90 days. 

Do I really need to say more? You all are in for a treat, so hit that play button to hear all the marketing tips and knowledge you didn’t know you needed, and let’s go!!!

Leave a 5 star review on iTunes! 

Times to Check Out:

[1:00] From corporate to a marketing agency side hustle to starting an online coaching business

[3:00] Where she saw a bigger opportunity to impact more people

[5:00] How to get the right message to the right audience

[6:30] Why everyone has a niche, even if they don’t think they do

[8:00] The importance of having a target audience

[9:55] How she transitioned from corporate to entrepreneurship 

[10:30] When the identity crisis of leaving corporate set in

[12:58] How she explained a coach’s tangible outcomes for clients 

[15:00] The difficulty of proving yourself when explaining your role as a business coach

[16:20] How she built a 6 figure business in 90 days

[18:00] Why it’s about selling the outcome, not the packages

[20:30] Why you need to know the strategy behind it before you outsource

[22:00] The importance of learning the basics of paid marketing and organic marketing

[23:00] How to strategically lead

[23:29] Juggling entrepreneurship and motherhood and corporate

[25:08] Tools and strategies she uses to protect and honor her boundaries

[27:54] Tips for business owners who are moving into paid ad

I’ll be the first to tell you that starting a business is UNcomfortable…and, let’s face it, hard! 

But if you want to reach those big business dreams, you’ve got to bite the bullet and just do it!!

Don’t just sit on that vision board. Don’t just watch others grow and scale. Don’t just envision your dreams. Take the necessary steps to actually achieve them! And that starts with your marketing strategy!

If you’ve just thought, “But wait, Kelsey, I don’t even know where to start. What steps do I take next to grow my business to success? How do I market my biz?” –I got you, and so does today’s guest!

Today I am talking to the incredibly multi-faceted marketing maven, Blaire Brown. Blaire is ALL about marketing, SEO, and truly helping business owners transform their dreams into booming success stories.

Blaire has been featured on Forbes, ESPN radio, and Yahoo! Finance because she’s an EXPERT in marketing & entrepreneurship. Did I mention she’s a podcast host, runs a successful marketing agency, and created the Business Launch Lab, an online program for aspiring entrepreneurs looking to create a business? 

Blaire has done the work and has the expertise –so you KNOW this episode will be jam-packed with all the goodies, including a big-picture view on building a business, how to adjust your mindset so you can grow your biz to infinity and beyond, PLUS she’s sharing some juicy marketing tips to help you move to the next level in your business —and I KNOW you want to hear them.

Whether you’re just starting your business journey or further down the entrepreneurial road, this episode is for you –so hit that play button and let’s go!!!

Leave a 5 star review on iTunes! 

Times to Check Out:

[2:05] Starting a handbag business at 16

[4:00] How to evaluate worst-case scenarios so you can take the risk of starting your business

[5:00] Why you’re in the best position to help a younger version of you

[7:00] How to find out where people have the biggest problem

[9:06] Why you need to ask your audience what they want before you build it

[10:00] The difference between a product-based business and a service-based business

[15:00] Marketing tips learned from her journey as an entrepreneur

[16:27] How to change your mindset around investing in help

[17:45] What outsourcing has given back to her and how she uses her time now

[18:15] The hard truth around delegation and outsourcing

[20:30] Key marketing tips to help you move to the next level in your business

[22:36] What successful clients are doing differently 

[23:45] How to incorporate consistent lead generation in your marketing

[25:

Did you just start your business? Are you launching a new product? Are you hiring a new team member? 

I’m not going to beat around the bush here –whether you’re building a business or expanding in some unique way, you absolutely NEED a strong legal foundation for your business to grow and thrive. 

I’m telling you, it’s so so SO important to get early strategic support (aka legal help) for your business…because if you don’t, at some point, you may come to a situation where you’re in some BIG trouble. 

So let’s make sure you’re legally protecting your business and yourself ASAP!

Luckily, today, our guest knows ALL about running a business that’s 100% legal.

