Marketing a law firm isn’t the same as marketing any other business. The rules are different, the timelines are longer, and the strategies that work in retail or tech often flop in law. That’s why Catherine invited Tifiny Swedensky, CEO of Sharp Cookie, onto The Happy Lawyer Podcast.

Sharp Cookie specializes in helping law firms cut through the noise and get real results. In this conversation, Tifiny shares her no-nonsense approach to building visibility, attracting the right clients, and investing in marketing with confidence.

Whether you are a solo lawyer just starting out, running a firm with a modest budget, or scaling toward seven figures, this episode gives you practical guidance to put into action.

What You’ll Learn in This Episode

• Where to start if you have no or very little budget
• How much of your revenue should be reinvested into marketing
• Why different practice areas (PI vs. family vs. corporate) need different strategies
• The channels delivering the best ROI for law firms right now
• How to balance referral-based marketing with direct-to-client marketing
• The most important metrics and KPIs to track
• Where law firms often waste marketing dollars
• What’s changing in law firm marketing over the next three to five years

For more tools to help you build a practice that feels aligned and sustainable, visit thehappylawyer.ca
.

And if you’re ready to get clear on the next step for your practice, check out The Practice Compass — my free diagnostic tool that shows you exactly where to focus your energy for the greatest impact. You can access it here: thehappylawyer.ca

Faren walks us through the move from a well-known Toronto firm to running her own shop. She explains why she refused to put her name on the door, how she engineered a “maximum billable hours” launch without burning out, and how rigid personal rules at a prior firm pushed her to design real flexibility. We also have some fun with what kids are watching on TV now and why that matters for working parents who are still building serious careers. The through-line is simple. There is a job in law for everyone. Do the work to find yours, then build the structure to support it. 

In this episode we chat about: 

• networking. Start now. Relationships compound over years.
• Your own clients = control, security, leverage.
• A portable book protects you from firm politics.
• Fulfilment drives consistency and better work, which grows referrals and revenue.
• Flexibility supports fulfilment: control your calendar, design your week.
• Delegate outside your zone of genius to stay on high-value work.
• Align files with your values. Say no to the wrong matters.

 More tools and the free Practice Analyzer at thehappylawyer.ca

To learn more about  Faren  head over to https://www.constructlegal.ca/

In this episode of The Happy Lawyer Podcast, I sit down with Mike Morse, the visionary behind one of America’s largest personal injury law firms—valued at over $300 million. Mike shares his journey from a struggling practitioner to building a wildly profitable and predictable business, thanks to discovering the EOS/Traction framework.

We dig into:

• How Mike Found Traction – and why it was the turning point for scaling his firm without burning out.
• The Fireproof Model – the five-step system from his bestselling book, Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable.
• Why Lawyers Struggle with Time and Money – and the mental traps that keep them from breaking through.
• The Delegation Problem – why lawyers are notoriously bad at it, and how to finally let go of the work that’s holding you back.
• The books that inspire better leadership and living, including Shine by Gino Wickman, Inner Excellence by Jim Murphy, and Die with Zero by Bill Perkins — and how their lessons connect to running a thriving law firm.

If you’ve ever felt like there’s never enough time, money, or bandwidth to grow your firm, this episode will challenge the way you think about leadership, systems, and your role as an owner.

Resources & Links:

• Connect with Mike Morse: MikeMorse.com
  
  
• Get Fireproof: FireproofTheBook.com
  
  
• Learn more about Fireproof Performance: FireproofPerformance.com
  
  
• Learn more about EOS/Traction: EOSWorldwide.com
  
  
• Take my Free Practice Analyzer and start moving your firm from chaos to calm: TheHappyLawyer.ca
  
  

🎙️ The Happy Lawyer Podcast

Episode: From Chaos to Clarity: What I Did to Improve My Practice Exponentially

Description:
In this episode, I’m sharing the behind-the-scenes journey of how I took my practice from a place of chaos, burnout, and misalignment—and turned it into something intentional, values-driven, and truly fulfilling.

2023 was a year of major life transitions and growing pains—personally and professionally. My practice was expanding, but the systems, structure, and people weren’t keeping pace. I hit a breaking point and realized it was time to rebuild from the ground up.

From discovering EOS (the Entrepreneurial Operating System) and diving into game-changing resources like Traction and Fireproof, to implementing scorecards, redefining our core values, and making tough staffing decisions—I’m walking you through the steps I took to regain control of my business and fall back in love with my practice.

Whether you’re in the middle of chaos or just looking to build something more sustainable and joyful, this episode is for you.

