Using video as part of your content strategy will help you grow your bank account and increase your visibility. Video is here to stay. Now is the time to push past the fear and start using video to build your business. By waiting, you are putting off your success.

We're going to take a deep dive into why you refuse to get on video. Because 2023 is the year to be seen and heard. This is the year of organic growth. The best way to do that is to use video in your business as a tool.

To master using video to connect to our ideal clients, it takes practice and the willingness to show up. You first need to figure out what fears or limiting beliefs are getting in the way. 

How do you overcome fear?

The fastest way to get more comfortable with video is to just do it. When you get better at showing up on video, you will gain more confidence. The newfound confidence allows you to gain clarity. Then you develop a strategy that grows your business based on what works and what doesn't. 

There is no such thing as being too old, too young, or not having the right body type to appear on the video. You are holding yourself back from success because of these beliefs. Fear will prevent you from growing your business as you would like, and you will fall into a cycle of guilt and shame. God does not want you here.

What are the best places and ways to show up on Instagram videos?

Connect with your audience through reels, stories, and Instagram Lives. By using the right strategy, you can connect with your audience, start conversations, and we all know that conversations lead to sales. This strategy paired with your true identity will allow you to build the business of your dreams and reach the level of success you desire.

Get your AirPods and let's talk about overcoming fears, creating a video strategy for Instagram, and building your own brand in 2023. 

60 Minute Instagram Strategy Session with Hey Hey Emmy

Review how you’re showing up on Instagram and strategize together on how to make adjustments, so that you can convert your content into clients & customers (aka get paid): GRAB A SESSION TODAY

Connect with Emmy on the GRAM  @theheyheyemmy or hang out on Facebook.

As always, this episode is brought to you by my favorite Liquid Collagen. Check out my fave duo to help you tone, tighten and feel good from the inside out. CLICK HERE Use code “3324349” at checkout to get $10 OFF your first order

Grab my Exclusive FREE Two-Part Training- How to Build a Successful Personal Brand from Scratch.  This is a must if you want to make money online by creating a brand that attracts your ideal clients.  GRAB THE TRAINING HERE

Connect with Emmy on the GRAM @theheyheyemmy or hang out on Facebook.

What type of content should you create between launches?  There are seasons in every business. Seasons of selling and launching, and seasons of connecting with your audience. This in-between season of launches is so vital for avoiding becoming Spammy Tammy. By creating the right strategy, you can create a warm audience that is ready for your next launch 

Remember that you still have to show up and serve. Now is the perfect time to expand your audience, grow your email list, or increase downloads on your podcast or YouTube channel. Create a lead magnet that gives value to your client. 

If you want your business to grow, you must create valuable content. What does value content mean? In short, it is about providing positive and meaningful experiences for people who consume it. Ensure that your caption ends with a call-to-action (CTA). 

Remember that inspiration does not pay the bills!

Captions should include a catchy hook and a call to action. A catchy hook is key to creating a caption that converts. I've found that using numbers, such as '4 tips to grow your business' is helpful. Your ideal client needs to know your steps to get there. 

Between launches, you must create valuable content. You can add value by providing tips, tricks, ways, things, and how-tos, or by connecting on an emotional level, empathizing, and sharing yourself. This opens you up to connecting with new people. Connections lead to conversations, and conversations lead to cash, so how are you connecting?

How are you connecting with your ideal client beyond just business stuff? Are you asking them questions? Be strategic, but connect with empathy, share your thoughts on things, and be clear and concise in what you ask. Allow them to get to know you. 

Tell your story. It's your story! You have a golden story that has a massive impact. People need to hear your story before they can trust you. Your story will help them relate to you.

We need to have conversations. Our goal is to connect with people. We don't want to read anything else. We live in an era of information. What will make you stand out? By delivering value through video, you will stand out.

60 Minute Instagram Strategy Session with Hey Hey Emmy

Review how you’re showing up on Instagram and strategize together on how to make adjustments, so that you can convert your content into clients & customers (aka get paid): GRAB A SESSION TODAY

Connect with Emmy on the GRAM  @theheyheyemmy or hang out on Facebook. Or check out all the latest news on her WEBSITE HERE

As always, this episode is brought to you by my favorite Liquid Collagen. Check out my fave duo to help you tone, tighten and feel good from the inside out. CLICK HERE Use code “3324349” at checkout to get $10 OFF your first order

Grab my Exclusive FREE Two-Part Training- How to Build a Successful Personal Brand from Scratch.  This is a must if you want to make money online by creating a brand that attracts your ideal clients.  GRAB THE TRAINING HERE

Connect with Emmy on the GRAM @theheyheyemmy or hang out on Facebook.

