In season 3, we promised to open up our kimono and reveal how we do things in our businesses – both for Dragonfly Marketing and The How To Do Marketing Academy.

So in this episode I am most excited to share with you – our Bloody Great Marketing Plan.

Yep, this is the simple and top line marketing game plan for our business.

Complete with everything from our business objective to our planned marketing tactics to what metrics we’ll be measuring each month.

This is how we do marketing!

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Are you stuck for marketing ideas for 2022?
Well then, this episode has got you covered!

At the conclusion of 2021, I was reflecting on all of marketing planning, implementation and measurement that we had done for our clients.

In 2021, I put together 15 comprehensive small business marketing strategies, we implemented countless successful marketing campaigns and we measured hundreds and thousands of marketing metrics.

From this work, we extracted exactly what we did with each project to create high impact marketing on a small budget.

We came up with a list of 50 things.

There’s so many ideas and fantastic tips and tricks – probably too many for you to note down with a pen and paper. Instead, you can download our list of 'Fifty things you can do to create high impact marketing on a small budget' to help you with your 2022 marketing planning today. Simply click on this link: https://www.howtodomarketing.com.au/fiftythings

 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

 

See omnystudio.com/listener for privacy information.

Happy 2022! What’s on the cards for you and your small business this year?

Is marketing something that you have been thinking about for a while but for whatever reason not got around to it?

Well, if increasing sales is a goal for you in 2022, then this is the year to start marketing! Here are ten very good reasons why marketing needs to be on your agenda for 2022.

 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

 

See omnystudio.com/listener for privacy information.

Oh, my goodness. 2021! The bloody gift that keeps on giving right?

Well, it’s almost over now. And while there has certainly been a lot more disruption, there has certainly been some awesome moments and people in my life as well this year. I’ve been fortunate to join some amazing networking groups, attend some incredible impactful professional development programs, win an award, work on some cool campaigns, hire and fire staff and share laughter and tears with some amazing people who lift and inspire me every day.

This is how I have done 2021. ☺

Merry Christmas and Happy New Year!

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Building a movement is not easy. It requires bucket loads of passion, some marketing and relationship building skills and most of all the ability to inspire a group of like-minded individuals to help you achieve your mission.

The Mums & Co mission is to create Australia’s most caring business movement supporting women to launch, grow and stay in business; harmonising ambition, livelihood and wellbeing. Join us at www.mumsandco.com.au

Carrie Kwan started this movement when she co-founded Mums & Co in 2016 with backing by IAG, Australia’s largest general insurer.

Lucy is the Comunity Manager at Mums & Co and is seriously passionate about helping other women who feel the same way, do what they love, and feel great about it.

Carrie and Lucy join me in this episode to talk about how the Mums&Co membership supports Mums in business. They also share some awesome insight into how they build and nurture their 25,000 strong community.

You can find Mums& Co on Instagram here: https://www.instagram.com/mums.and.co/

On LinkedIn here: https://www.linkedin.com/company/mumsandco/

Or their website is: https://www.mumsandco.com.au/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

We are doing business differently in 2022. It’s our mission to put professional marketing on the agenda for every small business in regional Australia and I felt that the existing way that we were working with small businesses was not going to allow us to achieve this mission.

So I have a new plan, and you can hear all about it in this episode.

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

I’ve always been a believer in the power of networking. I’d go as far as to say that I’ve built my business by networking.

However, when I met Rachel Lang from Plan Japan, I was blown away by just how powerful building networks and connections can be in business.

Rachel Lang is an expert in Japanese culture and customs. She is a fluent Japanese speaker who has worked as a professional interpreter and translator. She is also one of the most impressive networkers I have ever met!

Rachel has built an incredibly unique and successful travel business by simply connecting and building relationships with some of the most powerful and successful people in Japan.

As a result, she can now run travel tours that provide her guests with unparalleled cultural and dining experiences that are completely off-limits to the average tourist. Actually they are completely off limits to most people in Japan as well. 

If you have ever wondered what you need to do to be able to network effectively, then this is definitely an episode worth listening to!

You can connect with Rachel on LinkedIn here: https://www.linkedin.com/in/rachel-lang-9ab08a58/

For more information about Rachel’s business, Plan Japan visit: https://www.planjapan.com.au/

If you’d like to follow Plan Japan on Instagram – it’s here: https://www.instagram.com/planjapan/

 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Do you ever wonder how you can measure the return on investment of the sponsorships that your small business chooses to invest in?

Sponsoring a charity or a sporting club or an event, can be a great branding exercise for your small business if it is aligned correctly and cleverly executed. 

In regional areas, it’s often the small businesses that will be the most prolific with their support of local initiatives. And this sponsorship is so greatly appreciated. 

So, to ensure that sponsorship creates a win win for both your business and for the organisations that need sponsoring, it makes sense to measure whether your sponsorship dollars are both helping the cause that you are supporting as well as helping your business by positioning you as a community centric brand.

Listen to this episode to learn ten ways that you can easily measure whether your sponsorship is truly making an impact.

 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

DONE Coffee is a coffee company based on the Mid North Coast of New South Wales. Surfers by passion, their company has a relaxed vibe, but they are serious about the service that they provide for their customers.

DONE Coffee sells coffee and other complimentary products to cafes around the region and beyond. They also provide training and consulting services to these cafes and have always prided themselves on their commitment to roll up their sleeves and support their customers in every way that they can.

Recently, they decided to grow the business by expanding into the retail market. And while they had been doing bits and pieces with their marketing while working in the business to business space, approaching a new market segment was going to need a little more thought and planning.

So, we worked with the DONE crew to put a marketing strategy and plan together and this was the first time they had done this. So, I thought I would chat to Stewie about how he thought that his marketing strategy and plan would now set them up for marketing success.

For more information about DONE Coffee visit: https://donecoffee.com.au/

If you’d like to follow DONE Coffee on Instagram – you can do that here: https://www.instagram.com/doppioornothing_done_coffee/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Have you ever wondered if you could be using Influencers to help get your small business brand in front of bigger audiences?

We’ve created a few Influencer marketing campaigns this year on behalf of an FMCG client and we have had so many learnings along the way. So, as part of our ‘How We Do Marketing’ season, I thought it was the perfect opportunity to share these with you all.

In this episode, I talk about:

• The difference between influencers and ambassadors
• Why influencers charge what they do
• How to regulate the unregulated processes involved in working with an influencer
• The regulations that do govern this industry
• The fact that it is possible to use Influencer marketing in a small budget
• How to best work with your chosen Influencer to create a win:win 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.