I can’t recommend measuring your marketing efforts rigorously and regularly highly enough. There is so much data that is easily available for us to access and review so that we can make better decisions about our marketing – it’s just a matter of knowing what metrics to look for and where to look!

Kate Cook; otherwise known as the ‘marketing attribution gal’ is a marketer who specialises purely in marketing measurement. 

In this episode we talk about the scope of marketing measurement, and the challenges and the opportunities that analysing data can bring to a small business.

This discussion will give you a good idea of what we are trying to achieve by measuring your marketing and some of the reasons that you should absolutely incorporate this into your small business operations. In fact; Kate recommends that you adopt documenting marketing measurement as seriously as you document your monthly accounting numbers. I couldn’t agree with this more!

We talk about how you can keep track of short term results that are driven by your marketing as well as how you can track longer term objectives such as marketing that is designed to build your brand. 

So if you are all about making smarter marketing decisions in 2021, then I suggest you take a listen to this great episode with Kate Cook from SPT Agency.

Here is the link to set up Google Analytics if you haven’t got it set up already: https://analytics.google.com/analytics/web/#/

Kate’s 5-Day Attribution Challenge that she speaks about can be found here: https://bit.ly/3lTxYnD 

 

You can find Kate Cook here:

https://sptagency.co/

https://www.linkedin.com/in/katecookdigital/ 

 

Sign up to receive our ‘Ten steps to Creating High Impact Marketing on A Small Budget’ E-Guide at dragonflymarketing.com.au/highimpactsmallbudget

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

It's easy to beat yourself up for not getting everything on your marketing to-do list. Particularly at a time of year when everything gets a little crazy. Truth is, if you miss posting to social for a week or skip an email newsletter once in a while, it's not the end of the world. In fact, your tribe may not even notice - because they're pretty busy too.

But if you consistently fail to show up, you drop out of sight. And that can be dangerous if you are looking to grow your business.

Here are some tips to keep you on track to remain consistent with your marketing efforts.

Join us in the How to do Marketing group in Facebook.

Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/ 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Are you ready to find out how the world of TikTok marketing works? I have been trying to track down an TikTok marketing expert for the longest time so that I can try and work out how we might use this channel to communicate with millennials and Gen Z!

Finally I hit the jackpot and for this weeks episode of the How to do Marketing Show I speak with the incredibly knowledgable Anna Kloth. Anna is a digital marketing and branding wizard for small businesses and she’s a TikTok whizz. Honestly, she’s like the Wiki for TikTok, she has so many facts and figures and knows so intimately how the platform works.

So buckle up, grab your notepad and pen and find out how you might be able to use TikTok as one of your marketing channels!

Sign up to receive our ‘Ten steps to Creating High Impact Marketing on A Small Budget’ E-Guide at dragonflymarketing.com.au/highimpactsmallbudget/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Email marketing is a powerful and cost-effective marketing tool that can help you achieve many of your marketing objectives. Emails can be used in every stage of the marketing funnel. So whether you are wanting to keep front of mind and nurture relationships with existing customers, drive attendance to events or to make sales, email marketing can achieve them all!

The value of an email subscriber far outweighs the value of the number of Facebook, LinkedIn or Instagram followers that you or your business may amass. This is simply because you own the email address and if people have opted in to hear from you, then this is a really powerful tool.

So, if you would like to build yourself an effective list of email subscribers, I have 7 success factors for you to think about. Listen to his episode of #snacktime to hear all about them!

Join us in the How to do Marketing group in Facebook.

Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/ 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

I’m a total fan girl of my guest today. In my opinion, her marketing is some of the best out there. For years, I have watched on in awe as Pip Brett, the creative mind behind popular homewares and clothing store Jumbled, has grown her amazing business both online and off.

Every marketing and brand touchpoint that I have with her business inspires to want to be part of her tribe. And because she has such amazing marketing, I buy stuff from her all of the time. And that, my friend, is exactly what great small business marketing is all about!

As her business has evolved over the years, Pip has cleverly introduced different marketing channels and innovative approaches to her creative. And every time she does, she nails it! Pip has amassed over 126 thousand Instagram followers, she sends bi weekly emails, she produces a podcast, her website is amazing and she is also a huge fan of creating marketing and business partnerships.