Heather Pearce Campbell is a Seattle-based mama to two, podcast host, founder of Pearce Law PLLC, and creator of  The Legal Website Warrior®, an online business that provides legal support and educational information to entrepreneurs (coaches, consultants, online educators, speakers & authors) around the U.S. and the world.

Today, Heather is talking to us about the legal and technical side of business (you know you need to hear it) BUT she’s also explaining it in a super practical way that’s truly going to help business owners and entrepreneurs set up a strong business foundation. 

Heather is walking us through exactly what legal support you need in your business to make sure everything's up to par, including legal frameworks, risk assessments, trademarks, contracts, industry regulations, and so much more. 

This episode is a giant masterclass in business law, but in the best way, so hit that play button and let’s go!!!

Leave a 5 star review on iTunes! 

Times to Check Out:

[2:53] How a dramatic life occurrence shifted her perspective

[5:00] Launching a business out of law school

[8:30] Healthier’s go-to legal framework for business owners and entrepreneurs

[9:26] What can happen when entrepreneurs don’t set up a legal roadmap for their business

[11:00] Different legal issues that have happened to business owners

[12:30] Legal risks for location based businesses and online or virtual businesses

[13:45] The five buckets for entrepreneurs who care about their business

[15:00] Why legalities can make the difference between landing a big client or not

[16:21] Unpacking the five different entities or legal structures of businesses

[19:00] When you should take steps to change your legal entity

[20:30] Understanding the regulations and insurance in your industry

[23:40] How business agreements and contracts protect the moneymakers of your business

[27:30] How to look at your business and create a communication strategy 

If you could turn back time, would you do anything differently in your business?

I certainly would!!  

And since this is the 100th episode (how did we get to 100 episodes?!) of the When I Grow Up Podcast, I thought it was the perfect time to talk about the 10 BIGGEST mistakes I’ve made while building my coaching business, plus the lessons learned from each. 

Because learning from others can help you become a better leader, a better business owner, a better entrepreneur, and maybe even a better, newer version of yourself! 

However, I first want to say these lessons learned are not coming from a place of regret. Oh no. These lessons have been beautiful and very necessary for my personal and business growth. 

I even think some of these mistakes have made me a better coach!!

So I wouldn’t change a dang thing. BUT, there are some nuggets of wisdom here that you can learn and implement (or avoid!) in your own business as you grow and scale it to success.

In this 100th episode, I am talking about the 10 biggest mistakes I’ve made in my coaching business, what I’ve learned, how I’ve responded to them within my business, AND I am giving you 3 big action steps that you can start today in your business to help you find balance while still moving the needle forward.

I’ll cover topics including the importance of boundaries, getting clear on your ‘why,’ why community matters, how I created an entire spreadsheet that no one wanted (and what I learned from it!), and so much more! 

So if you’re ready, click that play button because this episode is filled with some golden nuggets that I KNOW will help you in your business!!  

Leave a 5 star review on iTunes! 

Times to Check Out:

[3:12] Searching for shortcuts to show up for your audience

[4:24] Knowing what your needs are in your business

[4:34] Examples of not being protective of your time

[6:50] Being unclear with your why

[9:45] Building a strong community first

[12:25] Getting impatient with yourself and your progress

[16:09] Struggling with the feast or famine mentality

[19:30] Finding alignment with how you sell

[22:30] Building what people need vs. selling them what they want

[25:00] Discounting past clients and current clients

[26:00] 3 things I would do today if I were starting over

[30:00] Why you’ve got to put in the reps

Join this free training on how to easily pivot your life and business: https://www.kelseymarieknutson.com/pivot

Send us podcast ideas at

Money has a STRONG hold on us humans. Let’s just face the facts. We like, need, want [insert your verb of choice] the dollar dollar bills, y’all. 

Unfortunately, our mindset around money and finances is often warped from situations and issues that stem from childhood. 

And when you add that extra layer of being a business owner and making investment and financial decisions, things get wild inside our decision-making brain.

So how, as business owners, CEOs, or entrepreneurs, can we shift our money mindset to bridge the financial gap and set our businesses (and lives) up for financial success?

