There are probably as many unique definitions of the term “Marketing” as there are different styles of houses, and the same holds true with the actual purpose of “Marketing”. Within the Real Estate Business though the most commonly stated purpose for “Marketing” is quite often to just “Generate (More) Business”, whether to attract Buyers for your newest listing or to generate calls from Sellers that might be thinking about moving. During this Episode of the “HOW TO SELL MORE HOUSES” Audio Podcast I will be unraveling some of the mysteries of “Marketing” as well as some in-depth explanations of the Magical Mystical “Yellow Drop-Off” — one of the Cheapest and Most Effective Marketing Pieces I’ve ever seen. I know you’ll enjoy the episode so thanks for taking the time to listen.

Happy Learning, Scot

  GRAB Your Copy of the Expired Listing Toolkit  CLICK HERE

       SAVE $100 by Using Coupon Code “X100” at Checkout

CALL THE 24/7 ANSWER/COMMENT LINE AT 1-888-578-6805 

Follow this link to download the “Response Track for the Yellow Drop-OFF” — CLICK HERE

My opening and closing Music is titled “Life of Riley” and was provided by Kevin MacLeod

Thanks so much for Listening and Happy Learning,

Scot Kenkel, Instructor

Please consider sharing this post with others…

_________________________________________________________________________

The post SMH102 – Marketing 101 – The Magical Mystical “Yellow Drop-Off” appeared first on How to Sell More Houses.

How can you KNOW whether or NOT your Prospecting efforts are Generating enough Prospects? What metrics should you be using to Gauge your Skill Level? Is there an Easy and Instant Method of knowing which techniques are working or not working for you? Find out the answers to these and other prospecting questions during this episode of the “HOW TO SELL MORE HOUSES” Audio Podcast.  I know you’ll enjoy the episode so thanks for taking the time to listen.

Happy Learning, Scot

  GRAB Your Copy of the Expired Listing Toolkit  CLICK HERE

       SAVE $100 by Using Coupon Code “X100” at Checkout

CALL THE 24/7 ANSWER/COMMENT LINE AT 1-888-578-6805 

Enjoy this link to the YouTube Video of “Summer Night” being Performed by Olivia Newton John and John Travolta —

The post SMH101 – Prospecting and the 25% Rule appeared first on How to Sell More Houses.

What does it take to get GOOD at something, anything? Better yet, what does it take to get GOOD at Getting GOOD at something, anything? Can an average Real Estate Agent become a Top Producer even though they don’t possess any natural born selling skills or talent? What SKILLS can you improve and which SKILLS should you improve to finally put yourself in a position to earn the level of income you’ve always deserved? Find out the answers to these and other questions during this episode of the “HOW TO SELL MORE HOUSES” Audio Podcast.

I know you’ll enjoy the episode so thanks for taking the time to listen. 

Happy Learning, Scot

  GRAB Your Copy of the Expired Listing Toolkit  CLICK HERE

       SAVE $100 by Using Coupon Code “X100” at Checkout

CALL THE 24/7 ANSWER/COMMENT LINE AT 1-888-578-6805 

My opening and closing Music is titled “Life of Riley” and was provided by Kevin MacLeod

Thanks so much for Listening and Happy Learning,

Scot Kenkel, Instructor

Please consider sharing this post with others…

The post SMH100 – Getting Good at Getting Good appeared first on How to Sell More Houses.

Answer this Honestly…How many times in the last 30 days have you told yourself “I REALLY NEED TO SPEND MORE TIME PROSPECTING” Or “I WISH I WAS BETTER AT PROSPECTING” Or “I WOULD BE MORE SUCCESSFUL IF I KNEW HOW TO PROSPECT”? If you really feel that one of your career weaknesses rhymes with the word “PROSPECTING” then you’re in luck because during this episode of the “HOW TO SELL MORE HOUSES” Audio Podcast I will be addressing the issue of NOT PROSPECTING; more specifically the FIVE CONS OF “NOT” PROSPECTING….

