The Humanized Marketing Podcast

Are you in the business of solving really urgent problems?

Or are you in a business that depends on relationships? Because if you are, then stop focusing just on the solution aware people.

When we go for a walk, we don’t really go for a walk. We want to listen to a podcast while walking. We never really just sit in the coffee shop. Our mind is in the Instagram feed flashing on our phone.

This prevents us from collecting stories. 

Building an audience is a brave endeavor.

It needs patience, humility, empathy, consistency, and a whole lot of other words that end with ‘y’.

But here’s one mistake that we see Creators, Solopreneurs, and Freelancers make while building an audience.

A mistake that’s costing us. It’s not just costing us time, money… but also ‘peace of mind’.

When you ask a Marketer, the true purpose of email marketing, you would get a few answers like these...

Fair answers, really. Nothing wrong here.

But when you ask the experts, you get some interesting answers.

Is email marketing merely transactional? Or is there some kind of a spiritual side to it too?

In this episode, I talk about a cross-sell email campaign that I did for one of my clients, and the result I got for the same.

In part 1, we discussed the flaws of the brand story framework that Donald Miller uses. Here, we talk about how to complete the framework.

Most of the Happy Diwali emails do not get a response from the reader.

Why is that?

How can we change that?

How can we create high-engagement emails?

Let's find out.

Social media marketers, email marketers, copywriters, content marketers - all have a problem. 

It's challenging to consistently create new stories that will appeal to the reader.

In this episode, we talk about one way to tackle this issue...

Donald Miller helps brands build a compelling story.

Through his writing, workshops, and Consulting, he has helped numerous brands clarify their message and create a story.

In his book, ‘Building a Story Brand’, Donald Miller lays down a 7-step framework that brands can use to tell stories. Here’s what the framework looks like -

But there are some flaws in this framework, which need to addressed...