Your brand should reflect who you are. First, we need to understand what branding is and where to start, depending on where you are in business. The simplified version of your brand is what other people say it is. 

Your brand is what people feel and remember when they are in your space. As business owners, we are constantly growing and evolving. We must take that into consideration when we start branding our business. If you brand yourself as a company name, maybe something in fitness, then decide to pivot to business, your brand may have a hard time following you and you will have to rebuild. 

We need to take branding and break it into two parts. Think of an iceberg. You have your brand strategy, which is what people don't see, underneath the water. That is what you start with. It’s your brand strategy. Your strategy is a deep dive into who you are, your business, what you do, and who's your target audience? You must have this foundation before moving into the other things, like picking fonts, colors, and designing your brand. It does start with the foundation. 

As soon as you have a clear strategy, you can start on brand design. This is what people outside of your company see. When you are working on brand design, you are breaking down your strategy by using assets, colors, fonts, logos, and using psychology to create a customer experience. 

About Courtney Marie

Courtney is a multi-passionate entrepreneur, designer and podcaster. She went from being a personal trainer to building a full-time web design business in less than 90 days.

She now is the CEO of Courtney Marie & Co., a design agency helping coaches and course creators stand out online to attract their ideal clients through Kajabi and Showit websites.

Website | Instagram 

10 Tips for a High Converting Sales Page

It’s here! CA$H Money Instagram Stories Membership.

Your Instagram Stories are your MONEY MAKER. Take out all the guesswork when it comes to using your Instagram stories to make CA$H. Join CA$H Money Instagram Stories Membership and start CA$HING in on the GRAM. A daily content prompt membership, so you know exactly what to post to make your Stories binge-worthy! 

Let’s keep this party rolling...

The Hey Hey Emmy Show Party is here! Let's have some fun. From Proverbs 31 to 2Pac, focusing on all things helpful to you and your business. Instagram tips and tricks, health hacks, relationships, and of course, Jesus. If you are a multi-passionate woman feeling overwhelmed by life and business, or just ready to up-level your life, Emmy will be your new BFF. Party your way to your true potential. 

Connect with Emmy on the GRAM  @heyheyemmy or hang out on Facebook. 

Want to grow your following, generate more leads and CA$H on the GRAM. Grab a FREE COPY of the CASH MONEY IN YOUR INSTAGRAM STORIES GUIDE

You’ve always wanted a VIP invite to the coolest party, right? Then you want to be an Instagram Insider. You will get all the current algorithm hacks and tips to grow your following, bring in new potential clients (and friends), and make some MONEY with the GRAM Here’s your invitation to the VIP INSTAGRAM INSIDER SCOOP INVITE! 

Connect with Emmy on the GRAM @theheyheyemmy or hang out on Facebook.

Picking a social media platform can be overwhelming. Good news...I'm here to help you out sister. Two things you need to know before you make the right decision: understanding your goals and knowing your audience. 

If you're just starting out, you shouldn't be on all the social media platforms. Since you're only one person, you want to make sure you master a platform first before attempting to handle others. 

FOMO happens when we see someone doing something, and it's working, so we want to do it too, but that's not always the best strategy since their businesses and ideal clients are not the same as ours. Stay in your lane. Figure out what makes sense for your business. 

Understanding your goal for social media is the first step. It's important to know what you want, personally and professionally, before deciding what platform to use. Maybe it's money or followers, but why not both? Your goals will help you determine the best plan.

The second thing you need to know before choosing your platform is who your audience is. Discover where your ideal client hangs out. If your ideal client is older, not as tech-savvy, and hangs out on Facebook...you shouldn't put all your eggs on Instagram. You have to know where your ideal client is hanging out before going all-in on that platform. 

In the beginning, I suggest maybe one or two platforms to master. After you have mastered that platform you can then decide which one would be the next best for your business. And as you grow you can hire others to help you with some of the backend of the new platforms. 

Building an email list should go hand-in-hand with your social media strategy. Remember when social media crashed back in 2021? What if it never recovered? Mark Zuckerberg owns your audience, not you. It's a scary thought if you don't have a backup email list to nurture. Guess what? Email has the highest conversion of sales to date. 

