What does your marketing team focus on? Are you paying attention to what reels in a consumer? Join host Todd and guest Tim Brown as they discuss Tim’s transition from web design into the world of contracting, unique challenges that are present in the construction industry, how to provide your company with a strong and communicative brand, pushing quality over quantity, and more. Tim Brown is the CEO and Founder of Hook Agency. He is an experienced Technical Director, Director of Marketing and Strategy, and Web Designer. 
 

Todd Takes
<ol><li>If you don’t have clarity around what your brand is and more importantly how others perceive your brand, stop what you are doing and find out. Having a strong brand is one of the most important things you can do for your business in generating leads and revenue.</li>
<li>Don’t overthink and therefore overcomplicate your marketing, especially when it comes to video. Your iPhone camera will provide a good quality video. The important thing is to start posting content to see what is going to resonate with your audience.</li>
<li>I am a big believer in fostering a natural sense of curiosity. What do you find interesting about your industry, work, and clients? Then lean into that and learn more.</li>
</ol>

What does your marketing team focus on? Are you paying attention to what reels in a consumer? Join host Todd and guest Tim Brown as they discuss Tim’s transition from web design into the world of contracting, unique challenges that are present in the construction industry, how to provide your company with a strong and communicative brand, pushing quality over quantity, and more. Tim Brown is the CEO and Founder of Hook Agency. He is an experienced Technical Director, Director of Marketing and Strategy, and Web Designer. Todd Takes If you don’t have clarity around what your brand is and more importantly how others perceive your brand, stop what you are doing and find out. Having a strong brand is one of the most important things you can do for your business in generating leads and revenue. Don’t overthink and therefore overcomplicate your marketing, especially when it comes to video. Your iPhone camera will provide a good quality video. The important thing is to start posting content to see what is going to resonate with your audience. I am a big believer in fostering a natural sense of curiosity. What do you find interesting about your industry, work, and clients? Then lean into that and learn more.

The Importance of Branding in Construction

Join the innovation adventure that spotlights MEP and the construction industry – advancements in technology, distinctive perspectives, the soft skills required for successful digital transformation, and stories about the problem-solving mindset that continues to shape this great industry and propel it forward. The Bridging the Gap Podcast gives voice to the incredible things happening in and around construction while championing the fact that this is a great industry to be in. 

The host, Todd Weyandt, seeks out enlightening conversations with industry experts who are changing the technological landscape. Engaging a full spectrum of voices, he champions an industry dialogue that supports companies as they try new things, advance and thrive.

He is on a mission to embrace and share the innovations transforming the AEC, MEP and manufacturing industries.

The Bridging the Gap Podcast is brought to you by Applied Software. With solutions for the modern project, Applied is on a mission to transform industries by empowering clients and championing innovation with real-world expert consultants. 

Bringing you a comprehensive array of solutions for AEC, MEP and manufacturing, the experts of Applied have a singular focus – helping you achieve higher performance. Visit asti.com today.

Business

Technology

Management

Join the innovation adventure that spotlights MEP and the construction industry – advancements in technology, distinctive perspectives, the soft skills required for successful digital transformation, and stories about the problem-solving mindset that continues to shape this great industry and propel it forward. The Bridging the Gap Podcast gives voice to the incredible things happening in and around construction while championing the fact that this is a great industry to be in. The host, Todd Weyandt, seeks out enlightening conversations with industry experts who are changing the technological landscape. Engaging a full spectrum of voices, he champions an industry dialogue that supports companies as they try new things, advance and thrive. He is on a mission to embrace and share the innovations transforming the AEC, MEP and manufacturing industries. The Bridging the Gap Podcast is brought to you by Applied Software. With solutions for the modern project, Applied is on a mission to transform industries by empowering clients and championing innovation with real-world expert consultants. Bringing you a comprehensive array of solutions for AEC, MEP and manufacturing, the experts of Applied have a singular focus – helping you achieve higher performance. Visit asti.com today.

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The Importance of Branding in Construction

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