The Humanized Marketing Podcast

What does an ideal email list look like?

Does the number matter? Does it have to be huge? What kind of open rates would you expect?

Or perhaps we are looking at this the wrong way?

In this episode I talk about the purpose of having an email list and characteristics of an ideal email list.

While Email marketing is probably the best tool for Creators, when it comes to actually execute it, Email marketing can get overwhelming.

In this episode, I talk about how a Creator can get started with Email Marketing. This is is going to be a 4 episode series, this being the first one.

The world is divided into 2 groups. One group fiercely justifies and even advocated the use of exit intent pop-ups. The other group says that they are annoying.  What is the real deal? Should you be using exit intent pop-ups for your brand?

Even though I started my career started as a Social Media Marketer, at a later stage, I decided to go deeper in Email Marketing.

Email Marketing fascinates me. And it should fascinate you.

Find out why smart marketers prefer Email Marketing over Social Media Marketing.

There is a disease in the Email Marketing world. Most of the emails that we get from most of the organizations fail to move us. They don’t touch us. They do not change us. They are not remarkable.

In this episode, we discuss if it is okay to have opinions in your emails. Do opinions kill your emails, or do they make them awesome?

There has been an ongoing debate, since the beginning of time. The debate is about the usage of HTML emails vs. plain text emails. Which types of emails give better results?

The answer is not black and white. There are a few nuances that need to be considered.

For the longest time, I used to think that 'writing' is the only skill that makes or breaks your email.

But not anymore.

These are tricky times indeed. For a Marketer, this uncertain situation can bring guilt and anxiety. You might question what your audience wants to hear from you. In fact, you are not even sure if they want to hear from you. I address these points in this episode.

At times, it may happen that the organization does not have enough in-house expertise to create content. How to deal with this situation?

In the last episode, we spoke about how “Interviewing experts” is one of the most effective strategies for creating valuable content. In this episode, let me take you through a case study, where I implemented this strategy for one of my clients.

At times, Marketers and Entrepreneurs come across a situation, where the in-house team is just not equipped to produce content. This is a problem. In this podcast episode, I talk about how using the Crowdsourced Content Model can help organizations solve this problem. 

We discuss how 'Interviewing experts' is an awesome way of executing this Crowdsourced Content approach.