In this episode of the HD Your Biz podcast, host Jamie Palmer discusses the evolving landscape of business, emphasizing the need for adaptation and evolution in the face of changing times. Jamie highlights the decline of traditional business models, such as funnels, and the importance of moving away from homogenization towards customization. She stresses the significance of understanding human design and integrating it into business practices to create a regenerative business. Jamie introduces six fundamentals necessary for thriving in this new era: depth, mastery, resonance, dividends, congruence, and regulation. She elaborates on each fundamental, providing examples and insights into how they contribute to building a sustainable and successful business. Jamie also touches on the role of AI and automation, the importance of emotional and nervous system regulation, and the need for individualization and customization in business strategies. The episode concludes with a call to action for listeners to assess their strengths and weaknesses in these areas and consider ordering an HD Biz Catalyst report for personalized guidance. 

 

Chapter 1: Introduction to the New Era of Business

• Summary: Jamie Palmer introduces the podcast and discusses the changing business landscape, emphasizing the need for adaptation and evolution in business practices.
• Timestamps: Start: 00:02, End: 05:00

Chapter 2: The Death of Traditional Business Models

• Summary: Jamie discusses the decline of traditional business models like funnels and the importance of customization over homogenization in the post-COVID world.
• Timestamps: Start: 05:01, End: 10:00

Chapter 3: Fundamentals of the New Business Era

• Summary: Jamie outlines six fundamentals necessary for thriving in the new era of business: depth, mastery, resonance, dividends, congruence, and regulation.
• Timestamps: Start: 10:01, End: 45:00

Chapter 4: Individualization and Customization

• Summary: The importance of individualization and customization in business is discussed, highlighting how these approaches lead to better outcomes.
• Timestamps: Start: 45:01, End: 50:00

Chapter 5: Invitation to Self-Assessment and Catalyst Reports

• Summary: Jamie invites listeners to assess their strengths and weaknesses in the fundamentals discussed and introduces the HD Biz Catalyst reports for deeper insights.
• Timestamps: Start: 50:01, End: 55:00

Chapter 6: Conclusion and Call to Action

• Summary: Jamie concludes the podcast with a call to action for listeners to order the HD Biz Catalyst reports and thanks them for tuning in.
• Timestamps: Start: 55:01, End: 57:00

 

Maint Topics Covered

1. Changing Business Landscape: Jamie discusses the evolving online business environment, the decline of traditional methods like funnels, and the need for businesses to adapt to new consumer expectations.

2. Human Design in Business: The importance of integrating human design into business practices to create a customized and congruent approach.

3. Six Fundamentals for a Regenerative Business:

   • Depth: Having a deep understanding of one's field to preempt client needs and scenarios.
   • Mastery: Achieving a level of expertise that allows for effortless execution and innovation.
   • Resonance: Creating a strong connection with clients through vulnerability and authenticity.
   • Dividends: Focusing on long-term activities that compound over time, rather than seeking immediate gratification.
   • Congruence: Aligning actions and behaviors with personal values, design, and desires.
   • Regulation: Managing emotional and nervous system regulation to navigate business challenges effectively.

4. Individualization and Customization: The shift towards personalized business approaches to improve client outcomes.

5. HD Biz Catalyst Reports: Jamie promotes the HD Biz Catalyst reports, which offer customized insights into leveraging human design for business success.

Actionable Advice

1. Adaptation and Evolution: Embrace the changing business landscape by moving away from homogenized methods and towards personalized, human-centered approaches.

2. Depth and Mastery: Develop a deep understanding and mastery in your field to anticipate client needs and innovate effectively.

3. Create Resonance: Build trust and connection with clients through vulnerability and authenticity, sharing your beliefs and experiences.

4. Focus on Long-term Dividends: Invest time and resources in activities that will pay off in the long run, rather than seeking immediate rewards.

5. Align Actions with Values: Ensure your business practices are congruent with your personal values and desires to maintain authenticity.

6. Regulate Emotions: Develop skills to manage and regulate your emotions and nervous system to handle business challenges with resilience.

***** Complete Transcription Below*****

Jamie Palmer (00:02):

Hello, hello, hello and welcome to the HD or Biz podcast. I am your host, Jamie Palmer, and I am excited to jump in to the new era of business, the shifting tides of the current landscape and how to build a regenerative business congruent to your design. So I think it's been a minute since I podcasted and I will do an update as to what's been happening for me behind the scenes at a later date. I don't need to bore you with my home remodel and the other things that are happening in my life. But one of the things that is becoming more and more and more prevalent for me is the fact that the landscape is changing. Business landscape is changing. The online business landscape is changing. It's been changing for the last five years. And I have been saying for quite some time that it's time to adapt. It's time to evolve, it's time to embrace the HD revolution. It's time to lean into customization and move away from homogenization. And for me, I'm watching and I'm looking at the landscape and I am seeing people who supposedly air quotes, have these big businesses and they are just burning them to the ground.

(01:54):

I'm seeing people just throw offer after offer, after offer at the wall to see what sticks, dicks, and ultimately the things that used to work are no longer working. And the reality is it's easy to blame and point the finger at the economy or the maturing online business space or the fact that we've all gone nose blind to pressurized selling or as I like to say, nervous system activation selling. But the time is here to adapt. The time is here to evolve, and I am continuing to watch things that have been tried and true and worked for ages, stop working. I am witnessing the death of the funnel. And I think we have to remember that people love to buy, but they hate to be sold. And I think that in our post COVID world, everyone has tried to have a business or a side hustle or many people have tried to have a business or a side hustle, and quite frankly, the delivery was lackluster.

(03:22):

There's a lot of things, but the reality is we cannot pretend anymore that this is not happening. And I've been naming this since I started this new iteration of my business in right around this time of year. In 2021, I launched my very first business design with human design workshop and then the HDU Biz Program in the fall. And quite frankly, most of my life, I've always kind of been before my time watching, witnessing, noticing, naming, adapting, changing, evolving. And I see these things, I see them happening. I see what the collective is missing and what's needed and how things are shifting. And I pay attention to this. And the reality is we have been living in unprecedented times and we continue to live in unprecedented times.

(04:20):

The homogenized world is collapsing. We see it in the school systems, we see it in corporate culture, we see it in the online space. And the reality is we want things faster, easier, quicker. We want to treat the symptom, but we don't want to have to deal with the root of the problem. And the reality is we're burnt out, we're tapped out, we're exhausted, our nervous systems are fried, and we're just go, go, go, go all the time. And I firmly believe that things are falling apart, so better things can fall together. And as a three five projector, I think I am uniquely positioned to hold space during this time. I tend to thrive when things are in chaos. And I know for many people, especially when I think about this through the lens of human design, that things falling apart is triggering challenging, polarizing hard and uncomfortable on good days, change is uncomfortable on a good day and it's near impossible when you're dysregulated, when your nervous system is dysregulated.

(05:37):

And for me, part of the work I believe that I am here to do is to support people in embracing a whole self era of business and businesses. You as a business owner and an entrepreneur are going to need to adapt or you will end up extinct. And this is in part due to the consumer, whether the consumer is another business owner or a consumer from not a business owner perspective, they're smarter, they're more educated. We have access to more information than we've ever had before at our fingertips, and yet we have more knowledge than ever. Yet I believe we lack more integration and embodiment than ever. We have a focus crisis, we have a dopamine addiction, and ultimately we lack the grittiness and sticktuitiveness to gain the necessary steps for mastery and embodiment and evolution.

(07:08):

We want it yesterday. And ultimately we're moving into times where people buy from people they trust, which has always been the case, but it's going one step further. I believe there has to be this level of resonance and congruence and people have to be able to see their story in you while also having you meet them where they are and customize what's going on for them. And I think having strong and clear boundaries, practicing what you preach, actually being emotionally and nervous system regulated is going to be a big part of what's to come in business. And the reality is we are not going to be able to, I think about luxury marketing as an example. Back when I ran my agency, so much of that was smoke and mirrors, right? We'd have beautiful marketing and branding and that would be the public persona of the person.

(08:20):

But behind the scenes it'd be somebody totally different. And we just can't, I don't think people can do that anymore. I think people sniff that out a mile away. I also think because of AI and automation nation is going to impact every industry. Now, I would contend AI is still quite delusional and it lacks continuity. I think a lot of people want to rely on tools like AI Chat, JPT as an example for coaching. But the reality is it often lacks continuity and it gets delusional, and it's also a yes man, right? I've watched so many people have conversations with chat GBT about different ideas and chat. GBT is like, yes, yes, yes, yes, yes to every idea and the person burns out. And I'm like, it just wants to tell you. Yes. And the reality is we're moving into an age where it's going to require us to double down on what it means to be human, to critically think, to synthesize, to create.

(09:24):

And we're not going to be able to sell the way that we used to. We're going to have to change, we're going to have to evolve. And this new business era is going to require a level of depth and mastery and expertise and experience. It's going to require intimacy, authenticity, and connection. Because ultimately you can have all the knowledge in the world, but if you cannot evolve in a silo, I truly believe you need someone to hold space for you to support you in deconditioning and doing this work where we grow through these things, these past lived experiences, these traumas, these triggers, these excuses, these shoulds and deconstruct and reconstruct a new belief system. And so for me, one of the pieces that I want to bring to the table is supporting and sharing what are these fundamentals that are necessary in this new era of business?

(10:37):

And so I'm going to share now some of the six fundamentals that I truly believe are what's necessary to move into this new era of business and this new era, era of mastery that's necessary. So I think the first of the six, six elements are fun. We'll call 'em fundamentals. I think the first of the six fundamentals for me are going to be depth. Alright? So I truly believe that. And actually before I dive into depth, I'm not dismissing human design here. I still leverage use, believe in human design. I still practice. My human design stuff is not going anywhere. And I am thinking of this through layering in human design. So we have to know our design live, our design embody our design, and we have to consider these things. So the first thing fundamental is knowledge. So if you're holding space, we have to have this level of depth, not just knowledge, but we have to have this level of depth that meets the customer where they are.

(12:32):

And I think for me, we have to think about do I have the depth necessary to preempt multiple different scenarios with the client or the ideal client or the potential client that I'm holding space for. An example of this is I worked with a client a couple of years ago and she primarily trained teachers and she wanted to create a course where it was teaching, where it was essentially like a workout. She does yoga related stuff. So primarily her work was training other people to be yoga teachers. Her work wasn't primarily doing yoga with people. Now she did do yoga with the teachers, but it was at a advanced high level. So she wanted to launch this course. And a lot of the yoga that she does, she kind of takes this different approach to it, which works with the fascia, which then releases stored trauma in the body. And I kept saying to her, I'm like, are you sure that you have all the support in place for these people? These people are not teachers that do this work. The teachers have the tools to support themselves When a nervous system trigger comes up, this is not that same set of people.

(14:16):

Ultimately, she runs this course, she gets a bunch of affiliates and she loses 90% of the people in the first three weeks because they did the work, they showed up for class and after the class they got triggered. They didn't understand what was wrong. And so they stopped showing up because they went to this class and then two days later they would have some symptom, they would have a triggering event or they'd be very edgy or they'd have cold and flu symptoms. Stuff would come up. And for me, when I think about depth, we want to make sure we are not in the age of being able to be one step ahead of our clients. I remember I worked with somebody in 2020 who would read a book and then immediately go teach it to her clients. And I always thought that was kind of weird.

(15:09):

You don't have the level of knowledge and experience and depth to actually preempt what could come up. And so when I think about depth here, I want you to think about can I hold space for the multiple scenarios that may come up with my ideal client or my potential client or my actual client, number one and number two, do I actually know what's going on internally for them? I think a lot of times, especially if you're doing coaching or even done for you work, I think if you're doing coaching, you want to think about what are those mindset things? What are those head trash pieces that come up for people that based on your experience you need to name to bring to the light? What is internal that you need to bring external to let your client know they're not strange experiencing this and leveraged offers in groups and courses and that sort of thing.

(16:17):

This is the biggest thing that I see missing for most people. Most people do not preempt the head trash and therefore they get shitty completion rates and therefore people don't move on to the next thing and therefore they do all this work and they're like, courses don't work or whatever, it doesn't work. But the thing that we have to remember is it's our job as the space holder to preempt these things. In my agency, when we would do social media for people, I would often have a conversation with the entrepreneurs that I was working with, particularly if they've never, or they never had worked with somebody to do social media for them, or if they were newer in business or feeling maybe not so certain about showing up or they kind of got into a perfectionism loop, I would often preempt and have a conversation with them.

(17:20):

Here are some of the things that might come up as we start posting and working together. You might feel a level of imposter syndrome. You might post online and you might want to take it down because what if my approach changes or you might post and feel like no one's hearing or seeing my posts. And I would often share stories from my own experience or my experiences with clients around these topics. That to me is the level of depth that we need in order to actually be able to synthesize in preempt and name what's going to come up when you do this work.

(18:16):

I think about my home remodel. I really wish somebody said to me, Hey, look, when you do a construction project, even if you're only doing it in half your house, your whole house is going to get dusty. I would've packed up 90% of my stuff if somebody had told me that, but nobody did. And so that ability to be able to preempt shows that you have a layer of depth that other people don't. Okay? I think the other thing that I want to talk about here, the second fundamental I believe is mastery. You can have depth without mastery and you might be thinking, well James, how is that possible?

(19:03):

The thing, I think there's a tendency for people to want to force people to their depth. You got to have as much knowledge as me if you're going to work with me. That isn't the case. I don't need people to be able to have the same depth as me if I'm coaching them. So think about me coaching somebody one-to-one. I don't need to have the same level. They don't need to have the same level of depth about human design as I do. And they don't need to do that because I have a level of mastery over, I have the depth and the mastery. And the mastery is like that going from that knowledge, that depth of knowledge. Two, actually integrating it and embodying it and living and breathing it and practicing what I preach around it. And because I'm practicing what I preach around it, one that inspires other people to do the same thing.

(19:58):

But when we think about mastery, we want to think about it as like let's making things look effortless. I think the best way to explain this is I was an adjunct professor for a while and I taught social media and I would talk with some of the other tenured professors about marketing and they would say these things. They would have more depth and psychology knowledge about marketing than I ever had. Yet when I would bring examples to the table about how things actually went in the real world, they lacked that and they would challenge me on it and they would be like, oh no, Jane, that's not true. And I'd be like, look, here's where it plays out. This is exactly how it plays out. Here's even the data to support that. This is what happens in reality. And that's what happens when you have a level of mastery.

(21:05):

When you have mastery, you have to actually practice. You have to actually put to work and forge yourself in the fire of experience on the playing field of life and test the thing that you have this depth of knowledge in. So we need the depth, but we also need this level of mastery that makes it look effortless. And you can even think about mastery as practicing what you preach. And as we move into this new age of business, I really believe more and more that you are going to be required. It is a non-negotiable to practice what you preach in business. You can't say one thing and then do a different thing. People are, they sniff that out. And ultimately when we have this level of mastery, it goes beyond knowledge, right? It's integration, it's embodiment, it's experience.

(22:07):

And you will make it look easy to the outside world when you have a level of mastery. Here's the thing as an example. If you think about AI and human design, most ai, not my synergy bot, she's amazing, but most AI have shitty information on human design and they give you one answer one day and a different answer or a different day because quite frankly, it's based off the knowledge that's available on the internet, which is wildly different depending upon what you're going to read. And it can't synthesize either. So you can ask it about this part and that part and this part, but they can't talk about, from my experience, the ais don't do a great job at how do these parts impact the whole? That's where the human comes in, that's where the mastery comes in. And so when we think about mastery, when we have a level of mastery, it gives us the ability to innovate in our industry.

(23:15):

So I think about this, I with my own work, one of the things that I'm working on for the fall or early 2026, I haven't decided yet, but it's human design and trauma and the trauma of business through the lens of human design. And I have a whole synthesis on this because of the layers that I have and the knowledge that I have, not only around human design, but because of all my study that I've done over the last few years in nervous system, window of tolerance, somatics, all the things. And so that synthesis shows that level of mastery to weave these two things together. And when we have that level of mastery, we create an industry of one, we create a category of one. And that is a lot of the work that I support clients in doing in HG Wild, because really that's one of the most beautiful things about human design.

(24:19):

You can take your area of expertise and weave it with human design and you create a category of one, you create an entire industry. So the third element is resonance. So residence is when we evoke a strong, positive, immediate connection. There's kind of this feeling of familiarity or understanding in agreement. There is this intuitive response that there's a shared vibe. I believe in order to be successful in this new era, a business, you're going to have to create resonance in your business ecosystem. And resonance requires you to be vulnerable. It requires you to share your beliefs, your values, your experiences to create connection, to build trust. And here's the thing, there's also polarity here because you are showing up being vulnerable. You're either going to pull people into your world or you're going to push them away. I either have resonance with this person or not. So I think about this as a vortex.

(25:37):

I need to have a level of vulnerability and practicing what I preach and being true to my word. And then there done that, got the t-shirt so that people can discern, is this the person for me? And the challenge here is vulnerability. We live in a world where we get judgment online. We don't know what people are going to say. And it's scary to be authentic because what if you get rejected? And however I truly believe it's necessary in order to thrive in this new era of business. And I think I'll give you an example here, right? There's this company called Land, and they do this a hundred day dress challenge and they've gained of popularity and OC cult following for this a hundred day dress challenge. And the whole point of the challenge is you wear this dress for a hundred days in a row, okay? I know it's a weird challenge.

(26:57):

And so part of the whole point of their brand is that they want you to buy their clothes because they're going to create the most sustainable wardrobe for you because you can wear one piece a hundred days in a row and they don't really do discounts. You get a hundred dollars gift card if you complete the a hundred day challenge. So for a hundred days you have to wear the same outfit or the same dress, and you have to take a picture of yourself every day for a hundred days and document it. And I think you got to write a paragraph or something about the experience. You send that in, they give you a hundred dollars gift card. Basically that's the only way to get a discount for that brand. They do run a once a year mystery sale. But beyond that, that's all they do.

(27:46):

And the reality is their clothing is not cheap. They sell dresses for 140 to $200. They're not inexpensive dresses and they're wool dresses is, but they've created this resonance with their audience who want simplicity and they want clothing that's more sustainable. And the reality is their clothing constantly sells out and it constantly sells out because they have this resonance with their audience, okay? Because they're vulnerable about the way in which they show up and they do very limited runs. They're not fast fashion where they're throwing the clothes away. It's a very specific niche in a very competitive market, but they've created this resonance. And when we can create that resonance with vulnerability and beliefs and sharing our experiences, we get clients to come back again and again and again, even if our product is at a higher price point, right? The willing addresses. The next fundamental is dividends.

(29:03):

And quite frankly, I am fed up with people wasting time on tasks that don't move the needle forward. If you want to build a business in the future, you're going to need to build a regenerative business. You need to focus on the tasks that pay you dividends over time. Those tasks are often not sexy, and they are often not things that you get immediate reward from doing. You often don't get a dopamine hit right away from doing them. But when we think about a business that pays you dividends, it's a reward that compounds over time because you invested resources, time, money, energy, effort into doing this thing that's going to pay you dividends over time. You could invest money in your business and expect it to come back. A good example of this is synergy for me to build synergy, the chatbot. It costs a great deal of money to do that, but I know that that investment is something that's going to pay me dividends over time. Another example of that is, say a podcast or a book. I spent so much effort writing the human design for business book and I continue to get dividends back from people reading that book and then coming into my world and buying something from me. So I'm putting all the effort into a book and I'm expecting it to pay me dividends for the next decade.

