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The Happy Meal is the most successful meal in human history. With over 35 billion units sold, or about four for every person on Earth, McDonaldâs iconic âFood and Fun in a Boxâ has also made the company a bigger toy distributor than Hasbro or Mattel (and maybe even Santa). But few know the Happy Mealâs contested origin story. Was the creator a mom of five in Guatemala, an ad man from Kansas City, or a forgotten franchise called âBurger Chefâ? Spoiler, it wasnât Grimace. Hear how McDonaldâs perfected a strategy called the âwindow of loyalty,â and visit a little place called âHamburger University.â Listen to find out why The Happy Meal is the best idea yet!
Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.Â
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4.5
400400 ratings
The Happy Meal is the most successful meal in human history. With over 35 billion units sold, or about four for every person on Earth, McDonaldâs iconic âFood and Fun in a Boxâ has also made the company a bigger toy distributor than Hasbro or Mattel (and maybe even Santa). But few know the Happy Mealâs contested origin story. Was the creator a mom of five in Guatemala, an ad man from Kansas City, or a forgotten franchise called âBurger Chefâ? Spoiler, it wasnât Grimace. Hear how McDonaldâs perfected a strategy called the âwindow of loyalty,â and visit a little place called âHamburger University.â Listen to find out why The Happy Meal is the best idea yet!
Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.Â
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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