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The conversation between Vicky Clark, the Pet Accountant, and Darren Ockenden from Motion to Profit centres around the essential strategies for expanding one's pet business. At the forefront of this discussion is the significance of effective content marketing and lead generation in attracting new clients. Darren elucidates how businesses can utilise video and social media to enhance their visibility and engagement, advocating for a more dynamic and personalised approach to marketing. Furthermore, the episode explores the intricate relationship between advertising spend and customer acquisition costs, emphasising the importance of understanding one's market and optimising marketing efforts accordingly. This insightful dialogue aims to equip pet business owners with practical tools and knowledge to foster growth and sustainability in their ventures.
Takeaways:
If you'd like to find out more about Darren and Motion to Profit, visit his website here: https://motiontoprofit.com/
You can join our Facebook Group for the Expo here: https://facebook.com/events/s/the-pet-pro-expo-2025-hosted-b/1867478147351627/
By Victoria ClarkThe conversation between Vicky Clark, the Pet Accountant, and Darren Ockenden from Motion to Profit centres around the essential strategies for expanding one's pet business. At the forefront of this discussion is the significance of effective content marketing and lead generation in attracting new clients. Darren elucidates how businesses can utilise video and social media to enhance their visibility and engagement, advocating for a more dynamic and personalised approach to marketing. Furthermore, the episode explores the intricate relationship between advertising spend and customer acquisition costs, emphasising the importance of understanding one's market and optimising marketing efforts accordingly. This insightful dialogue aims to equip pet business owners with practical tools and knowledge to foster growth and sustainability in their ventures.
Takeaways:
If you'd like to find out more about Darren and Motion to Profit, visit his website here: https://motiontoprofit.com/
You can join our Facebook Group for the Expo here: https://facebook.com/events/s/the-pet-pro-expo-2025-hosted-b/1867478147351627/

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