In 2019, Ross Cargill, Managing Director of a traffic control and labour hire business based on the Mid North Coast of NSW, had a problem.

He had noticed that recently, there had been an increase in his traffic control staff coming to him expressing concerns for their safety.

Too often now, they were working on road sites where drivers, on their mobile phones or simply just driving way too quickly, were failing to notice safety signs on roadworks and as a result, they tearing through roadwork sites at dangerous speeds, causing near fatal accidents. 

The traffic controllers had multiple stories about having to jump into the verge of the road to avoid a speeding car who was travelling too fast to control their vehicle through the site. 

To help solve this problem, Ross set aside a portion of his small marketing budget to help get a safety message out to the local community that would help the drivers in the local community understand the importance of practicing safe driving around road sites.

With a short emotive video staring one of Men at Works much-loved traffic controllers and a tonne of support from the Men at Work crew, we managed to get one Facebook post to reach over 100,000 drivers on the Mid North Coast.

From this post, we gained media coverage that helped to amplify our message and as an additional benefit, Men at Work grew their digital presence by 50% and were also able to pick up a new project that saw them achieve a return on investment for their marketing of x 9.

Find out how we managed to achieve all of this (and a small budget marketing award to boot) in this episode of the How to do Marketing Show.

To view the Men at Work video mentioned in this episode visit:

https://youtu.be/u9BZy6ByFDs 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Are you keen to make your foray into the world of video marketing but worried about looking like a noob?

Maybe you have had 'create marketing video' on your to-do list for the whole of 2020 but just kept finding other much more urgent things to get done instead?

The idea of creating marketing videos starring yourself can be really nerve-racking, even slightly horrifying. But let me tell you, it's not that bad.

It's like anything, once you start and get a few under your belt, you'll wonder what you ever worried about.

And to get you started - I'm sharing 10 of my biggest video marketing hacks that will help you appear like a pro from the get-go!

Would you like to work directly with me to learn the marketing framework that I use for all of my clients? The How to do Marketing Academy is a 6-month program that shows you how to plan, implement and measure your marketing to create consistent results for your business. So if you are sick of wondering what content you should be posting, or what marketing channels you should be investing in and whether any of the marketing you are doing is actually working, come and join us in the Academy. You’ll never have to worry about that again. Applications for the How to do Marketing Academy close Friday 5 March 2021. Apply today.

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

 

See omnystudio.com/listener for privacy information.

Marketing Partnerships are completely underrated. As a tactic, a partnership with another business who shares the same target audience but does not compete with you to help you both achieve your goals makes brilliant and economic sense.

Katrina McCarter is a partnerships guru. She has been taking a partnerships first approach to her marketing for a very long time and my goodness has she achieved some success with this! 

In this episode, I ask her all about how small business owners may be able to strike up and use these partnerships to achieve some of their own marketing success.

We cover off:

• Exactly what a marketing partnership is
• The benefits that marketing partnerships can bring to your business 
• Some examples of successful marketing partnerships
• The recommended criteria to look out for when forming a marketing partnership
• The mistakes to avoid with marketing partnerships
• And how to measure the success of marketing partnerships

Partnership Mastery program details: https://partnershipmastery.global/

You can find Katrina McCarter here:

www.katrinamccarter.com

www.katrinamccarter.com/outloud

https://www.linkedin.com/in/katrina-mccarter/

[email protected] 

Would you like to work directly with me to learn the marketing framework that I use for all of my clients? The How to do Marketing Academy is a 6-month program that shows you how to plan, implement and measure your marketing to create consistent results for your business. So if you are sick of wondering what content you should be posting, or what marketing channels you should be investing in and whether any of the marketing you are doing is actually working, come and join us in the Academy. You’ll never have to worry about that again. Applications for the How to do Marketing Academy close Friday 5 March 2021. Apply today.

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

When your customer needs a problem solved, that you have a solution for, you won't be the only option that they have.

Your customer will be faced with a few ways to solve their problem. These solutions could be provided by your direct competitors, your indirect competitors or by other means that have nothing to do with what you offer.

So when your potential customer goes looking for a solution to their problem, how are you going to make sure that they know that you can solve it and that you are the best option?

Firstly, you'll have to know who and what you are up against....

Would you like to work directly with me to learn the marketing framework that I use for all of my clients? The How to do Marketing Academy is a 6-month program that shows you how to plan, implement and measure your marketing to create consistent results for your business. So if you are sick of wondering what content you should be posting, or what marketing channels you should be investing in and whether any of the marketing you are doing is actually working, come and join us in the Academy. You’ll never have to worry about that again. Applications for the How to do Marketing Academy close Friday 5 March 2021. Apply today.

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

 

See omnystudio.com/listener for privacy information.

Content Burnout: When you have an overwhelming desire to stop producing content that promotes your business.