In this episode she generously shares her approach to all of these marketing channels.

What I love most about Pip’s marketing content that she creates for Jumbled is how much energy and passion it exudes. It’s infectious. Pip also lets us in on how she manages to create this and how it has ultimately led to her building one of regional Australia’s best retail success stories.

 

You can find Pip and Jumbled Online here:

 

https://www.jumbledonline.com/

https://www.instagram.com/jumbledonline/

 

 

Sign up to receive our ‘Ten steps to Creating High Impact Marketing on A Small Budget’ E-Guide at dragonflymarketing.com.au/highimpactsmallbudget

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Have you ever wondered what you are doing wrong when your customer is not ready to buy from you in the moment?

And have you ever wondered why a print ad or a social media ad or even a short-lived radio campaign has not achieved what you had hoped it would?

In this #snacktime episode, we discuss the stats behind how many touchpoints it takes for a person to start forming a memory and feeling about your brand. 

Join us in the How to do Marketing group in Facebook.

Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/ 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Great copy can convert a website visitor into a sale. A humming headline can stop people in their thumb-scrolling social media tracks. 

And bad copy can be down-right disastrous. Long winded, ill-considered copy runs the risk of boring the pants off your reader, and let’s face it, it’s pretty easy for people to click out of your website and into the next one if you have failed to engage them or if you have confused them with your words.

Marketing copywriter Jody Carey joins me today to share her top, very awesome tips for writing copy for some of the typical small business marketing touchpoints; websites, blogs, social media and video scripts.

Jody is a marketer turned copywriter who helps small businesses promote their brand through effective marketing content. 

Jody worked as a communications project manager at 3M in the United States where she was responsible for sales campaigns and product launches of international brands that you’ll likely find at Bunnings. Brands such as Scotch brand adhesives, Post-it stationary products and Scotchgard cleaning chemicals. 
Since moving to Australia six years ago, she’s turned her attention to the copywriting and content writing side of marketing.

She believes that everyone has a story to tell and customers are ready to listen.

And when it comes to copywriting, she has some easy to follow and practical advice for small business owners that you can start implementing right now.

See omnystudio.com/listener for privacy information.

If your business is a professional service in the B2B space, then using LinkedIn as a social media marketing tool should be high on your list of priorities.

Setting up your LinkedIn profile and connecting with your work colleagues, family and friends is just the beginning of your connection activity on LinkedIn. Once you have nailed those connections; you can progress to the connections that may sit slightly further afield by following the following steps.

In this episode, I share five things that you can do to build relevant and fruitful connections with people you know and don't know yet on LinkedIn!

Join us in the How to do Marketing group in Facebook.

Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/ 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Does the thought of speaking in a public arena send shivers down your spine? Don’t worry, if it does, you are in good company because 73% of the population also suffer from ‘glossophobia’, or fear of public speaking.  

BUT. Being a confident speaker is a huge advantage in business. The ability to confidently get up and address a group of people and use your excellent communication skills to influence their behaviour is a skill that can help you to amplify your message, to build your personal brand, to drive leads to your business and ultimately drive sales.

So, if you feel that it’s time to overcome your phobia and learn the fundamentals involved in becoming a confident public speaker, you’ll want to hear from Andrew Griffiths; an Entrepreneurial Futurist and global presenter who specialises in helping entrepreneurs and business owners to future-proof themselves. 

He's built a strong reputation as trainer and mentor. And he helps people to become world-class communicators through writing books and building their speaker skills. 

You can find Andrew Griffiths here:

https://www.andrewgriffiths.com.au/

https://www.linkedin.com/in/griffithsandrew/

Sign up to receive our ‘Ten steps to Creating High Impact Marketing on A Small Budget’ E-Guide at dragonflymarketing.com.au/highimpactsmallbudget

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Find out how you can get your B2B marketing content noticed on channels such as Facebook and Instagram where your target audience are generally catching up with friends and family.

Join us in the How to do Marketing group in Facebook.

Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/ 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.