The Get Shit Done Podcast

If you’re a solo business owner, tracking KPIs is non-negotiable—but most people track the wrong numbers and waste time on vanity metrics that don’t actually grow their business. This episode breaks down the three essential KPI categories you need to focus on and how to use your numbers to increase revenue, give yourself a raise, and finally stop guessing.

✅ The 3 essential KPIs every solopreneur should track
✅ Why revenue alone is misleading (and how to check your profit)
✅ How to track owner pay and make sure you’re actually making money
✅ The biggest financial mistake solopreneurs make and how to fix it
✅ A simple, step-by-step process to review your numbers and make better business decisions

[00:00] Why tracking KPIs is critical for solo business owners
[03:15] The 3 core KPI categories: Finances, Marketing, & Time
[07:30] How to track revenue without falling into the "broke business" trap
[12:10] Profit vs. revenue—why growing sales doesn’t always mean more money
[15:45] How to track your owner pay and finally give yourself a raise
[19:30] The biggest financial mistake solopreneurs make (and how to fix it)
[25:00] How to track marketing KPIs that actually lead to sales
[29:15] The importance of time audits (where is your energy really going?)
[32:40] The KPI strategy that saved me 12+ hours a month
[36:20] How to make data-driven decisions that increase profit & efficiency

Tracking KPIs is just step one—using them to make strategic moves is what separates a freelancer from a CEO. Let’s put your numbers to work.

👉 Grab My Free KPI OR DIE Dashboard: https://www.kelseymarieknutson.com/kpiordie
📲 Let’s connect on Instagram: https://www.instagram.com/kelseymarieknutson/

📑 Show notes & episode links: https://www.kelseymarieknutson.com/podcasts/the-get-shit-done-podcast
💡 Work with Kelsey: https://www.kelseymarieknutson.com
🎧 Enjoyed this episode? Drop a 5-star review on Apple Podcasts! ⭐⭐⭐⭐⭐ It helps more ambitious entrepreneurs like you find the show and take action!

Let’s be real—most business owners either avoid looking at their numbers because they’re overwhelming OR track everything without actually knowing what to do with the data. That’s why today, we’re cutting through the noise and breaking down exactly what KPIs you need to track, why they matter, and how to use them to make more money. No more shooting in the dark. No more gut-feeling decisions. It’s time to run your business like a CEO.

By the end of this episode, you’ll know:

✅ The exact financial KPIs you should be tracking (revenue ≠ profit)

✅ How to align your business goals to support your personal income goals

✅ The biggest KPI mistakes keeping you stuck (and what to track instead)

✅ How to use KPIs to make confident decisions—NOT just review the past

✅ Why marketing KPIs need to go beyond “likes” and “views”

🔥 In This Episode, We Cover:

00:00 Why KPIs Matter (and Why Most Biz Owners Avoid Them)

00:31 The Hard Truth: You Can’t Scale What You Don’t Track

01:44 Financial KPIs: The Metrics That Actually Move the Needle

03:40 Aligning Your Revenue with Your Personal Income Goals

06:21 Tracking Team & Contractor Payments (Without the Headache)

12:22 Operational KPIs: How to Spot Bottlenecks & Save Time

17:57 Marketing KPIs: What Actually Converts vs. What’s Just Vanity

21:59 Your Next Steps: Grab KPI OR DIE and Start Tracking Like a CEO

✨ Ready to Get Sh*t Done? Tracking your numbers isn’t optional—it’s the difference between spinning your wheels and scaling with confidence.

👉 Join the Get Sh*t Done Club: https://www.kelseymarieknutson.com/getshitdoneclub

📲 Let’s connect on Instagram: https://www.instagram.com/kelseymarieknutson/

📑 Show notes & episode links: https://www.kelseymarieknutson.com/podcasts/the-get-shit-done-podcast

💡 Work with Kelsey: https://www.kelseymarieknutson.com/getshitdoneclub

🎧 Enjoyed this episode? Drop a 5-star review on Apple Podcasts! ⭐⭐⭐⭐⭐ It helps more ambitious entrepreneurs like you find the show and take action!

