The Humanized Marketing Podcast

In this episode, Shyam and I discuss the Pros and Cons of having a practice of writing and publishing daily

Talking points -

1. The role of writing in building an audience

2. The difference between writing daily and publishing daily.

3. How writing and publishing on Linkedin got me a couple of clients

4. How writing every day changes you as a person

5. The disadvantages of publishing daily

6. The mindset of a daily publisher

All the parts in your Marketing are inter-connected. It’s a complex system.

Some Marketers foolishly focus on a single part and optimize it. They don’t consider the repercussions of this optimization on the whole system.

Example -

“Oh, the business is low. Let’s see what the problem is. Oh, the Conversion Rate of the Landing Page needs to increase. Currently, it’s at 1.32%. Let’s aim at 2.5%. Because when that happens, the business will improve.”

And then they put all their efforts into improving this conversion rate. They use the best practices in CRO. The Call To Action button is made bigger. The user is given all the information in the first fold.

And sure enough, the number of leads increase. But the quality decreases. And hence, the profit is reduced further.

This is an example of Linear Thinking.

But perhaps, the landing page is not at fault. Perhaps, you need to zoom out further, and you need to step back and look at your business as a whole. This type of zoomed-out thinking is known as ‘Systems Thinking’... and sadly, most of us don’t indulge in it.

In this episode, Shyam and I talk about the difference between these 2 types of thinking.

A lot of content on the internet is just noise. And it fails to build an audience.

Why does this content fail?

Well, mainly because most Content Creators struggle to build an audience.

They struggle because they use Shallow Content Strategies.

What is a Shallow Content Strategy?

If you are using social media platforms like Tik-Tok, Clubhouse, Instagram, etc. to build an audience, then you are going to struggle. This Content does not bring about a transformation in your audience.

The alternative is Deep Content.

Successful Creators like Tim Ferriss, James Clear, Shane Parish, Louis Grenier, and many more, have built an audience by using Deep Content Strategy.

In this episode, I and Shyam explore the topic of Shallow Content vs. Deep Content.

Without stories, you cant build an audience.

If you are a Creator or a Marketer of any sort, then telling impactful stories is a skill that you just can't ignore anymore. Without this skill, it's difficult to stand out from all the noise out there.

This is precisely why I recorded this episode with Shyam.

In this episode, we discuss the 5 habits of an Effective Storyteller.

The question is - How do we build an audience?

An audience that trusts you, likes you, and respects us. They would cross the street for you.

It’s easy - Run Facebook ads, get them onto a landing page, get their email ids, send them emails, and boom… you have now started building an audience.

Except, that this approach doesn’t work anymore.

All the successful Creators have a completely different approach to audience building. They use, what I call, the Horizontal Funnel. It’s generous, it’s long-time… but more importantly, it’s not selfish.

In this episode, Shyam and I decode how successful Creators think about audience building and how we can learn from them.

In this episode we broadly cover -

This is the recording of a live session that I had conducted. 

Many of us want to publish impactful content daily. But, there is this one tiny little problem. Fear.

This is exactly what we address in this live training episode, along with the other strategies and tactics that Creators can use, to publish impactful content. 

A few things that were covered in this episode - 

1. How publishing content gives us clarity of thoughts

2. How publishing helps us build an audience

3. How we can learn to structure non-coherent thoughts

4. How publishing every day makes our writing better

5. How publishing makes you see the world differently and makes you smarter.

And so much more.

In this episode, I and my friend Shyam  (The Founder of Lazyfitness.in), go deep into the topic of the Tripwire Funnel. 

if you are a Creator who is selling an Online course (or if you plan to launch one in the future), then this episode is a must-listen.

Here are a few pointers that we discuss in the episode -

I have been away from Podcasting for a while now. But that’s about to change.

The Humanized Marketing Podcast was so far, let’s say… ummm… not so streamlined. It was just me narrating my learnings, my experiences, with the hope of adding value to the listeners.

And then I stopped publishing. I am not quite sure why, but I did.

But now seems like a good time to revive the whole Humanized Marketing Podcast Experience.

Going ahead the podcast makes a simple promise - Humanized Marketing Podcast is for Creators who want to build deep, meaningful relationships with their 1000 true fans.

In this episode, I am joined by my friend Shyam. Shyam is a weight loss coach and the Founder of Lazyfitness.in

He helps busy people like corporate professionals and entrepreneurs lose weight without stupid hassles or restrictions.

In this podcast, Shyam and I discuss who this Podcast is for and how will it help the listeners.

In this episode, I tackle the question by one of the readers - Garret Mickley.

His question is - “Pranav, as a Copywriter, how do I get quality clients quickly?”

This episode talks about how you can get out of the rut of not getting clients... and no, the answer is not something you would expect. 

At various stages, a brand needs to ask itself the million-dollar question -

“Who is the audience?”

“Who are the people that we seek to serve?”

Broadly, there are 2 ways to describe the audience.

But what type of targeting is better? Demographic or psychographic?