(30:32):

And again, I want to name this, doesn't need to be money invested. It could be energy and effort invested, but this element or this fundamental of dividends is about embracing a mindset where you are focused on longer term activities. Activities that your future self will thank you for. Activities that create a domino effect in your business. Activities that pay a dividend. This means that we stop chasing the dopamine hit, we stop trend hopping, we stop chasing the dopamine and we step away from that homogenized era of business where we jump from thing to thing. So I want you, when we think about dividends, to think about what activities are going to actually compound over time. Posting on TikTok as an example or posting on Instagram are not dividend paying activities.

(31:32):

But the reality is, if you think about doing a YouTube channel, and I personally have paid very little attention to YouTube, yet I get $125 check from YouTube every single month for videos that I created over a year ago. And can you imagine if I actually put effort into that, I could probably make a thousand dollars a month off of just posting on YouTube and taking the time to make those videos. So I want you to think about what are the things, have I actually put an effort in, people will buy from me from, right? And so here's the thing, no, I'm going to eat the marshmallow here. Remember that marshmallow study where they gave kids a marshmallow and they said, if you wait five minutes, we'll give you two. Most kids ate the marshmallow, but some of the kids ate two, they delayed their gratification.

(32:25):

That's the thing here. When we're focused on things that pay us dividends, there isn't instant gratification. It's something that requires us to stay focused and committed over time. So I want to challenge you to not eat the marshmallow in business. What are those mid to long activities that you can do that compound over time and staying focused on that? Right? Not, this is one of the things not abandoning ship midway. So often people start something like writing a book and then they abandon ship midway, or they start a podcast, they do three episodes, they didn't get people listening as fast as they thought that they should, and then they stop, right? You got to actually follow it through. You got to actually do enough work to see the dividends on the other side.

(33:24):

The fifth element is congruence. Congruence for me is about one, are you actually going to do what you say you're going to do? But are you actually true to who you are? So do your actions and your behaviors line up? Are you in alignment with your values, your design and your desires? Okay? And that's your desires. What do you desire for your life? What do you desire for your business? So often I see people, they're like, I desire to have a business where I work 20 hours a week and I don't have to do social media, and I work in a group format, but I hate creating and I can make seven figures a year. And whenever I hear that, I'm like, incongruence, incongruence, incongruence, incongruence, incongruence, right? Because ultimately if you want to have a course business, you have to to create, right? Or my personal favorite, this is one that's come up a lot lately is like, I don't want to have to talk to people to sell anything, but I don't want to have to market myself either. Those things you can't market.

(34:46):

You can't do zero marketing and expect to sell without having a conversation. So often people go, oh, I want to have a business. You, Jane, you sell these high ticket programs without actually having to speak and sell to have sales conversations. And I'm like, yeah, but I also invest an exorbitant amount into my ecosystem online, like my blog, my podcast, my social media. So when people buy from me, they've often been following me. They've read my book, they bought a workshop, they've seen all the things that I put out online for free. And quite frankly, I put out more free resources than most people. My free stuff is better than most people's paid stuff. And so when we think about congruence, my lifestyle, my desire was to build a lifestyle where I didn't have to be on calls all the time. And I was like, cool, I can do that because I love to write. I love to create. I love to synthesize, I love to teach. And so that intersection of my design, my desires and my lifestyle all came together and I'm congruent to that. I practice what I preach. I focus on the long-term.

(36:06):

I try to create resonance with people. I focus on tasks that are going to pay me dividends. So I am congruent to who I am. And I think there's a lot of challenges that come with this because everybody tells you, here's what you should do. Everybody wants you to be who they want you to be. I mean, this is actually in complete transparency, one of the biggest reasons why I shifted the HD year biz program is because people would go into my 16 week HD year biz program, my HD year biz course, and they would think that they knew their design and they would do all this work in the first 10 weeks. And then in week 11 or week 12, they'd come to me and go, I'm doing this because I have this preconceived belief that this is the way I'm supposed to do business and it isn't aligned who I am. They're still in their mind and they're not in their body. They believe that they need to do it in a certain way.

(37:27):

And so for me, when I start to think about congruence, this is what we have to do. We have to dance the dance of aligning our desires, our actions are designed to come together so that the rubber meets the road essentially, right? Okay. And then the last piece that I have here, the last element or fundamental of this new era of a regenerative business is regulation. And you could think about this as nervous system regulation. You could think about this as emotional regulation. You could think of this about co-regulation. But the reality is, in order to be in business in this day and age, you have to actually be able to manage and regulate your nervous system. You have to actually be able to manage your emotions because we are living in a time where the collective systems are failing us and they are failing us greatly.

(38:46):

Just walk into a school, walk into a school, and you'll be able to witness how are nervous systems. Our collective systems are all failing us. So if we think about the fact that shit is falling apart collectively, and I don't say that to fear monger or scare you, I say that because I want to name that because it's the reality, it's happening whether we want to put our heads in the sand and not think about it and ignore it, but it's happening, okay? The good news is, is that there's massive opportunity here if you can actually manage your way and grow through this because these things are falling apart. So better things can fall together. There's an opportunity here if you can actually regulate yourself and not be triggered or reactionary or hypo or hyper activated.

(39:51):

There's a lot of space for growth, right? Conversely, if you're triggered, if you're reactionary, if you are defensive, if you get stuck in shoulds, if you can't manage your emotions, if you're overtly trying to control everything, if you're unwilling to reckon with, tend to let go of and do the work. To me, when we think about regulation, there is no shortcut here. There is no over under or around. There is only through. If you are willing to grow through and learn to regulate your nervous systems, your emotions, your anxieties, your fears, your perfectionisms, your excuses, your triggers, your traumas, your head trash, the runaway train of your mind, then there is massive opportunity for you on the other side. And this ebbs and flows, right? I know for me personally, I've experienced a lot of growth in my ability to regulate my nervous system, and it's been very, very positive for a great period of time.

(40:59):

Even when something does trigger me, I'm able to work with myself to work through that. And the reality is, it's not that I don't have feelings. It's not that I don't get triggered, right? It's that I know how to handle myself and bring myself back into my window of tolerance back into my regulated or my growth state when that happens, and that's what I mean by regulation. It doesn't mean that we don't have feelings. It doesn't mean that we don't get triggered. It means that when shit's going down, I know I'm aware enough to be able to recognize it. And then I have the tools and the resources to resource myself to get back to a state of regulation. And regulation to me is essential for both our physical and our mental health. And I would contend that it's absolutely required for this era of business. And it's about balancing and finding that happy middle ground where we can respond to the demands of life, where we can maintain and come back to ourselves again and again and again, regardless of what's going on in our lives. And I truly want this for every single person that comes into my world and works with me.

(42:36):

But the reality is this does take time. And ultimately, I truly believe that your nervous system, your emotional regulation, your anxiety regulation, all the things that I said you regulation or not speaks for you before you show up. And I truly believe that more and more people are tuning into this and as the collective shifts, and this is going to be more and more important in business. So if you haven't been doing this work, now is the time to get on it because your nervous system is speaking for you. And a great way to think about this is you ever meet somebody and you're just like, oh man, I love how calm that person is and I don't know why. And it's because they know how to regulate their nervous system. They know how to co-regulate with another person in the room. And so of course, this is a challenge because the nervousness from regulation or not, or regulation in general, whether it's nervous or emotional, anxiety, fear, whatever, it's going to show up before you.

(43:59):

It's going to show up in how you speak. It's going to show up in how you practice what you preach. It's going to show up in how you hold space for clients. And so for me, it's like, it's not that I don't have big feelings, it's that I can process my big feelings and then come back to my calm, grounded, balanced self in times of change, in times of struggle, in times of being triggered when I'm having a hard day in business. So I really want you to think about these things as we think about this new era of business. And the reality is we could also contend that another fundamental of doing business in this era is individualization in customization. Because we are really moving away from what's best for one is best for the group. We're going to move all the kids along.

(45:00):

I think, what was it? The no Kid Left Behind agenda. We're really moving away from that. And we're really moving into this place of individualization and customization. And the reality is when we can individualize, when we can customize, when we can meet people where they are, we create better outcomes for them, and we can move them through our space holding with more ease. And so I want to invite you to think about how could you potentially individualize or also customize eyes parts of your business to create better outcomes? Because that is where we are headed. And these, to me, are the elements that are absolutely essential fundamentals for creating a regenerative business that pays you dividends over time. And so I'd invite you, if you feel called to go through these elements that we talked about, depth, mastery, resonance, dividends, congruence, regulation, individualization, and give yourself a score.

(46:24):

Score yourself one to 10 or score yourself good, better, best, and write down what are your strengths, your weaknesses, your growth points. And the reality is you don't necessarily have to have a 10 on all of these things in order to move forward in business. That's not what I'm saying here. The goal isn't to be perfectly balanced. The goal isn't to be able to have tens and everything. It's about understanding where you're at and where you might need to do some work so that you can navigate what's next. So think about these as what are those vibrant threads or the pillars or the ingredients of my business in order for me to navigate and evolve and adapt and change into this new era of business. Okay? So yeah, I know this is a long one. This is what I have for you today. If you want to dive deeper into this content, I invite you to order an HD Biz Catalyst report.

(47:31):

I am calling the HDU Biz Catalyst reports, the Catalyst Reports 2.0 because I am in the process of doing a big upgrade, an update to the reports, which is including more content on the centers, the ethos of the year, explanation videos, and all sorts of other goodies. So if you haven't already ordered a HD or Biz Catalyst report, I invite you to do so. You can do so at human design your business.com and get a customized to you report around how to leverage your design, the ethos of your year, your ideal client, your branding, your sales, your marketing, your business model, all through the lens and context of your design and your desires. So if you haven't already done so, I invite you to grab one of those reports. We are now accepting orders for delivery on September 1st. And so yeah, thank you so much for tuning in. I'm your host, Jamie Palmer, and we will talk to you all soon. Have a fantastic day.

In this episode of the HD Your Biz podcast, host Jamie Palmer delves into the importance of speaking the language of potential clients using human design principles. [00:02] Jamie discusses the common challenges faced by experts who struggle to transition from a one-to-one practice to a one-to-many model, often due to their reliance on referrals and their use of technical language that potential clients may not understand. [00:37] She emphasizes the need for experts to adopt a marketer's approach by meeting clients where they are and speaking in terms that resonate with them. [03:06] Jamie uses human design as a framework to illustrate how experts can translate their expertise into language that potential clients can relate to, thereby improving their marketing and sales efforts. [07:05] She also provides a detailed explanation of how the nine defined centers in human design can support clients and offers practical examples of how to apply these principles in business. Jamie concludes by inviting listeners to join her Ideal Client Workshop for a deeper dive into these concepts. [18:06]

Calls to Action

1. Join the Ideal Client Workshop to learn more about translating expertise into client-friendly language. Ideal Client Workshop

2. Leave a review for the podcast to provide feedback on the content.

3. Jamie Palmer's new book: "The Human Design Client Compass" Get on my list to receive early access bonuses. 

Chapter 1: Introduction to the HD Your Biz Podcast 

• Summary: Jamie Palmer introduces the podcast and sets the stage for discussing how to speak the language of potential clients using human design.

• Timestamps: 00:02 - 01:00

Chapter 2: The Struggles of Experts in Business 

• Summary: Jamie discusses the common challenges faced by experts in transitioning from a referral-based business to a broader market. 

• Timestamps: 01:01 - 05:00

Chapter 3: The Difference Between Experts and Marketers 

• Summary: Jamie explains the distinction between experts and marketers, emphasizing the importance of speaking the client's language.

• Timestamps: 05:01 - 10:00

Chapter 4: Using Human Design to Connect with Clients

• Summary: Jamie uses human design as an example to illustrate how experts can better communicate with potential clients by avoiding technical jargon. 

• Timestamps: 10:01 - 15:00

Chapter 5: Translating Expertise Through Human Design 

• Summary: Jamie outlines how to use defined centers in human design to translate expertise into language that resonates with clients. 

• Timestamps: 15:01 - 25:00

Chapter 6: Practical Examples and Client Stories

• Summary: Jamie provides practical examples and client stories to demonstrate how to apply these concepts in real-world scenarios.

• Timestamps: 25:01 - 35:00

Chapter 7: Invitation to the Ideal Client Workshop 

• Summary: Jamie invites listeners to join the Ideal Client Workshop for deeper learning and practical application of the discussed concepts. 

• Timestamps: 35:01 - 40:00

Chapter 8: Conclusion and Call to Action

• Summary: Jamie concludes the podcast, encouraging listeners to leave reviews and tune in for the next episode. 

• Timestamps: 40:01 - 41:00

Actionable Advice

1. Speak the Client's Language

   • Avoid using technical jargon and instead use language that resonates with potential clients' experiences and problems. [06:51]

2. Identify the First Problem You Solve

   • Focus on the initial problem you solve for clients and use that as a starting point to communicate your value. [18:01]

3. Use Defined Centers as a Translation Tool

   • Leverage the defined centers in human design to translate your expertise into terms that are easily understood by your clients. [04:59]

4. Meet Clients Where They Are

   • Understand the level of awareness of your potential clients and tailor your communication to meet them at their level, whether they are problem-aware or solution-aware. [17:37]

5. Continuous Learning and Adaptation

   • Engage in workshops and training to refine your approach and stay updated on effective strategies for client communication and business growth. [18:06]

Defined Center Strengths Visual 

Complete Transcription Below *******

Jamie Palmer (00:02):

Hello, hello, hello and welcome to the HD or Biz podcast. I am your host, Jamie Palmer, and I am super excited to talk to you today about speaking the language of your potential client using your human design. So one of the things that I experience most frequently with clients who come into my world is that they are often in this space of they have the expertise. They've often tried to launch a course or a program and it's often fallen flat or it hasn't gone as well as they thought it would be, or they're fully bucked out in their practice, right? They've got a one-to-one practice and they want to start to transition out of that one-to-one practice. But ultimately, they are struggling to sell when the business isn't coming from a referral because primarily their business has been by referral or people actively searching for the thing that they have to offer.

(01:21):

And so when we think about this, I kind of think about this as there's two camps and there's overlap in those two camps. So we have the expert whose business is primarily developed through referral or people actively searching for the thing that the expert has and or there's these people who are experts who are looking out of the marketplace going, I'm more qualified than this person who's doing X, Y, Z, and I need to transition my business into more of a one to many model because these people who aren't as qualified are having more success than I am. And maybe it's coming from a place of fomo, but oftentimes it's also as a result of like I want to scale too because kind of running out of time. And so the problem that I have found, and one of the things that I support a lot of my clients with is this.

(02:28):

Am I wearing my expert hat or am I wearing my, for lack of a better term, marketer hat? And if we think about this in our own industry, it's really easy to look out at the industry and see that experts tend to speak their expertise, they speak the language that they know so well, the stuff that they can kind of do in their sleep that they take for granted that they're brilliant at. And then there's marketers. Marketers are really good at selling, but they aren't necessarily as good as the delivery aspect. They probably won't get you the same transformation as an expert would, but the problem is the expert doesn't, their language doesn't necessarily translate to the potential client. And so the potential client goes to the marketer because they're speaking the language of the potential client. And so I want to first just name that it's important to understand that this does not mean that you're doing any sort of bait and switch.

(03:50):

However, I'll use human design as an example here. If I show up to an event and people don't know what human design is and I start talking about strategy and authority and defined and undefined centers, I might as well be speaking a foreign language. And I think this is often what happens to people who have a level of depth and expertise. This is just their normal language. And ultimately, unless you are getting a client by referral or a client who's already done the research and the homework to understand that language, or at least have some understanding of that language, the potential client's going to go to the person who's speaking their speak. And so let's continue with human design as an example, right? So say you are having an issue where you are feeling like you have imposter syndrome. And if I'm saying, look, we can use your human design, solar plexus, this, that, the other, your defined centers or your undefined centers, and I'm talking all in this human design lingo and I'm saying we can use that as a way to treat your imposter syndrome.

(05:19):

And I'm spewing all this human design language to you. The person's probably not going to buy from me unless they were a referral. And if they were a referral, they're going to buy from me because they trust the person who referred them and they know that that person got the results or that referral that introduced The two is like, is it trusted source? And they're like, yep, I'll just hit the I believe button. Whereas if it's not by referral or it's via a sales page, if I'm talking all about how your defined and undefined centers can give us a compass to determine why you have imposter syndrome, and I'm talking about being in detriment and honoring your strategy and authority, if I'm not selling to someone who's human design aware, I might as well be speaking a foreign language. And so one of the things that marketers air quotes for lack of a better term, do really well, is they meet that client where they're at and they say things like, if you're tired of feeling insecure, if you're tired of walking around feeling like you're going to get found out that you aren't the expert that people think that you are, we can help.

(06:51):

And here's how that is an entirely different way to sell to that person because I am removing my technical language with whatever expertise comes with that. And so the thing that we really want to understand or I want you to understand is that if you want to sell to more people, and I believe most of us want to sell to more people to make a bigger impact, if you want to sell to more people, you have to actually speak the language of what your potential client is talking about. And one of the things that people always comment and say to me, they're like, well, Jane, how did you get inside my head? And it's because I've been doing this work for so long with entrepreneurs in general, it will be almost 22 years in September that I've been working exclusively with entrepreneurs and startups, and I've been doing the human design stuff now for almost studying for six years and doing it with clients for five years.

(07:58):

I have heard all the things that come up in people's head. I don't need to necessarily spew human design stuff to people. I can simply talk about it through the lens of the things that they're experiencing. Now, that's not to say I don't do that. I have my HD Wild Human Design Training program, but when I'm working with people in the hd, your business ecosystem where I'm supporting people and building a business by design, I don't always necessarily have to speak that human design language. And so when we think about this, we can actually use our human design almost as a translation for our expertise. And this is something that I do inside the Ideal Client Workshop, which now comes with the Ideal Client Report. This is going to be part of my new book that's coming out, the Human Design Client Compass. And ultimately, when we think about translating our expertise, we can use the defined centers in our chart almost as that translator to meet the client where they're at.

(09:18):

We simply have to understand what's that first problem that we solve for clients. And so I'm going to run through this real quickly, kind of just how the Define Centers support different clients. If you want more on this, I invite you to join me in the Ideal Client Workshop. This is something I'm going to be actually running live every month for the next couple of months, and there's an on-demand replay already, and it comes with an amazing I Ideal Client report. So it's got all your information inside one document for you. But again, this isn't to sell you on that, it's just to talk about that. If you want to dive deeper, it's there for you. So when we think about our defined centers, we want to think about how our defined center supports the work we do or is the translation for the work that we do.

(10:21):

And so I'm going to run through the nine centers, and then I'll use myself here as an example. So if we look at the define head, the define head supports clients by asking questions, seeking answers, insights, and ahas so that client can get clear on where they have been, where they're going, and what got them into the present. The Define Ajna supports clients in strategy, ideas, processing systems, ideation, clarity, certainty, and big picture thinking. The defined throat supports clients in better articulating their message, marketing, manifesting, and getting their voice out into the world. The defined Identity Center supports clients and getting clear on their purpose, direction, and self-love and loving themselves and their place in the world. The Define Heart supports clients in getting committed to what they truly love so that they can achieve their goals while feeling worthy of the life that they want to create.