🔑 Key Takeaways:

• Why personal and professional misalignment led to a firm-wide reset
• How discovering Ben & Brian Glass helped me find “my people” in the legal world
• The power of EOS and how Traction became a foundational resource
• The critical importance of core values—and actually living them
• Lessons learned (the hard way) about hiring slowly and firing quickly
• How tools like the People Analyzer and scorecards created clarity
• The impact of Mike Morse’s Fireproof on tracking the right metrics
• Why rebuilding your foundation can lead to exponential growth

📚 Resources Mentioned:

• Traction by Gino Wickman
• 10X Is Easier Than 2X by Dan Sullivan and Benjamin Hardy
• The Big Leap by Gay Hendricks
• Fireproof by Mike Morse
• Great Legal Marketing
• Renegade Lawyer Marketing by Ben Glass 
• Entrepreneurial Operating System (EOS)

🧩 Want More?

If you’re a lawyer looking to grow your practice and love your life again, this episode is your permission slip to pause, reflect, and rebuild on purpose.

👉 Know a lawyer who needs to hear this? Send them this episode.
 📩 Let’s stay connected! Subscribe to the podcast and leave a review if this resonated with you.

Always feel free to reach out - [email protected] 

On this episode of The Happy Lawyer Podcast  I am back with  my husband John Shearer to talk about  Success Depression.  We touch on the following points:

• what success depression is 
• how anxiety and depression go hand in hand 
• the difference between burnout and depression 
• how to manage burnout, anxiety and depression 
• the key to effective self care 

If you want to see more of John's content  head over to @kickstartmenstherapy on Instagram. 

Feel  free to  reach out to me at anytime!  [email protected] 

@guelphinjurylawyer (insta) 

or Follow me on LinkedIn https://www.linkedin.com/in/catherine-shearer-062434a6/

On this episode of The Happy Lawyer Podcast I chat with John Shearer (my husband) of Kickstart Men's Therapy about:

• core values and what they are 
• how you can define them 
• how they help you in business an life 
• how to unhook from unhelpful thoughts 
• living with intention 

If you want to see more of John's content  head over to @kickstartmenstherapy on Instagram. 

Feel  free to  reach out to me at anytime!  [email protected] 

@guelphinjurylawyer (insta) 

or Follow me on LinkedIn https://www.linkedin.com/in/catherine-shearer-062434a6/

On this episode of The Happy Lawyer Podcast Marco Brown and I chat about:

• how he build a frim that aligns with his values 
• the great shower incident of 2015 
• the 300 list 
• his zero AR family practice 
• how to know your value as a lawyer 
• how not to sell your soul as a lawyer 

Feel  free to  reach out !  [email protected] 

@guelphinjurylawyer 

or Follow me on LinkedIn https://www.linkedin.com/in/catherine-shearer-062434a6/

On this episode of The Happy Lawyer Podcast:

• why the podcast went away 
• burnout and recovery again 
• what you can expect from the next season 

Feel  free to  reach out !  [email protected] 

@guelphinjurylawyer 

or Follow me on LinkedIn https://www.linkedin.com/in/catherine-shearer-062434a6/

On this episode of The Happy Lawyer Podcast:

• why the podcast went away 
• burnout and recovery again 
• what you can expect from the next season 

Feel  free to  reach out !  [email protected] 

@guelphinjurylawyer 

or Follow me on LinkedIn https://www.linkedin.com/in/catherine-shearer-062434a6/

On this episode of The Happy Lawyer Podcast I chat with  Success and Mindset coach Emily Elliot about :

• her journey from marketing exec to ND to coaching 
• what a mindset shift is
• why its important to shift a limiting mindset 
• why feedback is crucial to development  
• why we are all resistant to feedback 
• how mindset impacts our marketing, businesses and legal practice 

As always, if you have any questions about your legal career you can reach out to me on LinkedIn: Catherine Shearer, or you can  connect through the website www.thehappylawyer.ca You can also find me on Instagram @guelphinjurylawyer

And  now you can  join  The Happy Lawyer Facebook Community https://www.facebook.com/groups/899616490629391for peer to peer support


To learn more about Emily Elliot and her upcoming coaching experience head to: https://www.kelseyreidl.com/2023  The LEAP  program starts May 17th! 

UPCOMING FREE EVENTS!

Please join me and co-host Jennifer Germaine for a new webinar series accredited by the Law Society of  Ontario for  1.5  hour of professionalism.

Awaken Your Leadership Mindset Friday, May 4, 2023 at Noon - 2 PM EST - LIVE on Zoom

Managing Conflict in the Practice of Law, Friday June 2,  2023 at Noon -2 PM EST - LIVE on Zoom

To  register for any of the above events: https://www.breathefireintolife.com/thefulfilledlawyerproject