The real question, as marketers, is how can we leverage the power of artificial intelligence, why does it matter in the agency world, and how do you square the implementation of artificial intelligence with the ever changing data privacy laws that are popping up all over the world?

Artificial intelligence is going to disrupt everything. From the way you staff your agency, to the way you do operations, services, hiring, & pricing, it’s all going to change.

Everything that anybody thinks that they know about their business is going to change within the next decade, if not sooner.

On a recent episode of The Innovative Agency, Jody Sutter from The Sutter Company stopped by to chat about the 4 business development personalities, why the pitch shouldn’t be your main focus, and why being a niche agency can be a good thing.

On a recent episode of The Innovative Agency, Jody Sutter from The Sutter Company stopped by to chat about the 4 business development personalities, why the pitch shouldn’t be your main focus, and why being a niche agency can be a good thing.

Being an agency owner is a tough gig. You’ve got a host of things to deal with. Employees, budgets, a board, leadership, the list goes on and on.

It can all be a little overwhelming at times, and if you’re not careful, you can start to second guess yourself. You can start to let doubt and fear creep in and undermine your decision making.

So how do you stop it? Is there a role for bravery and courage in an agency owner’s tool-box of emotions?

Being an agency owner is a tough gig. You’ve got a host of things to deal with. Employees, budgets, a board, leadership, the list goes on and on.

It can all be a little overwhelming at times, and if you’re not careful, you can start to second guess yourself. You can start to let doubt and fear creep in and undermine your decision making.

So how do you stop it? Is there a role for bravery and courage in an agency owner’s tool-box of emotions?

Ask 100 agencies how they measure success, and odds are you’re going to hear some iteration of the same thing.

It will involve revenue, profits vs. losses, time, resources, and any number of other things that might show up on a financial report or a revenue report.

The tendency to focus on “lagging indicators” such as numbers, financials, revenue, & profit,  is human nature.

But what if there was a better way to measure success? What if numbers weren’t the only metrics that mattered? What if there were a host of other metrics that were just as important, if not more so, than those numbers?

Ask 100 agencies how they measure success, and odds are you’re going to hear some iteration of the same thing.

It will involve revenue, profits vs. losses, time, resources, and any number of other things that might show up on a financial report or a revenue report.

The tendency to focus on “lagging indicators” such as numbers, financials, revenue, & profit,  is human nature.

But what if there was a better way to measure success? What if numbers weren’t the only metrics that mattered? What if there were a host of other metrics that were just as important, if not more so, than those numbers?

Sharon Toerek is an Intellectual Property and Marketing Lawyer with a national practice based in Cleveland, Ohio. What Sharon does best is help Marketing and PR agencies protect their assets and turn their intellectual capital into revenue. 

Sharon loves the pace and blend of innovation, art, and pop culture that the marketing industry provides. She is looking to recreate that energy in the new podcast, The Innovative Agency. 

This new podcast will bring together marketing industry thought leaders and agency owners to talk about what is new in the agency industry. The goal of this podcast is to help agencies go farther faster when it comes to their intellectual capital. Stay tuned for more!

Sharon Toerek is an Intellectual Property and Marketing Lawyer with a national practice based in Cleveland, Ohio. What Sharon does best is help Marketing and PR agencies protect their assets and turn their intellectual capital into revenue.

Sharon loves the pace and blend of innovation, art, and pop culture that the marketing industry provides. She is looking to recreate that energy in the new podcast, The Innovative Agency.

This new podcast will bring together marketing industry thought leaders and agency owners to talk about what is new in the agency industry. The goal of this podcast is to help agencies go farther faster when it comes to their intellectual capital. Stay tuned for more!