✈️ Get more information about the Align & Elevate Retreat in Italy this October 🇮🇹

 

In today’s episode I am interviewing Kristina Russel who is a renowned global educator, podcast host and hairstylist from Sydney, Australia.

We’re talking about…

• Finding a niche

• Becoming an educator

• Messaging to attract the perfect clients

• Building a brand as a hairstylist and then moving into building a brand as an educator

• Finding out what makes you feel successful

• Paid consultations

Listen to Colour Kristina Talks

Visit Kristina on Instagram

Visit Kristina’s website

Mentioned in this episode:

Escape To Elevate Retreats

Learn more and apply for Escape To Elevate - www.escapetoelevate.com

In this episode of the Hairstylist Rising Podcast, we dive into the topic of discounting and promotions in the hair industry. Our inspiration for this discussion comes from a post by Nina Tulio, a frequent guest on the show.

We are discussing the difference between discounting and well-thought-out promotions. While promotions can be an effective marketing strategy to attract new clients and offer value, discounting can have negative long-term consequences for a stylist's brand and reputation.

Next, we explore the reasons why hair stylists might be tempted to offer discounts, such as slow business or competition. However, we caution against relying on discounting as a long-term strategy and discuss alternative ways to add value without devaluing our work.

We tackle the topic of "charge your worth," a popular phrase on social media. 

We are sharing insights on attracting new clients. We discuss the importance of building a strong online presence, delivering exceptional service, and leveraging referrals. We also offer tips for using promotions to attract new clients without sacrificing our value.

Overall, we hope this episode encourages hair stylists to prioritize their value and worth in their pricing strategies and promotions. By focusing on building a strong reputation and delivering exceptional service, we can attract and retain clients in the long term.

🌸Get instant access to my FREE masterclass “Building An Aligned Clientele As A Hairstylist”🌸

🌸Learn more about Beauty Biz Brand Academy🌸

Mentioned in this episode:

Escape To Elevate Retreats

Learn more and apply for Escape To Elevate - www.escapetoelevate.com

🌸Learn more about Beauty Biz Brand Academy🌸The ultimate branding & marketing accelerator for beauty entrepreneurs.

 

In today’s episode, I’m going to share a masterclass I taught all about how to build your brand & elevate your beauty biz in 2023.

Every hairstylist, esthetician, salon owner & beauty biz owner needs to listen to this.

After this class you'll understand:

• The biggest mistakes beauty pros are making in terms of building their brands

• How to ditch stressing about "beating the algorithm" forever and rise above the noise when marketing on social media

• What today’s most trusted & profitable brands are based on (and how to translate it for your beauty business)

🌸Join Beauty Biz Brand Academy🌸

Want more FREE education? 🌸Get instant access to my FREE masterclass “Building An Aligned Clientele As A Hairstylist”🌸

Mentioned in this episode:

Escape To Elevate Retreats

Learn more and apply for Escape To Elevate - www.escapetoelevate.com

This is the first episode of our four-part series on the luxury hair service market. In collaboration with three other podcasters in the hair industry, we'll be sharing insights and strategies to help you elevate your business and command luxury prices.

 

In this episode, we'll be talking about luxury hair extensions and what makes a service truly luxurious. Whether you're a seasoned hairstylist or just starting your journey, you'll find plenty of valuable tips and information to help you grow your business.

My guests for this series are three soul-led entrepreneurs who are making a big impact in the hair industry. They'll be sharing their experiences and insights on topics that can help you stand out in a competitive market.

Join us for the rest of this series as we dive deeper into creating a luxury brand as a hairstylist, how to get real with your money and your mindset and share our best practices for success. Whether you're looking to attract high-end clients or take your business to the next level, this series is for you.

Connect with Anna Lamber

Freebie:  How To Grow Your Extension Clientele

Instagram:  @woowoohairstylist

Web-Site: www.woowoohairstylist.com

Woo-Woo Hairstylist Podcast:  Woo-Woo Hairstylist Podcast

Mentioned in this episode:

Escape To Elevate Retreats

Learn more and apply for Escape To Elevate - www.escapetoelevate.com

Focusing on what you do have power over vs. what you don’t… will have an immense amount of impact on your fulfillment in your life and business. This looks like:

 

Redefining the way you think of success and failure. 

