Coronavirus sure hasn't been nice to the world, and particularly the travel sector has taken a hard hit. When today's guest was faced with the grim possibility of what it would do to her business, she had a choice to make: hang it up and go get a j-o-b, or figure out how to pivot. Fortunately she decided on the latter, otherwise this would be a kinda boring episode. Founder of Ultimately Sydney, she figured out a way to make travel great again in a country where individual states are locked down from each other, by doing two things: going virtual, and digging deep into local history. She's found a way to get locals in touch with native culture, gaining tremendous insights about themselves, and cleansing their minds from the busyness of life, while providing a unique experience you won't forget. Enjoy the listen.
Lots of info below about how Helen's company is solving travel challenges:
https://ultimatelysydney.com.au
https://business.facebook.com/UltimatelySydneyTours/?business_id=913298255383040
https://www.instagram.com/ultsyd/?hl=en
https://www.youtube.com/channel/UC_f70t3ke3-SJ01A2rEaPjA/videos?view_as=subscriber
https://www.linkedin.com/in/helen-fraser-27a22916/
...and as always, enjoy the listen.