Do you know what your Google Listing is? And I’m not talking about your website listing on Google. I’m talking about your Google listing on Google. It’s kind of like your Facebook Page on Facebook.

If you are familiar with your Google Business Listing, did you know that there are certain things that you can be doing with this listing to ensure that you appear in more people’s Google search?

In this episode, I provide three challenges that we see with Google Listings for small businesses all the time.

I also run through, three worthwhile benefits that your small business could gain by ensuring that you have a fully optimised Google Listing.

 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Cathy Burke believes that leadership potential rests within every person, every community and every organisation. It just needs to be activated. Cathy works with people in organisations throughout the world to help them develop a leaders mindset.

In her previous life as Australian CEO and Global Vice President of The Hunger Project, Cathy transformed mindsets and developed leaders as the foundation of her work in villages around the world. Even in the most difficult conditions, time and again people without anything were able to tap into the power of their mindset to achieve remarkable outcomes in their communities.

In this season where we are revealing what goes on behind the scenes in the work that we do, I thought it pertinent to talk about some of the personal development that I have done recently that supports my growth as a human but also as a business owner and of course within my profession as a marketer.

Recently, I have felt that any stagnation, or any hurdles that were facing me in my profession and in my business, were not necessarily due to a lack of business and marketing skills, they have been due to a lacking mindset.

I recently completed Cathy’s Rising program and I am now aware of the significant role of mindset. In fact, I’d even go as far to say, that in hindsight, if I knew then what I know now, I would not even bother spending any money on any of the many other professional development programs I have done, until I got my mindset in the right spot.

In this episode, Cathy beautifully explains the role that mindset can play to help you lead a bigger life.

You can find more about Cathy’s Rising Program and her books on her website which is here: https://www.cathyburke.com/

To take Cathy's Leadership Mindset test - click here: https://leaders-mindset.scoreapp.com/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

There’s been a couple of times this year when we have had to prepare a communication plan for two very unfortunate situations. One was a shock passing of a client’s team member. The other was managing customer expectations for a hospitality venue as they prepared to switch from allowing everyone in the community in, to only being able to allow vaccinated community members in as part of the COVID Roadmap to Recovery in NSW.

When emotions are running high about a topic, it is so important that you approach your communications with empathy, clarity and confidence. 

In this episode, I run through four things that you can do to ensure that your communications around a difficult message manage to deliver the news professionally and empathetically.

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

In my experience, the importance of a small business website is often severely underestimated by many small business owners.  I believe that your website is like the engine room of your marketing eco system. It should play an active role in your marketing and plug into your business at a strategic level. 

However, when it comes to creating a best-practice website, a lot of non-webby people simply don’t know what they don’t know.

So, I’m chatting with the ever-delightful Simon Bank from WebStudio in this episode. Simon is one of the marketing experts in the How To Do Marketing Academy. He has been in the web industry for over 17 years and he shares the same opinion as me – websites are way more than a nice design and a bit of code.

Simon is going shed a light on some of the webby stuff that you may not know that you don’t know. So as always, grab a pen and paper and get ready for some useful info about how to create a best-practice, small business website.

You can find Simon at WebStudio

Website: https://www.webstudio.com.au/ or phone: 02 55 145 145

 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Brad Butt is a Managing Partner of Cooleman Court Pharmacy in the ACT and the Founder of Men’s Health Down Under, a pharmacist-led men's health clinic and an all-round amazing guy. 

Brad is really passionate about helping men with urological health issues. To help more men access the help that they need in this area, Brad is an avid user of LinkedIn and other social media channels and has recently just launched a podcast that candidly tackles the topic of urological health. 

Brad is a poster boy for customer-centricity. He naturally prioritises his patients and is so genuinely driven to help them. This passion and authenticity are magnetic. So whenever Brad shows up on a social channel, a podcast, or in the media, you can’t help but listen to what he has to say.

In this episode, we talk about how his personal brand helps (and perhaps hinders) the growth of his business brands. Brad shares why he decided to add podcasting into his marketing mix. We discuss the merits of using LinkedIn as a social media channel and so much more.

Honestly, this interview filled my cup. Brad is a true inspiration. The world would be such a better place if we had more Brad Butts!

You can find more information about Men’s Health Down Under here: https://menshealthdownunder.com.au/

You can connect with Brad on LinkedIn: https://www.linkedin.com/in/brad-butt-05183680/ or follow Men’s Health Down Under on Instagram or Facebook.