(11:20):

That defines spleen supports clients with tuning into their instinct and intuition so that they can bring more vitality, joy, depth, empowerment, and thriving into their life. The defined sacral supports clients with their ability to respond to a switch situation, get moving and consistent, and be a partner without the baggage. The defined solar Plexus supports clients by getting them clear on their passions, desires, while simultaneously helping them get clear on what they are feeling and sparking creativity in them. And the defined route supports clients by discerning what is worth entering into stress for while using the correct stress as a driver to bring more momentum, focus and something new into this world. So if I were to use myself here as an example, so much of what I do, particularly in my human design for business ecosystem, I kind of look at my business as I have two ecosystems.

(12:24):

I have the H two ecosystem, and then I have the Ecocentric human design ecosystem. And while there's overlap, right, some people want to come train and study human design in my approach, and then others just want support in their business. And sometimes there's overlap in both of those things. Some of my people who do training with me want support in building their business, and some of the people who are building their business by design end up wanting to come learn from me. And so in my human design for business ecosystem, one of the things that I really believe my job is, is to educate people on the options that are available to them in their business. And I believe that then gives them more certainty. It clears kind of that fogginess in their brain and helps them create a strategy and a process for moving forward.

(13:28):

I would contend that much of my work is in this 1000 to 30,000 foot thinking. I really help people figure out what's that big picture for my business, and then what are the steps to focus on in order to get there? And I really try to oscillate between this 1000, 10,000, 30,000 foot view to help people move forward. And we do this by design, but ultimately, if I'm coaching someone or I'm doing strategy for someone, I don't necessarily need to teach them all the elements of human design I do, because I think that that's important. But I don't have to. I've actually done this where I haven't actually said, oh, you're an emotional authority, dah, dah, dah, dah, dah. I've said 80% certainty is a decision for you. And if you're waffling, that's a no. And so I want you just to understand that I can use my defined centers to articulate my expertise without using my expertise language.

(14:47):

And I think this is the thing that's really important to understand with human design. And this gives us a way to connect to other clients without having to use all of our techno lingo. Let me use another client as an example. Here I have a client, she helps people come up with a capsule wardrobe. She does color analysis, which is basically helping you pick your best colors. And she really helps people with the mindset around buying and having a wardrobe that feels great so that they can love themselves again. And she's brilliant at what she does. And if she decided to say, I'm going to sell you this color season palette, let me do my color analysis on you.

(15:46):

People don't know what that is. But in order to speak to the potential client, the way in which she could do this is to say, don't you want to buy the colors that you look best in? And when you buy the colors that you look best in your wardrobe and you have a uniform and a wardrobe that you love, you're going to be able to love yourself again. And so she's speaking through that defined identity center center, but she's speaking it in a way that the person can actually understand. She could come in and say, deep autumn, deep winter, cool summer, light spring, there's 12 different names for these color seasons. But that presumes, you know, need color analysis. And this is where these subtle tweaks in your languaging can really open up your marketing to a whole bunch more people. And it also takes it from people who are solution aware in this case is somebody knows that color season exists to people who are problem aware.

(17:16):

I bought this shirt in the store and the color doesn't match me, right? I got at home at home and I just look meh in it, and I don't know why I look meh in it. And we've all done that, right? We've all bought something. We're like, Ooh, I love this color. We buy it, we get it at home. And we're just like, oh, this does not look good in me. And there's a massive difference, though, in the amount of people that she can speak to if she's addressing the problem aware people versus she's addressing the solution aware people. And so when we think about this in your business, I really want you to start to think about what is that problem you solve for people? If you were to zoom out a little bit, right? What's that first thing you solve for? And I want you to start to think about it through your defined centers, and we can use those defined centers to act as a translator to speak more easily to our potential clients.

(18:18):

And like I said, if you want to dig deeper into this, I invite you to come into the Ideal Client Workshop. It's Ideal Client design with human design.com. And as part of this, you get the report and you get to come to a q and a and you get to attend any of the Ideal Client live workshops that I do for the entirety of the year. But I really believe, and I have so many clients leveraging this process, that their businesses have dramatically changed as a result of being able to look at their potential clients through this lens. And I have a process for critiquing people through this. And we don't just look at the centers, we look at all several other parts of the chart. We also look at the gates and the channels that are present there. And like I said, there's a whole process around this. But I want you to start thinking about how can you step out of that expertise hat so you're not speaking a foreign language to your potential clients, and how can you start meeting those potential clients where they are at? So thank you so much for tuning in. I super appreciate you being here. If you enjoy this content, please do be sure to leave me a review. Those reviews, let me know what kind of content is actually resonating. And thank you so much for tuning in, and we'll see you on the next show. I.

 

 

 

In this episode of the HD Your Biz Podcast, host Jamie Palmer introduces listeners to the HD Your Biz Catalyst experience, a program designed to help individuals leverage their human design in business. [00:55] Jamie shares insights from the Catalyst experience, discussing the importance of creating a sustainable and regenerative course or group business model. [11:09] She emphasizes the need for a clear, focused approach, starting with a single signature offering and iterating based on feedback. Jamie also highlights the significance of understanding the reality of building a course business, including the necessary ingredients, optimal pricing strategies, and the importance of consistent marketing. She provides practical advice on how to navigate the transition period, manage time effectively, and ensure the course meets the needs of different learners. [19:31] Jamie concludes by encouraging listeners to consider their passion for teaching and creating before committing to a course business model. [45:48]

Calls to Action & Related Links:

1. HD Your Biz Catalyst Report: humandesignyourbusiness.com 

2. HD Your Biz - Catalyst Experience: hdyourbiz.com

3. Sign up for the three-part business design series via the link in the show notes. 

4. Business Ecosystem Builders Planner: learn.jamielpalmer.com 
5. Reality Check Resource:  

Actionable Advice

1. Focus on One Signature Course: [15:31]

   • Commit to developing and refining a single course offering rather than spreading efforts across multiple programs. [15:58]

2. Understand the Reality of Course Creation:

   • Be prepared for the time and effort required to build a successful course, including the initial lack of profitability and the need for continuous improvement.

3. Develop a Robust Sales Page:

   • Ensure your sales page is comprehensive and takes potential clients on a journey, addressing their needs and concerns effectively. [38:44]

4. Consistent Marketing:

   • Maintain regular marketing efforts to build and engage your audience, ensuring a steady flow of potential clients for your course. [44:42]

5. Evaluate Your Passion for Teaching:

   • Reflect on whether you genuinely enjoy teaching and creating content, as these are critical components of running a successful course business. [44:31]

Timestamped Chapters and Sections Chapter 1: Introduction to HD Your Biz Podcast [00:26]

• Summary: Jamie Palmer introduces the HD Your Biz Podcast and shares her excitement about the Catalyst experience. [00:36]

• Timestamps: 00:04 - 02:00

Chapter 2: Overview of HD Your Biz Program [07:20]

• Summary: Jamie discusses the evolution of the HD Your Biz program and the introduction of the HD Your Biz Catalyst Report. [07:20]

• Timestamps: 02:01 - 05:30

Chapter 3: The Catalyst Experience [05:25]

• Summary: Jamie explains the Catalyst experience, its purpose, and how it helps business owners leverage human design in their business. [06:07]

• Timestamps: 05:31 - 10:00

Chapter 4: Ingredients for a Course Business

• Summary: Jamie shares the necessary ingredients for creating a successful course business, including mindset, planning, and pricing strategies.

• Timestamps: 10:01 - 20:00

Chapter 5: Building and Marketing Your Course [44:59]

• Summary: Jamie emphasizes the importance of balancing course creation with marketing and provides tips on how to effectively sell your course. [44:31]

• Timestamps: 20:01 - 30:00

Chapter 6: Optimal Pricing and Iteration [41:19]

• Summary: Jamie discusses how to determine optimal pricing for your course and the importance of iterating based on feedback. [43:37]

• Timestamps: 30:01 - 40:00

Chapter 7: Commitment and Consistency [16:45]

• Summary: Jamie highlights the need for commitment and consistency in teaching, creating, and marketing a course business.

• Timestamps: 40:01 - 50:00

Chapter 8: Reality Check and Audience Size [51:15]

• Summary: Jamie provides a reality check on audience size and expectations for course enrollments. [51:17]

• Timestamps: 50:01 - 01:00:00

Chapter 9: Conclusion and Next Steps

• Summary: Jamie concludes the episode and previews the next topic on business models that aren't courses. [10:50]

• Timestamps: 01:00:01 - 01:02:00

 

****** Complete Transcription Below ******

Speaker 1 (00:04):

Are you ready to tune up the definition in your life and business using your unique human design blueprint? If you want to activate your business genius, build a life on your terms and spark more joy, abundance, and flow, then stay tuned. I firmly believe that if each one of us can embody and become who we are meant to be, the world will be a better place. I am your host, Jamie Palmer, and this is the HD Your Biz Podcast. Hello, hello, hello and welcome to the HDU Biz Podcast. I am your host, Jamie Palmer, and I am super excited to give you a taste of the catalyst experience today. Today I'm going to be sharing a recording from the private podcast of the HGU Biz Catalyst experience. This is a new, well, it's not really new for those of you who've been around for a minute, that the HDU Biz program was the first program I launched when I started this iteration of my human design and business. However, the HDU Biz program, I continue to tweak and hone and make it the best possible experience for those who enter into it.

(01:40) And today I'm going to give you a taste of what that's like, and I'm giving you a taste of what that's like because I also think one of the things that I've become aware of, so last year, last October, I launched what's called the HD or Biz Catalyst Report. And essentially it is a report for you to leverage human design in your business and it's tailored to your design and it's essentially like a resource for you to print out and have at your desk and used for website copy and business offers and all these different aspects of your chart and yourself. It is part human design, it's part human design and business, but it's a resource. So I launched these back in October and I've written a couple of hundred of them since then. And if you're interested in ordering one, you can check them out at human design your business.com.

(02:53) And I've written a couple hundred of these by now and the, we asked some questions about what do you want more of? What do you want less of? What do you want your life to look like? So many of the people in the onboarding, a plethora, like an overwhelming amount of people, said that they wanted a course or some sort of leverage business model. And it got me to thinking, okay, all these people want a course or a leveraged business model. And simultaneously there was a lot of like, well, I don't necessarily like to market or I don't necessarily like to teach. And it got me thinking that why? Well, one, why does the online business industry sell us on the belief that the only way to scale our business or to build our business is to have have a course or have to have a group program?

(04:05) Two, it got me to thinking that what most people want is a lifestyle business, a business that supports their lifestyle. So many people, and this is me too, so many people want to work 25, 30 hours a week, five hours a day, and then have time and space to live the life that they want to live. And while you absolutely can do that with a course or a leverage business, you can also do that working. And this is not like, I don't want to go on a tangent about that. What I do want to say though is that I think there is a mismatch in the collective belief around what it takes and what's necessary to actually build a course or leverage business model, particularly if you want to have one that's $500,000 a year or a million dollars a year, what that actually takes and what you actually have to endure or grow through or go through in order to make that happen.

(05:25) And so today, I'm going to share with you the ingredients necessary for a course business, and I'm going to share some examples of things that have happened with me with my clients, kind of like the mindset that you need in order to actually create the foundation for a course group or leveraged model, because I believe there is this massive expectation gap or expectation mismatch between what people think needs to happen versus what actually needs to happen. And so what I am doing today is sharing one of the podcasts from my Catalyst experience so that you can one benefit from that information, but two, experience a bit of content from the HD Biz Catalyst experience. And if you feel called, we're also going to give you a taster, a teaser, a sampling of this three part business design series that I'm doing. Inside that, I'll put the link in the show notes.

(06:48) So if you want to sign up and get the other two parts of this, you can do so because we're only sharing this one part publicly. So I'll put that link in the show notes if you want to join me in either the Catalyst report, which you can get at HT human design your business.com, or if you want to join me in the Catalyst experience because the Catalyst experience, how do I want to talk about the Catalyst experience? The HD Biz Catalyst experience is the next iteration of my HD or biz program based on the feedback I've gotten from people in the last couple of iterations is they don't necessarily want to listen to me drone on about all the different types, profiles, center circuitry and stuff that doesn't apply to them. They also don't really want to hear about different stuff that isn't relevant to where they're at based on the ethos of their year.

(07:50) And then they wanted to be able to have more accessibility to my brain. So in this H two B, the Catalyst experience, I created what I am calling an individualized, custom and transformative experience, and I really believe that the future of business is individualized. And so what I have done inside this program is we or I, my team and I, we give clients a private podcast feed with all of their human design elements. Then we have kind of the group podcast feed and on that group podcast feed, depending upon the ethos of your year and the kind of business that you want to run, we also give you content specific to you. We also have the Synergy Chatbot chat agent, which is trained on my 14 iterations of HD or biz, my BDHD program, my ideal client program, all of my books, two of which that have not been released gate strength stuff.

(09:08) And ultimately this is a large learning language model. It's built solely from my content. It's safe, it's HIPAA compliant, it is not on the chat GPT servers, and it's built with ethics and integrity in mind, but also so that you have access basically to my brain and knowledge of human design and business at your fingertips. And her name is Synergy. She gets to know you, she gets to support you, and she's amazing. The feedback, the people who are using that already are blown away. And then we also have a q and a. So we have a q and a where you can submit questions and their timestamps, so you can just listen to what applies to you, and there's a whole plethora of stuff, but this program was built so that it can meet people where they are to help them to get to where they want to be and really learn to build a regenerative business by design.

(10:08) And so that is just context for what you're about to hear the podcast you're about to hear. I hope this supports you. If you want to grab the other two episodes, I will put a link so you can grab the teaser sampler catalyst experience, and I'd love to hear what you think. And as always, thank you so much for being here for listening. And without further ado, here are the ingredients for a course business or group and leverage model. Hello, hello, hello, and welcome to the HG or Biz Catalyst Experience podcast. I am your host, Jamie Palmer, and today we are continuing with the Transition Tour Straddle season business model series. In our last episode, we or I talked about navigating a little season and really what it takes to move through that kind of foundation building stage in your business. And today I really want to talk about the necessary ingredients for a course, a group or a leverage business model, which based on the Catalyst report onboarding forms I've gone through, the vast majority of you are interested in building some sort of business that has a leverage model.

(12:09) So one of the things that I noticed in reading all of those onboarding forms for the Catalyst reports, not those of you who are committed in the catalyst experience per se, but there was a a large amount of people who wanted to have a leveraged business model, a seven figure business and work 20 hours a week. And I think that's absolutely possible, and we have to kind of endure that straddle season, that pivot, that transition tour that I talked about. And there's some caveats to that. But the point that I'm trying to get at is that if you want to do a leverage model, if you want to run a course, you want to run a group program, I think one of the things that we have to understand is that I believe the vast majority of the online course gurus who sell you on how to make a course set you up for failure.

(13:23) What I want to do is actually talk to you about the necessary ingredients in order to actually make a sustainable regenerative course business. So the first thing that I want to remind you of is don't do like I did and try to make three new programs at one time. So when I transitioned out of my agency and into my human design for business business, I made the HD Your Biz Beta program, and then I was tweaking and honing that, and that was a 12 week course originally. Then I made the HD Wild Human Design Certification and Training, and that was a one year program. And then I made the Business Design with Human design program, which was another 12 week course. And then I made a whole new iteration of H Year bs. So I spent three years making content every single day in some form or another.

(14:23) And really, that's not how you want to do it. So take it from my third line. You want to get and focus on one course, one program, your signature thing that you want to be known for. Okay? And one of the most important things to remember is when we run a program, I want you to think about running that program as almost like it's a baby or an infant. And ultimately when we come to running a course, running a group, I think a lot of times people think, oh, I'm going to run this course and then I'm going to run this other one and I'm going to run this other one and I'm going to run this other one. Whereas if you look at some of the most successful online course creators, they have a course, a signature course that they are known for. And so I often would contend they also don't start it by running it at the price that they ultimately want to end up at.

(15:25) And then lastly, it's like I have to also focus on getting consistent enrollments. I think a lot of times people try to make more courses and offers to hit their financial numbers. In reality, when we truly think about a course or a leverage model, a course or a group program, we actually have to instead of thinking like, I'm going to do this one and then I'm going to do a different one and a different one, we want to actually take that one and nurture it. And so several things that we want to keep in mind, so don't do like I did and try to make three or four new programs. Instead, pick one course, pick one signature offering and commit to it. Because when we think about building a business, I think in this day and age, I don't know what has happened, but we've gotten to this place where we don't treat our offers and our courses and our group programs like assets.

(16:29) I want you to start to think about your course or your group or whatever it is that you want to do a one to many of as an asset in your business. This is not something we're going to run once and throw away. And I think that's really important from a mindset perspective to have in place. When we enter into committing to these sort of things, I think people kind of haphazardly commit to doing a course, a group or whatever, and then they're like, I have to charge X price because if I don't, it won't be worth it for me. And then when they don't get the enrollments that they want, they become really frustrated. So let's continue to talk about the necessary ingredients. One of the things that's really important whenever you're doing a course, and I'm going to just use course for the rest of this, but think about this as the signature offering is what you want to be known for.

(17:31) We want to make sure when you're moving through this process of developing a course and a leverage offer, that you're making decisions with speed. And I know for some of us emotional beings that that might be difficult, but ultimately when you aren't making decisions with a relative cadence or pace, you lose momentum. And also waffling. Waffling is a big thing here that I know can be a total momentum killer when you're trying to build something. And I know for me personally as an emotional being, if I am waffling, it's a no. And I've done a lot of deconditioning around my solar plexus, but from my experience, when I hear emotional clients waffle as a side tip, it often means a no. The other thing that we have to remember is when you are trying to do a leverage model, for many of us, in order to create a leverage model, we have to go through a straddle season or a transition tour like I talked about on the last episode.

(18:47) And when we do that, we have to create time and in order to create time, it comes at a cost. It comes at a cost of actual time or having to choose between doing something on the weekends or working on the thing. And that's only for a period of time. So I really want to stress that, okay, that's only for a period of time. During my straddle season, I declined family parties, I got up early, I gave up tv. I just leveraged as much as my time as I possibly could in order to actually create. The other thing that I talked a lot about in the previous episode is that straddle season length and that sacred time. So I'm not going to hammer that home again, but I'm going to remind you here that when you are in this transition period, you can either make that time longer or shorter based on how focused that you are.

(19:51) Okay, so what does that mean? I am a huge believer, and you can grab my business ecosystem Builders planner on the learning platform, learn jamie l palmer.com. There's a free one. One of the things that I am a huge proponent of doing is actually writing down what I'm going to do before I sit down and do it. And one of my clients, my client's favorite thing that I always do is my quarterly and yearly planning. And one of the things that I do as part of that, my business Ecosystem Builders planner, which you can grab, is to actually break the things down preemptively into those 90 to two hour minute chunks. And I'm a huge believer, so think about it as like, okay, I have to create a course. It's really daunting to be like, okay, I sat down to create a course. So we have to then sit and break it down.