In this episode I share a story of my own content burnout experience. There were a few factors that led to this for me, but this is certainly not a unique situation. I see this happen in small business all the time.

Ensuring that you deliver a consistent stream of marketing is really important though so it’s never a good idea to just stop. And there are a few things that you can do (and that I did) to ensure that experiencing content burnout doesn’t prohibit you from achieving marketing success.

In particular, we address the following reasons for content burnout:

• Getting busy in your business
• Getting bored with your content
• Running out of things to say
• Not seeing the results of your content
• Comparing yourself to others

All of the above will happen with your marketing at some point or another, but I share some suggestions how to not let these derail your efforts. 

Would you like to work directly with me to learn the marketing framework that I use for all of my clients? The How to do Marketing Academy is a 6-month program that shows you how to plan, implement and measure your marketing to create consistent results for your business. So if you are sick of wondering what content you should be posting, or what marketing channels you should be investing in and whether any of the marketing you are doing is actually working, come and join us in the Academy. You’ll never have to worry about that again. Applications for the How to do Marketing Academy close Friday 5 March 2021. Apply today.

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019

See omnystudio.com/listener for privacy information.

Welcome back! 

Having taken a small break to enjoy the summer, spend some time with family and friends but also to have a good think about how I can deliver you guys more value, I'm excited to be back.

Season two will look a little different than season one in that in this season, you'll hear a lot more from me. I'm in the trenches every day helping businesses to navigate their marketing and boy do I have some stories to share.

Plus, we do so much of our own marketing and we have some nuggets of wisdom to share from this as well. 

We'll still bring you loads of interviews and snack-sized tips on a Friday with #snacktime and if you want to hear a bit more about what's coming up - tune in to our quick little welcome back episode.

Happy 2021 everyone.

Would you like to work directly with me to learn the marketing framework that I use for all of my clients? The How to do Marketing Academy is a 6-month program that shows you how to plan, implement and measure your marketing to create consistent results for your business. So if you are sick of wondering what content you should be posting, or what marketing channels you should be investing in and whether any of the marketing you are doing is actually working, come and join us in the Academy. You’ll never have to worry about that again. Applications for the How to do Marketing Academy close Friday 5 March 2021. Apply today.

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

 

See omnystudio.com/listener for privacy information.

Wow, guys. We did it. We survived 2020 and now it's time to sit back and reflect on all we have learned and achieved, despite being thrown a few curve balls!

Thanks you so much for listening to The How to do Marketing show and to all who have left me reviews, ratings and contacted me with lovely message of support.

We'll be returning in January 2021 with Season 2 of the podcast. Until then, for those of you looking to kick some serious arse with your marketing next year, I have put together a list of our most popular episodes for you to catch up on in the hols. PLUS, I threw in a few of my book recommendations. These books are my bibles. 

So Merry Christmas everyone. I hope you all have a super festive season and rest up and rejuvenate for next year - coz it's going to be big! 

xxxx

Sign up to receive our ‘Ten steps to Creating High Impact Marketing on A Small Budget’ E-Guide at dragonflymarketing.com.au/highimpactsmallbudget

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Listening is such an important all-round life skill, but it's also a skill that can exponentially help you achieve greatness with your marketing. 

If you ask the right people the right questions and then take the time to really listen to the answers and insight that they provide, you can save yourself a lot of guessing when it comes to how to perfectly market to your target audience.

Sign up to receive our ‘Ten steps to Creating High Impact Marketing on A Small Budget’ E-Guide at dragonflymarketing.com.au/highimpactsmallbudget

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

If you were to ask any member of your team what your brand stood for, or who your perfect customer is or even what makes your business truly different to your competitors, would they know the answer? And more importantly, if you were to go and ask several of your team these same questions, would you get a consistent answer?

Ensuring that your team both knows and understands and is also really passionate about your business is one really cost-effective way to help create a solid and successful brand.

If you are investing into marketing to external stakeholders and customers, it makes complete sense to market to your internal team.

In this episode I chat to Chris Wallace, a marketing consultant who specialises in helping businesses communicate their brand story to their most important customer; their teams! 

You can find Chris Wallace here:

Twitter: @ChrisWallaceIVG 

LinkedIn: https://www.linkedin.com/company/innerview-group/ 

Sign up to receive our ‘Ten steps to Creating High Impact Marketing on A Small Budget’ E-Guide at dragonflymarketing.com.au/highimpactsmallbudget

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Attracting the wrong type of customer to your business can be expensive and frustrating. Ideally, you want your marketing investment to drive customers that value what you sell to your business. They type that are happy to pay your prices and will rave about you to their friends and family!

So how can you make sure that your marketing is attracting the right type of customer? Listen to this episode to find out!

Join us in the How to do Marketing group in Facebook.

Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/ 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.