GRAB A 60 MINUTE STRATEGY SESSION 

It’s here! CA$H Money Instagram Stories Membership.

Your Instagram Stories are your MONEY MAKER. Take out all the guesswork when it comes to using your Instagram stories to make CA$H. Join CA$H Money Instagram Stories Membership and start CA$HING in on the GRAM. A daily content prompt membership, so you know exactly what to post to make your Stories binge-worthy! 

Let’s keep this party rolling...

The Hey Hey Emmy Show Party is here! Let's have some fun. From Proverbs 31 to 2Pac, focusing on all things helpful to you and your business. Instagram tips and tricks, health hacks, relationships, and of course, Jesus. If you are a multi-passionate woman feeling overwhelmed by life and business, or just ready to up-level your life, Emmy will be your new BFF. Party your way to your true potential. 

Connect with Emmy on the GRAM  @heyheyemmy or hang out on Facebook. 

Want to grow your following, generate more leads, and CA$H on the GRAM. Grab a FREE COPY of the CASH MONEY IN YOUR INSTAGRAM STORIES GUIDE

You’ve always wanted a VIP invite to the coolest party, right? Then you want to be an Instagram Insider. You will get all the current algorithm hacks and tips to grow your following, bring in new potential clients (and friends), and make some MONEY with the GRAM Here’s your invitation to the

Connect with Emmy on the GRAM @theheyheyemmy or hang out on Facebook.

Confident people aren't desperate for attention. They know who they are and own it. You can feel their passion when they show up. All of us want to be more confident in our businesses, especially when it comes to content creation. If you want to drive more desirable results with your content, you have to be more confident. Confidence comes from knowing yourself.   

During this episode, I will discuss how you can learn to be more confident by understanding who you are and who your ideal clients are. If one of these areas is out of alignment, you will be reluctant to share yourself and your content. Keeping both in balance is crucial. 

It starts with knowing who you are. If you don't know who you are, you will be swayed by everything. You're going to follow the latest trend that probably won't work. There's a chance you'll say yes to something that's not the best fit. You won't set boundaries that are in line with your values. Knowing yourself is the best confidence booster. 

Confidence doesn't come from what people say about you. Confidence comes from inside, when you're living your true self. Confidence is a skill you can learn if you are lacking it. 

You don't have to be outgoing to be confident. You don't have to be any certain type of way to be confident when you know who you are. It's all about knowing who you are and who you're helping. Once you have these two foundational, non-sexy mindset things, everything else is easy.

It’s here! CA$H Money Instagram Stories Membership.

Your Instagram Stories are your MONEY MAKER. Take out all the guesswork when it comes to using your Instagram stories to make CA$H. Join CA$H Money Instagram Stories Membership and start CA$HING in on the GRAM. A daily content prompt membership, so you know exactly what to post to make your Stories binge-worthy! 

Let’s keep this party rolling...

The Hey Hey Emmy Show Party is here! Let's have some fun. From Proverbs 31 to 2Pac, focusing on all things helpful to you and your business. Instagram tips and tricks, health hacks, relationships, and of course, Jesus. If you are a multi-passionate woman feeling overwhelmed by life and business, or just ready to up-level your life, Emmy will be your new BFF. Party your way to your true potential. 

Connect with Emmy on the GRAM  @heyheyemmy or hang out on Facebook. 

Want to grow your following, generate more leads and CA$H on the GRAM. Grab a FREE COPY of the CASH MONEY IN YOUR INSTAGRAM STORIES GUIDE

You’ve always wanted a VIP invite to the coolest party, right? Then you want to be an Instagram Insider. You will get all the current algorithm hacks and tips to grow your following, bring in new potential clients (and friends), and make some MONEY with the GRAM Here’s your invitation to the VIP INSTAGRAM INSIDER SCOOP INVITE! 

Connect with Emmy on the GRAM @theheyheyemmy or hang out on Facebook.

Eighty-four percent of people say they have been convinced to buy a product or service after watching a video. Again, 84% of people have bought from a video. By not using video, you are losing money. With video, you can strengthen your relationships with your audience that can turn them into customers.  