I know you’ll enjoy the episode so thanks for taking the time to listen. 

Happy Learning, Scot

  GRAB Your Copy of the Expired Listing Toolkit  CLICK HERE

       SAVE $100 by Using Coupon Code “X100” at Checkout

CALL THE 24/7 ANSWER/COMMENT LINE AT 1-888-578-6805 

My opening and closing Music is titled “Life of Riley” and was provided by Kevin MacLeod

Thanks so much for Listening and Happy Learning,

Scot Kenkel, Instructor

Please consider sharing this post with others…

The post SMH099 – The Five Cons of “NOT” Prospecting appeared first on How to Sell More Houses.

How can it be possible to Earn $100K per year in the Real Estate Business by working just 10 Hours per week? A recent N.A.R. report stated that the average REALTOR works a minimum of 40 hours each week and earns a gross of only $45K per year – which sounds sort of good until you consider the expenses associated with being in the business which can run anywhere from $500 to $2,000 per month.

How many hours per week should you devote to building your Real Estate Business? How many hours each is really enough? How many hours will it take? How many should it take? What’s the best use of your time if you want to maximize your earnings for each hour you invest? How long will it be until you’re able to reap the financial benefits of your tireless hard work? When is it time to cut back and rethink how much time you really should be devoting to your business? How long can you financially survive putting in countless hours and yet not feeling the true deserved benefit for your invested time? 

During this episode of the “HOW TO SELL MORE HOUSES” Audio Podcast we will be discussing the relationship between time and money; more specifically I’ll explain how you, whether you’re a seasoned veteran or a newly licensed agent, can earn over $100K per year by wisely investing just 10 hours each week.  

I know you’ll enjoy the episode and thanks so much for taking the time to listen. 

Happy Learning, Scot

  GRAB Your Copy of the Expired Listing Toolkit  CLICK HERE

       SAVE $100 by Using Coupon Code “X100” at Checkout

CALL THE 24/7 ANSWER/COMMENT LINE AT 1-888-578-6805 

My opening and closing Music is titled “Life of Riley” and was provided by Kevin MacLeod

Thanks so much for Listening and Happy Learning,

Scot Kenkel, Instructor

Please consider sharing this post with others…New

The post SMH098 – Earn $100K Working 10 Hours per Week appeared first on How to Sell More Houses.

We’ve all been there before; the listing appointment is going better than expected, the sellers are respectful, appreciative, highly attentive and their home is an absolute gem. You think to yourself how everything seems to be going so well that you can almost taste that commission check you’re going to get once their house sells. There’s no doubt in your mind that you’re going to GET this listing!! But then the sellers drop the big one on you; they want you to list the house for more than its worth. Now you’ve got a problem, a problem that you’ll undoubtedly face over and over again if you choose to stay in the Real Estate Business. Would it make sense to still take this listing? What are your options? Did you do something wrong or is this the way the business works? During this episode of the “HOW TO SELL MORE HOUSES” Audio Podcast you’ll learn some simple yet not-so-obvious solutions for dealing with Overpriced Listings. I know you’ll enjoy the episode and thanks so much for taking the time to listen. 

Happy Learning, Scot

HERE ARE SOME RELATED EPISODES

(Just Type the SMHXXX into the search box to go to the actual episode)

SMH013 – AVOIDING the PITFALLS of OVERPRICED Listings

SMH014 – The 5 Step PAINLESS PRICE REDUCTION Process

  GRAB Your Copy of the Expired Listing Toolkit  CLICK HERE

       SAVE $100 by Using Coupon Code “X100” at Checkout

CALL THE 24/7 ANSWER/COMMENT LINE AT 1-888-578-6805 

My opening and closing Music is titled “Life of Riley” and was provided by Kevin MacLeod

Thanks so much for Listening and Happy Learning,

Scot Kenkel, Instructor

Please consider sharing this post with others…New

The post SMH097 – The Impractical Logic of Taking Overpriced Listings appeared first on How to Sell More Houses.

