The Humanized Marketing Podcast

In this episode of Email Storytelling, I talk about my approach of having multiple pages to capture leads, the content of those pages, and also the analytics.

It is crucial to measure the behaviour of the traffic that visits these landing pages. If my story is not resonating with the target market, the drop-offs and the bounce rates will be high. Using the data, I can find out the weak elements in my story and work on making them better.

I am going to use Google Analytics and Mixpanel to measure the traffic on the page.

As far as the content and the story is concerned, check the links below to see what I have written -

Page 1: https://pranavkale.com/the-most-lucrative-strategy-for-marketers-to-attract-great-clients/

Page 2: https://pranavkale.com/the-most-lucrative-strategy-for-marketers-to-attract-great-clients-2/

Page 3: https://pranavkale.com/the-most-lucrative-strategy-for-marketers-to-attract-great-clients-3/

Page 4: https://pranavkale.com/the-most-lucrative-strategy-for-marketers-to-attract-great-clients-4/

---------------------------------------------------------------------------------------------------------------------------------------------------------

I have undertaken a new project. I am calling it Email storytelling.

The idea is simple-

I am executing a project, which is intended to help Marketers work with great clients

The project will be executed through Email Marketing... and more importantly, storytelling will be a key element in the whole process.

I plan to document the whole journey, and share with everyone my success and my failure.

Quite often Marketers (and Marketing freelancers) complain that their ideas are not being accepted by the upper Management, bosses, clients, etc. It is quite frustrating when that happens. 

Getting angry at your client doesn't help. Instead, we need to understand their worldview.

In this episode, we talk about the strategies to use, to sell your Marketing ideas to the clients.

I am changing the course of this project.

Earlier, I was doing it for Online Course Creators.

But, I just wasn't feeling the topic.

And so, I decided to change my audience, to people who would actually benefit from this course.

In this episode, I talk about why I changed my audience, and why it is okay to pivot and change your strategy. :)

----------------------------------------------------------------------------------------------------------------

The idea is simple-

I am executing a project, which is intended to help Online Course Creators with Marketing. Through this project, anyone who is creating an Online course would be able to Market their course in a Strategical way, and thus leading to better results.

The project will be executed through Email Marketing... and more importantly, storytelling will be a key element in the whole process.

I plan to document the whole journey, and share with everyone my success and my failure.

In this episode of Email StoryTelling, I talk about how Marketers can become selfish and try to trap people in their funnel, by using lead magnets. Lead Magnet is an opportunity for your audience to keep in touch with you. There is no need for you to trick them and force them.

Instead, provide value first. And then politely ask if they want to keep in touch.

----------------------------------------------------------------------------------------------------

The idea is simple-

I am executing a project, which is intended to help Online Course Creators with Marketing. Through this project, anyone who is creating an Online course would be able to Market their course in a Strategical way, and thus leading to better results.

The project will be executed through Email Marketing... and more importantly, storytelling will be a key element in the whole process.

I plan to document the whole journey, and share with everyone my success and my failure.

In this episode, we talk about landing pages. I talk about the issues with selfishly collecting leads and suggest a better approach of adding value to the visitor before you seek permission to talk to them.

We talk about -

1. The hook, which is your big idea to get people hooked onto your page.

2. The role of Authority in your landing page

3. Deductive reasoning - To install beliefs in your target market.

------------------------------------------------------------------------------------------------------------------------------------------------------------------------

I have undertaken a new project. I am calling it Email storytelling.

The idea is simple-

I am executing a project, which is intended to help Online Course Creators with Marketing. Through this project, anyone who is creating an Online course would be able to Market their course in a Strategical way, and thus leading to better results.

The project will be executed through Email Marketing... and more importantly, storytelling will be a key element in the whole process.

I plan to document the whole journey, and share with everyone my success and my failure.

In this episode, I talk about the dangers of having a bias, starting with the solution instead of a problem and understanding your audience.

The failure of the email campaign is not when we don't get email subscribers. In fact, it is quite easy to get email subscribers. What is difficult is have a relationship with them. That is the real failure of an email campaign. This is what we want to avoid.

In order to start the relationship on the right note, we need to start our email campaign by understanding our audience.

In this episode, I have spoken about the methods that I have used to understand my audience.

Hope this helps.

----------------------------------------------------------------------------------------------------------------

I have undertaken a new project. I am calling it Email storytelling.

The idea is simple-

I am executing a project, which is intended to help Online Course Creators with Marketing. Through this project, anyone who is creating an Online course would be able to Market their course in a Strategical way, and thus leading to better results.

The project will be executed through Email Marketing... and more importantly, storytelling will be a key element in the whole process.

I plan to document the whole journey, and share with everyone my success and my failure.

----------------------------------------------------------------------------------------------------------------

I have undertaken a new project. I am calling it Email storytelling.

The idea is simple-

I am executing a project, which is intended to help Online Course Creators with Marketing. Through this project, anyone who is creating an Online course would be able to Market their course in a Strategical way, and thus leading to better results. 

The project will be executed through Email Marketing... and more importantly, storytelling will be a key element in the whole process.

I plan to document the whole journey, and share with everyone my success and my failure.

This podcast episode is all about that.

It is time that we start looking at Content Marketing differently.

Many people launch their online courses, but only a few of them succeed. What are the questions that we can ask, to validate our idea before a course is created?

A lot of times, Marketers are treated as technicians by their clients and bosses. But we are better than that. We don't do tasks. We solve problems.