It's possible you haven't used video yet because you're afraid of being judged for how you look or any fumbles during the video, but that's what your audience wants. The real you. You don't have to be all buttoned up and together to connect with your audience. Just be yourself and people will come to you. Because perfect doesn't feel real and ultimately it doesn't sell. Show up as you and start cashing in on those connections.  

You can use video in so many ways in your business. Instagram offers four types of video: Stories, Reels, Instagram Video (which used to be called IGTV), and Instagram Lives. No matter what type of video you use...consistency is key.  Consider carefully how much time you can dedicate to your video strategy. Keep in mind that the algorithm rewards consistency, so make sure to create realistic expectations for your business and lifestyle.

Let's dive deeper into how video can help you cash in on the GRAM.

It’s here! CA$H Money Instagram Stories Membership.

Your Instagram Stories are your MONEY MAKER. Take out all the guesswork when it comes to using your Instagram stories to make CA$H. Join CA$H Money Instagram Stories Membership and start CA$HING in on the GRAM. A daily content prompt membership, so you know exactly what to post to make your Stories binge-worthy! 

Use code 'MONEYHONEY' at checkout and save $30 your first month!

Let’s keep this party rolling...

The Hey Hey Emmy Show Party is here! Let's have some fun. From Proverbs 31 to 2Pac, focusing on all things helpful to you and your business. Instagram tips and tricks, health hacks, relationships, and of course, Jesus. If you are a multi-passionate woman feeling overwhelmed by life and business, or just ready to up-level your life, Emmy will be your new BFF. Party your way to your true potential. 

Connect with Emmy on the GRAM  @heyheyemmy or hang out on Facebook. 

Want to grow your following, generate more leads and CA$H on the GRAM. Grab a FREE COPY of the CASH MONEY IN YOUR INSTAGRAM STORIES GUIDE

You’ve always wanted a VIP invite to the coolest party, right? Then you want to be an Instagram Insider. You will get all the current algorithm hacks and tips to grow your following, bring in new potential clients (and friends), and make some MONEY with the GRAM Here’s your invitation to the VIP INSTAGRAM INSIDER SCOOP INVITE! 

Connect with Emmy on the GRAM @theheyheyemmy or hang out on Facebook.

You need a personal brand to stand out in a saturated market in any industry, but especially in Network Marketing. Your success is about building a brand that's true to you and who you were created to be...otherwise, you'll build a business that's a counterfeit of you and you'll constantly encounter seasons of being stuck, having setbacks -- or worse, you'll be building someone else's "dream" and not your own.

A personal brand lets you stay relevant no matter what you end up doing over the years--whether that's if you switch companies or pivot niches. Now I wouldn't recommend jumping from company to company, but if circumstances were to change for whatever reason...having a personal brand would help you have a smoother transition from one business to another.

Part of building your personal brand in a way that's authentic to you is having strategy and only using old school network marketing methods is NOT a strategy that works in 2022. At the same time, you can't just focus on social media or new school methods either. The winning combo is when you combine the two in a way that feels good to you.

Let's just say being an MLM robot doesn’t help you stand out--it actually turns people away because you're not being YOU! 

This is why I emphasize the importance of being social on social media and networking in real life too. Relationships are built through networking and at the end of the day, we're in the relationship building business and people buy from people they know, like and trust. Without a relationship, they won't do business with you as a customer or as a team member.

Grab your AirPods and join me this week as I share how to create a personal brand, how to stand out, and how you can use this to make money in your network marketing business. I promise you sister, I'm not holding back!

It’s here! CA$H Money Instagram Stories Membership.

Your Instagram Stories are your MONEY MAKER. Take out all the guesswork when it comes to using your Instagram stories to make CA$H. Join CA$H Money Instagram Stories Membership and start CA$HING in on the GRAM. A daily content prompt membership, so you know exactly what to post to make your Stories binge-worthy! 

Let’s keep this party rolling...

The Hey Hey Emmy Show Party is here! Let's have some fun. From Proverbs 31 to 2Pac, focusing on all things helpful to you and your business. Instagram tips and tricks, health hacks, relationships, and of course, Jesus. If you are a multi-passionate woman feeling overwhelmed by life and business, or just ready to up-level your life, Emmy will be your new BFF. Party your way to your true potential. 