Brad’s podcast Lifting The Kilt on Men’s Health is on Spotify here: https://open.spotify.com/show/7gY9mWW91lBO7Om5eJSaOI

 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee, and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018, and 2019.

See omnystudio.com/listener for privacy information.

Never underestimate the potential power of your small business website. Honestly, a well-designed and considered website can be one of the crucial elements in a healthy and vibrant marketing eco-system.

If you want a website that attracts customers when you are busy in your business working for your customers, or even when you are asleep, then I suggest that you listen to this episode where I speak to communications expert Lauren McAllister. 

Lauren shares how to create a really healthy and performance driven website by carefully considering the words and other content that you include in your website. 

And it’s not just which words, it's where you place those words on your website that counts.

I would suggest having a pen handy, as Lauren shares lots of really practical tips that you may want to note down.

You can find Lauren at WebStudio

Website: https://www.webstudio.com.au/ or phone: 02 55 145 145

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

One of the most effective ways for me to implement a new habit or to achieve a big goal that I set is to ensure that I have some sort of accountability framework supporting me.

Whether that be a person, or people, formal or informal or it might be an App that I need to report into every week. Having these points of accountability helps to keep me on track.

So it’s little wonder that when Nic McClanachan told me about her business; The Accountability Circle, I was there in a heartbeat.

The Accountability Circle is a framework that allows female business owners to connect, challenge themselves, make a commitment and get support.

So why is the notion of being held accountable such a powerful tool when it comes to helping us achieve in life? Find out in this episode with the lovely Nic McClanachan. 

Website: https://accountabilitycircle.com.au/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

 

See omnystudio.com/listener for privacy information.

The definition of marketing success is getting the right message in front of the right customer at the right time.

So how do we know what that message should be? How do we know what the right customer looks like? And how do we know the right channel and timing to use to place our message in their path so they notice us?

We ask our customers of course.

Your customer has thousands of messages and businesses and people and news and content that’s dropping into their brain each day and forming as their own private perspective based on their lived and learned experiences. In order for your marketing message to make an impact in their already overwhelmed brain, we need to be able to gain a better understanding of their world view and how we can position ourselves within this.

Customer research is a non-negotiable in my marketing planning process. For every marketing plan that I develop, I ensure that we have gone out and asked our customers the right question in order to the insight that we need to effectively plan our marketing.

While every business and every situation differs, there are 10 common questions that we will generally ask in every customer research project.

These help us define exactly how we get the right message to the right person at the right time. Grab a pen and paper, because if you don’t know how your customers would answer these ten questions, then I’d suggest that you plan to go out and ask them if you want your marketing to truly succeed.

 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Are you sick of never knowing if your marketing is actually working or not? And it if is working, how is it plugging into your business to help you achieve your overall business goals?

When it comes to marketing, the last thing you want to do is waste your hard-earned time and money on marketing that does not work. You want to know if you are going to invest in your marketing, that it’s going to provide a return, right?

And the best way to get this certainty is to measure your marketing. I have been doing this for years on behalf of my small business clients and know exactly which measurements can tell you if your marketing is working or not.

So, in this episode I share my list of ten of the most common small business marketing measurements that you can track in order to tell if your marketing is working or not.

If you’d like to work with me directly to find out how you can implement my small business marketing framework to drive successful results for your business, check out our How to do Marketing Academy Mastermind. 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Too often small business owners experience sub-optimal marketing results because they face one or more of the following challenges:

1. They have an extreme lack of time
2. They experience marketing overwhelm
3. They have a fear of wasting money on marketing just in case it doesn’t drive results
4. They are bamboozled by so-called marketers with so called marketing solutions.

Well, over the years we have had the pleasure of working with hundreds of small businesses and we’ve worked out some pretty cool solutions to these problems.

In this episode, I deep dive into what these challenges can look like for small business owners and what we do as a marketing agency to help solve them.

To view the video for Men at Work mentioned in the case study – click here.

And if you want to hear more about that campaign in more detail, you can listen to this episode of The How to do Marketing Show where we run through this award winning campaign in more detail.

If you’d like to work with me directly to find out how you can implement my small business marketing framework to drive successful results for your business, check out our How to do Marketing Academy Mastermind. 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.