What did it take for beer to rebound after Prohibition? Joel continues post-prohibition history with the transformative role of marketing, the resurgence of home brewing, and how the brewing industry adapted technological advances. Perpetual stew, the evolution of beer cans, and even contemplate a hypothetical modern-day shutdown.

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TIMELINE

00:00 The Power of Marketing in the Beer Industry

01:20 The Rise and Fall of Breweries Post-1933

02:13 Home Brewing Through the Decades

03:11 Supply Chain Challenges in Brewing

11:06 The Evolution of Beer Packaging

15:16 Adapting to COVID-19: A New Era for Breweries

16:03 Pivoting in a Crisis

16:54 A 547 Mustard?

20:15 The Romance of Wine vs. Beer

21:47 Prohibition's Impact on Beer Replication

23:31 The Role of Hops in Beer Production

25:08 Canadian Beer History and Cultural References

26:22 Psychological and Economic Shifts Post-Prohibition

27:40 The Three-Tier System in Alcohol Distribution

28:53 Support us on Patreon!

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CREDITS

Hosts:

Bobby Fleshman

Allison Fleshman

Joel Hermansen

Gary Ardnt

Music by Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co