In the third and final episode in our three-part series on branding, rather than speak with the branding experts, I speak to a fabulous small business owner who recently refreshed her brand.

Liz Dawson is an Accredited Exercise Physiologist (AEP), Pilates instructor and owner and director of two businesses; Kids Heart Pilates & Northside Allied Health.

I worked with Liz in early 2021 by creating a marketing strategy and plan for both of her businesses. 

In the marketing strategy, I had suggested that the existing branding that Liz had in place for Kids Heart Pilates didn’t seem to accurately reflect the positioning of her fun and heart-felt business. The existing brand, while playful, was not as energising as it could be and frankly, needed to be in order to appeal to the various Kids Heart Pilates stakeholders that included the kids that absolutely love her pilates!!

Find out what happened next by listening to this inspiring story about how branding can truly energise a small business.

If you’d like to find out more about Kids Heart Pilates, you can check 

Them out on Instagram here: https://www.instagram.com/kidsheartpilatesau/

You can find out more about Liz here: https://www.instagram.com/lizzydaep/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

This is the second episode in our three-part series on branding. In this episode, I welcome the enigmatic and highly creative Tara Ladd, Founder and Creative Director at Your One and Only; a brand and design agency that uses design as a tool for connecting with real people.

Both Tara’s personal and agency brand ooze creative energy. The tone is witty, colourful, straight-talking, vibrant and hugely engaging. Their branding is incredibly consistent across all of their touchpoints. If you are a sucker for clever design, then you’ll love their stuff.

Tara shares how she brings her brands to life so beautifully. I also talk to Tara about Instagram reels, because Jeez she nails these.

She shares how her confidence plays a big part in bringing her brands to life so well. This is such an important point when the people in your business are featured heavily as part of your brands storytelling, you really do have to bring the confidence to the table to pull it off.

This interview is bursting with awesome tips around branding and design. Enjoy!

If you’d like to find out more about You’re One and Only, you can check out their website here: https://youroneandonly.com.au/

Or you can follow them on Instagram here: https://www.instagram.com/youroneandonly_au/

You can find out more about Tara and check out her recently launched podcast ‘The Word V’ here: https://taraladd.com/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Branding can mean many things to different people. Some people think that a company's brand is referring to its logo and the colours they use in the marketing collateral.

Some people think of branding as marketing. 

Some people think brand refers to the reputation of a company.

And you know what? All of these definitions are true. Brand incorporates all of these. 

In this episode, I talk with Jodie de Vries, Managing Director of the multi-award-winning branding agency; Tiny Hunter. Jodie describes herself as part creative, part nerd. She has a lifelong love of problem-solving and thrives on the power of design and collaboration to transform businesses. 

In our chat, Jodie talks about the difference between branding and marketing, she shares what the foundations of an excellent brand are and how having a powerful brand can financially and otherwise benefit a small business.

Jodie also recommends who in the business should be stewarding the brand as well as some of the elements of branding that can sometimes be overlooked. 

If you’d like to find out more about Tiny Hunter, you can check out their website here: https://tinyhunter.com.au/team/jodie-de-vries/

Or you can follow them on Instagram here: https://www.instagram.com/wearetinyhunter/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Six of the most frequently asked questions I get asked about marketing are:

• When it comes to marketing – where on earth do I start?
• Which marketing channel should I use?
• How can I ensure a consistent source of leads / customers? 
• When is the best time to post on social media?
• Do I really need a blog – do I really need to do reels?
• How do I know if my marketing is working?

And in this episode, I answer them all for you!

If you have any questions about this episode, pop on over to @howtodomarketingacademy on Instagram and drop me a DM. I’m going to be live every Friday at 9am to answer any questions that my community have about their marketing and I’d love to hear from you. ☺

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Understanding the key numbers in your business is integral for not only the success of your overall business, but for the success of your marketing efforts as well.

In order for you to understand the potential return on investment from your marketing, we need to know how we’ll use marketing specifically to swing the business needle in the right direction.

Award-Winning Financial Advisor, Amanda Thompson worked in the corporate banking industry for many years before starting up her own financial planning business. 