Connect with Emmy on the GRAM  @heyheyemmy or hang out on Facebook. 

Want to grow your following, generate more leads, and CA$H on the GRAM. Grab a FREE COPY of the CASH MONEY IN YOUR INSTAGRAM STORIES GUIDE

Connect with Emmy on the GRAM @theheyheyemmy or hang out on Facebook.

Making Instagram stories that are binge-worthy and get sales is 100% possible with the right strategy.  Part of that strategy is showing your followers who you really are through Instagram Stories. When you do this you are able to build a know, like, and trust relationship and this is what leads to you generating income through Instagram. 

So how do you create those "binge-worthy" Instagram stories like Netflix? Emmy explains how you can start monetizing your stories by using the strategy of reality TV. Think about the reasons you continue to watch reality shows - entertainment, connection, and drama. You can create the same type of content in your stories in a way that's like having your own mini-reality show. 

Instagram Stories is a place to share your vulnerable moments, the stories behind your perfectly curated feed, just like every great reality show. And in this episode, you will find hacks on how to set up your camera, show your day in a way that is interesting, and how to connect with your followers in a way that has them coming back for more.  

One of the things that keeps people coming back for more is when your stories aren't boring. If they are fun to watch then people will keep coming back to your Instagram stories to see what you're up to. Using the strategies I've teach you in this episode, along with the CA$H Money Instagram Stories membership...you can make them binge-worthy and start cashing in on the GRAM.

It’s here! CA$H Money Instagram Stories Membership.

Your Instagram Stories are your MONEY MAKER. Take out all the guesswork when it comes to using your Instagram stories to make CA$H. Join CA$H Money Instagram Stories Membership and start CA$HING in on the GRAM. A daily content prompt membership, so you know exactly what to post to make your Stories binge-worthy! 

Let’s keep this party rolling...

The Hey Hey Emmy Show Party is here! Let's have some fun. From Proverbs 31 to 2Pac, focusing on all things helpful to you and your business. Instagram tips and tricks, health hacks, relationships, and of course, Jesus. If you are a multi-passionate woman feeling overwhelmed by life and business, or just ready to up-level your life, Emmy will be your new BFF. Party your way to your true potential. 

Connect with Emmy on the GRAM  @heyheyemmy or hang out on Facebook. 

Want to grow your following, generate more leads, and CA$H on the GRAM. Grab a FREE COPY of the CASH MONEY IN YOUR INSTAGRAM STORIES GUIDE

Connect with Emmy on the GRAM @theheyheyemmy or hang out on Facebook.

Instagram stories are one of the best places to make money. This week, Emmy wants to share four hacks to help you get more views on your Instagram Stories...as well as some friendly reminders of what not to do. This Instagram Stories Strategy episode will help you make more money on the GRAM. 

MONEY HITS- THINGS YOU CAN PUT INTO ACTION TODAY TO MAKE MONEY

One of the most important things is to NOT be boring. You have to show your weird side. The perfect place for this is Instagram Stories. It may be your hobbies, stuff you collect, your obsession with a TV show, or whatever else you think is too weird to share. 

It's no secret that being yourself is your superpower, and when you let your "weirdness" come through in your stories, you make it possible for others to relate to and connect with you. Share your authentic self in your stories and connect with others more deeply. Your conversations and connections will pay off. 

Two: You must be using video. Emmy is referring to the FaceTime effect. You are face to face with the camera, just like you're talking to a friend. Face-to-face engagement builds trust and familiarity with your audience. A business without video is not even a business sister! 

Video content is still Queen. Imagine the amount of traction you can get just by spending two minutes out of 24 hours of your time talking to people. You will be serving your ideal client by talking to the camera like you're talking to your best friend. The power of connecting is literally money with this hack.

Three, avoid overusing engagement stickers. These are important but you want to be careful not to overuse them as an engagement sticker on each story can be overwhelming to your audience and they could click off and never come back.

