Today’s podcast breaks down three topics: 1) Deion Sanders financial impact at the University of Colorado, 2) The upcoming merger between the XFL and the USFL, and 3) Goldman Sachs opening up a sports investment division for its wealthy clients. Enjoy!

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Gerard Pique’s new soccer league, the Kings League, is disrupting soccer as we know it with a completely new style of play. But what exactly is it? This podcast will break down the upstart soccer league, and what it could mean for the future of sports.

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New Heights with Jason and Travis Kelce is in its second season and is already off to a hot start. The NFL podcast has topped the sports charts for more than a year, and the Kelce brothers are building a legitimate media business for retirement. So today’s podcast will examine the podcast’s origins, the money behind a top sports podcast, the company that makes them go viral, the rise of athlete-hosted podcasts, and more.

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Jeremy Levine is the founder and CEO of Underdog Fantasy. Underdog has raised hundreds of millions of dollars in venture capital from people like BlackRock, LionTree, and Mark Cuban, and Underdog is now one of the fastest-growing fantasy sports companies on the market. We talk about the ever-changing sports gambling marketplace, why product innovation is paramount, the ongoing regulatory discussion, how owned media can be an asset, and much more. Enjoy!

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The National Women’s Soccer League is having its best year ever as a league and is growing fast. The NWSL has made a ton of big moves lately, including the addition of two new expansion teams by 2026, record-breaking attendance, and an impending new TV deal. This podcast will break down the business and economics behind the NWSL. Enjoy!

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Monday Night Football (MNF) returns on ESPN tonight. The focus will be on Aaron Rodgers’ debut as a New York Jet versus Josh Allen and the Super Bowl-hopeful Buffalo Bills. And two familiar faces will be back for their third season of MNF: Peyton and Eli Manning on the ManningCast. While the Manning brothers have done well in retirement with their alternate cast on MNF, the company behind the show — the Peyton Manning-owned Omaha Productions — is quietly building a media empire. This podcast will break down the business and money behind Omaha Productions. Enjoy!

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Today’s episode breaks down three topics: 1) Charter’s increasingly ugly fight with ESPN over the future of cable, 2) Deion Sanders plan to turn Colorado into a preeminent football destination, and 3) The business and money behind this year’s Rugby World Cup. Enjoy!

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The NFL season kicks off with a Thursday Night Football game between the reigning Super Bowl Champion Kansas City Chiefs and the rising Detroit Lions. So today’s newsletter will serve as a “state of the union”-style review of the Shield’s business, including where it’s at, new developments for the 2023-24 season, and all things NFL.

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Sam Schwartzstein played center at Stanford University (with Andrew Luck). He was a founding member of XFL 2.0, building a team of 800+ employees to oversee the playing rules, on-field technology, and player/coach compensation model. He now works on Amazon Prime's NFL production, integrating Next Gen Stats into Thursday Night Football's weekly broadcasts.

We talk about playing with Andrew Luck at Stanford, how he got recruited to join the XFL, his process for reinventing different parts of the rulebook, why the XFL ultimately failed and how much it cost, how Amazon is revolutionizing football broadcasts, and more. Enjoy!

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The Boston University CTE Center released a new study on Monday (Aug. 28) that found chronic traumatic encephalopathy (CTE) in more than 40% of youth, high school, and college athletes — mainly football players — who suffered repeated head impact from contact sports and died before turning 30 years of age. So today’s podcast will break down the study’s findings and serve as an overview of the monetary investments professional sports leagues are making into research to make their sports safer. Enjoy!

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