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Ray Grady is a B2B eCommerce veteran with multiple decades working in services and software supporting B2B companies. He has found that automation is key to making B2B companies successful so they can free up their vital employees from mundane order taking tasks and focus on upselling and value-added tasks. Ray has some incredible insight in this podcast on how to optimize and automate orders via three methods, EDI, Conexiom, and B2B eCommerce. This is a must-listen episode if you want to get to the next level!

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In Episode 30 we discuss the future of B2B eCommerce.   What does this mean for businesses going into this new year and a new decade?  We discuss the transformational shift from 2020 to 2030 -- just as we saw for retail from 2010 to 2020, but now for B2B going online.  B2B is lagging retail in eCommerce capabilities because it is more complex and difficult to effectively implement but that excuse will not hold up much longer.  How you are going to transform your operations to digital via digitizing your business practices so that customers can buy online or via EDI and other digital means?  Tune in, we'll let you know!

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Francois Jaffres joins us from Noviland, a new technology company focused on helping businesses source products seamlessly from around the world. Currently, they have over 400 manufacturers in south east Asia and are quickly expanding to other countries. Noviland uses their platform as B2B eCommerce system to enhance the sales process and make it easier for their customers to get products from these manufacturers. We discuss the challenges of B2B versus B2C and why companies are hesitant to adopt technologies to aid their sales teams via eCommerce.

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In episode 28 we have the honor of talking to our guest Mike Jortberg who leads the B2B eCommerce at Slalom, a modern consulting firm focused on strategy, technology, and business transformation. Founded in 2001 and headquartered in Seattle, Slalom has organically grown to over 8,000 employees. Mike has a deep background in Salesforce and CRM technologies and now works with Cloudcraze / Salesforce B2B eCommerce to bring eCommerce to the Salesforce ecosystem. We talk all things B2B and why he has been successful with Salesforce B2B eCommerce as an offering in the space.

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John Cymerman is the CTO and technical leader of Trellis. He has worked on many large B2B projects and has pioneered the integration strategy for Trellis. We discuss in-depth 5 different integration techniques and strategies you can deploy depending on your situation. The five are the traditional batch file / ftp approach, SOAP APIs, Rest APIs, GraphQL, and an iPaaS technology such as Celigo or Dell Boomi. There are many ways to approach an integration and that's why its so critical to architect the right approach before beginning an integration project.

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In Episode 26 we get the pleasure of speaking with Amir Hessabi, Senior Enterprise Solutions Engineer at BigCommerce. We discuss the value of a true SaaS eCommerce solution, BigCommerce, and how that can dramatically lower the cost of ownership for a B2B business. Traditionally B2B companies are used to legacy on-premise solutions and have often not yet adopted a SaaS application like BigCommerce for eCommerce. With SaaS you no longer need to pay for expensive upgrades or worry about software failing because all of that is managed for you in one affordable monthly fee. Having recently gone public, BigCommerce is a serious option that B2B companies should be considering.

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In Episode 25 we have the pleasure of talking with David Stillson who has over 15 years of experience in Manufacturing, eCommerce, and business systems. David is currently the technical architect and manager of eCommerce Developers in LCI's digital experience team, a multi billion dollar public company. David has experience working with both small and very large B2B eCommerce businesses. We discuss the complexity of B2B from integrations to scaling sales and marketing as well as changing the culture within an organization. David gives great advice for people both new to the journey but also more experienced in the B2B journey looking to scale their online business.

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In episode 24, Tim and Isaiah go through our five-step process towards improving your B2B eCommerce presence. The first thing you should do before getting to step 1 is to make sure you have an internal person qualified to run the project and a platform to build upon such as Magento, BigCommerce, Insite, or Salesforce, etc. Step 1 is to develop robust product data, step 2 is to integrate with internal systems, step 3 is to invest in user experience, step 4 is to have flexible payment and shipping options, and step 5 is to have external integrations with vendors or customers. We go through these steps in-depth to help you grow your B2B eCommerce business.

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Our latest guest, Colleen Romero, has helped several massive companies scale their B2B operation online, such as leading brands like Napa auto parts.   We discuss what B2B companies need to do to build and implement a successful B2B eCommerce strategy.  We also cover topics such as why do companies struggle with marketing in B2B and how B2B eCommerce marketing is different from B2C. We discuss leading B2B eCommerce platforms and how to working with agencies. We also discuss what Colleen thinks it takes to find good agencies and make agency relationship successful.

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Jessica Wetzel is an accomplished eCommerce Manager with 16 years of extensive experience providing strategy and growth in the areas of B2B sales, marketing, and eCommerce. In this podcast, we dive deep into how she helped a distributor go from offline to online with a robust eCommerce site that has evolved over the years. She wrote some impressive requirements documents to take the company to the next level and managed many agencies so she knows how to nail down requirements to get the most of your development team. Jessica is a true leader in B2B eCommerce and is now at PunchOut2Go where she can help you integrate with internal customer systems as a B2B business.