She started Endurance Financial four years ago with the mission to help female business owners make educated financial decisions that reflect their business objectives and life values. 

In this episode Amanda shares why it’s so important that we not only understand but also that we actively track the key numbers in our business. She shares with us, which numbers we should be monitoring on a regular basis and what some of the consequences might be if we choose to ignore our numbers and simply hope for the best!

You can find out more about Amanda’s course – Financially Fit Women here:

Follow her on Instagram here: https://www.instagram.com/endurancefinancial/

 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

One of the biggest challenges small business owners face when it comes to getting their marketing done is ‘not having the time.’

A small business owner typically wears many hats and can often feel stretched between pillar and post on a daily basis. And if we are not careful, we can fall into spending our days being ‘busy’ and yet being completely unproductive.

The trouble is, as far as I know, no-one has worked out yet how to fit that additional hour into the day so that we are able to get everything done that we need to.

We are stuck with our 24 hours and our 7 days a week.

And once we accept that, we can start to make choices about how we prioritise our tasks within those 24 hours.

Time management is one of the most important skills for us as business leaders to master if we want to actually ensure that we are working on meaningful tasks. 

Michelle Broadbent is a Business Strategist who works with female entrepreneurs to implement smart, strategic and practical solutions that will elevate their business and give them the space to flourish in their zone of genius. This includes helping them to become the boss of their own time.

In this episode she shares some practical tips as to how we can create a winning work week by effectively managing and prioritising our time.

You can find Michelle here: https://www.michellebroadbent.com.au/ and she is also really active on Instagram here: https://www.instagram.com/michbroadbent/ and LinkedIn here: https://www.linkedin.com/in/michellbroadbentbusinessstrategist/

To download Michelle’s My Winning Week template, click here: https://www.michellebroadbent.com.au/your-winning-week/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Do you know that on average, for every dollar spent on email marketing, it generates a $38 return?

Email marketing is a highly effective tool that can help your small business to increase sales. Here are seven steps that you will need to take to ensure that your email marketing is giving you the best bang for your marketing buck.

If you have any questions about this episode, pop on over to @howtodomarketingacademy on Instagram and drop me a DM. I’m going to be live every Friday at 9am to answer any questions that my community have about their marketing and I’d love to hear from you. ☺

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Have you included email marketing on your list of marketing tactics for this year? 

In my experience email marketing is one of the most under-utilised marketing channels and ironically it can be one of the most effective. 

Here are at least six reasons as to why your small business should be including email marketing in your marketing plan this year.

If you have any questions about this episode, pop on over to @howtodomarketingacademy on Instagram and drop me a DM. I’m going to be live every Friday at 9am to answer any questions that my community have about their marketing and I’d love to hear from you. ☺

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

 

 

See omnystudio.com/listener for privacy information.

Stacey Hughes lives and breathes social media advertising, particularly Facebook and Instagram. She started working in this space when her and her husband were launching online courses and generating over half a million dollars of revenue from their Facebook Ad strategies.

Stacey has some awesome advice and some great insight into what kind of social media ad strategies and content we’ll want to get on board with in 2022.

If you’d like to find out more about the Facebook Ad courses that Stacey has developed for small business owners, you can contact her here: https://www.staceyhughes.co/home

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

Running a small business can be pretty challenging. Particularly over the last couple of years where uncertainty has run fairly rife, and we’ve all had to embrace the art of changing plans at the drop of a hat.

Something that Christine Khor strongly believes is that if we are tapped into a strong sense of purpose, a compelling mission and vision or a why, we actually manage to push through the challenges more successfully.

When we can inspire others with our purpose, we tackle these challenges with more support. 

In this episode Christine and I talk about how as marketers, it’s our role to communicate this purpose. And there’s a few ways that we can do this, including strategically partnering with another organisation that aligns with your purpose.

If you are interested in attending The Hunger Project Immersion weekend in May 2022, then you can find out more about it and express your interest here https://join.thp.org.au/event/victorian-leadership-weekend 

If you would like to get in touch with Christine, you can email her [email protected]  or phone her 0438 833 543 or check her out online: www.peeplcoach.com  and  https://www.linkedin.com/in/christinekhor/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.