The Humanized Marketing Podcast

In this episode, I discuss a case study. 

I had created a lead magnet for a client, which created a bunch of engaged subscribers. The open rates of that email campaign were really high!

In this episode, I talk about how conversations can enable deep relationships with people that you seek to serve.

I also get tactical here. I talk about how to implement this strategy on Twitter. It includes steps like finding the right people and engaging with them with thoughtful tweets.

In this episode, I talk about how retaining customers is better than acquiring new customers, and then we go into the ways in which a customer can be retained, and upselling opportunities can be availed!

Brands and Marketers need to be brave enough to break the script and create memorable moments for their customers. We discuss this in detail in this episode.

For the new reader, here is just a 2 line summary of what I am trying to do -

I have taken on an impossible project. I want to build a subscriber list of 100 people and have an email open rate of more than 90%.

The landing page is ready at this link - (http://bit.ly/2MMULCS)

The struggle with Traffic

As you must have observed, I have built a Multi-page pre-sell site. In other words, there is no single page with opt-in form. Instead, there are multiple pages and the opt-in form is on the last page.

I have struggled to get subscribers.

But that is not the root of the problem.

The real problem is that I have struggled to get this in front of the right people.

These are the traffic strategies that I have used so far -

As you can see, these activities are really scattered. I haven’t gone too deep into any of these tactics.

Also, while I was doing all of this, I realized that I was being a shady marketer. I was subtly promoting my lead magnet on all these channels. The smaller pieces of content that I have been creating, are pointing out to only one lead magnet.

I realized that instead of providing value to the users, my focus has been purely on promoting this lead magnet… by hook or by crook.

Slowly my Marketing has moved from being ‘valuable’ to ‘being spammy’.

Okay, so how do I get out of this?

I want to create different lead magnets/content pieces and different angles to my story.

I want to create content that supports each other.

Rather than putting out one content piece… I want to put out, multiple pieces of content, that start helping each other. I want to build an eco-system of content that supports one another.

As Ryan Holiday says, “The best way to sell your first book is to write a second book.”

What more can I create? I do not know yet. Let’s see…

The point though is this - Do not depend on a single piece of content. You need quantity to evaluate what is working.

For the new reader, here is just a 2 line summary of what I am trying to do -

I have taken on an impossible project. I want to build a subscriber list of 100 people and have an email open rate of more than 90%.

The landing page is ready at this link.

Now here is the challenge -

So far, I have stuck with this one lead magnet and focussed all my attention on getting in front of the ‘right people’ and then getting them subscribed to lead magnet.

I have had very low success on that front.

Now whenever a Marketer ships something in the world, and if his target market does not respond well, he needs to figure out why it didn’t work. Now, this is challenging of course.

The struggle for every Marketer is to discern the difference between 2 things -

I was faced with the same struggle.

Now considering that I have got only 87 unique people who have visited, out of which 15 have actually become my subscribers, I would say that that is a brilliant ratio, considering that my landing page is 4 pages long.

For now, I will stick with the content of this landing page and make an assertion that this content is perfect.

So is this delusion? I do not know. Time will tell.

And so now, I have to focus on getting ahead in front of more people.

And while I still have to try a few different things like my personal Linkedin profile, guest blogging, Quora and Reddit, etc., I asked myself the question -

“What is something fundamental that I am missing here?”

All these promotion platforms seem fine, but what is the key strategy that will probably make all of this easier?

I had a moment of epiphany.

I will talk more about my revelation in the next article.

The world of a Marketer is a mess.

The days are busy, with ad-hoc tasks, last moment briefs, and just too many activities.

I have been there and done that.

Not anymore.

It might seem that being busy is getting you somewhere… but being busy and getting the real work done, are 2 different things altogether.

And I have struggled with this myself, and here I am sharing what has worked for me.

Here are the points that I talk about in the podcast -

Enjoy!

The progress has been slow. I can barely give only 4 hours to this project.

The struggle has been to get traffic onto the MPPS. I considered paid advertisements as well. But for targeting reasons, I decided to not go ahead with them. I decided to focus on organic traffic strategies, instead.

So this week and the next week, I will talk about my organic efforts to get traffic.

I want to specifically talk about the forums like Quora and Reddit. Both of these platforms are forum-like platforms or in other words question-answer platforms.

I have to confess that I have not used Reddit a lot, but I do have used Quora quite extensively.

These are great platforms to get your word out and attract the right people. People are asking you a specific question and you get the opportunity to provide value. Through this value, your reputation starts growing. You can also start getting more profile visits, more link visits, etc.

A word of caution though. People out here are extremely smart. They can see through bullshit. So do not try to manipulate people into clicking. Many marketers are actually self-promoting under the disguise of helping. So don’t do that.

Instead, play the long game. Help them. Provide value.

Towards the end of this episode, I also share my own success story of using Quora. The results I got were phenomenal.

So here is my suggestion - If you are someone who feels comfortable adding value to people using forums, this is a good way to go about it.

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I have undertaken a new project. I am calling it Email storytelling.

The idea is simple-

I am executing a project, which is intended to help Marketers work with great clients

The project will be executed through Email Marketing... and more importantly, storytelling will be a key element in the whole process.

I plan to document the whole journey and share with everyone my success and my failure.

In this episode, I talk about 2 things-

1. How I decided to be more specific about the audience that I am targeting.

2. The struggle with the traffic strategies and my plan to overcome those.

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I have undertaken a new project. I am calling it Email storytelling.

The idea is simple-

I am executing a project, which is intended to help Marketers work with great clients

The project will be executed through Email Marketing... and more importantly, storytelling will be a key element in the whole process.

I plan to document the whole journey and share with everyone my success and my failure.

In this episode, I talk about the progress that I have made so far in this project.

This episode covers topics like measurement of the landing page traffic, promotional strategies for this lead magnet, and the performance of the emails so far.

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I have undertaken a new project. I am calling it Email storytelling.

The idea is simple-

I am executing a project, which is intended to help Marketers work with great clients

The project will be executed through Email Marketing... and more importantly, storytelling will be a key element in the whole process.

I plan to document the whole journey, and share with everyone my success and my failure.