We all tell lies. We do. We may not intend to lie and in most cases we may not even be aware that we’ve lied and yet we continue to do it, we lie. And unless you’ve been professionally diagnosed as a Sociopath or a Psychopath, it’s likely that you’re guilty of lying about lying right this minute  as you read these words. But WHO would you guess is the person you’re most guilty of lying to the most?  That’s right,…you guessed it; it’s YOU!! We all tend to LIE to ourselves way more than we LIE to others. So what’s this got to do with Selling More Houses? It’s quite simple — once you’re able to come to terms with telling yourself the truth you’ll be more willing to commit more time to prospecting and you’ll start getting the results you really deserve. Listen in on this episode of the “HOW TO SELL MORE HOUSES” Audio Podcast and you’ll learn more about how LYING to yourself is preventing you from dramatically growing your business. I know you’ll enjoy the episode and thanks so very much for taking the time to listen. Scot

Happy Learning, Scot

HERE ARE SOME RELATED EPISODES

(Just Type the SMHXXX into the search box to go to the actual episode)

SMH004 – How to Painlessly Find More Customers Without Spending Money

SMH017 – RAPPORT: The Key Component for Turning Contacts into Cont(R)acts

SMH027 – Understanding the Struggle with the Prospecting Paradox

SMH030 – The Beginner’s Guide to Painless Prospecting

SMH033 – Eliminating Fear by Adopting the Right Agenda

SMH047 – Painless Prospecting: Getting Comfortable Making Calls

SMH048 – Painless Prospecting: From Information to Conversation

SMH053 – Painless Prospecting meets the Karate Kid

SMH065 – Does Dishonest Prospecting Actually Work?

SMH066 – Getting the Most from Your Pre-Holiday Season Prospecting

SMH070 – The Prospecting PARADOX of the Real Estate Business

SMH072 – Overcoming the Instant Gratification Prospecting Trap

SMH080 – How to Overcome the Fear of Rejection

  GRAB Your Copy of the Expired Listing Toolkit  CLICK HERE

       SAVE $100 by Using Coupon Code “X100” at Checkout

CALL THE 24/7 ANSWER/COMMENT LINE AT 1-888-578-6805 

My opening and closing Music is titled “Life of Riley” and was provided by Kevin MacLeod

Thanks so much for Listening and Happy Learning,

Scot Kenkel, Instructor

Please consider sharing this post with others…New

The post SMH096 – Who Are You Really Lying To? appeared first on How to Sell More Houses.

What should you do as a Professional Real Estate Agent when your Buyers, after an exhaustive search and finally agreeing that this is the “RIGHT” house, still aren’t willing to pull the proverbial trigger and submit an offer to purchase the property? During this episode of the “HOW TO SELL MORE HOUSES” Podcast you’ll learn several tips for working more effectively with Buyers and in doing so Selling More Houses. I hope you enjoy the episode and thanks so very much for taking the time to listen

Happy Learning, Scot

  GRAB Your Copy of the Expired Listing Toolkit  CLICK HERE

       SAVE $100 by Using Coupon Code “X100” at Checkout

CALL THE 24/7 ANSWER/COMMENT LINE AT 1-888-578-6805 

My opening and closing Music is titled “Life of Riley” and was provided by Kevin MacLeod

Thanks so much for Listening and Happy Learning,

Scot Kenkel, Instructor

Please consider sharing this post with others…

The post SMH095 – Tips for Working with Buyers appeared first on How to Sell More Houses.

Are you guilty of letting your “thinking” get in the way of your business growth? Probably not. At least that’s what your Subconscious Mind would want you to believe. The truth is we’re all subjected to occasionally “Over Thinking” our prospecting efforts which can get in the way of getting done what you planned to get done. During this episode of the “HOW TO SELL MORE HOUSES” Podcast you’ll learn some logical reasons how doing less “Thinking” will help you “Sell More Houses”.  I hope you enjoy the episode and thanks so very much for taking the time to listen.