Having to create so much content every day may seem overwhelming. However, it can be done easily. It is easy to get overwhelmed by our to-do lists, but as solo business owners, we must create a strategy to avoid burnout. Here are five of my favorite ways to create endless amounts of content without sacrificing your personal time. 

Number 1

In order to pump out endless amounts of content without overwhelming everything must revolve around you. You are the content so document your day. Remember that you are a version of what your ideal client wants to be. This is why it is important to document your journey. How did you get to where you are now? Share or teach those things you learned along your journey. 

Number 2

Second, you will not be able to create content without knowing who you are. You will face an uphill battle when it comes to creating content if you do not know your true identity. Having a relationship with God is crucial to knowing your true identity. 

Identifying yourself is the first step. The reason you don't know how to do content is probably that you don't know who you are. If you do not share from the place of authentic self you messaging will not land with others. If this feels out of alignment you must start by asking God for support.

Number 3

It is always a good idea to be studying, learning, or working in some capacity in your area of expertise at all times. What does that mean? Listening to podcasts, and audiobooks, taking classes or learning from mentors.  Learning and developing your own skillset is going to help you create content to share.

Invest, Learn, Teach

Number 4

As far as I'm concerned, it's not just like the mindset. The strategy has to be incorporated. Jesus wants you to partner with your purpose. He wants your Faith to be activated and push you to take action toward your goals. Remember, Miracles favor action. So make a plan based on your niche and your personal branding and take action. 

Can you tell me what your content pillars are? Don’t know,  Start there! 

Then learn how to repurpose and reuse your old content.

Number 5

Take a break to recharge. It's not possible for us to work 24/7. It's a marathon, not a sprint. You must be in this for the long haul, which requires time for rest and recharge. Your content strategy should include time to recharge.

You are an amazing person. It is possible for you to accomplish this. Don't let your feelings overwhelm you. Getting over overwhelmed is a choice, but the first step is to be aware that you are feeling this way and then initiate the plan I just gave you today because you can do it.

60 Minute Instagram Strategy Session with Hey Hey Emmy

Review how you’re showing up on Instagram and strategize together on how to make adjustments, so that you can convert your content into clients & customers (aka get paid): GRAB A SESSION TODAY

Connect with Emmy on the GRAM  @theheyheyemmy or hang out on Facebook. Or check out all the latest news on her WEBSITE HERE

Grab my Exclusive FREE Two-Part Training- How to Build a Successful Personal Brand from Scratch.  This is a must if you want to make money online

Connect with Emmy on the GRAM @theheyheyemmy or hang out on Facebook.

Instagram Reels can be overwhelming, but it doesn't have to be. You don't have to be an editor or dancer to use Reels to grow your business. It does, however, take a lot of time, consistency, and strategy to convert your cold market. Reels are still the simplest way to reach new audiences. 

Success can't be hacked!

Let's begin by discussing what Instagram Reels are. These videos are made to share something entertaining, educational, or inspiring on Instagram. In order to convert, they should be fun, short, and add value! In the episode, I explain how to do this in more detail. 

Here are sixteen Instagram Reels that will help you grow your business on Instagram. Throughout the episode, I show how each of these sixteen ideas can be used and how to make the reel without spending a lot of extra time on it. 

1. Bring your Tweets to life
2. Quote Graphic posted as a video
3. Time static photos to a beat
4. Create a TimeLapse of behind the scenes
5. Answer any FAQs
6. Introduce yourself
7. Show the real side of your brand
8. Take your followers behind the scenes
9. Show a before and after
10. Offer tips and tricks
11. Give a sneak peek
12. Hop on a trend
13. Share how-to videos
14. Highlight your products
15. Spotlight your community
16. Share a day in the life

Grab your headphones and let's create the next 3-4 weeks of Reels together.

60 Minute Instagram Strategy Session with Hey Hey Emmy

Review how you’re showing up on Instagram and strategize together on how to make adjustments, so that you can convert your content into clients & customers (aka get paid): GRAB A SESSION TODAY

Connect with Emmy on the GRAM  @theheyheyemmy or hang out on Facebook. Or check out all the latest news on her WEBSITE HERE

As always, this episode is brought to you by my favorite Liquid Collagen. Check out my fave duo to help you tone, tighten and feel good from the inside out. CLICK HERE Use code “3324349” at checkout to get $10 OFF your first order

Grab my Exclusive FREE Two-Part Training- How to Build a Successful Personal Brand from Scratch.  This is a must if you want to make money online by creating a brand that attracts your ideal clients.  GRAB THE TRAINING HERE

Connect with Emmy on the GRAM @theheyheyemmy or hang out on Facebook.

