In this episode, Beau Wigington sits down with Frank Vargas from Uniweld Products to discuss the fascinating cross-section of welding, sales, and everything in between. From Frank’s journey into the welding industry to the unique ways he approaches sales, this conversation shows how having technical skills can be just as crucial as knowing how to close a deal. Frank also shares his passion project, Torch Tales, and talks about how building relationships—on both the manufacturing and distributor sides—can shape a fulfilling career in the trades.

Quotable Moments

On Adapting Communication Styles in Sales:

“Learn how to read people and communicate the way they want to be communicated with, not just how you prefer to communicate.”

On Bringing Value Beyond Price:

“You’re not just buying the product—you’re getting the experience, the support, the follow-up. That’s what sets us apart.”

On Finding Mentors:

“Pick someone who’s strong where you’re weak. That’s how you add a new tool to your belt.”

On Torch Tales:

“I wanted to show people there are so many different paths in this industry—welding is the highway, but it has countless exits.”

Resources

Books Mentioned

Leadership Gold by John C. Maxwell

The Greatest Salesman in the World by Og Mandino

Industry Organizations & Shows

Fabtech: Major trade show highlighting metal fabrication and welding innovations

IOMA: International Oxygen Manufacturers Association show (global scale)

GAWDA (Gases and Welding Distributors Association): Spring, Regional, and Annual Conferences

Connect with Frank Vargas

LinkedIn: Frank Vargas on LinkedIn https://www.linkedin.com/in/frank-vargas-0273a173/

Instagram: @torch_tales https://www.instagram.com/torch_tales/

Torch Tales YouTube - @TorchTales https://www.youtube.com/@TorchTales

Connect with Beau

Instagram: @beaudiditwelding

WELD App: @beaudidit

Email: [email protected]