(20:58) We have to be like, okay, here's the outline for the course, and then I have the outline for the course. I have to break that course outline down into modules, and then I have to take those modules and what are my deliverables? Maybe you're doing a textbook deliverable, maybe you're doing a PowerPoint, maybe you're reading a script, but you have to actually sit down and break it down. And I'm a huge believer of like, and this is my 17 62, 16 and nine. I'm a big believer of you want to break it down in your planning for the course. And so that way when you have this secret time, you're just grabbing the task off of your to-do list. And I was a big fan of writing it on a sticky note and put it on my laptop the night before so that I could just sit down and go.

(21:56) And so when we think about, okay, here's what I need to do, I need to just sit there and do the thing. So that sacred time, like we talked about in that straddle season where you're still doing your one-to-one work, but you're also doing your coursework or you're moving from one business model to a different business model, you're actually moving something forward because ultimately, I think a lot of times people have this time, but they don't actually leverage that time. And I really want you to lean into the fact that not all tasks are created equal. And I think it's also important to remind you again, that when we're building a foundation like this, when we're building a course or a leverage model or a group program, this is a season of business where you are building a foundation for the next 10 years of your business.

(22:55) It's a period of time. This is not a place where you will live for forever in that creation space. This is also why, what's ironic is that I find that many of these people who tell you to create offer after offer after offer, they want you to stay in a cycle of stuck, even though they don't necessarily follow that same model. If you come into my world, yes, I have workshops and I am creating new workshops constantly, but my primary offers have stayed the same. I have HD or biz, and it's always kind of like I keep massaging it and then I have HD wild and I keep massaging it, and I have business design with human design, and I keep massaging it. And then I have the ideal client and I keep massaging. That's not to say I don't do workshops or other things, but my primary offers the core and the foundation of my business remains the same.

(23:56) And so my role, my job is to continue to then improve those experiences for people. And so I think a lot of times people go into these courses sort of willy-nilly and they aren't truly committed to doing that thing for the next five to 10 years. And I want you to really think about if I'm going to build this leveraged offer, this course, this group program, this is something I want to commit to for the next 10 years. This is the thing that I want to be known for. I have a framework process synthesis that is going to differentiate me from the competition. And that first iteration we run it, we really want to understand that that's that transition period, that's that transition tour that I talked about. And in order to do that, in that transition tour, there's usually two things that need to happen.

(24:57) And we talked about this. We have to actually build the thing, which is what we're talking about today, and then we actually still have to manage the old business. So when we think about building the new thing, I am a huge fan of embracing lowest common denominator thinking. And what do I mean by that? So most of us, when we create a course, we're creating a course because we have a process, a system from doing something. And that's the ideal way to actually go about creating a course. We've got a process, we've got a system. We are getting really great results for our one-to-one clients, even when they come from different places. And once we have that, we then want to go, okay, how am I going to codify this? And when we codify it, when we turn it into that leveraged offer, we really want to think about what are the requirements that I have to deliver? And when we think about that, we often get distracted with these fun, beautiful things. It's really easy to get distracted by, Ooh, let me put a chat agent in on the first iteration. Probably not a good idea, right? Because it's a lot of work to build out one of those. But instead it's like, what are all those elements that I need to put in that is going to get the outcome that I want for my client? What's that transformation promise? How am I rendering them better off by their time with?

(26:45) And so when we think about this, this is where I talk about what's the lowest common denominator to put the course together in a beta form and what needs to go in the idea parking lot. And I literally think about this constantly when I think about any sort of beta program that I offer. So what is that essential? Because the other thing you have to keep in mind when you create a course, you're holding space for a group. And in a group, people don't always feel as safe to tell you all the things. So I would contend this is where you really need to put your experienced expertise hat on to address those things that are going on in their brain. I always say it's like that, but Jane or Ja, how did you know what I was thinking? Those are the things that also have to kind of go in to that foundational run of the beta program or when you're running it for the first time, put in extras and I'll talk about that in a minute.

(28:00) Okay, so when we think about that, what's that minimum viable product to get the client the outcome that you want? Or as I like to say, that transformation promise. The other thing that you want to think about, and again, I said this before, but I'm going to say it again, I think it's really important to consider. I only want you to commit to building one of these leverage offers if you want to do it longterm. Because ultimately when you build a course or a group program, typically the first iteration is not necessarily what the end product ends up being. And so ultimately along the way, you'll have to iterate, and as you iterate, you add more resources, you add more assets, you have different, you're meeting different learners with how they learn in different ways. You add more things in that support the overarching transformation promise. And ultimately, so when you run it your fourth, fifth, sixth, seventh or 15th time, you have this amazing program that if somebody is a visual learner or a kinesthetic learner or an auditory learner, you're meeting them in all these different ways.

(29:20) I think another, and actually I'm going to share a quick story here. I had a client that I worked for and she primarily, her primary business was training teachers. And when she wanted to launch a program where she basically did a business to style thing rather than doing her training teacher's thing that she had been doing, and one of the things that happened when she transitioned to that is that along the way, she took for granted the teacher's knowledge. And that's really important, and that is why I say to you, when you do a beta, I want that beta to be a no-brainer, and ultimately I also want you to have done one-to-ones, because ultimately those one-to-ones, that one-to-one work is going to give you the things that you're going to need the head trash that inevitably comes up as it always does for people.

(30:30) You are going to need to address that head trash head on in a group. And so that's a part of that minimum viable product is being able to address that head trash. The other thing, when we think about pricing a first launch group or beta, all too often I see people way overpriced their first group or first program, and then what happens is is they sell none or worse, they sell one and they have to deliver this whole program to one person at this $1,500 price. This was something that actually happened. I had a client that I consulted with and I said to her, I was like, this is too expensive for the first running of this. I think that you should put it at 3 97 instead of $1,500. She sold one. And she was like, oh. But her mindset was that if I don't sell it at $1,500, I'm only getting paid $50 an hour for each hour in the program.

(31:35) And I said to her, I was like, look, but you're not just going to run this once. So you have to think about it as the first time you run a program, particularly a beta, you are not going to be profitable. Do not intend to make a profit. Do not set the expectation, I'm going to make money on this first iteration, go in it with a mindset that I'm going to get paid sometimes a small amount to create this. The first time. If I think about the HD or biz beta program, I had 67 people at $197. So that was 13,197. Let me do that math one more time.

(32:25) That was 13, $13,199. So I made a good amount of money because I sold a whole bunch of them, but my goal with that program was five, and then 10 was a stretch goal. So let's just even use the stretch goal bath because I base this on the data, and that's the other thing, and we'll talk about that in a minute. I base this on the data. So I, based on the data that I had about the amount of people in my social media, my email list, and the people who I knew would refer or share, I assumed I would get 10 people at 1 97, and that was $1,970. So I was fully prepared to go into my first beta running of this course of the HDU Bs course for $1,970. That's not a lot of money, but all I wanted to do was get paid to write that content.

(33:23) But the reality is, every time you run the course after it, you make more and more and more profit from it. So to me, when we think about creating a course, I don't want you to go in it with the expectation that I'm going to be wildly profitable on this first run. I just want to get paid to create it. How much or how little that is is going to be dependent upon my audience. So the first time you run it, the goal is to collect as much data as possible so that you can make it better for the next running. And ultimately, when you run a beta, you want to price it so that it's a no-brainer for people to join. And ultimately you want to overdeliver. Okay? When I ran the HD or biz beta program, we had a 12 week course, we had two separate q and as.

(34:22) I did a written report for people, and then I did a 30 minute call all for $197. And I will tell you the amount of data that I received and the amount of experience that I gained was tremendous. I still thank myself in the past. I still thank past Jamie for all of the things that she did did back then because it was a lot of work, and so much of my business is built upon the foundation of what I did back then. So I want you to think about in that beta, how can you still stay connected to the people? Because again, one of the things that I see all the time is people, when they run a course, they make these presumptions. They make the presumption that people are going to feel comfortable and raise their hand asking questions in a group. They would one to one, and most people aren't.

(35:24) And that is why when you think about running a group or a course, you really have to address any of that head trash that might come up as a result of doing the work, because ultimately, you often see this in the form of losing people along the way. If you've ever run a course or a group or your course or group isn't as successful as you had hoped, I've had clients, they run a program and they literally lose everyone halfway through. That's because there's head trash going on, and that head trash is not being preemptively addressed by you along the way. And so ultimately it's like what resources do you need to include and address to actually make sure you're keeping people engaged along the way? That first time I ran that program, and still to this day, if I don't hear from certain clients, particularly in my HD wild program for a period of time, I will be like, Hey, what's going on?

(36:24) Just wanted to check in on you and see how things are going because I do this. Clients also will now inform me, Hey, I just want to let you know I got some things going on this, whatever, and I won't be around, or I'll be out of class for a few weeks. And that is because I'm constantly trying to check in with my people. So in that first HD or biz beta running, if I didn't see somebody for a week in class, I would literally send them a message, be like, Hey, everything. And sometimes they'd have some trigger from something that I taught in the class about their design or about their business. And because of this one, I had almost 87% engagement rate throughout the entirety of that beta running. But also it gave me so much feedback on how to make it better for the next running.

(37:21) Okay, next, we really want to think about selling your first or your second or your third or fourth group course. Most people grossly underestimate how robust a sales page needs to be in order to sell on autopilot. When I first did the H two biz beta program, I literally had sales calls for $197 product. And I would contend even, or especially in this day and age, it's harder and harder to sell from solely a sales page. People have gone, I call it nose blind or offer blind to pressurize selling, or as I like to say, nervous system activation selling. And so most people don't realize what needs to happen on a sales page in order to get people to buy.

(38:19) And most people don't have the experience, especially if you're doing a beta, most people don't have the experience to actually create that sales page. They create more of an order form. And ultimately, when you create an order form, you might get people who already know you by or who already trust you, but ultimately, you probably don't get the numbers that you expect that you'll get. So if you want your offer to sell on autopilot, you need to make sure you have a fully developed sales page that takes that client on a journey. And ultimately, in a beta, we don't always have enough information to do that based on where the client is. We often don't have testimonials. The testimonials we have are often one-to-one. And so you may want to, in selling your course, offer an open house offer to let people sample a part of the program.

(39:32) You might want to have sales conversations because ultimately that information you get and those questions that people ask you in those experiences are things that you need to include on the page in order to get them to buy. I think the other thing that you have to remember, and this is a whole nother podcast episode, but you want to keep marketing while you're also creating, okay? Because oftentimes people go through this whole process. I actually had a client the other day who was saying this. A lot of times people go through this whole process of creating all this stuff and then they go to launch it and they don't have an audience to launch to. And ultimately, that's where you have to balance creating and marketing, because in order to hit the numbers that you want to hit for your launch, your beta launch, you need to actually have people to launch too, or an audience to launch to.

(40:33) And I'll add, I'll make a note to myself here to talk about marketing on a future marketing and traffic on a future episode. But the point is, if you want to sell on autopilot, you have to gain trust in your marketing, and then you actually have to be able to drive traffic to that page, and that page has to take them on the journey and get them to see that you are the person who can help them go from where they are to where they want to be. And most of the time, from my experience in reviewing sales pages for clients, particularly in a beta offer, the page is not developed enough. So just keep that in mind. And I would contend in this day and age with the way certain things are selling or not selling, it becomes even more crucial to have individualized custom to your page.

(41:34) The other thing I want to encourage you to think about is optimal pricing. So whenever I make a beta offer, I think about what is the price now and then the ultimate price that I want to get to. So I think about that ultimate price out gate out of the gate, and then what are the resources and the sales page and the marketing and all the other elements that I need to include in order to get there. And we have to remember, so for example, the Catalyst experience. So in the founding members that is being sold for $888, my ultimate goal pricing for the catalyst experience is $3,000. Okay? So I'm not going to start by selling it at $3,000. I'm going to continue to develop, I'm going to slowly increase that price over time, number one, as I increase the resources and all of the other aspects of the program.

(42:44) Same thing for the HDUB program. I started off by selling that for $197, and the goal was always to sell that for around $2,000 for the 16 week experience. But I didn't go from 1 97 to 2000, I went from 1 97 to 3 97 to 4 97 to 8 97. And I think some of the things that happen along the way when you do that, you might not actually get more enrollments as you increase the price, but you may make the same amount of money. And ultimately as you're increasing the price, you often want to increase the resources or the delivery methods. I actually think that that's really what's most important is those delivery methods. But you'll also notice as you increase the price, you probably have to tweak and hone and change the sales page. So you really want to consider when you build a course, what's that optimal price in mind out of the gate over time, because I'm committed to building this thing as an asset in my business.

(43:49) And ultimately, you're going to build those resources over time from the pitfalls, the client feedback, the drop off rate. And ultimately with each launch you do, you're adding one more resource, you're adding one more deliverable, you're adding one more customization. And then lastly, and this is an important thing to keep in mind, and I think it's important thing to keep in mind, I think by design, we're not all here to teach, okay? We're not all here to coach. We're not all here to do strategy. I would really encourage you to lean into whether or not you actually love to teach and create. Because if you are going to do a course business and you're going to do a course business either via launching, so open cart, close cart, or Evergreen, where you're creating content consistently over time, sort of how I do it and keeping that enrollment open, but it's evergreen.

(44:59) So that requires kind of consistent content creation. If you want to build a course or a group, you have to one, love to teach and hold space in a group form. And you also have to love to create because you and you alone are really the one that's responsible for the creation of what's delivered in that container. And ultimately, in order to bring people into that container, you also have to market consistently because when you launch something, let's pretend you're doing an open cart closed cart. If you launch something and you don't market to your audience for six months, and then you launch again, you won't have a big enough or enough new people in the audience to get the numbers that you want for that next launch. And so if you're doing a course or a group business, you really do have to be committed to marketing consistently.

(45:58) And if you don't love teaching, if you don't love holding space in a group, if you don't love to create on a regular basis, I would encourage you to explore other leverage business models because there are loads of other business models that don't require this high level of consistency. And I think a lot of times people love the idea of a group or a course, but the execution of it ultimately leaves them feeling really depleted because they end up having to do things that they don't necessarily love to do. And for me, I love to create, I love to write. I love to make beautiful assets that we can leverage inside of the groups. I love to record these podcasts. So I would really think about what do you love to do? Because that also, when you think about a course or a leveraged business, it requires relative consistency.

(47:13) However, the good news is, is that once you kind of get it off the ground, once you get through that beta, you build your audience, you can really pair back on the number of hours you work depending upon your goal. So if your goal is to build a $200,000 or $500,000 dollars business, you don't necessarily have to be grinding away 40, 60, 80 hours a week, right? You can really build your life around running this course. And if I think about it myself, I could pair back on my workshops, my HD wild program and all of those other things, and pour my soul effort into the catalyst report and the catalyst experience and that whole ecosystem, and that be the only thing that I focus on. And I could make a very good living for myself based solely on focusing on just those two products. I have a big vision for my business in my life, so that's why I don't do that. But I want you to think about what do you truly want for your life? When you think about this, if you truly want to be able to work, say 20 to 30 hours a week and make good money and not have to necessarily be constantly launching or whatever, this can be a very good model if you love to create and teach. I have a projector client, she's a fellow three five.

(48:56) She runs a course, she runs two courses, but essentially she works 25 hours a week, two and a half days a week, and that's it. And she makes, I think $750,000 a year. But she shows up, she does her podcast, she does her deliverables, and she makes sure that her team has assets, macro content to then post on social media, but she loves to do those things. And so I really want to encourage you to think about how you love to work with people as part of this, because it is going to, I don't want to sugarcoat it for you. It is going to take time to hit your goals and rely solely on a course business. I think we have this, I think a lot of times we create our own suffering because we have this expectation of what it's going to look like to have a course business and how easy it's going to be and this amazing life that we're going to have because we're doing this. But the reality is there's this mismatch expectation. There's this reality of what it actually takes to get there. And I think most of the time people give up or they abandon ship midway through because they weren't informed of the reality that it takes to get on the other side of what they're hoping to do. And so I hope that from listening to this, you can walk away with a better understanding of you.

(50:46) What are the necessary ingredients to get a course or a group off the ground, number one. And number two, I hope that you have a better understanding of the reality versus the Instagram expectations. And then I think lastly, the only other thing that I'll say is I highly recommend that you make sure that you have the audience you need to match your goals. So I'll put a resource in here. It's called the Reality Check, and I'll talk more about that in coming episodes. But it's a resource for you to kind of see if your expectations about how many people you could get into your course match the reality of the audience size that you have. And I find that to be really, really helpful. Not to say that magic can't happen, but I think a lot of times when we think about moving into these offerings and launching these offerings, there's a mismatch expectation. It's like, I have a thousand people on my list, so I should be able to get a hundred people into my program. And most of the time, that's not reality. So we have to also make sure we have that reality check in place. So I hope this was helpful to you. Thank you so much for tuning in, and we'll continue this series next week where we talk about business models that aren't courses. So thank you so much for tuning in, and we'll talk to you all soon.

1.  

In this episode of the HD Your Biz Podcast, host Jamie Palmer shares five invaluable tips for navigating business growth during turbulent times, all while keeping your unique human design in mind. With over 22 years of experience in the business world, Jamie delves into the importance of staying calm, making informed decisions, and leveraging long-term strategies. She discusses the global shift from the cross of planning to the cross of the sleeping phoenix and how this impacts business dynamics. Jamie also highlights the significance of understanding what you can control, identifying opportunities in the chaos, and letting go of rigid expectations. Tune in to discover how to double down on your strengths, regulate your nervous system, and be a beacon of hope in challenging times. Whether you're a seasoned entrepreneur or just starting out, this episode offers practical advice and inspiration to help you thrive in any economic climate.