Well, today’s your lucky day because my amazing guest helps her clients do just that!!

In this episode, I am talking to Laura Hearn, MBA, military spouse, mother, financial planning specialist, and business coach for women. Laura is super passionate about breaking through a lot of the mental barriers that prevent us from heading where we want to go in business in life. 

I’m so pumped for today’s conversation because Laura and I are going to dive deeper into why money mindset matters, reasons why you’re (probably) struggling with it, what blocks are showing up for you when it comes to your financial situation –PLUS, how to overcome them.

We also talk about unorganized chaos, self-actualization, the positive impacts of COVID –yep, we go there– and why showing up in the suck (aka bad times) will have longer dividends in your business than not showing up at all.

If you’re ready for some educational content, transparent insights, and empowering strategies to help you uplevel your cashflow and your business in general, click that play button and let’s go!!!

Leave a 5 star review on iTunes! 

Times to Check Out:

[1:04] The standard financial education middle class Americans usually have

[3:56]  Lessons learned from working in a toxic work environment

[4:50] Why you shouldn’t exchange happiness for money

[6:48] Finding her purpose in helping people financially prepare for their future

[8:08] The psychology behind our money mindset

[10:18] Three common mental blocks people have around money

[14:08] How to prove to your brain that you’re already living abundantly

[16:03] The mindset shifts we need to be smart with our money

[18:40] How to overcome your fear of money

[20:55] Why financially successful and wealthy people still experience a sense of lack

[23:00] Why proving her worthiness in her field led to burnout

[28:00] The self-reflection and shifts COVID forced her to have in life and business

[31:16] Opportunities that opened up for business owners in 2020

[34:59] How to show up when things aren’t perfect

[38:17] Why it’s okay to have unorganized chaos in your life

[43:00] Success comes after

If you want to grow a successful business, there are a lot of simple yet POWERFUL things you need to get right in order to make a difference for your clients and your business!!

We’re talking about things like–dialing in your messaging, solving a specific problem for your people, knowing the value of your solution, and then serving your clients from the heart.

Sounds simple, right? 

So why do so many entrepreneurs struggle to build sustainable and profitable businesses?

Don’t fret, friends. The answers are just a play button away.

Today’s guest expert helps entrepreneurs –just like you and me– build authority and sell with heart so we can start adding zeros to our income while helping our clients succeed!

Nicky Billou, aka The Millionaire Maker, is not only a #1 International Best Selling Author, but he’s also a coach, he’s a motivational speaker, and he’s the co-founder of eCircle Academy,  a yearlong Mastermind & Educational program for Coaches, Consultants, and other service-based entrepreneurs who want to position themselves as authorities in their niche and add 6 to 8 figures to their annual income.

If you are a business owner or you want to build authority in your field, you need to listen to this episode because it is FULL of so many golden nuggets that will help you in so many facets of your life. Pinky promise.

So hit that play button and let’s goo!!!!

Leave a 5 star review on iTunes! 

Times to Check Out:

[1:30] The value of freedom and free enterprise

[3:00] Why so many entrepreneurs don’t succeed

[5:00] Business is people game, not a numbers game

[8:00] Showing people that you want to serve them, not sell to them

[10:00] Why you need to dial in on your message

[12:17] Why adjusting your mindset will enable you to succeed

[13:00] The two things your audience has to buy into

[16:00] The energy exchange of money

[19:00] Why people want to buy their way out of their problems

[20:19] The three big objections to investing

[23:14] How to guide people through the decision making process

[23:35] Four qualities you need to have to be successful in business 

[25:00] The difference between spending and investing

[26:15] What to look for in a coach 

[28:28] Why you want to be the dumbest person in the room

[33:01] The power of changing people lives

[36:26] Why business isn’t personal

[38:35] The beauty of starting a business as soon as possible

What do you want your life to look like 6 months, 1 year, or even 5 years from now? Does your business reflect this life you imagine yourself living? If not, are you at least headed in the right direction?