Happy Learning, Scot

Episode #80 – How to Overcome the Fear of Rejection CLICK HERE

Episode #58 —  Advanced Conversational Skills and the Importance of RULE 101 CLICK HERE  (http://www.howtosellmorehouses.com/smh058)

Here’s what we’ll be covering during this Episode:

Episode #24 – Overcoming the #1 Most Common Sales Objection!! CLICK HERE   (http://www.howtosellmorehouses.com/smh024)

What is it about dealing with Seller Objections that can make most Salespeople start to shake and quiver with fright? I’m not really sure but during this episode I’m going to walk you through the process of dealing with ANY OBJECTION from your prospects, existing customers and even your loved ones. The process you’re going to be exposed to is guaranteed to work some of the time — maybe even most of the time; except with loved ones. I can’t really help you with them…

Here’s what we’ll be covering during this Episode:

  GRAB Your Copy of the Expired Listing Toolkit  CLICK HERE

       SAVE $100 by Using Coupon Code “X100” at Checkout

CALL THE 24/7 ANSWER/COMMENT LINE AT 1-888-578-6805 

My opening and closing Music is titled “Life of Riley” and was provided by Kevin MacLeod

Thanks so much for Listening and Happy Learning,

Scot Kenkel, Instructor

Please consider sharing this post with others…

The post SMH094 – Can You Sell More Houses by Thinking Less?? appeared first on How to Sell More Houses.

We all believe what we believe based upon a lifetime of what we’ve read, heard, seen, been told by others and personally experienced. What we believe as individuals doesn’t necessarily make us right or wrong but it does have a real impact on nearly all of the decisions we make as we journey through life. And during your time in the Real Estate Business you’re bound to run into a Client or two that may not agree with your way of THINKING: They might think their home is worth much more than it’s really worth. They might be thinking that they can do as good of a job selling their house as anyone else – especially you!! They may think it’s better for them to hire that other Real Estate Agent because they offered to list their house while taking a lower fee or commission.  During this episode of the “HOW TO SELL MORE HOUSES” Podcast you’ll learn some helpful strategies for overcoming objections and obstacles by merely changing your clients thinking. I hope you enjoy the episode and thanks so very much for taking the time to listen.

Happy Learning, Scot

SMH024 – Overcoming the #1 Most Common Sales Objection!! CLICK HERE  

What is it about dealing with Seller Objections that can make most Salespeople start to shake and quiver with fright? I’m not really sure but during this episode I’m going to walk you through the process of dealing with ANY OBJECTION from your prospects, existing customers and even your loved ones. The process you’re going to be exposed to is guaranteed to work some of the time — maybe even most of the time; except with loved ones. I can’t really help you with them…

Here’s what I cover during this Episode:

Most people know what they know but not what they don’t know. Sounds silly when you say it out loud, doesn’t it? But there’s an important learning lesson here that most Real Estate Agents don’t understand when it comes to dealing with others — the easiest way to get your sellers, buyers, or prospects to do what you want them to do is to simply change the way they think about something. Changing their thinking is as easy as helping them discover what they don’t know that they don’t know. It’s simpler than you may think – 

Here’s what I cover during this Episode:

  GRAB Your Copy of the Expired Listing Toolkit  CLICK HERE

       SAVE $100 by Using Coupon Code “X100” at Checkout

CALL THE 24/7 ANSWER/COMMENT LINE AT 1-888-578-6805 

My opening and closing Music is titled “Life of Riley” and was provided by Kevin MacLeod

Dave Ramsey’s Answer to Question about Selling Home as a For Sale by Owner CLICK HERE

Thanks so much for Listening and Happy Learning,

Scot Kenkel, Instructor

Please consider sharing this post with others…

The post SMH093 – HOW TO Change Your Client’s Thinking appeared first on How to Sell More Houses.