I’m bringing on someone who truly needs no introduction—but I’m gonna hype her up anyway because she’s THAT amazing. Kacia Ghetmiri is the high-energy, no-BS entrepreneur, investor, speaker, and host of the EmpowerHER Podcast—yeah, the one with over 11 million freaking downloads. 🤯

She’s built businesses, coached thousands of entrepreneurs, and oh yeah—she and her husband scaled their real estate portfolio to $7M in just 2.5 years. Casual. But what I love most about Kacia? She keeps it REAL. No fluff, no gatekeeping—just raw, honest conversations about what it really takes to chase your big, scary goals.

Oh, and if you're a mama (or just love a good party), she’s hosting MOM PARTY this spring—text "MOM2025" to (512) 548-2728 to get on the waitlist before tickets drop!

Let’s get into it—this one’s gonna be GOOD. 🔥

CONNECT WITH KACIA:
🔗 empowerherpodcast.com
📲 Want inspo straight to your phone? Text "START" to (512) 548-2728
📸 Follow her at @kacia.ghetmiri

Thank you for being a part of the Get Shit Done Rebelution. Show your love and leave a 5-star review on iTunes to help me grow this podcast!

Times to Check Out:

Timestamp #1 - 00:00:40 → Meet the Guest & Their Journey.
Timestamp #2 - 00:02:32 → The Power of Pivots: Turning Challenges Into Your Biggest Wins
Timestamp #3 - 00:05:30 → How Empower Her Was Born
Timestamp #4 - 08:08 → Selling a Podcast Course 101.
Timestamp #5 - 10:46 → From Google to CEO: The Leap into Entrepreneurship
Timestamp #6 - 13:35 → Network Marketing to Podcasting
Timestamp #7 - 16:20 → Evolving Goals, Personal Growth & What’s Really Next
Timestamp #8 - 19:13 → Podcast Lessons & Listener Love
Timestamp #9 - 00:23:45 → Pressure Makes Diamonds: How It Fuels Business Growth
Timestamp #10 - 00:27:00 → From Podcast Courses to Profit: The Monetization Evolution
Timestamp #11 - 00:30:15 → New Ventures, New Challenges—Here’s How to Tackle Them
Timestamp #12 - 00:33:00 → Big Wins & Bigger Goals: What’s Next for the Podcast
Timestamp #13 - 00:36:30 → Owning Your Voice: Why Confidence is Everything
Timestamp #14 - 00:39:00 → No More Waiting—It’s Time to Take Action

Send us podcast ideas at [email protected]
Join the Get Shit Done Club: https://www.kelseymarieknutson.com/getshitdoneclub
Stay in the loop—follow us on Instagram: https://www.instagram.com/kelseymarieknutson/

Let’s cut the bullsh*t—if you’re constantly feeling behind, overwhelmed, or like there’s never enough time, it’s not because you need to “work harder.” It’s because your schedule is setting you up to fail.

Be real with yourself: Does your calendar actually reflect your real life? Or is it just a chaotic disaster of back-to-back meetings, overcommitted deadlines, and zero time for the things that actually matter? Are you scheduling CEO time like monthly money check-ins, quarterly planning, and big-picture strategy, or are you stuck in a never-ending loop of admin work and putting out fires?

Your schedule is either working for you or it’s f*cking you over. If it’s the latter, it’s time to flip the script.

Here’s the move: Mark your calendar for what actually matters. Block out everything—personal time, meals, workouts, deep work, CEO-level sh*t. Set non-negotiable time to review your numbers and track your KPIs. Dedicate space for big, strategic projects that move your business forward instead of keeping you trapped in busy work. Then? Stick to it. Use Do Not Disturb. Honor your commitments like your business depends on it—because it does.

If your schedule isn’t working, fix it. Adjust. Tweak. But stop running yourself into the ground with a system that was broken from the start.

So here’s your challenge: Block time for one thing that actually moves the needle this week—and DM me what it is. No more excuses. Let’s make sh*t happen. Thank you for being a part of the Get Shit Done Rebelution. Show your love and leave a 5-star review on iTunes to help me grow this podcast!

