All we want to do is talk, talk and talk.

It's time that Marketers stop living outside their own head and talk to the target market instead.

Specialize, they say.

The path towards specialization is hard, though. These 2 questions, I hope, will help Marketers find their niche... 

Most of the Marketers are desperate when it comes to Email Marketing campaigns. They put systems in place with an intention of getting all the people to sign up for the lead magnet!

Nothing wrong with this approach.

But...the results of these email campaigns usually suck. 

Can there be a better way?

For this podcast episode, I decided to take a very different approach.

I put out a Linkedin post and offered a free strategy session to whoever wished to jam with me. Ankit Bourai responded and in this podcast we will help Wondact with their Marketing strategy.

No, Marketing is not about you. It is about someone else.

It seems as if there are 2 groups of Marketers. One of them are extremely focussed on their personal metrics... and the others who are extremely focussed on caring about their target market.

Which strategy is better and in what situations?

In this episode, I talk about why Content Marketing is not a great idea to get initial clients. What could be the alternative?

You need to go beyond a commodity and build a story! Like Simon Sinek says, "People don't buy what you do, they buy why you do it."

Today, I made an attempt to create a brand story for one of India's favorite specialty coffee brands - Third Wave Coffee Roasters.

Recently, I completed publishing 100 articles on my blog.  When I told everyone about this milestone, people congratulated me. They also told me how they want to write consistently but have failed to do so. 

"I am not a good writer."

"I don't have time."

"My English isn't good."

These are a few things that I hear. Let's destroy these arguments once and for all.

If you are looking to become a writer who writes consistently, this will help.

A few years back, my client told me that he wanted to start a blog.  When I asked him the reason he gave me a few interesting answers. 

In this episode, we dig into the right and the wrong reasons to start a blog.