1. Navigating Business Growth: Tips for handling business growth during turbulent times, including staying calm, making informed decisions, and focusing on long-term strategies. [04:58]
2. Global Incarnation Cross Shift: The shift from the cross of planning to the cross of the sleeping phoenix and its implications.
3. Control and Influence: Understanding what aspects of business and life one can control, influence, and what is out of control.
4. Opportunities in Turbulent Times: Identifying opportunities in connection, community, transformation, and technology.
5. HD Biz Catalyst Experience: Introduction of the HD Biz Catalyst experience and the HD Biz Bot synergy. [08:47]
6. Letting Go of Expectations: The importance of flexibility and being willing to pivot in business plans.
7. Doubling Down on Strengths: Focusing on strengths and defined centers during challenging times. [17:50]
8. Being a Beacon of Hope: Embracing abundance thinking and holding space for hope during difficult times. [19:16]

Related Links

• Catalyst report: https://humandesignyourbusiness.com/products/hd-your-biz-the-catalyst-report-human-design-for-business-report-blueprint
• HB Your Biz Catalyst experience: https://hdyourbiz.com
• Human Design for Business Book
• HD Gate Strengths Book
• Ideal Client Workshop LIVE
• HD Wild - Human Design Training Program
• Download Your Chart

Chapter 1: Introduction and Overview

• Summary: Jamie Palmer introduces the podcast and the topic of navigating business growth during turbulent times, emphasizing the importance of human design. [00:02]
• Timestamps: 00:02 - 02:30

Chapter 2: Understanding the Global Context

• Summary: Jamie discusses the global changes and the shift from the cross of planning to the cross of the sleeping phoenix, explaining its impact on business and individual empowerment. [00:51]
• Timestamps: 02:31 - 06:00

Chapter 3: The Importance of Control

• Summary: Jamie emphasizes the importance of understanding what you can control, influence, and what is out of your control, and how this understanding can help in business growth.
• Timestamps: 06:01 - 10:30

Chapter 4: Identifying Opportunities

• Summary: Jamie talks about finding opportunities in turbulent times, focusing on areas like community, transformation, and technology, particularly AI.
• Timestamps: 10:31 - 18:00

Chapter 5: Letting Go of Expectations

• Summary: Jamie advises on the importance of flexibility, letting go of expectations, and being willing to pivot in business strategies during challenging times. [14:51]
• Timestamps: 18:01 - 24:00

Chapter 6: Doubling Down on Strengths

• Summary: Jamie discusses the importance of focusing on strengths and defined centers in human design, rather than trying to decondition undefined centers during turbulent times. [17:48]
• Timestamps: 24:01 - 28:00

Chapter 7: Being a Beacon of Hope

• Summary: Jamie encourages listeners to be a source of hope and positivity, holding space for abundance thinking and navigating through the dark night of the soul. [18:42]
• Timestamps: 28:01 - 32:00

Chapter 8: Conclusion and Call to Action

• Summary: Jamie concludes the podcast by encouraging listeners to stay true to themselves and their design, and provides information on how to work with her.
• Timestamps: 32:01 - 34:00

Show Notes Episode Summary

In this episode of the HD Your Biz Podcast, host Jamie Palmer discusses five essential tips for navigating business growth during turbulent times, with a focus on leveraging human design.  Jamie emphasizes the importance of staying calm, making informed decisions, and avoiding rash actions.  She highlights the significance of understanding what you can control, influence, and what is out of your control. Jamie also explores the opportunities that arise during challenging times, such as the importance of community, the potential of AI and tech, and the growing interest in health and wellness among younger generations. She advises listeners to let go of rigid expectations, be flexible, and double down on their strengths and self-care. Jamie concludes by encouraging listeners to be a beacon of hope and to embrace their authentic selves. 

-------------------- Full Transcription Below --------------------

The Full Transcription - Navigating Change & Turbulent Times with Your Human Design In Mind

Jamie Palmer (00:02):

Hello, hello, hello and welcome to the HD Your Biz Podcast. I am your host, Jamie Palmer, and today we are going to be talking about five tips for navigating business growth during turbulent times with your design in mind. So I think it's really important to name that I've been in business for almost 22 years now, and I have navigated lots of crazy change in the world in my own business, and we are living in turbulent times, let's just call it what it is, right? The global collective waters are choppy and a big part of that if you are into human design, you may or may not know that our global incarnation cross is changing from that of the cross of planning to the cross of the sleeping phoenix, which I'll talk about more. But think about it as the cross of the sleeping Phoenix is here to set up systems that work for everyone. And the cross of the sleeping Phoenix is all about, in my opinion, in a very distilled down manner, my individual way of doing things, right? It's not about the system, it's about being empowered as an individual. And when you think about that in context to what's happening globally, it makes a lot of sense. And like I said, I'll do a podcast on that in the coming months about that change. But really I want to stay focused on how can we continue to get business growth during turbulent times?

(02:12)

For me, I truly believe there is often great opportunity when there are globally choppy waters to handle and to navigate. And as a three five, I'm like, huh, this is my time. Let me step up and support people because I don't know, just for me, like I said, I see great opportunity, but the reality is we cannot panic during times like this. We have to remain calm and grounded. We cannot make rash decisions. We have to make informed decisions with our strategy and authority in mind. We cannot trend hop or think short term. We really have to embrace more longer term thinking. We have to double down on what's working for ourself and what's proven in our business, and then also be thinking about how can I incorporate what's next? And I think this is a time that it's really easy to be on focus, but we have to almost be hyper-focused during those times or times like these.

(03:23)

And we cannot let our emotions run the show. Instead, we have to process our emotions, and we cannot let the global narrative control us. For me, I'm a big fan of taking all sides in of the global narrative, and I think we have to put down doom scrolling and be really mindful of what we consume. And so when we think about this, I want you to think about the first tip as understanding what you can control. And when we think about leveraging our designs and we think about building a life in biz, at the intersection of our design, our desires, and our lifestyle, we have to remember what we are responsible for and what we can actually control. And I kind of think about it like three buckets. There's what we can control, there's what we can influence, and then there's out of our control, we can control our reactions, our emotions, our response. We can control what we can consume. We can control what we hold space for or not. We can control our actions and our focus. We can control our boundaries. We can control caring for ourselves, we can influence what's happening around us, the key parties.

(04:58)

We can influence our business growth by still continuing to show up during these times. There's lots that we can influence. And then there's stuff that's completely out of our control. We cannot control what the media is saying. We cannot control the actions of others. We cannot control the stock market. We cannot control egg prices, but we can take responsibility and control over our reactions to those things. And so I really want you to take inventory of what you can control, what you can influence, and what's out of your control. And if it's supportive to you, write down, make a list of each one of those things and really leverage that to your advantage because it's really easy for our nervous systems to get very dysregulated during times like this and have a hypo or hyperactive response, which then often leads us to making rash decisions in our businesses or reactive decisions that just ultimately don't serve us longer term.

(06:13)

Okay? The next thing I want you to thinking about, what is the opportunity here in these turbulent times? What do you look out at the industry or the collective and say, oh, this isn't working for people anymore, and how can I incorporate some of that in my business? What might I need to change, adjust, or modify in my business approach? What's going extinct and what's coming for me? I'm seeing tons of opportunity in good old fashioned connection in community, and I know that that sounds crazy, but collectively, we have more information at our fingertips than any other generation prior. And if I have learned anything in the last six years of studying human design in the last four and a half years in supporting people with their human design, it is that knowledge does not equal embodiment, integration and becoming. So yes, we have more knowledge that is available at our fingertips than any other generation before us.

(07:31)

And just because we have knowledge doesn't mean we integrate, embody, transform, evolve, and become are able to leverage that, right? Knowledge doesn't equal mastery and experience. And so that's another place where I'm seeing lots of opportunity certifications in areas where you are an expert, like my HD wild program, which is really about taking human design knowledge and embodying it and becoming it that no body become process, but also making it practical and applicable for people to use. I also see a lot of opportunity in transformation like holding space for people to transform because great, we have all this knowledge, but what are we going to do with that knowledge now that we have it right? And then obviously I'm seeing lots of opportunity in tech with ai. One of the things that I'm actually doing inside the HD biz, the Catalyst experience, which you may or may not have heard, and again, I haven't podcasted in a minute, so I'll give an update podcast in the coming weeks, but I just thought this was really important to put out there.

(08:47)

Inside the HD Biz Catalyst experience, which is the new and massage HD biz experience, we just launched the HD Biz Bot synergy. And she is, she's not built with open AI or anything like that. She's built on a large what's called a large learning language model. And so she is built from my 14 iterations of running business design with human design, I'm sorry, 14 iterations of HDU biz, my several iterations of the business design with human design program, and I dunno, four or five of the ideal client workshops that I've run. So she's built with all of this knowledge and the whole point of me kind of changing and transforming the HD biz experience was because I think people are tired of sitting on courses waiting for that golden nugget of knowledge. And so what I've done now is the whole HD biz experience is we give you a private podcast feed with all this information for yourself, we tie that to the ethos of your year, and then you have this chat bot to support you on demand, which is having access to my brain at your fingertips because trained solely with my knowledge and experience and expertise and q and as, all the things.

(10:29)

And then we have a q and a where you can submit questions, but you don't have to actually be on the call. They're all timestamped. So you can just go on and listen, and then there's a private podcast, and that goes along with that experience. And so part of why I did that is because, oh, and there's a community element too. We have community get togethers and there's a growing and engaged community platform. But part of why I did that is because I think people don't want to sit on calls for hours. They want to be able to, particularly in the human design and business space, they want to be able to take what applies to them and leverage it. And so part of that experience is synergy, right? But it's also part deconditioning, it's part business trends, it's part whatever. And I really think that there's, for those of us who have a level of experience who can hold space for transformation, there's big opportunity for those of us who are able to play in that space because I think tools like synergy are going to become increasingly more popular.

(11:50)

And I also think it's a different, I think people are tired of courses, and I think they're tired of courses because of the lackluster info that they get in them, mostly because I would say 80% of the course world are expert marketers and crappy teachers. And so when we think about that and we think about leveraging expertise and experience, there's some really cool ways that we can do that that doesn't require people sitting on courses for hours. I also think certifications, mastery and licensing is going to continue to grow because in this day and age, like I said, knowledge is not going to be enough. You're going to need experience and expertise and synthesis to actually be able to hold space for transformation. And then the other opportunity that I see is really in the health field. I was reading this article about how Gen Zs are not consuming alcohol nearly as much as the generations prior to them.

(12:54)

And so what I found interesting about that is they're leaning into more health, mental, physical, spiritual energy practices. So I also think there's massive opportunity in that space for those who are playing there. Okay, the next tip, let go of expectations when you are building a business in challenging, turbulent, choppy waters. I'm a huge fan of B, and I realize that by design, some of these things are difficult. I know if you have an undefined head or open head, it's hard not to sit and consume for hours. But set limits, I know if you have an emotional wave, it can be hard to let go of expectations. I know that if you are a first line or a fourth line or a generator, it can be really hard to make a plan and be willing to pivot. And so I realize that some of these tips that I'm sharing are not always easy for everyone to do by design, but I also want you to know that one, come into my world, come into the catalyst experience and get support from people who can help you navigate that stuff.

(14:28)

Find a colleague that you can chat with, connect with others. Because here's the other thing, when things are really polarizing, I think that people tend to be afraid to share. And the reality is we need connection more than ever during times like this. So we do not feel alone. So when we think about building a business during that time or growing a business during times like that, I really want you to think about letting go of expectations, make a plan, but also be willing to pivot, right? Flexibility is key during those times. And I realize that for some of you, if you have a defined head, if you're a line one, if you're a line four, that can be hard.

(15:15)

I realize that during this time, we need to hold the vision. But holding the vision can also be hard if you're an mg, if you've got lots of left facing arrows, if you have lots of collective logical circuitry, or if you have lots of individual circuitry, I realize that some of these things are challenging. I also want you to keep in mind, make a plan, but also be willing to abandon ship, right? And I would contend these are times where we really need to double down on our design, where we need to start allowing, where we need to stop controlling or pushing or forcing, and instead allow and trust and believe. And that doesn't mean that it's passive, that doesn't mean that we aren't actually taking action, but it means that we are trusting that sacral response, that emotional neutral, that splenic nudge. I'm a huge believer.

(16:17)

It's times like these where that really becomes of the utmost important. And ultimately, if we do not know what the felt sense of that is in our bodies, then we need to actually resource ourself so that we can become more regulated. Whether that's nervous system regulation, emotional regulation, fear regulation, nervousness, regulation, anxiety, regulation. It is really important to double down on that resourcing. It's important to double down and really lean into our designs. And I'm a big believer if you want to show up and serve and lead during these challenging times, you must above all else, probably more than you normally do, resource yourself. You need to regulate your nervous system. You need to feel safe and secure. You need to focus on your mental, spiritual, physical, energetic health. You need to close up any open loops that might be lingering. You need to make sure you're clear on your boundaries.

(17:38)

You need to make sure that you aren't emotionally sloppy or fearmongering. And so this to me is also like where do we need to prioritize ourselves? Where do we need to double down on those strengths? And I know a lot of people talk about, oh, you need to focus on your undefined centers to decondition them. I would contend it's more important for us to double down on our strengths, our defined centers during times like this, because it is not to say that we can't address those, but for most of us, it is easier for us to work on our strengths and to grow in our strengths than it is to mind the amplification that happens in our undefined and open centers. And so the last tip that I have for you too is really just to be the light. Be a beacon of hope, even if it's challenging.

(18:31)

And look, I'm not saying you need to be fake false positive. What I'm saying is figure out what your values and beliefs are and stand for them. People need people during challenging times, and ultimately we aren't here to go it alone. And it may feel as though we collectively are in a dark night of the soul. But I think it's important to remember, and I've gone through a lot of dark nights of the soul. Last year was probably one of the hardest dark nights in the soul that I've ever gone through in my entire life. But when times are really challenging, I always held the belief that there was a light. And ultimately, I'm not saying or suggesting that you dismiss the reality of what's going on, but also hold space for that hope. Because when we embrace abundance thinking during these times and when we feed into the polarity and the divide and we're creating more lack, we're creating more despair, we're creating more anguish, we're creating more negativity.

(19:50)

And ultimately, I believe that in order to navigate this, we need to hold space for the possibility that something better is on the other side of this, that we can have abundance in growth and change. And change is uncomfortable. Change is hard. Change makes you feel all sorts of things. And the reality is in times like when we do feel like we are in a collective dark night in the soul, which is no surprise because gate 36 is in transit until I think June, but there is no shortcut. There's no shortcut to a dark night of the soul. And when we try to shortcut a dark night of the soul, it only makes that journey harder. And so I really you to start to lean in and embrace some of that turbulence because this is a place where we have to go through and grow through the journey.

(20:58)

The only way is through here. There's no under over around quick fix. And treating the symptoms of what has gone on is no longer working. We have to get to the root and embrace it, right? And I really want you to lean into the fact and double down and trust your strategy and authority during this time. Double down on that intuitive instinctual knowing that you have because there is always a way through. Okay? So on this journey, I want you to lean in to be true to yourself, the authentic, whole ecocentric human that you are before the world told you who you should be. Because in order to navigate this new world, I really truly believe we need more people that honor the whole of who they are that honor their design. So thank you so much for tuning in. If you would like to work with me during these times, I highly encourage you to order a Catalyst report or join me inside of the HGU Biz Catalyst experience. I will put those links inside the show notes. Thank you so much for tuning in, and have a fantastic day.

 

Welcome to another episode of HD Your Biz - Human Design For Business! In this episode, Jamie delves into the intricate details of open and undefined centers in Human Design. She discusses how these centers interact with defined centers when working with others, and the impact of energetic residue and conditioning. Jamie emphasizes the importance of looking at oscilating between the parts of the human design chart and the the whole chart rather than focusing solely on individual parts.  In this episode Jamie discusses the significance of understanding how different elements of Human Design synthesize to create a unique experience for each individual. Tune in as we explore the nuanced dynamics of Human Design and its implications for how we interact and operate in various environments.

------------------------------------

Primary Topic: Understanding Open and Undefined Centers

- The difference between open and undefined centers

- How working with someone with a defined center can impact energy

- The role of mirroring in open and undefined centers

--------------------------------------

In this episode of "HD Your Biz - Human Design For Business," Jamie Palmer and the HD Wild Student, Hannah Carey discuss the interplay between defined, open, and undefined centers in human design, the parts don't exist without the whole thinking,, and how they impact interactions and conditioning. They also delve into the importance of considering the whole chart rather than making assumptions based on individual elements. Here are the key takeaways:

1. The impact of open and undefined centers on energy exchange: They explore how open and undefined centers act as mirrors and discuss the potential for energetic residue from others.

2. The significance of defined centers in shaping behavior: The hosts share their personal experiences and observations about the influence of defined centers on conditioning and behaviors in familiar settings.

3. Nuances in conditioning and identification with centers: They touch on how the presence of gates and lines in undefined centers may affect individual identification and conditioning.

4. The importance of looking at the whole chart: The conversation emphasizes the necessity of considering the entire human design chart and its interconnected elements rather than focusing on individual aspects.

5. The limitations of solely focusing on specific parts of human design: They stress the importance of not overlooking the holistic approach to human design and highlight the shortcomings of exclusive focus on individual parts of the design without recognizing their interactions in the overall framework.

------------- Questions to consider with defined, undefined and open human design centers------

1. How does having defined or undefined centers impact the way we interact with others in a business setting?

2. What are some strategies for managing and clearing the energetic residue from interactions with others, especially in the context of business relationships?

3. How does having multiple gates in an undefined center impact personal conditioning and identification with those centers?

4. What are the potential implications of being in high expression of defined centers versus having undefined or open centers in a business environment?

5. How can human design be utilized as a tool for understanding and improving interpersonal dynamics within a business or team setting?

6. In what ways can human design help individuals navigate and overcome potential challenges related to conditioning and energy management in the workplace?

7. What are the limitations of solely focusing on individual parts of human design, like type, profile, or definition, without considering their interaction within the whole chart?

8. How can human design be effectively integrated into team dynamics and decision-making processes within a business setting?

9. What are the risks of oversimplifying the complexities of human design and its implications for business and leadership?

10. How can an understanding of human design contribute to more harmonious and effective collaboration among team members within a business context?

 

-------------- Links --------------

Human Design for Business Book

HD Gate Strengths Book

Ideal Client Workshop

Human Design Line Experience

Business Design with Human Design 

HD Your Biz

HD Wild - Human Design Training Program 

Human Design Shop

Download Your Chart

In this episode of HD Your Biz podcast, host Jamie Palmer delves into the mindset and approach needed for staying focused on long-term projects in business. Drawing from personal experiences and insights, Jamie explores the challenges of sustaining enthusiasm and self-trust while working on substantial undertakings, such as writing a book or creating a curriculum. She emphasizes the importance of aligning with one's values and thinking about future impact in order to maintain commitment and progress on these projects.

Key Topics:

1. Overcoming "Glittery Object Syndrome": Discusses the tendency in business to prioritize quick wins over long-term projects and highlights the need to shift focus to endeavors that yield enduring dividends.

2. Breaking Down Projects: Encourages breaking down big projects into manageable phases, milestones, and tasks, enabling consistent progress while avoiding overwhelm.

3. Empowering Self-Trust: Emphasizes the significance of connecting with the underlying purpose of the project and trusting in the timing and impact, reinforcing the idea that the project is larger than oneself.

4. Leveraging Individual Design: Explores how understanding personal design traits and utilizing them effectively can enrich the process of completing substantial projects, including creating sacred time for focused work.

5. Embracing Identity and Milestones: Underlines the importance of aligning with the identity of the project, celebrating milestones, and incorporating the undertaking into one's core identity to sustain commitment and progress.

-------------- Time Stamp -------------

00:00 Focus on long-term projects and enduring commitment.

03:44 Leverage book content for blog, SEO, social media.

09:28 Belief in self, connection to purpose, timing.

11:55 Share work snippets for feedback, give context.

15:58 Focus on important tasks, celebrate milestones achieved.

18:02 Embrace project identity to build successful habits.

-------------

Questions to Consider with Your Own Long Term Projects

1. As a business owner, how do you stay committed to long-term projects without the instant gratification of quick wins?

2. What are the potential drawbacks of solely focusing on short-term, quick win tasks within your business, and how can you overcome this mindset?

3. How can breaking down large projects into phases and milestones help to maintain focus and progress in the long run?

4. What strategies can you employ to maintain enthusiasm and self-trust while working on large projects, especially when not receiving constant feedback from others?

5. In what ways can you leverage your personal values to fuel your commitment to long-term projects within your business?

6. How can you balance the need for immediate feedback and progress with the patience required for larger, long-term projects like writing a book or creating a new curriculum?