Times to Check Out:

Timestamp #1 - 00:00:40 → Is Your Schedule Sabotaging You? Let’s Fix That.
Timestamp #2 - 00:03:24 → Time Management That Actually Works (No Fluff).
Timestamp #3 - 00:06:41 → Prioritization Secrets Every CEO Needs to Know.
Timestamp #4 - 00:09:55 → Stop Guessing, Start Tracking: Your Business Metrics Matter.
Timestamp #5 - 00:13:12 → Dreaming vs. Doing: Master the Art of Execution.
Timestamp #6 - 00:16:05 → Work Smarter: Take Back Control of Your Availability.
Timestamp #7 - 00:19:10 → Calendar Chaos? Here’s How to Get It Together.

Send us podcast ideas at [email protected]
Join the Get Shit Done Club: https://www.kelseymarieknutson.com/getshitdoneclub
Stay in the loop—follow us on Instagram: https://www.instagram.com/kelseymarieknutson/

You just left an event that lit a fire under you. Your notebook is full of ideas, your DMs are packed with new connections, and for a brief moment, everything feels possible. But now… what?
Because let’s be real—most people ride the post-event high for a few days and then slide right back into their old routines. No action. No follow-through. Just a pile of notes collecting dust. Not this time. Not for you.

In this episode, we’re diving into exactly how to take everything you just learned and turn it into real, tangible progress. How to process your biggest takeaways, recalibrate your goals, and make a plan that actually sticks. Plus, the one thing that makes all the difference when it comes to follow-through (hint: it’s not more motivation).

So, if you’re ready to break the cycle and make this event the thing that changes everything—hit play. Let’s make it happen. 🚀

DM me your top takeaway and one action step you’re committing to this week—I’ll cheer you on. And if you’re local, come check out EMPW to keep the momentum going! Thank you for being a part of the Get Shit Done Rebelution. Show your love and leave a 5-star review on iTunes to help me grow this podcast!

Times to Check Out:

TIMESTAMP #1 - 00:00:40 Post-Conference Action Steps That Actually Stick
TIMESTAMP #2 - 03:07:00 How to Organize Your Takeaways & Set Real Goals
TIMESTAMP #3 - 06:17:00 Strategic Goal Setting and Mastering Your Time
TIMESTAMP #4 - 09:24:00 Prioritizing People, Follow-Ups, & Action Plans
TIMESTAMP #5 - 12:52:00 Embracing Change and Finding Accountability That Works

Send us podcast ideas at [email protected]
Join the Get Shit Done Club: https://www.kelseymarieknutson.com/getshitdoneclub
Stay in the loop—follow us on Instagram: https://www.instagram.com/kelseymarieknutson/

Listen up, Rebelutionaries—this episode is for the misfits, the leaders, and the ones who are DONE overcommitting just because they can.
I’m getting radically honest about some BIG "no" decisions I recently made—stepping away from hosting another podcast, saying goodbye to two retreats, and leaving a board position that just didn’t align anymore. These were amazing opportunities, but here’s the truth: just because something is good doesn’t mean it’s right. Timing matters. Alignment matters. And if you keep saying yes to the wrong things, you’re closing the door on your "hell yes" future.
Especially for women, we’ve been conditioned to overcommit—to be the ones who do it all. But if you want to build a business (and life) that actually lights you up, you have to clear out the noise. This episode is your permission slip to audit your commitments and start making power moves that actually align.

I’m pulling back the curtain on my 2025 game plan, where my focus is locked in on three key things:
🎙️ The Podcast—This space isn’t going anywhere, and we’re only getting bolder.
💡 Coaching & Courses—Helping ambitious leaders get clear, get aligned, and get moving.
🏢 Empower House—Coworking, event space, and meeting hub in my hometown of Puyallup, WA!

This isn’t just about saying no—it’s about stepping into your Hell Yes era. Your power move starts with one word: No. Comment on this episode what you’re saying no to this week or use —I want to celebrate your bold moves! Thank you for being a part of the Get Shit Done Rebelution. Show your love and leave a 5-star review on iTunes to help me grow this podcast!

Times to Check Out:

TIMESTAMP #1 - 00:00:40 Quitting the Right Commitments and Taking Back Control
TIMESTAMP #2 - 00:03:07 Boundaries Over Burnout—Why Saying No Changes Everything
TIMESTAMP #3 - 00:06:24 Spotting Misalignment and Knowing When to Walk Away
TIMESTAMP #4 - 00:09:38 Saying No So You Can Say Yes to What Matters
TIMESTAMP #5 - 00:12:59 CEO-Level Decisions—How to Evaluate Your Priorities

Send us podcast ideas at [email protected]
Stay in the loop—follow us on Instagram: https://www.instagram.com/kelseymarieknutson/

Remember that 12 days of Christmas challenge we did earlier this month? Well the results are in and Photographer Hailey Aitkins is our winner! Catch this special episode as she shares our story with us.