It can be frustrating to not see growth on your Instagram account. Even though you create content and put in the work, little to no engagement is being seen. It might even seem as if social media is working against you. It could be that you aren't using the Rules of Engagement to connect with your audience. 

Instagram's Rules of Engagement

As part of the Rule of Engagement, you must give what you want to receive. Do you only post content instead of engaging with other accounts and people? Maybe this is why you aren't seeing the growth and engagement numbers you want. Check out Episode 19: 2 Insanely Easy Ways to Find Leads for Your Business on Instagram where I teach you how to hunt and fish for leads. 

On Instagram, more people are simply consuming content than engaging with it. As a result, we need to train our audience to engage. The content you publish must lead your audience to take action with an amazing happy ending, also known as a call to action. An engagement sticker can be used for this (but please use them correctly).

Another area you need to focus on is your content. I find it interesting that Instagram is increasingly pushing out photos and carousels. Over the summer, Instagram's CEO commented that they had pushed Reels out too hard and wanted to focus more on photos and carousels. Although you should still create reels and stories, maybe it's time to experiment with photos and carousels again. In this episode, I share with you some easy ways to test these types of content without spending hours on them. 

You don't need more followers, you just need better content. Get your AirPods and let's go!

60 Minute Instagram Strategy Session with Hey Hey Emmy

Review how you’re showing up on Instagram and strategize together on how to make adjustments, so that you can convert your content into clients & customers (aka get paid): GRAB A SESSION TODAY

Connect with Emmy on the GRAM  @theheyheyemmy or hang out on Facebook. Or check out all the latest news on her WEBSITE HERE

As always, this episode is brought to you by my favorite Liquid Collagen. Check out my fave duo to help you tone, tighten and feel good from the inside out. CLICK HERE Use code “3324349” at checkout to get $10 OFF your first order

Grab my Exclusive FREE Two-Part Training- How to Build a Successful Personal Brand from Scratch.  This is a must if you want to make money online by creating a brand that attracts your ideal clients.  GRAB THE TRAINING HERE

Connect with Emmy on the GRAM @theheyheyemmy or hang out on Facebook.

It's that time of year when we create a vision board to motivate us. The key to success is to understand why you desire this vision, how it will affect you, and what it actually means to your life. Do not simply place a house on the beach on your vision board and expect it to appear in your life. Think about how that house will change your family and how it will enhance your overall happiness. Let's get your vision on paper without overcomplicating the process. 

Here’s how to turn your VISON BOARD into an ACTION BOARD:

• Images: pictures, magazines, or online images. Why do you want each thing on the board?
• How you plan to accomplish it. Your vision board should have a step-by-step process for accomplishing each item. 
• What or who do you need to accomplish it?
• Find an accountability partner and share your board with them. 
• Put it someplace you see it every day

You must then take action. This vision board can be turned into an action board. As a result, you will achieve your goals and become the person you envision. I suggest writing this action plan on the back of your vision board and then putting it in a place you see every day! 

Making your vision a reality and partnering it with action.

Connect with Emmy on the GRAM  @theheyheyemmy or hang out on Facebook. Or check out all the latest news on her WEBSITE HERE

As always, this episode is brought to you by my favorite Liquid Collagen. Check out my fave duo to help you tone, tighten and feel good from the inside out. CLICK HERE Use code “3324349” at checkout to get $10 OFF your first order

Grab my Exclusive FREE Two-Part Training- How to Build a Successful Personal Brand from Scratch.  This is a must if you want to make money online by creating a brand that attracts your ideal clients.  GRAB THE TRAINING HERE

Connect with Emmy on the GRAM @theheyheyemmy or hang out on Facebook.

I'm getting asked constantly, "where should I focus my efforts in 2023"? It is my goal to give you the strategy and trends for Instagram in 2023 that will bring new life and inspiration into your business and life. Whether you own a new business or are already established, you should pay attention to these trends. Yes, you may have to bring back some old trends so you can be successful on Instagram.

Getting back to the basics can bring NEW LIFE to your business.

