The Hard Truth About B2B eCommerce

Send a text

Support the show

Send a text

Garrett Eastham is a veteran data scientist and executive at high tech companies such as Bazaar Voice that have pioneered aspects of eCommerce over the last two decades. Garrett Eastham discusses how data and data science have such a massive influence over eCommerce and how B2B companies should be using data to make better decisions. We discuss everything from reviews to ERP data and how to make the most of your data as a B2B organization in today's modern world.

Support the show

Send a text

In episode 54, we have the pleasure of interviewing David Ledgerwood a veteran sales leader for tech-enabled B2B services firms. David has gone from a programmer to a leader in sales showing his depth of understanding of many aspects of a business. David believes strongly in modernizing sales and how B2B organizations can become digitally enabled via eCommerce and other modern digital tools.

Support the show

Send a text

We have the luxury of bringing on Bar Geron, CEO of Balance, a new breed of payment technology designed specifically for B2B eCommerce. Balance can do it all, including accepting checks, wires, net terms, factoring on invoices, credit cards, and other types of unique B2B payments. Bar talks about how critical it is for B2B companies to move faster into eCommerce because there are major VC and private equity investments in B2B eCommerce that are going to make legacy B2B companies obsolete in the coming years.

Support the show

Send a text

Ian Leslie has been in marketing for nearly two decades and the past seven years of his career, have been in eCommerce. As CMO of Industry West, Ian helped turn a startup into a leading eCommerce provider of furniture to both B2C and B2B markets online. In this episode, we talk about all the things that lead to their success online on the Magento platform and how they evolved with the market. Ian is now a brand ambassador at Bolt, helping merchants get best-in-class payment technology with Bolt's new checkout operating system.

Support the show

Send a text

Joe Kovacs has found a niche in which many unwarranted sellers are destroying brand loyalty and brand reputations on marketplaces. He founded, Brand Guarde, which has dedicated the last 3 years to helping companies of all sizes successfully regain control of their distribution and presence on marketplaces like Amazon. We talk about how brands can take control of their distribution, pricing, and processes to reduce bad actors that may harm their pricing models and brand reputation.

Support the show

Send a text

In our very special 50th episode, CEO of Corevist, Sam Bayer, joins us to discuss his journey in B2B around SAP. Sam has been working in software most of his career, and has over 20 years of experience with SAP. SAP has the strongest ERP offering and touches most of the major companies in the world. That is why he developed an ERP first B2B eCommerce offering, Corevist, that is tightly integrated with SAP's S4/HANA. We discuss why an ERP 1st approach to eCommerce is so important and why you need deep integration with ERP to be successful.

Support the show

Send a text

In this episode, we get the please of speaking with Jordan Huck who has taken on the difficult task of trying to modernize the restaurant and food industry. In this multi-trillion-dollar industry, most things are done manually and even chefs are up late at night trying to prepare for their food needs in the coming days and weeks. Jordan Huck has developed a B2B eCommerce platform, Notch, that helps restaurants and food industry companies automate many of these things. They can integrate directly into your POS to automatically place orders and replenish inventory with a quick manual review to ensure everything is right versus the time-consuming manual order processes of the past.

Support the show

Send a text

Tim Reintgen has seen a large variety of clients using Plytix across many channels such as marketplaces, selling to distributors, retailers, and direct-to-consumer eCommerce. Plytix is an SMB focused PIM (Product Information Management) solution that allows for anyone, even very small companies to get started with modern data management best practices. Tim helps us navigate the complexity of channel management and where B2B companies should be investing their time to grow new channels without cannibalizing or hurting existing channels. 

Support the show

Send a text

Chris Bidleman has been building integrations for B2B eCommerce for over a decade and has seen everything from legacy technology like EDI that is still widely adopted today to newer GraphQL based integrations. Integrations are a key backbone and issue that often stops B2B companies from moving forward with eCommerce. We discuss how to get over those hurdles and leverage modern technologies to move forward in a positive direction that may include both EDI and other more modern approaches.

Support the show