Hey Rebels, this one’s for you if you’ve ever felt stuck, unseen, or out of alignment with your values. On today’s episode of the "Get Shit Done" podcast, I sat down with Haley Atkins, the brilliant photographer-turned-coach behind Nota Lux. And let me just say, her story will leave you shook.
Haley didn’t just survive an abusive relationship during the pandemic—she thrived. She launched her photography biz in 2021and then flipped the script entirely. Now? She’s on a mission to empower women through transformational photography.
Here’s what we’re diving into:
✨ Why photography is more than pictures—it’s a way to see your strength and potential.
✨ Hailey’s journey from wedding shoots to empowerment sessions and how she creates a safe space for women to show up authentically.
✨ The emotional side of photos and how self-care + alignment = unstoppable energy for YOU and your business.
Ready to feel seen, heard, and hella inspired? This episode is packed with all the vibes and all the value.Thank you for being a part of the Get Shit Done Rebelution. Show your love and leave a 5-star review on iTunes to help me grow this podcast!
Connect with Haley:
Follow Hailey on Instagram: @nota.lux for empowering content and BTS magic.
Book an empowerment or brand session: www.notalux.co and step into your power like never before.

Times to Check Out:

TIMESTAMP #1 - 00:01:15 - Meet Contest Winner Hailey Aitkins
TIMESTAMP #2 - 00:02:30 - Hailey’s Path: From Photos to Purpose
TIMESTAMP #3 - 00:10:15 - How Photography Empowers Women
TIMESTAMP #4 - 00:18:15 - From Weddings to Empowerment Shoots
TIMESTAMP #5 - 00:20:00 - Building a Value-Aligned Business
TIMESTAMP #6 - 00:29:30 - Why Intentional Action Matters
TIMESTAMP #7 - 00:31:00 - Final Insights & Future Goals
TIMESTAMP #8 - 00:32:15 - Connect with Hailey on Instagram

Send us podcast ideas at [email protected]
Stay in the loop—follow us on Instagram: https://www.instagram.com/kelseymarieknutson/

Today’s episode is a must-listen if you’re ready to level up how you lead, delegate, and prioritize. Here’s the deal: growth isn’t just about working harder; it’s about working smarter.

I’m unpacking the sneaky habits that are keeping you stuck and sharing the shifts you need to align your time, your team, and your vision. Whether it’s how you plan your week, the way you delegate, or what’s actually driving your results (or holding you back), this episode goes deep into what it takes to scale intentionally.

We’re talking:
-The mindset tweaks every CEO needs to stop the chaos.
-The truth about balancing in-the-business work vs. on-the-business strategy.
-Why your team isn’t following through (hint: it’s not just them).

Oh, and you’ll hear about some juicy hacks for scheduling, tech tools that change the game, and why letting go might just be your biggest power move yet.
Ready for the next step? I’m sharing how my Remaster program—a mastermind for high-level CEOs—helps you reclaim your time, plan smarter, and lead with clarity. Want in? It’s packed with proven strategies for annual and quarterly planning, setting KPIs, and leading with confidence. Learn more and apply here: https://www.kelseymarieknutson.com/remaster.

👉 Apply now at kelseymarieknutson.com/remaster. Spots are limited—don’t wait to take charge of your growth. Thank you for being a part of the Get Shit Done Rebelution. Show your love and leave a 5-star review on iTunes to help me grow this podcast!

Times to Check Out:

TIMESTAMP #1 - 00:40 CEO Time Management Made Simple
TIMESTAMP #2 - 03:13 Balancing Daily Tasks and Strategy
TIMESTAMP #3 - 06:33 From In the Business to On It
TIMESTAMP #4 - 09:44 Delegation Tips for Better Leadership
TIMESTAMP #5 - 12:55 Scheduling for Deep Work Focus
TIMESTAMP #6 - 16:13 Tech and Delegation for CEOs
TIMESTAMP #7 - 19:24 Delegation: The Key to Leadership

Send us podcast ideas at [email protected]
Stay in the loop—follow us on Instagram: https://www.instagram.com/kelseymarieknutson/

Here’s the deal: Systems alone won’t fix a struggling team. The key? Getting your team involved from the start. In this episode of the Get Shit Done podcast, we’re breaking down how to create systems that don’t just exist—but actually accelerate productivity in your business.

