The American way of selling is a high-stress, quantity-obsessed grind. We're taught to chase more prospects, make more calls, and just do more: a relentless chase that inevitably leads to burnout. But what if the real path to scaling your business was built on a foundation of "less, but better"?

I just got back from Italy, where the entire culture is a powerful reminder that there's a different way to live and work. In this episode, I'm sharing the "Italian Approach to Sales" - a game plan for growing your book with a lot less stress. We get into the three lessons I learned: the artisan's power of consistency, the focus on quality over quantity (in both food and clients), and the genius of simplifying your process with modern tools. This is the strategy for achieving more success, not by doing more, but by being more effective.

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KEY MOMENTS

(00:00:00) The Italian Approach to Sales: Less Stress, More Success 

(00:05:33) Lesson 1: The Artisan's Consistency (Your Pipeline Game Plan) 

(00:10:24) Lesson 2: Quality Over Quantity (The Food & Client Formula) 

(00:13:51) Lesson 3: The Secret to Less Stress (Simplifying Your Process)

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