Introducing Book 2 of The Orthodontic Practice Growth Series—The Ultimate Treatment Coordinator: Closing Secrets of the Nation’s Top 1% Orthodontic Practices by Luke Infinger! This series focuses on the Treatment Coordinator role, which is the person responsible for inspiring new patients to make the commitment to the process of straightening their teeth and building a … Introduction to The Ultimate Treatment Coordinator Read More »

Luke Infinger is the founder and CEO of HIP, a full-service marketing orthodontic agency based in Pensacola, FL. Over the past decade, Luke has successfully scaled his agency to become one of the top firms in the orthodontic space with over 10 million in annual revenue. So, how did Luke do it? Here are some … The Right Way to Scale a Business: Strategies and Tips for Long-Term Growth Read More »

Orthodontist Dr. Ben Fishbein is a man who knows the value of a simple shift in thinking. With years of experience in the industry and a passion for helping others, he has transformed not only his own life but the lives of those around him. In this episode, we will explore the key principles that … How Orthodontist Dr. Ben Fishbein Changed His Life with a Simple Shift in Thinking Read More »

When I was put in charge of Chick-fil-A’s leadership program many years ago, I quickly realized that the customer service experience is one of the most important aspects for any business. It was in this season of my life that I learned a lot about customer service, effective communication, and leadership. Not only did this … Conclusion of Front Desk Secrets Read More »

Having a well-trained team that understands best practices for growth is essential if you want your practice or business to reach its full potential. To achieve success it’s necessary to create an efficient team structure by separating outpatient care center duties from those of the front desk—while still allowing them both to work together seamlessly—so … A Team That Understands the Best Practices for Growth: Chapter 10 of Front Desk Secrets Read More »

As an orthodontist, you understand how important it is to provide your patients with a positive and welcoming experience. You want them to feel comfortable and at ease when they come into your office. You also know that if their first impression of the practice isn’t great, they may be less likely to return for … A Team That Benefits from the Patient Care Center: Chapter 9 of Front Desk Secrets Read More »

Automation is key when it comes to a successful front desk team. It allows your team to be more efficient and organized, while freeing up their time to focus on other tasks. Automation can help with everything from tracking customer contacts, to scheduling appointments and more. Let’s explore how keeping your leads with PracticeBeacon (PB) … A Team That Succeeds with Tracking and Transparency: Chapter 8 of Front Desk Secrets Read More »

Accountability is essential for any business or team that wants to grow, but it can be difficult to ensure that your employees are on track and doing their jobs. It’s not enough to just ask them to do something – you have to follow up with them and make sure they are following through. If … A Team That is Accountable: Chapter 7 of Front Desk Secrets Read More »

In today’s digital world, speed is of the utmost importance. If you are an orthodontist or a business owner, you know that leads come in every day on your website, email, and phone. However, if your team isn’t poised to answer these leads quickly and efficiently, they will be gone before you can blink. To … A Team That Embodies ‘Speed to Lead’: Chapter 6 of Front Desk Secrets Read More »

As a business, it’s important to have team members that can speak confidently and with poise in any situation. But it’s not always easy to find the right words to say in every conversation. That’s where simple scripts come in. Simple influence-driven scripts provide team members with the confidence and guidance they need to handle … A Team That Uses Simple Influence-Driven Scripts: Chapter 5 of Front Desk Secrets Read More »