Facebook Groups can be notoriously hard to manage. They can be such a powerful tool to engage with your community and provide a really valuable brand touchpoint, however they can be a lot of work.

This is an area where I personally have struggled, so I went on the hunt for someone who was doing it well and who would be willing to share any hot tips!

Found her! Rebecca Bodman (aka Bods) has worked at Business Chicks for ten years and is the Head of Community Engagement. There are many amazing feathers to Bods cap, but one of her amazing feats at Business Chicks is the management of their community 23.4k strong Facebook Group.

So in this ep, Bods talks about how they use their Facebook Group successfully as an extension of their incredible brand.

I learnt so much from this interview and I think you will too.

If you would like to find out more information about Business Chicks, you can hit them up below.

Website: https://businesschicks.com/about-us/

And you can find the Business Chicks Facebook Group at: https://www.facebook.com/groups/863321573770777

 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Welcome to Season 3 of the How to do Marketing Show.

Tune in to hear what’s coming up this season. I’m telling you, it’s going to be a cracker.

Our first episode kicks off on August 24th August.

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

In his book The Ultimate Sales Machine, Chet Holmes published a ‘buyer pyramid’ which suggested that at any one time, only 3% of your target audience will be ready to buy.

The remaining 97% fall into the categories below:

> 6% to 7% of people are ‘open to considering such a purchase’.

> 30% of people are not thinking about it at this time.

> 30% of people don’t ‘believe’ they are interested (based on the info they have at hand).

> 30% of people are definitely not interested.

In order for you to convince the 3% of people who are purchase ready, plus the 6-7% of people open to considering such a purchase you will need to ensure those touch points are present by taking a persistent and consistent approach to your marketing and advertising.

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Despite what it seems, not everyone is a marketer. While there are a lot of people out there claiming to know boats when it comes to this hugely important pillar of your small business, the reality is, they wouldn't know your positioning statement from your pricing strategy.
So as we draw to the close of FY 20/21 and plan for cost efficiencies in our next financial year's marketing investment, I recommend adding an additional layer of scrutiny around who you turn to for marketing advice. This simple exercise could save or make you a fortune!


----------------------

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

As the financial year draws to a close, you may be starting to scrutinise your profit and loss reports in a little more detail. This is the perfect time of year to identify any potential cost savings or revenue earning opportunities for the financial year ahead.

When it comes to assessing your marketing spend, it’s important to review this in line with the return on this investment. How has the money that you spent on tactical marketing activity such as advertising, social media marketing, events etc., helped to increase your bottom line?

In this episode, I talk through how you can forecast your marketing spend for the next financial year to achieve growth.

----------------------

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Is public relations (PR) something that you have considered for your small business? Do you know the difference between PR and marketing? (NB this used to be quite a clear difference, but the lines have definitely blurred more recently).

Do you think that PR is something that only bigger businesses can afford?

Well, if any of those questions are keeping you awake at night – this is the podcast episode that will help you sleep more soundly.

Celia Harding is PR hound. With over 15 years’ experience in the industry, Celia has worked with global brands such as Diageo, Mastercard, Google and Harley-Davidson. She's now the Founder of PR Shed, which gives businesses all the tools they need to do their own PR. 

In this episode, Celia reveals the big opportunities that are available for small businesses wanting to utilise PR to get noticed in their market place. She shares some great PR tools and hacks and also warns of mistakes to avoid.

To find out more about PRShed – visit PRshed.com

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small

See omnystudio.com/listener for privacy information.

When you are looking at marketing tactically, not strategically, it’s very easy to assess achievement with output as opposed to outcomes.

It’s not hard to post something on Facebook. It’s much harder to drive bottom-line results using Facebook as a channel.

When you are planning your marketing and certainly when you are measuring it, be sure to measure the right activity; i.e. outcomes instead of output.

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

If you are investing your time and money into creating some awesome marketing, then this marketing should be driving a consistent flow of leads to your business. 

But how are you handling those leads? When those leads call your business or email you or fill in a contact form on your website, to find out if your business is the solution to their problem, who is carefully guiding them to the next step – which is hopefully a conversion into a client or customer.

Kirsten Karbowiak has held a variety of sales positions over the past 15 years.

For nine of those  years, she worked her way up the sales and leadership ranks of Flight Centre where she was consistently in the top 50 Business Development Manager’s globally and hit the peak of her career with the company in 2015 being named #1 Business Development Manager in Australia. 

In this episode, she shares her insight about how to ensure that you are not wasting a single cent of your marketing investment by looking after the leads that your marketing generates.

If you would like to find out more about Kirsten or her business; BDM By The Hour you can find her here:

Website: https://bdmbythehour.com.au

 

 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

It’s the How to do Marketing Show’s first birthday! And to celebrate, I have put together an episode all about the importance of some of the mindsets that I have that help me to achieve some great marketing results.

Ultimately, channelling these certain mindsets has really helped me to:

• Overcome some of the big hurdles that marketing can present
• Channel my curiosity and creativity into developing really effective marketing campaigns
• Produce the very best work that I can
• Get greater bang for my clients marketing buck
• Fuel my passion for what professional marketing is truly capable of

I hope by sharing these mindsets with you that you too will be able to achieve the above. 

 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Business Awards are awesome not only for your brand, but also for your business. Entering business awards can lift and inspire your team and your existing customers. It can also get you in front of new customers, the media and your local community.

Having won a few industry awards and a couple of business awards myself, I’ve had some practice getting a winning submission together. However, I’ve also been a judge for the Australian Marketing Institute awards for three years and I’ve also judged the local business awards, so I know what judges are looking for in award submissions.

And in this episode, I share every little detail about just this.

>I bust some myths around business awards and challenge the naysayers who pooh-pooh the idea of entering awards.

>I list out some of the amazing things that can happen to your business by entering awards.

>I provide you with my top tips for creating a winning submission AND then 

>I pop the marketing hat on and give you some tips around how you can leverage a finalist status or a win!

And if this episode convinces you to back yourself and that beautiful business of yours and enter some awards then, awesome! I wish you all the best.  You’ve got this!!

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.