7. What tactics can you implement to create and maintain a habit of consistent progress on long-term projects, even when facing doubts or challenges?

8. What role does a mindset focused on the future play in sustaining motivation and commitment to large-scale business endeavors?

9. In what ways can you tap into your personal strengths and unique traits, such as the ability to focus or the drive for mastery, to propel forward with long-term projects in your business?

10. How can you integrate moments of celebration and acknowledge milestones within the journey of working on long-term projects, and what impact can this have on your commitment and progress?

-------------- Links --------------

Human Design for Business Book

HD Gate Strengths Book

Ideal Client Workshop

Human Design Line Experience

Business Design with Human Design 

HD Your Biz

HD Wild - Human Design Training Program 

Human Design Shop

Download Your Chart

In this "Life & Biz Updates" episode of the HD Your Biz podcast, host Jamie Palmer provides a personal update and shares the challenges she faced in her business recently. She delves into the experience of having her work stolen and the impact it had on her professionally and personally. Through this difficult experience, she gained valuable insights and decided to make positive changes in her business, focusing on offering depth, nuance, and expertise.

Key Topics:

1. Ethical challenges in the online industry: Jamie discusses the ethical issues she faced when discovering that her work had been plagiarized by another individual selling it as their own content.

2. Personal growth and resilience: She shares the internal battle she went through and how the experience taught her valuable lessons about herself, trust, and protecting her business.

3. Business evolution and positive outcomes: Jamie reflects on the positive changes that emerged during this challenging time, including the decision to publish the human design gate strengths book, create licensing agreements, and align her programs with deconditioning support.

4. Future plans and offerings: She shares upcoming programs and initiatives, such as HD Your Kids, Business Design with Human Design Live, and the addition of deconditioning support in her business programs.

5. Message of gratitude and resilience: Jamie expresses gratitude to her audience, shares her appreciation for their support, and reaffirms her commitment to continue podcasting and offering impactful content to her community.

-------------- Time Stamps --------------

00:00 Episode covers life update for interested audience.

04:29 Overcoming internal struggle, changing perspective, personal growth.

08:46 Creating impactful work attracts both learners and opportunists.

11:58 Adapt to change or face extinction. Ethical concerns.

13:17 Embrace compassion and expertise to build success.

16:20 Highlighting decision-making aligned with strategy and authority.

-------------- Links --------------

Human Design for Business Book

HD Gate Strengths Book

Ideal Client Workshop

Human Design Line Experience

Business Design with Human Design 

HD Your Biz

HD Wild - Human Design Training Program 

Human Design Shop

Download Your Chart

In this episode of the HD Your Biz podcast, host Jamie Palmer discusses the concept of the emotional wave in human design. She explains that nearly 50% of the population has a defined solar plexus, which operates on an emotional wave, meaning clarity comes over time and decisions are never 100% certain. There are three types of emotional waves: the tribal wave, the individual wave, and the collective wave. Each wave has its own characteristics and ways of operating. Palmer emphasizes the importance of not resisting these waves, but rather allowing them to pass and not identifying with the emotions they bring. She also discusses the concept of emotional neutrality and how it can be achieved. She concludes by encouraging listeners to join one of the HD Wild Open Houses for more discussions on human design.

00:00 Emotional waves vary based on human design.

04:54 Physical touch can dispel tribal wave. Energy sensitive to others' needs.

09:03 Emotional energy creates waves of destruction. Surrender.

11:40 Live in the moment, embrace new cycles.

16:19 Naming and understanding emotions helps kids cope.

20:41 Understanding and navigating emotional waves effectively.

21:59 Sample experience inside HD Wild program, teaching.

Visit my Site: jamielpalmer.com

Order your Book: https://www.jamielpalmer.com/human-design-for-business-book/

Download your chart: https://www.jamielpalmer.com/download-your-human-design-chart/

_________________________________________

(00:02):

Hello and welcome to the HD Your Biz podcast. I'm your host, Jamie Palmer, and today we are talking about the emotional wave. Okay? So nearly 50% of the population at any given time is going to have a defined solar plexus. And if you're lucky to be born in the past year or two, you more than likely will have a defined solar plexus. We'll probably actually see that number statistically speaking go up simply because there's so many outer transits that are in the solar plexus. I digress. Anyway, we have to understand that the defined solar plexus operates on an emotional wave. This means that there is no knowing in the now. Clarity comes over time. And for me, when I learned this in human design, this was one of the first pieces that I found out about in human design. This was the piece that I couldn't unsee when human design found me on Instagram and having emotional authority, having a defined solar plexus means that you're never going to have 100% certainty that any decision that you are making is correct.

(01:32):

And so 80% or 70 to 80% is a yes or a no. Consequently, and the reality is most of us right at least 50%, and again, that number oscillates a little bit, but it's almost always at least 50%. Sometimes it'll be more than that. Right now, because of the fact that the 36 has been engaged for very long period of time, we're going to see a lot of emotional manifesting generators being born. I know this. I have several clients that have had babies that are emotional manifesting generators because of that 36. So we have to understand that when you have a defined solar plexus, you operate on what's an emotional wave, and there are three types of emotional waves and then the source of all emotional waves. So the emotional wave originates out of the sacral and the 59 and goes through the six and pours out into the solar plexus.

(02:35):

And I hate to break it to you folks, the energy in the chart moves in a specific direction. It doesn't move whichever way we want it to. So caveat there. So that 59 6 is the literal stream of all the emotional awareness center. So if you have the 59 6, you get to experience all of the emotional waves. And that 59 6, Though it most often operates like the tribal wave, just a little bit softer edges. It can experience all emotional waves. And if you have a gate, if you have a defined solar plexus with a gate, you'll experience a wave. If you have an undefined solar plexus with a gate, you'll experience a wave. If you have any individual circuitry, you'll operate on an emotional wave because individual circuitry, even if you have it undefined solar plexus only ever here is according to where it is in its emotional wave. That's why you have to say things to folks with lots of individual circuitry. Lots of times this is because the individual, we need the individual to survive. Anyway, I digressed.

(03:45):

So let's get back to this, right? So we've got the source of all waves, which is the 59 6. Then we have the tribal wave. And the tribal wave is what I would call the ratcheted up wave. It operates in three peaks. So the first peak or the first wave is a smaller wave, and then it erupts and it dissipates. And the second wave is bigger. It erupts and it dissipates. The third time it explodes and then it resets. The tribal wave operates in the 37 40 and the 1949. So if you have either one of the two of those energies, you will experience an emotional wave that is the ratcheted up wave. The thing to understand about the tribal wave, I always like to think this is the waves that build up with an incoming storm. We get a big rainstorm, the waves, as the wave starts to come closer to shore, they start to get bigger.

(04:49):

And for me, we have to understand touch, physical touch can help dispel this wave. This energy here though is often telling us something about our needs. Oftentimes when we think about the tribal wave, we have to remember the energy. It's tribal. And so when we have tribal energy, we have to understand that this wave is sensitive to the needs of other people. And so oftentimes it ratchets itself up because of the fact it's sensitive to needs of other people. And it often gets frustrated often because it forget to take care of itself and make sure its own needs are met. But we have to understand that that's how this energy operates. Either way, this energy is here to be sensitive to what other people need. I have the 37 40 and the 49. And so in my agency, I remember I would end up doing stuff myself because I didn't want to cause a lot of drama with people.

(06:12):

So I'd hire somebody, they were supposed to do X, they didn't do x, I would say, Hey, you need to do this. And then they wouldn't do it. And then I would be like, fine, I'll just do it myself. But internally I would be having this really, really hard time with that. And so we have to understand that one of the best things tribal, the tribal wave can do is articulate itself to say, Hey, look, you're doing this. I'm doing this. We're both contributing to the collective. You need to uphold your end of this bargain. And that's literally how this energy works. And so we have to understand here that emotional neutral can be achieved by touch. It can also be achieved by articulating itself and making sure one, its own needs are met, or two, renegotiating the bargain like you said you were going to do, acts you didn't do, acts like, let's figure this out.

(07:09):

Okay, so that's the tribal wave. Then we have the individual wave. And the individual wave is the 2212 and the 39 55. So this energy one, stress eat. So when this energy is stressed, it often will use and binge eat sugar to manipulate its mood, constantly seeking out the perfect mood, but it often operates in highs and lows. This can be the most even keel of all of the emotional waves. However, I find that folks who are in the low expression of this energy tend to be dramatic, provocative. There's always drama going on, often very noisy in terms of what's going on in their world. And when they're in their high expression, they're often more even keeled because this energy operates in peaks and valleys. I always like to think about this as in its optimal expression. This is the energy of the waves of a hurricane. We don't have a whole bunch of hurricanes every single year. Or maybe you're in a place where you don't even have hurricanes where I live, we don't have that many hurricanes. There'll be one every once in a while. But this energy needs to understand that it has to be in the mood to do things because it operates in high highs and low lows.

(08:44):

And we have to understand that these are people who are melancholic by design. Melancholy is with every single individual gait, and it's even more exaggerated in this 22, 12, 39, 55. So this energy one needs to be in the mood. And two, this energy will also leave a massive wake of destruction behind it when it's not in the mood. It can be choppy and turbulent and provoking dramatic events and unpredictable. And I always like to say really leaving a wake of destruction or a wake of damage behind it, I would call this emotional sloppiness. And so we have to understand that regardless of which wave we have resisting said wave will only make it worse. If you've ever been in the ocean, if you resist a wave, you'll often get pulled under longer. Versus if you surrender to the wave, you'll often be able to navigate it with more ease.

(09:53):

The wave is kinder to you, if you will. And so we have to understand that this individual wave, it operates in peaks and valleys because constantly trying to search for the perfect mood. That's why people with this energy will stress eat sugar. They're trying to manipulate their mood. They're trying to get out of this place of melancholy to this one where they're in a high right? And so it's important to understand that the solar plexus is a motor and an awareness center. So all of the time when we have a motor and awareness center, this energy presents as nervousness. And these are people who when they're not in the mood, will cause a lot of drama. I mean, I'm fairly certain Mariah Carey has Gate 22, and if you think of her big diva energy, you don't want to mess with her when she's not in the mood.

(10:52):

And then lastly, we have the collective wave. So the collective wave is the 41 30 and the 36 35. And I like to think of this as the a hundred foot wave or the tsunami. This has the highest highs of the human experience and the lowest lows. This is collective, but it comes out of the abstract circuitry in the chart, which is all about going through a beginning, a middle and end, and then pausing to reflect on the lessons that we learned and then entering into a new cycle from an elevated state. We have to understand that this energy though is here to be in the moment. It's not here to be worried about the future. It's not here to be worried about past. It's here to be worried about the moment, right? It's here to be in the moment. It's here to be in the experience.

(11:44):

That's not to say that this energy doesn't want to fantasize and think about what the potential future might hold, however, it has to let go of those expectations and just meet the moment. So we have to understand these people experience the highest highs and the lowest lows of humanity, and they are here to really go from this place of despair and hopelessness to hope and possibility by being in the experience, by going through the beginning, the middle, the end, pausing to reflect and starting a new cycle from an elevated state. If cycles and experiences are repeating in this energy, it means that they likely abandoned ship on the cycle that they were on before. And it repeats because these are not people who are here to have the same thing repeat itself. It's constantly here to go through a cycle, integrate the lesson and start again from an elevated state.

(12:49):

And so we have to understand that this wave can feel like the rug is being pulled out from underneath you often because you've placed expectations on an experience and it didn't meet those expectations. But we have to understand these people inherently and orally also can be very anxious or nervous or even appear like they have very extreme emotions in their chart. And this is because this energy experience the highest highs of the human experience and the lowest lows. And so we have to understand that when you have a defined solar plexus, you are not here to make decisions from the high of your wave or the low of your wave. You are here to make decisions from neutral, from an uncharged place almost as if you are expectation free. And for those of you who are listening that are like, yeah, that's not possible, Jane, I'm here to tell you on the other side of it that it is possible to be at an emotional neutral and have a defined solar plexus.

(14:10):

One of the things for me that I've really learned in the past, I don't know, three or four years, and I've continued to have to lean in and relearn this. Anytime I say to myself, oh, I got my emotional wave figured out. I've got it mastered. I 100% get swept away from it. And I laugh at myself with it because the reality is it is several things. We live in a society where we are supposed to be happy all the time. I'm happy, right? You're supposed to be happy. There's something wrong with you if you're not. So I'm hashtag unsubscribing from that. Two, we are not our emotions and we really need to learn to stop identifying with the emotions that we have in our body. I'm sad, I'm happy, I'm melancholic, I'm angry, I'm bitter, I'm whatever. Pick a word. We aren't any one of those things.

(15:17):

It hasn't necessarily yet become our identity. And the reality is it can over time, we can become a bitter person. We can become a melancholic person. That is because we attach to the emotion and it got stored in our body, and now it's part of who we are. But the reality is most of us are not there yet. And I mean, I've had periods of time where I have been bitter. It was a characteristic of my personality, particularly in my agency days. But I have since realized that we as a society have failed ourselves and that we attach to the emotions. And then if anybody's ever read, the body keeps a score, the emotions get stuck in the body and they get stuck in the fascia. They cause all sorts of sickness and disease. We identify with them. It's a whole plethora of problems. But the reality is if we are really aware and can name our emotions, we realize that emotions are fleeting.

(16:29):

They come and they go like the ebb and the flow of the tide and emotions will come, and emotions will go. And if we have the ability to be able to name more of set emotions from a very early age, I have two boys, two sons, and I don't know whoever told me this, but they said, somebody told me when I had my first son, they're like, teach that kid as many emotional names for emotions as you can. And in some ways it's been the best thing I've ever done for my children, even if I don't always jokingly, jokingly, even though it jokingly can make me crazy at times. For example, my youngest son who's now seven, will come in and be like, I'm so depressed. Or he'll be like, I feel so complicated, or my oldest will be able to say, I'm so anxious, or I'm so this.

(17:40):

And the reality is they can name their emotions, they can describe to me the emotions that they're feeling in their bodies. And the more names that we have for the emotions that we feel in the body, the easier it is for us to be able to witness them and observe them without attaching to them, without them becoming part of us. Because once we attach to them, they're trying to become part of our being, right? They're trying to become part of our identity. And the reality is no emotion. Emotions aren't here to stay forever, right? I'm not happy. I'm experiencing happiness. I'm not sad. I'm experiencing sadness. And this is true regardless of definition in your solar plexus. I truly believe that if we have more words for our emotions, it's easier for us to just witness them, observe them, and then allow them to pass.

(18:47):

And so for me, in recent years, understanding that getting too emotional neutral is not about fighting the emotions that I'm feeling. It's not about stuffing those emotions down. It's not about resisting them or identifying with them or walking around with a chip on my shoulder or carrying them. It's about allowing them to pass, right? It's not about pushing through, right? It's about allowing and receiving and honoring that which I am feeling in the moment, right? It's like, okay, I'm experiencing sadness. So if I'm experiencing sadness, I'm not going to force myself to try to show up in all these ways, or I'm not going to try to push through, right? Because sadness is going to come and go. Melancholy is going to come and go. Joy is going to come and glow. And so the sooner that we can make that shift, the easier it is to find that emotional neutral, particularly in the day to day of our lives. And I have found nowadays, it's not that I don't have an emotional wave. I 100% do.

(20:04):

I had a business thing that came up over the weekend that I had to get a lawyer involved with and all this other stuff. And my old self would have just basically been derailed for days emotionally because of this and my new self. I'm just like, okay, I'm going to name that I'm upset. I'm going to give myself a half hour to be angry and frustrated and just honor that emotion and then move forward and let it go. Because ultimately, I don't want other people to drive the emotional bus of my life. And subsequently, I also don't want my emotions to leave an emotional wake behind me with my family, my clients, my whatever. And I call that emotional sloppiness. And oftentimes when we are in an emotional wave, it's hard to look and see the wake that we might be leaving behind so busy and focused in the wave.

(21:08):

And so for me, learning to move through the wave with more speed by allowing it and not resisting it has made a massive difference in my ability to be able to, one, get to an emotional neutral, but two, just understanding how my wave wants to operate. And so I hope for you that this is one helpful to better understand the emotional wave. And two, that if you are defined, it gives you a better understanding of yourself. And if you aren't defined, it gives you a better understanding of your defined counterparts. And yeah, thank you for tuning in. And if you like this information, I encourage you to join one of the HD Wild Open Houses. This is a sample experience of the conversations that we are having and the teaching that I am doing inside the HD Wild program. So thank you so much for tuning in, and we'll talk to you Allall soon. Have an excellent day.

 

In this episode of the HD Biz Podcast, Jamie Palmer discusses the concept of the projection field in human design. She explains that the projection field in human design is often misunderstood and delves into its mechanics, particularly how it operates in a second line versus a fifth line. Palmer explains that the six lines in human design make up the 12 profiles, each with its own unique characteristics and roles. She emphasizes that second lines should only answer projections from those in their inner circle, as answering projections from outsiders can lead to depletion. For fifth lines, Palmer explains that they are often not seen for who they truly are, but rather for how they can benefit others. She advises fifth lines to be willing to put their reputation on the line for what they believe in. Palmer concludes by inviting listeners to join her in a six-hour audio course where she dives deeper into these concepts.

00:00 Welcome to HD Your Biz Podcast, discussing projection field.

06:17 Trusted second line answers inner circle projections.

09:52 Understanding 2nd Line Projection in Human Design fdynamics: depletion and nourishment.

13:18 I Ching, Chinese medicine influence on human design.

17:21 Maintain authenticity and boundaries for peace.

19:02 Understanding the 5th line Projection Field in Human Design

22:51 Disruptive 5th line seeks to be attractive.

27:03 Understanding projection, setting boundaries, and embracing self-awareness.

28:15 Energy dynamics explained, 6-hour audio course available.

Join The Line Experience 

Join the HD Wild Open House to learn more about the program => https://learn.jamielpalmer.com/courses/hd-wild-open-house

Order the Book => https://hdbizbook.com

Transcription below: 

(00:02):

Hello and welcome to the HD Biz Podcast. Today we are talking about the projection field. So one of the things that I think is commonly misunderstood in human design is really how the mechanics of the projection field work. What is it? What does it mean? How does it operate in a second line versus a fifth line? How is it impacting you as the person projecting on somebody else? And so today I'm going to really dive into those mechanics. But before I dive in, I just want to explain that when we talk about the lines in human design, and there are six lines that make up the hexagram. They go one through six. The six lines make up the 12 profiles. And oftentimes you probably heard the metaphor, or maybe you haven't, but we talk about this in the HD Wild program that the first line is the foundation.

(01:06):

The second line is the first floor or the window on the first floor of the house. The third line is the stairs between the first floor and the second floor. The fourth line is the foundation of the second floor. The fifth line is the window on the second floor or the attic window, and then the sixth line is the roof. That's where the saying being on the roof comes from the sixth line. And so we have to understand that that first line is here to establish a foundation. The two shows us what's possible with that foundation. The three experiments with it and pokes holes in it. The fourth line externalizes it and the fifth line goes and disrupts it and says, Hey, this isn't going to work for everybody. Here's how we can do it better. And then the sixth line says, you know what?