Here’s what we’re diving into:

🔥 How early team input builds buy-in (and makes implementation so much smoother).

🔥 Why training and clarity are non-negotiable—plus a simple way to ensure your team gets it.

🔥 The power of feedback loops to keep your systems working as your business grows.

Listen for practical tips like:

✔️ The one question that uncovers what your team really needs.

✔️ How to hold a step-by-step workshop that gets everyone on the same page.

✔️ The feedback question that sparks honest conversations and smart adjustments.

By the way…. If you’re ready to stop spinning your wheels and start leading your business with clarity and impact, ReMaster is for you. This 10-month program is designed for six and seven-figure CEOs who are DONE with chaos and ready to scale intentionally. It’s packed with proven strategies for annual and quarterly planning, setting KPIs, and leading with confidence. Learn more and apply here: https://www.kelseymarieknutson.com/remaster. 

👉 Apply now at kelseymarieknutson.com/remaster. Spots are limited—don’t wait to take charge of your growth. 

I’m so excited to have you with me for the Get Shit Done Rebelution. Show your love and leave a 5-star review on iTunes to help me grow this podcast! 

Times to Check Out:

TIMESTAMP #1 - 00:32 Why Strong Processes Drive Success

TIMESTAMP #2 - 03:22 Team Involvement in Smooth Handoffs

TIMESTAMP #3 - 06:42 Training and Onboarding That Works

TIMESTAMP #4 - 09:54 Ensuring Clarity and Gathering Feedback

TIMESTAMP #5 - 12:54 Auditing Systems for Improvement

TIMESTAMP #6 - 16:04 Delegating Effectively with Clear Processes

Send us podcast ideas at [email protected] 

Stay in the loop—follow us on Instagram: https://www.instagram.com/kelseymarieknutson/

Here’s the hard truth: The hustle that got you to six figures won’t carry you to seven—and beyond. In this episode of the Get Shit Done podcast, we’re talking about the ONE thing successful CEOs do to scale without spinning out of control: Strategic planning.

If you’ve ever felt stuck in reactive mode, constantly putting out fires, or wondering why your growth feels more chaotic than exciting, this one’s for you. I’m sharing how a simple shift can:

🔥 Get you out of the weeds and back into the driver’s seat.
🔥 Align your big-picture vision with your daily grind.
🔥 Transform your leadership and keep your team thriving.

Want to know the exact questions top CEOs ask to regain control, streamline their processes, and focus on what really matters? I’m spilling the secrets in this episode. But here’s the real game-changer: If you’re ready to stop spinning your wheels and start leading your business with clarity and impact, ReMaster is for you. This 10-month program is designed for six and seven-figure CEOs who are DONE with chaos and ready to scale intentionally. It’s packed with proven strategies for annual and quarterly planning, setting KPIs, and leading with confidence.

👉 Apply now at kelseymarieknutson.com/remaster. Spots are limited—don’t wait to take charge of your growth.

I’m so excited to have you with me for the Get Shit Done Rebelution. Show your love and leave a 5-star review on iTunes to help me grow this podcast! Want more support in getting shit done? Join the club at https://www.kelseymarieknutson.com/getshitdoneclub.

Times to Check Out:
TIMESTAMP #1 - 00:00:40 - Plotting Your Business Glow-Up
TIMESTAMP #2 - 00:03:30 - Why Clear Goals Are Your Superpower
TIMESTAMP #3 - 06:39 - Strategic Planning: The Secret Sauce to Success
TIMESTAMP #4 - 09:44 - Annual Plans That Actually Work
TIMESTAMP #5 - 12:52 - Mastering Time & Delegating Like a Pro
TIMESTAMP #6 - 15:47 - Boss-Level Leadership Moves
TIMESTAMP #7 - 19:05 - A Sneak Peek at the Remaster Program for Owners

Send us podcast ideas at [email protected]
Stay in the loop—follow us on Instagram: https://www.instagram.com/kelseymarieknutson/