Edmund Keith interviews Simon Baker about running a real estate portal. They discuss the first steps a CEO should take, the importance of defending and extending market leadership, and the focus on pricing and adding new products and services. They also explore the role of operational expenses and the need to free up resources rather than just cutting costs. The conversation touches on the significance of traffic and leads for a portal's success, the challenge of measuring lead quality, and the importance of building relationships with agents. The conversation explores various levers that a real estate portal CEO can pull to drive success. These levers include staying connected to the audience, understanding unit economics and price increases, diversifying revenue streams, and navigating market dynamics. The key takeaway is the importance of clarity in strategy and execution, focusing on the core business, and avoiding distractions.