On this week’s Home Service Hustle Podcast host Jonathan Bannister sits down with Chuck Thokey, a nationally recognized sales coach, author, and keynote speaker who has helped home improvement companies grow revenue by 50% to 200%.

In this powerful episode Chuck shares how he took sales teams from a 28% close rate to over 60%, why training is non-negotiable, and how the future of sales and marketing will be shaped by AI. He also dives into the importance of brand equity, storytelling, and creating long term success instead of chasing short term leads.

This conversation is packed with insights on money, marketing, and mindset that every home service professional needs to hear.

🔥 Don’t settle for average. Learn how to dominate your market with proven strategies.

👉 Watch the full episode now!

🎧 Check it out now:

• Apple Podcasts
• Spotify

Get to know Chuck better here:

🌐 Website

🔗 LinkedIn

📸 Instagram

📘 Facebook

This week on the Home Service Hustle, we sit down with Eric Oberembt, the no-BS entrepreneur who rebuilt his life after addiction and turned D&M Roofing into a multi-million dollar machine.

Eric shares the hard truth about leadership, mindset, and building real culture in business.

You’ll hear about:

✅ How sobriety changed his life and business

✅ Why trust is the #1 leadership skill

✅ The TEAM method: Trust, Empathy, Authenticity, Meaning

✅ Why most people fake authenticity and lose

✅ How to build a brand instead of chasing leads

✅ His work with Roofers in Recovery and Cult Culture Movement

This one’s real. It’s raw. It’s what business owners need to hear right now.

👉 Get to know Eric better here:

Instagram: @oberembt

Facebook: facebook.com/eric.oberembt

LinkedIn: linkedin.com/in/eric-oberembt-73968112

Website: ericoberembt.com

“Your dispatch software is not your CRM.” 🚨📈

This week, Jonathan Bannister sits down with Jason Kramer, founder and CEO of Cultivize, for an episode every contractor and service-based business owner needs to hear. Jason drops nonstop insights on:

✅ Why your follow-up process is leaking money

✅ How a simple automated email campaign brought in $850,000

✅ The difference between “doing more” and “working smarter”

✅ Real talk on CRMs, ServiceTitan, HubSpot, and lead tracking

✅ Why educating your customer is the secret weapon for closing big-ticket jobs

Jason explains how connecting marketing to sales is the key to unlocking explosive growth and knowing where your leads are coming from, what they care about, and how to win them over.

🔥 Whether you're scaling or staying small, this episode will challenge your mindset and give you the marketing and operational tools to make your business more profitable today.

👤 Get to know Jason better:

LinkedIn: linkedin.com/in/jasonleighkramer

Website: cultivize.com

Facebook: facebook.com/cultivize

From first-grade teacher to $9M HVAC powerhouse, Stephanie Postell is changing the game in the trades.

In this episode of Home Service Hustle, she breaks down how:

• Process builds culture
• People-first leadership drives customer obsession
• Brand equals reputation
• And why building community beats chasing leads

This one’s packed with mindset, marketing, and money.

🔗 Get to know Stephanie better here:

LinkedIn

Website

Your Brand Is Your Business Card for the Future of Search

This week on the Home Service Hustle Podcast, host Jonathan Bannister sits down with Tom Jameson, founder of AstroWatt Electric, and it’s a masterclass in modern brand-building for home services.

⚡ Want to survive the AI shift in local search?

⚡ Want to stop chasing leads and start attracting the right clients?

⚡ Want to lead with trust, not fear?

This episode dives deep into:

• Why Google search as we know it is dying — and what to do about it
• The rise of brand signals and how platforms like ChatGPT are changing the game
• Why Tom refuses to use fear-based sales tactics and built AstroWatt on transparency, culture, and integrity
• How to turn one $600 visit into a $10,000 lifetime client
• What it means to actually care about your customers and your team
• And how to build a brand that customers keep in their yard for a year and a half (literally)

From career electricians to new business owners, this is the no-BS roadmap for building a business that wins on purpose, not just profits.