Make them a part of the conversation...allowing the viewers to interact with the stickers is a great way for them to connect. And remember, conversations equal cash. So be strategic with the stickers in a way that will have peeps in your DM's organically. 

The fourth thing you can do to increase your story views is what I like to call the engagement igniter. As of now, this engagement igniter still works...for some reason, Instagram hasn't figured it out yet. Here's what you do...in order to increase your story views, I want you to use it once a week, every week in your strategy...by using the poll feature with the strategy of a 'this or that' story series at the beginning of your stories for the day.

Get your AirPods on and listen to this episode to dive in deeper to these four Instagram Stories Hacks.

It’s here! CA$H Money Instagram Stories Membership.

Your Instagram Stories are your MONEY MAKER. Take out all the guesswork when it comes to using your Instagram stories to make CA$H. Join CA$H Money Instagram Stories Membership and start CA$HING in on the GRAM. A daily content prompt membership, so you know exactly what to post to make your Stories binge-worthy! 

Let’s keep this party rolling...

The Hey Hey Emmy Show Party is here! Let's have some fun. From Proverbs 31 to 2Pac, focusing on all things helpful to you and your business. Instagram tips and tricks, health hacks, relationships, and of course, Jesus. If you are a multi-passionate woman feeling overwhelmed by life and business, or just ready to up-level your life, Emmy will be your new BFF. Party your way to your true potential. 

Connect with Emmy on the GRAM  @heyheyemmy or hang out on

Connect with Emmy on the GRAM @theheyheyemmy or hang out on Facebook.

Don't let anyone's opinion dictate your life. 

Being an entrepreneur can be challenging. When starting or growing a business, you often seek advice and support from so-called experts. When you rely on their opinion, you may feel overwhelmed, confused, and like your skills are insufficient. As a result, you may end up doing things that are not in alignment with your values or beliefs.

You may feel judged for the way you appear on camera, the words you share, or the way you live your life. It could be the way you dress, your hair, how slow you eat, or the way you speak... people can judge you for so many ridiculous things...there's really no rhyme or reason to their judgment.

To combat external judgement, you need to be confident in who you are by believing in yourself and letting go of the need to determine your worth by vanity metrics. Knowing who you are helps you put your goals and vision first...allowing you to act in ways that benefit you and your business. 

Sister girl, don't let other people's opinions stop you from reaching your goals. You have greatness inside you...you just need to take aligned action to make it happen. Don't forget that the likes you are seeking on social media aren't deposited in your bank account. People's opinions don't pay your bills right?!

Let’s keep this party rolling...

The Hey Hey Emmy Show Party is here! Let's have some fun. From Proverbs 31 to 2Pac, focusing on all things helpful to you and your business. Instagram tips and tricks, health hacks, relationships, and of course, Jesus. If you are a multi-passionate woman feeling overwhelmed by life and business, or just ready to up-level your life, Emmy will be your new BFF. Party your way to your true potential. 

Connect with Emmy on the GRAM  @heyheyemmy or hang out on Facebook. 

Want to grow your following, generate more leads and CA$H on the GRAM. Grab a FREE COPY of the CASH MONEY IN YOUR INSTAGRAM STORIES GUIDE

You’ve always wanted a VIP invite to the coolest party, right? Then you want to be an Instagram Insider. You will get all the current algorithm hacks and tips to grow your following, bring in new potential clients (and friends), and make some MONEY with the GRAM Here’s your invitation to the VIP INSTAGRAM INSIDER SCOOP INVITE! 

Connect with Emmy on the GRAM @theheyheyemmy or hang out on Facebook.

 It's time to stop letting screens take you away from what's important in life.

We're constantly getting distracted because we're so addicted to our screens. When we're distracted from something we're working on, it takes us a while to pick up where we left off. According to research, it's humanly impossible to truly multitask. The brain is actually switching between the two tasks, which leads to less productivity and more stress. Things that would normally take 20 minutes...now take an hour because our minds have to switch between those tasks.

Do you spend too much time on your computer or phone?

During this episode, Emmy talks about ways to gain control over your time spent on screens. Learn how to create healthy boundaries so you won't become distracted by things that don't matter.  Plus, she shares some handy tools built into our favorite devices and apps, as well as some phone settings we should change immediately. 