(02:00):

I think there has to be something more here. There's an objective way to do this. Let me be of counsel. Let me test my other word lead in the sixth line. But we have to understand that it goes 1, 2, 3, 4, 5, 6, and then the cycle starts again and the lines are harmonious. The first and the fourth line have foundational themes. The second and the fifth line are both projected. They're showing possibilities. The third and the sixth are testing, experimenting. Well, the sixth line doesn't really experiment, but it's like showing us there's more here. And so they share themes. And when I teach profiles, we spend 12 weeks on profiles. So we spend an entire semester going through the profiles. And the reality is what I'm going to teach and talk about today is really going to distill this down. But one of my students asked me the other day, what's the difference between the second Line projection field and the fifth line projection field?

(03:01):

So I'm going to explain that and I'm also going to explain how it might be impacting you if you are not a second or a fifth line. If you are sitting there and you're projecting on somebody, vice versa if you are somebody that's being projected on. So we have to understand that that second line sits on the first floor of the house and we can see into the house, we can see into the first floor of a house. Whereas that second floor window, we can't really see that. And I always think of Beetlejuice comes to mind, it's going to date my age, but I used to watch that show as a kid, and the two main characters in Beetlejuice would sit in the second floor window and the teenage daughter would look and be like, I see people up there. And there was an air of mystery about it.

(03:50):

And that's really how the fifth line projection field operates. So we have to understand that the profiles impacted by this are the 2 4, 2 5, 5 2 6 2 for the second line. And then for the fifth line, it's the two five, the three five, the five one, and the five two. I'm not going to get into the difference of say a two five versus a five two today. That is not what the intention of this is. I'm just going to explain how the projection field works. So we have to understand that if you live in the projection field in general, you are not seen necessarily for the whole of who you are. You are seen for how you can benefit the other person. And so oftentimes we have to understand, particularly with a projected line like the two or the five, these are people who are have or have an air of uncertainty around other people, almost inherently, right?

(05:00):

Second line children are often told, oh, you're so talented at this. Go do this thing. And it ultimately doesn't end up working out for them. I always like to think of my two four son and one year we had him play soccer, and I'm like, you're so good at soccer, you should play at soccer. And in hindsight, it was me projecting on him. And the funny thing is that most of the season he convinced his coach just to sit on the sidelines because he wasn't actually interested in playing soccer. He just wanted to chill. That was not what he wanted to do. And we have to understand that when it comes to that second line projection. Second lines have to actually answer projections that help them feel nourished. So themes that I like to use for this are what helps you feel nourished versus what helps you feel depleted.

(05:53):

And we have to understand that that second line, When they get projected on or recognized for something that they are naturally talented about, they want to make sure that they're answering that projection or that call from somebody in their inner circle, from somebody that's a friend, somebody that they've let into their world. If you're in a second lines world, that means that you are trusted. And the second line in general is only ever here to answer projections from those in its inner circle. And when it answers projections from those who are outside of its inner circle, it will often feel depleted because we have to remember the second line is not here to necessarily explain their process. They are here to simply show up, allow us to witness them, and as a result, we are transformed. And so when we think about this dichotomy, and I'm sure the second lines that are listening in their headphones are like, oh my God, I would guarantee that they can think of a time when they answered a projection from somebody else.

(07:13):

Because what happens is I always like to imagine every second line has this almost force bubble around them or they live in this snow globe. The environment is super important for a second line. And what happens is, is that somebody will come in and they'll look at that second line and like, oh my goodness, you're so talented at X. And mind you, the second line's like, okay, they're never really ever sure that they're actually talented or know the things that they know. They can't often explain how they know the things that they know. And ultimately the second line's democratic, it's happy to just introvert away in its own little bubble. And so when a second line gets projected on by somebody who isn't in that inner circle of theirs who isn't a trusted advisor, essentially, oftentimes they'll become incredibly depleted by said projection because the projections more about the other person and how that second line can help that person.

(08:29):

Then what the second line is actually interested in doing, and second lines, they will nurture and cultivate their talents. They will develop those things that they are naturally talented at, but they have to choose to do it because second lines aren't necessarily motivated in the traditional sense of the word. And ultimately what happens, they become incredibly depleted and then they don't necessarily feel safe to step out into that projection field when they've answered the wrong projections. And so that is one of the key things to understand for those second lines. They're not here to answer every projection. So strategy and authority obviously become very important here. And who's actually giving me this projection? Who's projecting on me and what are they projecting that I am good at? And I always like to think about this is when a second line gets projected on, especially by say a stranger or someone who isn't in their trusted circle, it's almost like their snow globe gets shaken.

(09:39):

Their whole world can get rattled, especially once they've answered the wrong projection. And so understanding this dynamic, I have found to be incredibly helpful for those who are second lines. And we have to understand even when a second line answers the correct projection at the beginning, when they step out into that projection field, they may feel the start a little bit depleted, but then as soon as they feel a little bit depleted, there should be this valley of depletion. And then ultimately there should be nourishment that comes from it. But we have to remember neither of there are exceptions to this. So caveat, caveat, caveat, but for the most part, projected profiles, particularly second lines, are not here to stay out in the projection field for extended periods of time. When we force a second line to stay on, they'll have this valley of depletion and then they'll become incredibly nourished.

(10:45):

And then what will happen is they'll have this peak level of nourishment and then it'll start to dip again to go to this place of depletion. And ultimately they go into their hermiting mode or their introvert mode before it starts to deplete again. And then they go, they do their own thing. They cultivate, cultivate, cultivate their talents. They just mine their own stuff, mine their own way of doing things. And then another projection will come along later on. And so that's how the second line projection field operates. And we have to remember if we are projecting on a second line, it's often because we see that they can help us in some way. They can render us better off in some way. And so projections for the second line are about how the talent that they have and how it can help me. Now, that's not necessarily a bad thing for the other, but we have to understand that if that second line says no, particularly if we're not a second line and we're projecting on a second line that it's not personal, it's that it will literally deplete their life force energy when they answer the wrong projections.

(12:05):

So it's important just to keep that in mind when you think about that dynamic that is playing out. Because I see so many second lines, especially in the online space, they're tending to jump from thing to thing to thing, and they're constantly in this state of depletion. And the reality is second lines aren't really here to be on and be with the people all the time. They're here to come out. I feel like if I had to think of what is the ideal career for a second line, it's like speaking, go out, speak, write a book, go out and speak, and Oprah's a good example of a two four generator. So she's projected profile, and you think about her show, she would go out, do her thing on stage, and then go back and fill up her nourishment tank again. And so that's how that second line projection field operates. Now let's talk about the fifth line projection field. So the fifth projection field is a bit trickier to navigate. And in traditional human design, this is the heretic, right?

(13:21):

And that isn't a great name, so I like to call it the disruptor. But we have to remember through the hexagram that so much of what human design is based upon comes from the itching and traditional Chinese medicine and all of these eastern modalities that have been around for a long period of time through the lens of the hexagram. The fifth line was known as the general. And the general in ancient times came in when the king or the queen lost control of the city and they were here to restore order to chaos. And so when we think about this fifth line, this disruptor, I think it's important to understand that for fifth lines, we have to understand that most people never really see a fifth line for who they are. You'll see a second line for who they are, but you'll also see what they can do for you.

(14:35):

You can see the possibilities of things that they can benefit for you. When it comes to the fifth line, we have to understand that the fifth line is the highest universalizing power that a human can be. It's orally and energetically. The fifth line is the highest aura that a human can be, right? The sixth line is superhuman. It's beyond human. And we have to remember the fact that one, we don't see fifth lines for who they are on that second story, there's this air of mystery and we're like, there you are up there selfishly hoarding all this information. And I can see my potential in you. I can see all of this goodness, and ultimately you are not letting me have it right? I always like to use the example. I'm a three five. I always like to use the example. There's so many people that are just like, oh, I just want to sit and hang out with you.

(15:49):

I love being in your aura. That happens a lot to me locally here. And I always like to say people love to bask in the aura of a fifth line because it helps them feel good about themselves at first, but eventually a second projection comes along. And for most fifth lines, second and third projections don't always tend to be so positive, especially if they've answered the wrong projection, but even more so in a five one, A five one, their first projection is almost always positive, even when they follow their strategy and authority or not. The second projection for five ones is almost never positive, regardless. Regardless if they follow their strategy and authority. A great example of this is Taylor Swift, right? There was a period of time where everybody loved her when she first became popular with shake it off, and then immediately after that everybody hated her, right?

(16:57):

Positive first projection, negative second projection. So we have to understand certain profiles, and I'm not going to get into this in this today. I am going to be doing a line experience workshop, audio experience in the near future that if you want to dive more into that, you can check that out. The thing to remember is though that fifth lines we're not here to be on all the time. And so we also have to understand that for fifth lines, because we're not ever necessarily seen for who we are When we get projected and on and we've repeated it ourselves multiple times and we aren't seen, it can often make us feel like crazy people. And I've had this happen to me in my business where I've hired somebody and I've said, here's my expectations. Here's the contract, here's all the written stuff are dotted T's are crossed, everything, everything.

(18:06):

And then the person will come in and then they'll just be like this runaway train of whatever it is that they want to do. And I'm like, look, man, that's not what we agreed upon. And they're like, yeah, well, and that's their projection on me. I mean, I've even had people, I recently had a review on Amazon that came in that projected on me that I was a man and the whole review was about through the lens of me basically being a man. And the reality is we have to remember fifth lines don't get seen for who they are, which is why you often hear the term burnt at the stake when it comes to fifth lines. And the burning at the stake is because this is a person who is going to disrupt the way that things have always been done. They see things differently.

(19:04):

They are here to come in when every other way of doing things has failed and to show us a new way. And so I always say for fifth lines, who get projected upon, we really have to be willing to be burned at the stake. But more so I think of this as identifying with the work of who we are. It has to be part of our being. It has to be part of our identity, the things that we are willing to get burned at the stake for or a fall from grace for. Because oftentimes what happens is people project on a fifth line that they're going to be able to come in and they're going to be able to save the day. And I mean, this happened to me in my agency a lot where people would hire me almost as a last ditch effort to try to save their company with social media.

(20:01):

And the reality is social media doesn't necessarily do the selling. It's your sales page. And so people would come in and they would have this expectation that I'd be able to get these immediate results. And even if I would say it over and over again in my contract and the onboarding and the sales call and all these places, ultimately people would end up angry. There was this one woman in particular who just so much projection in hindsight. And the reality is that's also part of the plight of the fifth line. Essentially, we have to be willing to put our reputation online or on the line for the thing that we are stepping out into the projection field for. And fundamentally, that is challenging because it feels good when somebody's like, oh, can you come save the day for me on this? I have a client, she's a launch strategist, and she did this wonderful launch for a client.

(21:18):

I think she's a three five projector, and she did this wonderful launch for this client. They had a pretty successful launch, and part of that launch strategy was using this whole clickup system and the client projected on her, oh, you're so good at, you're a clickup expert. Can you come help me set up this whole clickup system in my business for all these things? And I don't think it was a proper invitation. She was a projector. So caveat there, but the reality is this person projected on her that she can save the day with this lady's systems. And ultimately the entire thing fell apart because of the fact that that was not something she was willing to be burnt at the stake for. It wasn't something she identified with. And I remember her speaking about this when this all happened, and she was like, well, I guess I'm a clickup expert now.

(22:12):

And I'm like, are you sure? And I think that projector self of her ultimately pulled her into it. It felt good to get that recognition, but it was not true recognition. And I always think that's a good example of how to understand part of how that projection field works. And so we have to understand that most people are projecting their highest possibility onto the fifth line. That is why the fifth line has to identify with the thing that they are doing. They have to almost over communicate and say again and again, I'm here to save the day on X. I'm here to help with this. I'm here to disrupt this, but none of these other things are my things to do. And the reality is that fifth line, you have to understand that most fifth lines don't feel attractive, and their themes are like, I move from this place of almost selfish.

(23:15):

I'm hoarding my information. I don't feel safe to be seen to selfless, to I selfless or generous to attractive, and a fifth line for them to truly step out in that projection field and answer the correct projections. It's really about feeling attractive and being able to almost, for lack of a better word, I mean the bonding strategy for a fifth line is seduction. We have to understand they're here to seduce people. This disruptive way is the new way to do things. This is the way to take what's not working and do it in a better way. And so we also have to keep in mind that every fifth line ought to optimally have a sixth line who can help them repair their reputation when they get burnt at the state, because it's not a matter of if it will happen. And we have to understand that fifth lines really do make other people feel really good because in the aura of a fifth line, they can feel and see one's own highest potential because that fifth line is the highest universalizing power that a human can be for those who are six lines, right?

(24:42):

Or if you have a six line friend, six lines are almost like superhuman. Yet the six line doesn't really understand what the fuss is all about. They don't always necessarily feel comfortable in their own skin. We'll talk about more about that in that six line and the line experience audio class, but we have to understand that six lines are also here to be of counsel. They're highly trusted folks. So a fifth line when they have a negative projection can call in a six line to help them repair their reputation. Conversely, can also, six lines can also sway people against them. So make sure it's somebody that you trust. The thing that we have to understand regardless, whether it's a second line or a fifth line, is that the projection field is a challenging place to navigate because there is this inherent, it's not distrust. That's not the right word.

(25:49):

That's too strong. I would say. There is this inherent une in oneself when it comes to the projection field for second lines. I think it's because they're like, am I actually good at this? Do I actually know how to do this? I can't explain how I know how to do this, but I do know how to do it. And then for fifth lines, it's like, I want to say yes to this. This is correct for me, for my strategy and authority. And does this person actually hear the words that I'm saying even though I have repeated them in 10 different ways? And so we have to understand that for those of us who might project on a second line or a fifth line, we can't take it personal when they may not reciprocate that. And ultimately, I'm not suggesting people be anything other than the whole of who they are.

(26:46):

And we have to understand that if someone is saying no to you, that you've projected on, because that's what's going to happen orally. That's just how this energy works. It's not good or bad, it just is. But we have to understand there's often a reason behind that, and it's not necessarily personal to those who are on the no receiving end. And the reality is, if you are one of these projected lines, it's also important to understand that projections aren't necessarily personal, right? We live in a world where orally, this is how things operate. And so we have to understand, as soon as I came to terms with the fact that I was a three five, that most people are never going to see me, I'm going to have to repeat myself again and again and again, and I'm going to have to be really clear and strong in my boundaries and what I am and am not willing to disrupt.

(27:51):

Once I got clear on that, when I got clear on what I was willing to risk my reputation for what I was willing to step out into the projection field for life got a whole heck of a lot easier because I could say no to so many of these projections that I know didn't suit me right? Like, nope, not willing to get burned at the stake for that thing, not going to do it. And so we have to understand that this is just an energy dynamic or an energy exchange that happens as part of our human experience. So that this projection field talk was helpful to you. I hope that it gave you a bit deeper understanding of how these energy dynamics play out. And if you feel called to dive deeper, I invite you to the line experience. This is going to be a six hour audio course.

(28:51):

It's going to start at $37 for the beta enrollment, and beta enrollment is going to happen from now through the end of April, and then May 1st, the price will go up to $67, but this is a six hour line experience where I dive deep and spend at least an hour, probably an hour to an hour and a half on each one of the lines, talking about the themes and the bonding strategy and the compass or the North Star that one can use to navigate their lines within the context of their profile. So if you feel called to join me for that, I'll make sure I put the link in the show notes. If you have any other questions, don't hesitate to reach out. I appreciate you listening to the HD Biz Podcast. If you like this content, please do leave a review. This lets me know that you enjoy this content. So thank you so much for tuning in, and I hope you have a fantastic day.

 

In this HD Your Biz podcast episode, host Jamie Palmer discusses her unique approach to human design (HD). She emphasizes the importance of looking at the whole chart and remembering that the parts in human design don't exist without the whole. Jamie discusses the challenges in the HD Industry with most by design offers that focus on type and profile, which she believes misses the depth and nuance of human design. 

Jamie shares her journey of discovering human design and how it helped her in her business and personal life. She believes in the power of integrating human design into existing expertise to create a unique category in one's industry. She also values practicing what one preaches, focusing on one course until successful, and investing in high-quality resources and programs that can be loved for life and each time you come back to it creates an new aha or revelations and sparks joy, understanding and flow. 

Timestamps: 

00:00 Can't Unsee Human Design

06:01 Using human design to align business strategies.

07:35 Create business and life at intersection of design, desires, lifestyle.

11:10 Recognizing patterns in human design across industries.

16:16 Howard Gardener 5 Minds For The Future: My superpowers creative and synthesizing minds

18:52 Human design synthesis reveals marketplace behavior patterns.

21:49 Understanding the whole self and seeking mastery.

27:29 Use HD as tool to revolutionize businesses.

29:32 Opportunities in certification, books, TV shows, values.

31:49 Focus on Regenerative & Sustainable Business & Master over time

35:07 HD Wild Program offering human design education and support. HD Wild Open House Replay

Order Jamie's Book 

Download Your Chart

Ideal Client Workshop

*********** Transcription Below *************

Jamie Palmer [00:00:02]: Hello. Hello. Hello, and welcome to the HD Your Biz podcast. I am your host, Jamie Palmer. And, today, I am really excited to dive into my approach to human design. This is not something that I've necessarily talked about a lot publicly. I very openly share it inside necessarily a place where I've I've spent a lot of time talking about it online. And the time just feels right to really speak to my approach to human design and why my approach is different.

Jamie Palmer [00:00:57]: And the reality is there's not a lot, if any, other people to my knowledge that are looking at human design with the rigor and the logic and the patterns and the practical application. And so let's dive into this because I think this is kind of, like, an interesting thing to talk about. So first of all, for those of you who don't know, if you're new to the show or you've been around for a minute, I have been in business for myself since I was 20. My business started as a website design firm. I was doing WordPress websites before they were cool. And then in the emergence of social media, I added in done for you social media, and then I transitioned fully into the online space from mostly local, and did a lot of, you know, funnels and website design and and all that sort of stuff and and agency work, and I grew the company. And, I've been supporting entrepreneurs for almost 21 years in some form or another. And I stumbled upon human design or human design found me, on Instagram of all places in 2019, and I was at a place in 2019 where I was just kinda going through the motions of life.

Jamie Palmer [00:02:22]: At that time, I had been running the business for probably about 6 years ago now, so 14 or 15 years. And, I was really unhappy, and I was I knew that I really didn't wanna continue that work, but I didn't really know what was next. And I was doing a group coaching program, business ecosystem builders, and I had been doing that for a while, and I was enjoying that. But I still had the agency, and I had people that I was responsible for in the agency. So I had this, like, coaching, you know, elearning part of my business, and then I had this agency part of my business. And I honestly felt like there I was always, like, wasn't doing anything well. Like, I wasn't momming well. I wasn't doing my agency well.

Jamie Palmer [00:03:19]: I wasn't doing my, coaching stuff well. And the reality is I felt, like, really fractured and splintered and really divided because, like, I was always constantly being pulled in all of these directions. And I stumbled upon ins human design on Instagram, and it was this post about emotional authority and that those with emotional authority will only ever have 80% certainty that the thing that they are making a decision on is correct for them. And I was like, wonder what this human design thing is. And sure enough, I, you know, looked up my design, and I'm a 3 5 triple split emotional authority projector. And sure enough, there it was right there in front of me. I was like, I've had 80% knowing for the better part of the year that I don't wanna keep doing my agency. And that was, like, such a light bulb moment for me.