Tune in now. Your future self will thank you.

👉 Get to know Tom better here:

🔗 LinkedIn

🔗 Website

“Buy, Build, or Burnout? Inside the Mind of a Home Service Acquirer”

This week on the Home Service Hustle, host Jonathan Bannister sits down with acquisition entrepreneur and business growth strategist Tron Pham to break down what every home service business owner needs to know before selling, scaling, or stepping away.

🔑 In this episode:

• How to grow through acquisition vs. organically
• Why systems and processes determine your company’s value
• The five stages of exit (and why most owners only think of the last one)
• What private equity really looks for in a home service company
• The truth about roll-ups and why not every deal is a slam dunk
• Why recurring revenue (yes, your club memberships) might be the golden ticket
• How to prep your business 1 to 3 years out for a maximum exit

If you're thinking about retiring, selling, or even just scaling — this is the blueprint you didn’t know you needed.

🎯 Mindset. Marketing. Money.

This episode delivers all three.

📲 Get to know Tron better here:

🔗 LinkedIn

🔗 Facebook

🔗 Website

If you want to scale your home service business beyond $5M, this is your playbook.

This week on the Home Service Hustle, host Jonathan Bannister sits down with Bryan Shankman—founder of LeadTruffle and a strategic leader who’s helped take companies from $10M to $100M+ in revenue.

Bryan drops absolute 🔥 on:

💼 Building a people-first leadership system

🤖 Why AI text follow-ups are a game-changer

📈 How to actually scale without burning out

🧠 Creating more leaders—not more followers

⚙️ Aligning marketing and operations for real growth

💰 The mindset shift contractors need to unlock revenue

If your org chart still reflects where you are—and not where you're going—you NEED this episode.

🎯 Get to know Bryan better here:

@bryanshankman

https://www.leadtruffle.co/

This week on the Home Service Hustle Podcast, Jonathan Bannister sits down with Sam Wakefield — international best-selling author, top HVAC and Solar sales coach, and host of the Close It Now Podcast (ranked top 2% globally)! 🔥

If you're ready to sell more, work less, and create unstoppable momentum in your business, this episode is packed with gold:

💰 How to build massive trust (and close big deals) without pressure or gimmicks

🧠 Why mastering calm confidence and buyer psychology unlocks next-level success

📈 How to tap into NEED-based selling in HVAC and dominate your local market

🔥 How empowering teams (not babysitting them) drives real growth

Sam and Jonathan also break down real-world tactics that will explode your cash flow, marketing impact, and leadership mindset going into 2025.

👉 You do NOT want to miss this one.

"Scaling from $4M to $100M: Norris Avazian’s Playbook for Home Service Success"

He’s been in the trenches and the boardrooms. In this episode, Norris Avazian shares how he’s helped HVAC businesses scale from $4 million to over $100 million — and the operational mindset it takes to do it.

From building bulletproof systems to handling family business dynamics and resolving customer conflicts like a pro, Norris breaks it all down.

👉 Whether you're a technician aiming higher or a business owner looking to scale, this episode is for you.

🎧 Crystal Clear Growth: Rebranding, ROI, and the Mindset to Make It Happen

This week on the Home Service Hustle Podcast, host Jonathan Bannister sits down with the one and only Crystal Williams — founder of Lemon Seed Marketing and a powerhouse behind some of the strongest home service brands in the country.

Crystal gets real about what it takes to grow your business through marketing that actually moves the needle:

💥 Why rebranding isn’t a risk — it’s a strategy

📈 How to track your marketing ROI like a pro

🧠 The mindset shift that separates thriving companies from dying ones

📬 And why direct mail, social media, and digital campaigns all still have a seat at the table

🔥 "When you sit down at the game of marketing, you never get to get back up."

This is the kind of mindset that builds legacy brands — not just leads.

🎯 If you're ready to fall back in love with your business and level up your brand… this one’s for YOU.

📲 Get to know Crystal better here:

crystal_Williams | Twitter, Instagram, Facebook | Linktree

linktr.ee/crystal_Williams