Ideal Customer Profile (ICP) is a term commonly used across the SaaS industry - but what does it really mean, how can a company effectively build a customer acquisition strategy around it and what METRICS can be used to determine a company's ICP and then measure if it really is the best target customer segment?

During this week's episode, Dave "CAC" Kellogg and Ray "Growth" Rike discuss the following ICP elements to understand, execute and measure the ROI on the "Ideal Customer Profile":

• What variables are used to determine the ICP
• How to measure the relevant fit of a prospect to the ICP
• How to measure if the identified "ICP" is the best target customer segment(s)
• What metrics can be added to the traditional ICP criteria to enhance the targeting strategy

As always - CAC and Growth introduce a new pairing and an attempt at humor throughout the episode 😱

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