If you want your followers to equal dollars, it's time to take a real look at how you have been showing up on Instagram. Maybe you've been lax on these things because of life's circumstances, but I promise that showing up will benefit you and your business. It's time to start growing your business, Instagram account, and bank account. 

Here are some areas you need to focus on:

1. What are you posting on your feed: Perfect is no longer important.
2. Video is Queen
3. Connect with people through story
4. Provide educational content 80% of the time. This is part of the know, like and trust factor.

Are you ready to grow your business in 2023? I want you to ask yourself these questions. 

1. What would it feel like if you didn’t have to be spammy tammy?
2. What would it feel like to be confident when showing up on Instagram, knowing you would make major cash?
3. What would it feel like if you were actually having fun on Instagram?

The feeling would be amazing, right? It can happen to you. That's why I created my Instagram Bootcamp, my signature program  It's a six-week live Instagram Bootcamp that begins in January. You'll learn how to make Instagram work for you.

If you’re not having fun, you're not doing it right.

JOIN THE INSTAGRAM BOOTCAMP HERE!!!

Connect with Emmy on the GRAM  @theheyheyemmy or hang out on Facebook. Or check out all the latest news on her WEBSITE HERE

As always, this episode is brought to you by my favorite Liquid Collagen. Check out my fave duo to help you tone, tighten and feel good from the inside out. CLICK HERE Use code “3324349” at checkout to get $10 OFF your first order

Grab my Exclusive FREE Two-Part Training- How to Build a Successful Personal Brand from Scratch.  This is a must if you want to make money online by creating a brand that attracts your ideal clients.  GRAB THE TRAINING HERE

Connect with Emmy on the GRAM @theheyheyemmy or hang out on Facebook.

Happy New Year, everyone! I can't believe it's already 2023. This is the time of year when we reflect on the past year and start setting New Year's Resolutions. Despite our best intentions, many people fail to keep their resolutions by April, leaving them feeling shameful and inadequate. 

I would like to offer you a different perspective this year. The cycle of setting yourself up for failure needs to be broken. Here's how I managed to shift from failure to success.  

Let's start with the word itself: Resolution

It's finding a solution to a problem. Whatever it is, you are looking for a solution to a problem, whether it is wealth, health, or something else. The result is often disappointment and discouragement. Why not create a REVELATION this year instead of a resolution?  

What’s the difference between resolutions and revelations

Basically, it's a look at what you want to achieve in the coming year. What you can do to live a more intentional life. In other words, it's about deciding what you want to create and setting goals to get there. Instead of trying to change or solve something.

You can do this by creating a theme for the year. It involves picking a word of the year or a phrase and taking intentional action around it. In contrast to a problem you are trying to solve, a revelation is linked to your purpose and vision. 

In 2023, what is your vision? What is your word/theme for this year?


Are you ready to grow your business in 2023? I want you to ask yourself these questions. 

1. What would it feel like if you didn’t have to be spammy tammy?
2. What would it feel like to be confident when showing up on Instagram, knowing you would make major cash?
3. What would it feel like if you were actually having fun on Instagram?

The feeling would be amazing, right? It can happen to you. That's why I created my Instagram Bootcamp, my signature program  It's a six-week live Instagram Bootcamp that begins in January. You'll learn how to make Instagram work for you.

If you’re not having fun, you're not doing it right.

JOIN THE INSTAGRAM BOOTCAMP HERE!!!

Connect with Emmy on the GRAM  @theheyheyemmy or hang out on Facebook. Or check out all the latest news on her WEBSITE HERE

As always, this episode is brought to you by my favorite Liquid Collagen. Check out my fave duo to help you tone, tighten and feel good from the inside out. CLICK HERE Use code “3324349” at checkout to get $10 OFF your first order

Grab my Exclusive FREE Two-Part Training- How to Build a Successful Personal Brand from Scratch.  This is a must if you want to make money online by creating a brand that attracts your ideal clients.  GRAB THE TRAINING HERE

Connect with Emmy on the GRAM @theheyheyemmy or hang out on Facebook.

Fear is an unpleasant emotion caused by a belief.  There is a link between fear and limiting beliefs. Ultimately, beliefs and thoughts are connected to the heart. Our potential is limited when we operate in fear. All areas of our lives are affected by this, not just our businesses. 

At this time of year, what is your greatest fear? Often, we worry and fear things that have never happened. It is estimated that 80% of the things we worry about never happen, and they are only a source of anxiety.  

