The Humanized Marketing Podcast

In this episode, I talk about a simple storytelling framework that you can use to build your Brand Story as well as other stories that are needed in your content. By taking examples like Harry Potter and Finding Nemo, we explore the nuances of this framework and then also discuss a few other brands who are using this framework for storytelling.

Here's what we cover -

- The simple 3-step framework for storytelling

- How movies use this framework

- Examples of brands that have been successfully using this framework

How should online Creators measure the performance of their Content? 

Should they be concerned about the number of Tik-Tok followers? 

Should they be looking at their Google Analytics every day? 

Should they be creating more Instagram reels? 

To find the answer I decided to reach out to a few Creators that I admire. 

Here are the 2 questions that I asked - 

1. How do you measure the impact of your content? 

2. What kind of numbers do you pay attention to? 

And here are the Creators I reached out to - 

1. Philip Morgan 

2. Rochelle Moulton 

3. Jonathan Stark 

4. Louis Grenier 

5. Margo Aaron 

6. Jay Acunzo 

Their answers were insightful. And this is what I talk about in the podcast.

Recently, I came across an incredibly powerful Twitter thread by Nathan Barry, the CEO of ConvertKit. In this thread, Nathan talks about how he was able to scale from 0 to USD 22 million in ARR. Here's the link to the thread. 

In this particular episode, I talk about the 3 lessons that I personally took from this thread.

What are the skills that you need to build as a Creator?

What are the crafts that you should focus on?

In this episode, I talk about the 3 essential skills that a Creator needs to build.

Can we talk about mass marketing, please?

The kind of marketing, where we target almost everyone and end up diluting our story?

Most businesses that I have known, have wanted to focus on a mass market. These businesses have felt the need to target a very broad audience, with the hope of selling more of their products.

But once in a while, there are businesses that decide to focus on the ‘tiny’. These businesses showed courage and battled the self-doubts that usually come up, as a consequence of facing on the tiny.

In this podcast episode, I talk about 5 such brave businesses.

Here are the links that are mentioned in the episode -

1. Tiny Little Businesses

2. ConvertKit

3. Upekkha

4. GrowthX

5. Pixel Lighthouse

What type of content should you put at the Top of The Funnel?

Should you just chop your big piece of content into smaller pieces and distribute the content?

Or is there something else that you should consider?

According to Shyam, there is.

In this episode, Shyam and I discuss the concept of “Sequence of Beliefs”. Understanding this sequence of beliefs helps you strategize your content much better. Listen now and let me know :)

Talking points -

1. What is a sequence of beliefs?

2. How does a sequence of beliefs apply to social media content?

3. The sequence of beliefs that Shyam uses for his brand

Why won't your clients give you testimonials?

What holds them back?

And even when they do, they send testimonials that are as boring and ineffective.

In this episode, I talk about how you can create a testimonial that is awesome and totally convinces your prospects to buy.

Here’s what I cover in the episode -

1. How to ask for a testimonial from the client, so that he doesn't refuse

2. A testimonial shouldn’t be ready-made. It should be constructed

3. The right questions to ask while constructing the testimonial.

Do you first develop your offer?

Or do you first develop your audience?

Of course, the answer isn’t simple. And has a lot many nuances to consider.

In this episode, Shyam and I explore the pros and cons of both these strategies. Here are a few talking points -

Creators and small businesses want to build an audience. But how many people do we actually need? Should we aim to get a million followers on Instagram?

Or should we listen to legends like Kevin Kelly and Seth Godin, and just focus on building 1000 true fans? In this episode, Shyam and I talk about the drawbacks of chasing a big market and the advantages of obsessing over 1000 true fans.

Talking points -

Who are you writing for? Who is your real audience?

I recently participated in the Copy Workshop by Margo Aaron and I had an aha moment. I realized how my inner demons are holding me back from unleashing my best writing work.

In this episode, Shyam and I discuss how to think about your audience and push everyone else out of your mind, when you are writing copy.

Talking points -