Because if you aren’t, it’s time to start taking the steps necessary to build a business that feels good to you and reflects the life you want to live. I promise it’s 100% possible! 

First, you have to figure out what that life looks like and what type of business model best suits your needs, (is it digital courses or one on one coaching calls?) and then start implementing the right digital marketing strategies to set up your business in a way that aligns with you! 

My guest today helps her clients with this EXACT thing – and I am SO excited to have her on the podcast to talk about all things digital marketing, DIYing your business as a new entrepreneur, creating personal connections with your audience, and what it really takes to have a successful business that feels good to you!

Nicole Riccardo is THE expert on all of this and has a super creative journey to back it all up! Nicole is a flutist turned digital marketing pro and is the Founder & President of NR Media – and she’s on a mission to empower other creatives and freelancers with the business + digital marketing know-how they need to create a career doing what they love!

Nicole and I are getting real and dismantling a lot of myths around launching, and passive income, plus Nicole is sharing the inside scoop on digital course creation, why conversion rates matter, and so much more! 

So before you go and download Kajabi or invest in a bunch of things you think you need for your business, sit down and listen to this episode first and take this information to heart. 

Regardless of what industry you’re in, there are a lot of great business and marketing lessons to unpack with Nicole – so grab a Caramel Macchiato, water, or glass of wine, hit that play button, and let’s goo!!! 

Leave a 5 star review on iTunes! 

Times to Check Out:

[3:44] From flute player to pro marketing expert and educator

[9:09] An inside look on how she set up her business step by step

[12:00] How to pick your marketing angle and roll with it

[17:00] The importance of building authority

[18:00] How to find an angle so you can be more memorable with your branding

[19:00] The power of social media for building a business

[22:00] Finding what lights you up and feels good to you

[24:47] Lessons learned from course creation

[25:30] Why it’s all about funnel conversion rates

[27:00] Stop investing in big platforms before you’re ready

[30:00] The true conversion rates you need to actually make money from digital courses

[31:51] How evergreen digital courses work

[33:00] Why beginner course creators shouldn’t rely on paid ads

[35:02] What a successful launch looks like

I have something exciting to share! Your girl is ENGAGED!!! 

I am over the moon about it. And YES, I am absolutely going to tell you the story of how we got engaged after 10 years of being together. 

But I am ALSO going to explain how my engagement (and the wedding planning that comes with it) ties into business plus the three business lessons I’ve learned from being a new bride-to-be. 

Because, like most of you, I’m a business owner. And this is a big life shift that is directly impacting my business, and I want to talk about how I’m navigating it. 

Why am I sharing this, you might ask?

Because I searched high and low for content that would help a business owner plan a wedding, but there is nothing out there!! So, as many entrepreneurs do, I decided to create it myself! 

You’re welcome! 

In today’s episode, we’re going to really lean into how we, as business owners, can honor personal pivots while still maintaining a sustainable business. I’m giving some general (but good) advice on how to pivot gracefully and sharing how I’m strategizing next year’s business plans. I’ll also give you my three key business lessons learned from planning a big ol’ wedding and how I’m implementing these strategies into my business moving forward.

I think you’re going to get so much value from this episode (plus who doesn’t love a super cute engagement story?!), so hit that play button and let’s gooo!!

Leave a 5 star review on iTunes! 

Times to Check Out:

[2:00] The Sparknotes version of how we started dating + the last 10 years

[6:00] How the “Ask” went down

[9:30] How this new life move will impact my business 

[11:00] Adjusting your business to reflect your life

[15:00] Steps I’m taking to strategize my business for next year

[18:00] 3 business lessons learned from planning a wedding

[23:00] Why taking care of your health matters too

Join this free training on how to easily pivot your life and business: https://www.kelseymarieknutson.com/pivot

Send us podcast ideas at [email protected] 

Links:

Show notes: https://www.kelseymarieknutson.com/podcast  

Follow us on Instagram: https://www.instagram.com/kelseymarieknutson/ 

Hangout on Facebook: https://www.facebook.com/kelseymarieknutson