Many of these fears come from online sources. In business, especially on Instagram, we tend to compare ourselves to others. We are opening Pandora's box if we do not set boundaries, adhere to our values, and remember our limiting beliefs are based on fear. Without blinders, you will end up exhausted and wondering why it isn't working. 

What can you do to overcome fear:

1. Prayer, hand your fear over to God
2. Nature is the best way to overcome physical anxiety associated with fear.
3. Building confidence comes from reminding yourself that you didn't die doing the scary thing
4. Replace the limiting belief or fear with the truth. 

Fear can easily overtake us. By following the right steps and strategies, you can let go of these false beliefs and receive God's best for your life. To move forward in your business, maintain healthy relationships with yourself and others, and align your finances, you must let go of fear. If you hold onto limiting beliefs in one area, they will affect all areas of your life.  

According to the Bible, do not worry about anything, but instead, pray about everything.

Questions to ask yourself:

1. What would it feel like if you didn’t have to be spammy tammy?
2. What would it feel like to be confident when showing up on Instagram, knowing you would make major cash?
3. What would it feel like if you were actually having fun on Instagram?

The feeling would be amazing, right? It can happen to you. That's why I created my Instagram Bootcamp, my signature program  It's a six-week live Instagram Bootcamp that begins in January. You'll learn how to make Instagram work for you.

If you’re not having fun, you're not doing it right.

JOIN THE INSTAGRAM BOOTCAMP HERE!!!

Connect with Emmy on the GRAM  @theheyheyemmy or hang out on Facebook.

As always, this episode is brought to you by my favorite Liquid Collagen. Check out my fave duo to help you tone, tighten and feel good from the inside out. CLICK HERE Use code “3324349” at checkout to get $10 OFF your first order

Grab my Exclusive FREE Two-Part Training- How to Build a Successful Personal Brand from Scratch.  This is a must if you want to make money online by creating a brand that attracts your ideal clients.  GRAB THE TRAINING HERE

Want to grow your following, generate more leads, and CASH on INSTAGRAM? Grab a FREE COPY of the CA$H MONEY IN YOUR INSTAGRAM STORIES GUIDE

Connect with Emmy on the GRAM @theheyheyemmy or hang out on Facebook.

You want to make more money in 2023, but you don't know where to begin. You feel unfulfilled at your job and are ready for something else. Have you climbed the corporate ladder and realized that what you are doing makes you unhappy? Perhaps you just want to add another source of income to your income. 

You can earn a living working for yourself right now, so you can become financially independent. If you have the entrepreneurial instinct, now is the time to turn it into reality. Entrepreneurship allows you to build and control your own income. The question is, where do you start, or if you have already started, what income stream should you add next?

Here are a few ways you can make money in 2023

1. Create an Online Course
2. Rent out your Assets 
3. Drop Shipping
4. Freelancer
5. One-on-One Coaching
6. Resell Your Old Goods
7. Delivery Driver
8. Affiliate Marketing

Affiliate marketing is my favorite. You have so many options to choose from. Choose an affiliate partner who aligns with your brand and values. I partnered with my current company because I loved their products and wanted to share them with others. In addition, my first payout came the same day I signed up. 

Network marketing isn't the only way to do affiliate marketing; you can also do it through referrals. Many people offer referral commissions or bonuses for referring their products or services. In the end, it comes down to alignment, the partner's products should be aligned with yours. 

If you could get paid for one of these things I have shared which one would it be? I’d love to know. DM me your answer at @theheyheyemmy. 

“I love you. I am wishing so much cash, money, and blessings over you, full abundance sevenfold return on whatever was lost in 2022. We just pray that right now we declare that there is a sevenfold return on everything that the enemy stole from you in 2022 that will be restored to you in 2023 in Jesus' name. And everyone said, amen”. 

Connect with Emmy on the GRAM  @theheyheyemmy or hang out on Facebook.

As always, this episode is brought to you by my favorite Liquid Collagen. Check out my fave duo to help you tone, tighten and feel good from the inside out. CLICK HERE Use code “3324349” at checkout to get $10 OFF your first order

Grab my Exclusive FREE Two-Part Training- How to Build a Successful Personal Brand from Scratch.  This is a must if you want to make money online by creating a brand that attracts your ideal clients.  GRAB THE TRAINING HERE

Want to grow your following, generate more leads, and CASH on INSTAGRAM? Grab a FREE COPY of the CA$H MONEY IN YOUR INSTAGRAM STORIES GUIDE

Connect with Emmy on the GRAM @theheyheyemmy or hang out on Facebook.