• How to deal with and even see the opportunity in difficult situations. 

• Looking for lessons & practicing self-awareness

• Setting healthy boundaries in your business

• Keep the promises you make to yourself

We even dive into how to balance earning money and keeping the time in life for the things you truly value.

Say hi to Laura on Instagram

Say hi to Jodie on Instagram

Want to build an aligned clientele as a hairstylist? I’ve got you covered. Click here to watch my on-demand masterclass… for free.

Mentioned in this episode:

Escape To Elevate Retreats

Learn more and apply for Escape To Elevate - www.escapetoelevate.com

Get your ticket for Social Pop Party

 

Calling all hairstylists, salon owners, estheticians, facialist, waxers, lash & makeup artists… basically all beauty pros: you CAN use social media to increase your income, not just chase engagement.

In today’s bonus episode I’m chatting with Stephanie Mitchell about her upcoming event social pop party and how she’s curated the speakers to give you the ultimate experience.

We’re also talking about certain features on Instagram that can help you start conversations with your audience and build the kind of connections that lead to booking.

Get your ticket for Social Pop Party

Can cleaner products help grow your beauty business? Let’s explore.

 

My guest Jacqueline Rodriguez is a hairstylist and salon owner who was an early adopter of the clean beauty movement.

 🌸What to look for in clean beauty products

 🌸The importance of embodying your values as a beauty entrepreneur

 🌸The process of switching out your current products 

If you’ve been curious about leading with sustainability or clean beauty in your business, this is an episode that you don’t want to miss.

💖Want to build an aligned clientele as a hairstylist? I’ve got you covered. Click here to watch my on-demand masterclass… for free.

Visit Jodie on Instagram

Visit Jacquelyn on Instagram

Amy McManus (you may know her as @camoflaugeandbalayage on Instagram) is spilling her journey as a balayage educator in the industry.

This episode is an unfiltered look inside the world of one of our industry's biggest names. Amy has been featured by industry publications such as Behind The Chair & Beauty Launchpad and has also worked for huge brands like Wella and Schwarzkopf.

Amy will share a different side to the industry and she will inspire you to to go for your dreams and take advantage of the oppurtunities that land in your lap. Start afraid... just start.

Say hi to Amy

My guest Anna Lamber is the east coast hair extension & manifestation queen who has transformed her career from working multiple jobs, 7 days a week to 6 days every two months while maintaining a beautiful lifestyle.

 

If you’re a hair extensionist this will resonate with you but I believe there are valuable takeaways for any hairstylist.

 

Key Takeaways from this episode:

 

• Discounting your services is often a sign you’re discounting yourself

 

• The first step towards turning things around if you’re unhappy with where you are

 

• What to instead of hustling

 

Visit Jodie on Instagram

Visit Anna on Instagram

🌸BUILD YOUR BRAND AND ELEVATE YOUR BEAUTY BUSINESS IN 2023🌸   FREE LIVE MASTERCLASS ON JANUARY 30th, 2023 @ 10AM MST After this class you'll understand:

• The biggest mistakes beauty pros are making in terms of building their brands
• How to ditch stressing about "beating the algorithm" forever and rise above the noise when marketing on social media
• What todays most trusted & profitable brands are based on (and how to translate it for your beauty business)

 

Today’s episode

 

Why do you need to think about branding for your beauty business? Your brand as a hairstylist, salon owner or beauty professional goes so much deeper than social media or marketing. It’s about your guest experience and how you communicate that before someone even walks through your door.

 

We will be discussing Kia’s journey in the beauty industry and as a business owner and some key points are:

 

💎Operating with integrity

 

💎How to honor the customer experience

 

💎Infusing your values into the salon experience

 

💎Communicating the guest experience

 

💎The magic of specificity 

 

… and so much more. Kia is sharing what happened in her business in REAL time when she got intentional about her branding and it will blow your mind. Sometimes we 

 

Check out Kia on Instagram 

Mentioned in this episode:

Escape To Elevate Retreats

Learn more and apply for Escape To Elevate - www.escapetoelevate.com