Jamie Palmer [00:04:28]: And I was like, how could this tool that doesn't know me at all actually, like, be able to know that that's the thing that I've been struggling with? So I couldn't unsee what I saw, and I just started to dig in. I took training programs. I hired a mentor. I bought all the books and all the things and all the source material and all the stuff, and I just dove in. And as time went on, I phased out of my my agency, and I continued to do coaching in my business ecosystem builders program, which is now a lot of the the business strategic foundation that I've woven with human design in in my business today. And the reality is as I started to leverage human design for myself, with my children, with my husband, with my clients, I I didn't come from a background of astrology or really anything that is, air quotes, very woo. Like, I didn't come from this place of really, like, I was very, like, logical. Right? I had come from this background of, like, being in business, helping entrepreneurs with their website and their social media for decades.

Jamie Palmer [00:06:01]: And so when I when I came to human design, I started to just look for parts of the chart where I would notice that clients were struggling, or I would say, like, okay. I have a client here that's struggling with attracting their ideal client. Where in the chart could we leverage that to better help them bring people to them? You know, same thing for, like, offers. I was like, that was one of the first things I really dove into was offers and business models. I had several clients at the time that were and this is, like, a lot of the work that I was doing at the time in the business ecosystem builders program and with my 1 on 1 clients was to help them go from 1 to 1 coaching, right, or their one to one expertise to a leverage model, a one to many model. And so I started looking at patterns that I would see across charts, or I would start to look at, you know, okay. If this is the problem that the client is struggling with, where in the chart can we leverage to solve for that problem, or how could we restructure things based on someone's chart to make that work in a more congruent for them way? And the reality is I don't believe that we can actually fit our human design into our businesses. I believe we have to structure the entirety of of our business around our design.

Jamie Palmer [00:07:35]: And I always say, like, the business that the business and life you love is at the intersection of your design, your desires, and the lifestyle that you want. And I think a lot of times when people say, go look at your conscious mastery to see how you communicate, or go look at x to see what kinda offers you do, I think it's kinda twofold there. I think we miss the point of human design in terms of the fact that the parts don't exist without the whole. But I think more importantly, we are still in sort of that old paradigm or that old belief where we're trying to shrink ourselves and our design to to contort to whatever, you know, business box we've created for ourselves. And and I'm not suggesting that you need to, like, burn in the entirety of your business down and and restart. Like, there's a lot of ways in with which I work with students where we transition and we pivot and we start to, like, make changes slowly over time, to create, like, that regenerative, sustainable business that is built around someone's design. But the reality is I didn't come from this thinking of, like, you had to use this to articulate that, and so I just constantly tried to solve in the very beginning, I was just trying to solve for the the the problem that the clients are were having. Then I I started doing this, business design with human design workshop, which has now become the business design with human design course, and I was, like, looking for patterns.

Jamie Palmer [00:09:20]: Right? And I started to synthesize together these patterns of where, like, certain things I would notice if somebody had, you know, a certain type or a profile or a certain set of circuitry or a certain set of perspective. Like, it would work better for certain business models than others. And I just kept kind of following the data. Right? And and as I got more and more and more charts, I was able to synthesize and see more and more and more patterns across all of these things. As always, I just wanna name because I'm the caveat queen here. You know, just because it works for one person doesn't mean it's gonna work for another. Right? Like, strategy and authority is a big thing that I talk about over and over and over again. Like, I can make recommendations for you where I see patterns, where I see things that might pop up.

Jamie Palmer [00:10:19]: But the reality is you, at the end of the day, are the one who has the desires. You are the one who has to live it out. You are the one who is working towards x sort of lifestyle. And so I really like to kinda give people options of, like, here's what I see works best based on all of these different factors. And the reality is, I think, you know, that approach has served me well in my HD Urbiz program and my BDHT program. It served me well in HD wild. You know, we because I've trained over 60 people now in HD wild in sort of my approach to human design. You know, we've started as a collective, as a group to see patterns across things, and, you know, this is not medical advice.

Jamie Palmer [00:11:10]: I am not a medical professional, but we collectively, as a group, have started to see, you know, trends in things, like folks with the 41 30 who are diagnosed bipolar, folks with gate 9 who are diagnosed ADD, ADHD. We're starting to see all these themes and patterns emerge across all of these different industries. Right? And I think that for me is really where I've kind of looked at human design with this different lens of, like, the parts don't exist without the whole. Where are we seeing patterns across all of these things? My husband calls this palmering because I've been doing this for, like my approach to thinking like this has has kind of just been how my brain works. I am constantly sort of focusing in on the parts and the details and that 1,000 foot view, and then I'm constantly kind of, you know, zooming out and looking at that 30,000 foot foot human. And I'm, like, always kind of oscillating between those two things, and I really think that there are not to my knowledge, I don't think anybody else is really looking at HD in this way. And, you know, I think a problem in the industry, the human design industry as a whole, is that so many people are only looking to type in profile. And I really think that that's, like, a a problem in the current market.

Jamie Palmer [00:12:42]: And I think, you know, for me, the beauty of human design is that there is all this depth there. There is all this nuance. There is all this stuff underneath the iceberg of type and profile that we can look at and we can dig into and we can use to better understand people. But the reality is it takes time to learn that. Right? It takes time to master that. It takes time to integrate it, embody it. And, you know, there's a lot of people who see, you know, human design is growing in popularity. So let me jump on that bag bandwagon, and let me, like, make money on this thing while I can.

Jamie Palmer [00:13:18]: And that's true for every industry. It's not just exclusive to to human design, but I think part of the problem is so many people just focus on type and profile. And I think when we only focus on type and profile or type profile and authority, right, strategy and authority, we kinda miss the whole point and beauty and nuance and depth of human design. Like, if you're only gonna look at type and profile, go take a strength finder test. Go take a DISC. Go take an Enneagram. Go take a whatever because you're missing so much nuance there. And, you know, we see so many blank by design offers in the space that are popping up, and I really think that the blank by design approach, especially when we only look at type and profile, misses all the beauty and depth and validation and understanding of what HD actually is.

Jamie Palmer [00:14:16]: And for me, personally, you know, I am really committed to setting the standard of what it means to be HD informed. And, you know, that's this is this is part of the reason why, you know, I'm on a mission to help people better understand all the depth that's available. And the reality is we can't just know human design. We can't just learn about. We can't just educate ourselves. We have to take that knowledge, and we have to integrate it into our body. And we have to actually embody it, and we have to practice what we preach, and we have to actually take it to the next level. We have to take it from this very, like, up in the air knowing to this in the body experience.

Jamie Palmer [00:15:07]: And I think a lot of people are in that knowing phase, and they don't actually leverage and harness and and integrate HD. And, you know, this is why we have so many I I have so I get so many messages from other people who are in the HD space or the HD in business space that come to me, and they're like, they're struggling. Right? They're struggling because they're they're trying to fit their design into existing business model. They're trying to do the way the things the way that they should or the way that the industry tells them that they should do it. And the reality is, you know, we can't just only look at type and profile. It misses kinda like I said, it misses the mark of of that depth that's available there. And I think, you know, one of my favorite books is Howard Gardner's 5 Minds for the Future. And part of the reason why I like that book is it really talks about how the different minds that we need to be successful, as we move forward into the future.

Jamie Palmer [00:16:16]: And the 5 minds that are that he talks about in that book are the ethical mind, the respectful mind, the disciplined mind, the creative mind, and the synthesizing mind. And I would say that my superpowers are the creative mind and the synthesizing mind. I am someone who, if I don't get my creative and synthesizing time, I feel incredibly frustrated. And the reality is my synthesizing and my creative time allows me that ability to really oscillate between that 30,000 foot view and that 1,000 foot human, and it gives me this sort of innate ability to notice and observe all these things that are coming up across all these different parts of the chart, and it really and I've always been able to do this, like spotting trends and noticing patterns and naming things that might come up and, you know, noticing what's what's missing out in the marketplace. And and, you know, that that's these are all parts of my design as well. And for those who know HD, you know, you're hearing my perspective. You're hearing my 17, 62, 16. You're hearing my gate my 5 gate 9 placements.

Jamie Palmer [00:17:34]: Like, all of that stuff is all part of my design. But the reality is when I make a synthesis, when I weave together information, when I use my creativity to, you know, make a visual or make human design more practical, it's coming from this place where it's been tried and tested and experimented with it. And I don't think, to my knowledge, that there's been very many people approaching HD with this rigor. You know? I have my ideal client workshop that I've run, and I think there's been 3 or 400 students at this point that have gone through that program. And the synthesis that I have in that program comes from the fact that, statistically speaking, I have this massive anomaly in my business of undefined and undefined throats. Now there's a few caveats to that. Right? Like, I get a lot of other projectors who may have a defined Ajna in throat. But when we looked at the data, right, 73% of the population has a defined throat.

Jamie Palmer [00:18:52]: Well, in my group, it's backwards. Right? Almost 70% of the the people in my programs have had an undefined throat or an in my in the beta run of HD Urbiz and HDWild, we had 90% of the people in HD Urbiz beta, and we had 67 folks in that program, and we had 13 in the HD Wild beta program. 90% of those people had And that's just crazy because it's almost a 47, 53 split when we think about the the marketplace, the population. Right? And so I come from human design synthesis and patterns. And when I say the things that I say and I share the things that I share and I talk about the things that I talk about, it comes from this place of, like, a pattern that I've spotted, and then I've experimented with said pattern, and I have the data to back it up. And the reality is I'm constantly forever looking for and observing these patterns, and then I go and I'll actually test it because I think sometimes we can be conditioned to behave in a certain way or, you know, whatever. But but when I think about, like, the ideal client design with human design synthesis or the work I do in in any of my programs, really, it's coming from this place of that there's a a pattern here. There's this there's something here that we can work with.

Jamie Palmer [00:20:27]: Right? I worked with a client couple of years ago to do some work with her in her content creation or done for you, course creation agency. And I helped her create this manual, and she was really struggling with getting clients to record the class, or the course that her her and her team had made it made. And we made this manual, and we we basically created she did a lot of the work in terms of creating the systems in her business, but I created the manual that was all designed around how can we actually get people to finish by design. Like, what do we have to look for in charts? And then we develop systems to support that finishing? And the reality is she never publicly said, oh, I'm gonna coach you by design to finish your course. In fact, she she doesn't really even do that. She just says she uses this as a tool and asks people to pull their charts and send them over to her. And then her and her team very, like, nicely support people by design for type and profile and circuitry and a couple of other things that we we synthesis together that kept coming up as a problem. And the reality is I I think this is not the typical approach that people take in the HD space.

Jamie Palmer [00:21:49]: And for me, I am always thinking and and remembering that the parts also don't exist without the whole. We are whole human beings. And I think when we try to rip apart the chart and we can take it apart and we can study it, But I think when we're constantly just always looking to one part of the chart to solve all of our problems or to give us an answer, you know, we miss that beauty that comes with human design. To me, it's like a yes. That piece of that chart could be impacting the rest of the chart, and that piece doesn't exist without all of that stuff. So why is that coming up? Like, where can we look in the chart? Where else can we look in the chart to figure that out? I think one of the other things that I don't necessarily talk about too too much that is also important to me is mastery. I am a huge fan of mastery over time. Right? And mastery comes when we we not only know and we educate ourselves, but we integrate, ourselves, but we integrate, we embody, we experiment, we get into action.

Jamie Palmer [00:23:02]: We work with people. We get our hands dirty. We get into the field of life, and we, you know, get into it with people. Right? And we we we start to be able to witness and observe and hear and feel in our bodies our designs, and we can help people in their get back into their bodies. And the reality is mastery doesn't happen overnight. It happens over time. It ebbs and it flows, and it comes in peaks and valleys and plateaus, and it comes in, you know, consistent micro steps that happen day in and day out. It comes when we lean into discomfort and taking action.

Jamie Palmer [00:23:51]: And for me, that is a huge part about why I've created and structured the programs that I've created. Because, you know, the fact of the matter is we don't necessarily need more human design readers that can read, type, and profile. We need more human design readers that understand the depth of the chart and how circuitry impacts type and profile. We need more people who understand that definition makes things present in a different way. We need more people who understand the format, gates, and energies and the role, gates, and energies. We need more people who understand that certain gates are more conditioning than others. We need people who understand that there's going to be generational patterns based on not only what was going on collectively, but also the transits that were happening. You know, I saw a chart yesterday, and I said, it had 3 of the format energies in it.

Jamie Palmer [00:25:02]: And I was like, I know that chart. Like, my husband has the heart chart just like that. And I was like, is this person 37 years old? And the person was like, how the heck do you know that? And the reality is, you know, that's the kind of depth that we need. And in my opinion, the the the future of HD for me isn't necessarily in human design readers. The future for me with HD is really about weaving human design into our existing expertise. It's in the example like I used with the course creation agency. She's not overly saying, I use HD to help people finish their course, but that is exactly what she does. You know? There is massive opportunities for people who want to create a blue ocean in their industry, who want to create a category of 1 in their industry by weaving human design with their existing expertise.

Jamie Palmer [00:26:12]: This is true, like, for me, where I see lots of opportunities here, it's professional services. There is massive opportunity in professional services for leveraging human design. There is massive opportunity in education and relationships and parenting and, money and finances. There's massive opportunity in event design, in even real estate. Like, there's there's for me, I see so many possible for dating, for, how nutrition and health. Like, the list could go on and on here. And for me, that's really a big part of what drives me forward in in my HD wild and my HD or biz programs because I really believe, particularly in HD WiL, that if we can have more people who leverage HD as a tool in their business in some form, whether publicly, speaking to it or by the scenes to create behind the scenes to create more predictable outcomes. Right? And that was what my client wanted to do.

Jamie Palmer [00:27:29]: She wanted to create more predictable outcomes in getting people to finish their stuff. Right? Ultimately, when we can use HD as a tool like this, it can radically change our businesses and our world and our clients' worlds. And to me, that's really where I see an HD revolution. Right? That's where I see the ability to be able to individuate, if you will, or differentiate, not only for yourself, but for your client, your expertise. Right? And, of course, you know, to me, these are the places where, yes, it is a bit of work to weave your existing expertise with human design, and we have to always just be thinking about what is the problem I'm solving for. Right? What are the things that come up most frequently with my clients that I'm I'm struggling with? And then we can use HD as a tool for that. Right? We see lots of people doing this. And I have lots of clients in the program.

Jamie Palmer [00:28:40]: We have some that are doing this with book writing. We have some that are doing it with yoga. We have others that are doing it with executive coaching. We have some people leveraging it with event planning. We have some people leveraging it with health and reiki and TCM, traditional Chinese medicine. So people are already starting to go down this path, and the reality is when you weave human design into your existing expertise, you create an entirely new category. You're you're doing category design because no one else is doing that. Right? You're you're creating this category of 1, and it offers massive opportunity for you to position yourself as an industry thought leader and expert.

Jamie Palmer [00:29:32]: It also opens up opportunities to create certification programs and write books and create TV shows, and it opens up all of these other opportunities as a result. Couple of other things before we wrap. I think the other piece that I really wanna talk about are my values. So for me, practicing what you preach is is probably really one of the most important things to me. I want to be around people who practice what they preach, who lean into taking action. Right? We can only stay in planning and strategy for so long because planning and strategy, while we need that and it's necessary, until we step out onto the playing field of life or business or whatever it is, we won't actually get the answers that we're trying to figure out by planning. We could spend the rest of our lives planning and never really knowing many of the answers to the questions that come up and the what ifs that come up with planning. Right? So for me, practicing what you preach, leaning into this idea of taking micro steps, I also really believe in focusing, following one course till successful.

Jamie Palmer [00:30:53]: I constantly am asking people, you know, what is the one thing? Right? And this is from the book, The One Thing. What is the one thing that if you move that thing forward, it would move all other things forward? Right? And that, for me, when I started this journey, was my HD Human Design for Business book. Right? I was like, if I write this book, this is gonna move all the other things in my business forward. And it's true. It has, and it continues to. And so I am constantly asking people to focus on the thing that's gonna create a domino effect because the reality is we live in a world where we are constantly distracted. We're constantly our nervous systems are constantly on alert by our phones and the dings and the bells and the whistles and all of that sort of stuff. We get glittery objects syndrome and FOMO, and we should ourselves.

Jamie Palmer [00:31:49]: I should do this because this is what's typical. And the reality is that we just give ourselves permission to focus and and just focus on one thing for 1 year and really give that thing everything that we have, you know, it's it's amazing the results that people will get. And then, of course, the last thing that I that from a values perspective, and there are a few more, but these are the most important values to me, is I really believe in I would always rather invest the money and buy one high quality piece and be able to love that piece for the rest of my life and have it with me for life than by 10 different things that I constantly need to be replacing. And I really try to create, cultivate, and develop programs that will be with you for life, that you can come back to again and again and again, like a awesome backpack or a beautiful handbag, that you come back and you treasure it. And every time you dive in, you're met with delight or a new And that, for me is is a huge part of my philosophy and the way in which I develop content and the way in which I teach. I regularly have clients from past cohorts of HD wild beta, HD or biz beta from one of the 12 times I've run HD or biz that say I went back to the content and I had this other or I went back to the content and I noticed this. And that is something that happens regularly for me, and I believe it's because I really do create content that is high quality, that has depth, that's nuance, that's layered, that is going to be with you for life, that is going to support you as you grow and evolve and create that that foundation. And as you peel back the layers of conditioning, like, you might hear things in a different way.

Jamie Palmer [00:34:02]: And that's something for me that I really pride myself on, and I really work hard to create those resources and that container and the learning platform to support people in that journey. So that's really how I approach human design a little bit differently than other people. I thought that would be a I thought this would be a great way to kinda kick off season 3 of the podcast because it's not something that I've really talked about, and it is something that I'm going to bring more of to the podcast. And so I thought this would be a great way to preface that. If you do feel called to step into my world, I invite you to come into the HD Wild program. HD Wild is a 1 year human design certification program. This is really where I spend the vast majority of my time supporting students. Students in that program get one to one support with me.

Jamie Palmer [00:35:07]: I have really tried to make that program the only program that you will need for the entirety of the year because I offer here's all the human design info. Right? So we educate you in human design, and we give you resources and somatics and ecocentric, practices to integrate for yourself and for your clients. We offer deconditioning support for you through mindset calls, through Voxer access with me, and then we also offer you support in your business based on all of the stuff that I've done in HD or biz, BDHD, my business ecosystem builders program, and we offer tech support because I know that's one of the things that always holds people back. So I really, really try to make that be the only program that you need in order to move your your business forward. This is a place in HDBarewhile where we help you leverage your existing expertise to create that blue ocean in a category of 1 in your industry. And if you're interested in that program, enrollment is evergreen. And you can check out hdinthewild.com if you wanna learn more about that. We also recently just did an open house, which I'll make sure I put in the notes if you wanna dive deeper in learning more about that program.

Jamie Palmer [00:36:19]: Thank you so much for tuning in. I super appreciate you being here. I'm very excited to be back with the podcast, and we'll see you next time on the HD Your Biz Show.