SEO is often perceived as an act of defeating the competition. This cut-throat mindset demands that the Marketers try to beat their competition. But can there be another way? 

Can we embrace the abundance mindset instead?

Can we be nice to our competitors and still make the impact that we want to make?

There is a boat and there is a shore.

The boat takes us to the shore. Period.

Digital marketers tend to get too attached to the boat and they forget about the shore. In this episode, we talk about differentiating between the two. We discuss about how we need to stop calling ourselves "Digital Marketers" and gradually move towards the inner circles of Marketing.

Link to the circles of Marketing

Link to Seth's blog post: https://seths.blog/2012/07/the-circles-of-marketing/

Intro music credits: Dan O songs. Link: https://danosongs.com/?fbclid=IwAR3pv3XN1ljmHpAkmcqCg5b_oqsxcYonKEdh2W5Bx4yjagg4G_YCxDiVmzQ