Search with Candour

The importance of cultural understanding in SEO with Sarah Presch

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In this week's episode, Jack Chambers-Ward is joined by Sarah Presch, Digital Marketing Director at Argos Multilingual, to discuss how culture can be an essential factor in marketing & SEO. Jack and Sarah discuss:

  • Should you get your content and keywords translated?
  • How to be aware of your cultural biases
  • How to approach ethnic marketing within your home country
  • Understanding different elements of culture 

    • Check out the full show notes and transcript at search.withcandour.co.uk

    ...more
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