Notifications are one of those settings. The moment a notification goes off, you're thinking about it instead of what you were doing,,,and suddenly, you're curious or even scared. You're pulled in to see what message came in, which then distracts you from whatever you were working on and it takes way longer to get done.

Responding to notifications immediately "trains" people to expect you to respond to them right away. Every time they reach out to you, they'll expect a quick reply. Don't be afraid to set realistic expectations about how long it will take to respond. 

Learn how to reclaim your time in an easy way, with the right tools. Take control of your time by releasing yourself from the screen and allow yourself to be more present in the things of the here and now.

Let’s keep this party rolling...

The Hey Hey Emmy Show Party is here! Let's have some fun. From Proverbs 31 to 2Pac, focusing on all things helpful to you and your business. Instagram tips and tricks, health hacks, relationships, and of course, Jesus. If you are a multi-passionate woman feeling overwhelmed by life and business, or just ready to up-level your life, Emmy will be your new BFF. Party your way to your true potential. 

Connect with Emmy on the GRAM  @heyheyemmy or hang out on Facebook. 

Want to grow your following, generate more leads and CA$H on the GRAM. Grab a FREE COPY of the CASH MONEY IN YOUR INSTAGRAM STORIES GUIDE

You’ve always wanted a VIP invite to the coolest party, right? Then you want to be an Instagram Insider. You will get all the current algorithm hacks and tips to grow your following, bring in new potential clients (and friends), and make some MONEY with the GRAM Here’s your invitation to the VIP INSTAGRAM INSIDER SCOOP INVITE! 

Connect with Emmy on the GRAM @theheyheyemmy or hang out on Facebook.

Do you want to be an employee or an entrepreneur? Both require a different kind of mindset. 

Feeling stuck, like a number, or trapped? It might be time to change your mindset and role in your career. We've been taught to live a certain way, but it's time to think about our dreams and goals. It's never too late to change things up. 

As kids, we were fed the myth that if we went to college, got the degree, we would be able to easily find high-paying jobs. It felt almost certain to us that if we had the degree, we would be hired. But then the recession hit. Emmy shares her journey into entrepreneurship, starting with her lemonade stand as a child, jobs as an employee, and learning what it takes to be a success on her terms. 

Entrepreneurship is not for everyone, and that is a good thing. The world needs employees. It's not always easy. If you have a cheering squad as an employee, you lose it when you become an entrepreneur. It can be lonely. You have to wear more hats to make money. However, it can be really freeing and rewarding to work towards your own dreams. You get to do things your way. 

Personal growth is one of the best things about being an entrepreneur. You'll face more roadblocks as a business owner so you've got to learn and grow constantly. This allows you to push yourself past your comfort zone and discover who you are. It pushes you to the next level and lets you live life on your terms.

If that sounds hard, and you want the guaranteed check, job description, and set duties, that's great too. The thing is, you may need to evaluate what you want and what needs to happen to make your dream life possible. Do you really like what you do, or are you just following your conditioning?

Curious...do you have an employee or entrepreneur mindset?

Let’s keep this party rolling...

The Hey Hey Emmy Show Party is here! Let's have some fun. From Proverbs 31 to 2Pac, focusing on all things helpful to you and your business. Instagram tips and tricks, health hacks, relationships, and of course, Jesus. If you are a multi-passionate woman feeling overwhelmed by life and business, or just ready to up-level your life, Emmy will be your new BFF. Party your way to your true potential. 

Connect with Emmy on the GRAM  @heyheyemmy or hang out on Facebook. 

Want to grow your following, generate more leads and CA$H on the GRAM. Grab a FREE COPY of the CASH MONEY IN YOUR INSTAGRAM STORIES GUIDE

You’ve always wanted a VIP invite to the coolest party, right? Then you want to be an Instagram Insider. You will get all the current algorithm hacks and tips to grow your following, bring in new potential clients (and friends), and make some MONEY with the GRAM Here’s your invitation to the VIP INSTAGRAM INSIDER SCOOP INVITE! 

Connect with Emmy on the GRAM @theheyheyemmy or hang out on Facebook.