Jenny Perry, CMO of Grove Collaborative, discusses the company's mission to transform the consumer products industry into a force for good, particularly in reducing plastic waste. She explains the challenges of recycling plastic and the importance of eliminating plastic from products. Jenny also shares her experience working at Amazon and the entrepreneurial culture within the company. She highlights Grove Collaborative's focus on sustainability and the goal of providing customers with high-quality, sustainable products. The conversation concludes with a discussion on marketing challenges and the future plans for Grove Collaborative.