Lucinda Kelly's latest venture Be Like Water, which is expected to offer fertility support services in the workplace, is still in its infancy but this is not her first rodeo in the start-up arena. Ms Kelly previously founded Popertee, used by retail businesses to set up pop-up shops, but the business met its demise during the pandemic. Ms Kelly talks about the lessons she learned from this and more in the latest episode of The ieBusiness Podcast. 

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