The Humanized Marketing Podcast

In this episode, I have taken 6 random business ideas and attempted to create word of mouth strategies for them. 

In this episode, I talk about whether word of mouth really matters, and if it does, how can businesses enable their audience to talk about themselves... 

In this episode, I talk about how a few Marketers do not depend on their headlines, but rather depend on the trust that they have with their audience. 

It's case study time.

This time it's about employer branding.

I worked with this offshore product development company a while back and helped them with their Employer branding story and content marketing. This case study is all about that experience.

So far you have seen me ranting on my podcast.

And it’s been fun.

The ranting will continue.

But, once in a while, I will take a break. ;)

And have a conversation with a change-maker… a Creator… someone who is doing work that will help humanize marketing.

Natalia Alvarez is one such kind soul.

Natalia and I have been friends for a few years. Both of us connected when we were a part of eth Godin’s Marketing Seminar.

Natalia believes that stories can change the world.

She helps business owners communicate their authentic stories to the world. She is a firm believer that stories move people to action. Without a story, you are just another brand that people are going to ignore.

In this conversation, we talk about these things -

In the third part of the series - “How to write impactful emails”, we will be talking about the storytelling framework.

I have learned this framework from one of my favorite Marketers - Bernadette Jiwa.

Most of the emails are noisy, cluttered, and overwhelm the reader.

Your emails don't have to be that way.

In this episode, we talk about the process of writing clean emails that make an impact.

In this episode, we talk about the most foundational element of executing world-class email campaigns.

This is the 4th episode of the series - "How can Creators get started with Email Marketing?"

In this episode, we get very tactical, and talk about the different elements involved in email marketing such as - Lead magnets, welcome sequence, monthly newsletter, and so on. We touch upon the functions of all these elements and then dive into the frequency.

Email marketers are worried about their email open rates and their click rates. In order to improve these metrics, far too often they focus on petty tactics like optimizing the subject line.  

People don't ignore emails because the subject line is not fancy. They ignore the emails because they are not simply not valuable enough for them. Rather than focussing on other things, if we focus on knowing our audience, our campaigns will work much more effectively.