Today we are going to talk all about being intentional. I’m not a “new year, new me” person, but I do feel like at the beginning of a new year there is a lot of intentionality, goal setting, and system integration which I am all here for. So let’s talk about being intentional with your content!

Topics discussed in this episode:

* Why you have to be intentional with your content, especially if you’re a heart-centered entrepreneur

* The update to Britney’s content landing formula and the two questions you need to ask yourself regarding your content

* A steady flow of cash vs. big cash jump periods and how to know what’s right for you

* Why you shouldn’t aim for viral content if you need new clients

* The three steps to signing new clients

* Focusing on the things you can control to create attainable goals in your business

Quotables:

Your content isn’t a maybe, it’s about you making money.

Britney Gardner

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It isn’t optional to create content creation in today’s age.

Britney Gardner

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The viral content is not the content that’s going to bring you a ton of clients.

Britney Gardner

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Visibility, plus strategy, plus consistency equals money.

Britney Gardner

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Unless you are addressing a problem your clients have or you are delivering a result that they do want and haven’t yet achieved, you will not keep their attention

Britney Gardner

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Resources Mentioned

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Sally Hogshead

To Market Your Business Online:

Navigating how to market your service business online–especially when you’re moving from 1:1 services to a 1:many model–doesn’t have to be hard even when you have a lot of moving parts.

You just have to know where you’re going. The Biz GPS Intensive is the best way to get that 30,000-foot view of your business–and a concrete plan for the next six months.

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Lisa Simone Richards shares her expertise as a PR and visibility strategist and how you can apply her tips to your small or micro business.

Topics discussed in this episode:

* “Pay for play” online features and why they are a scam

* The differences between social, paid, and earned media

* Lisa’s ABCs of Visibility

* Why you don’t need to come up with brand new messaging every time you post

* How many touchpoints you may need with someone before they become a client

Transcript:

Quotables:

This isn’t just paying a few bucks to get on a site that nobody’s ever read in their lives that’s not indexed by Google that’s not going to come up anywhere. This is actually how you develop real relationships with the right people to get that kind of credibility to honestly be featured.

Lisa Simone Richards

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One of the mistakes that I see with coaches and social media is that they think that posting on the same platform over and over again is going to grow their visibility. And the distinction here is you’re nurturing your existing audience, you are not growing your audience.

Lisa Simone Richards

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What if you went on somebody else’s IGTV, or you went live in somebody else’s Facebook group? Now you’re using social media in a way that gets you visible in front of new people, not just the same ones over and over again.

Lisa Simone Richards

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There used to be an adage that it takes seven marketing touchpoints to before a consumer makes a buying decision… that number has grown to 26 now.

Lisa Simone Richards

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Don’t come up with new stuff all the time. You can say that same thing over and over again.

Today we are going to be attacking — and, yes, I use that word very carefully — short attention span marketing.

Topics discussed in this episode:

Predictions for 2022 social media trends and Britney’s thoughts on them

Short attention span marketing and how you can make it work for you

Why entertaining content only helps your audience if it leads your audience to the ultimate goal: you

How you can still infuse your personality into short attention span marketing

Quotables:

This is the crux right here: entertainment can help you learn and in fact, I think the best learning is entertaining. But only if you still learn something.

Britney Gardner

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Reducing an entire message down to three soundbite clips can certainly be entertaining, but is it going to lead your audience to the ultimate goal? Maybe. And maybe not.

Britney Gardner

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The dawn of the short attention span marketing does not have to be the end of marketing as you know it. It simply means you need to dive more into your personality, more into your strengths, and more into your unique message.

Britney Gardner

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I am all for providing value, but I am not for providing entertainment at the expense of value.

Britney Gardner

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Playing puppet to a tech giant’s dangling strings might give you a tiny algorithm lift. But it won’t last. There’ll be on to the next thing soon enough, and they’ll expect you to be as well.

Britney Gardner

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To Market Your Business Online:

Navigating how to market your service business online–especially when you’re moving from 1:1 services to a 1:many model–doesn’t have to be hard even when you have a lot of moving part...

Join me for this conversation with Tanessa Shears, health consultant for entrepreneurs, where we talk about biohacking your life and making small tweaks to improve your life.

Topics discussed in this episode:

The importance of consistency in entrepreneurship

Biohacking your life to knock out brain fog and show up magnetically in your biz

Small things to try to make your sleep better

Why what you’re doing for self-care matters more than how long you’re doing it for

The importance of mindfulness for true self-care

Transcript:

Quotables:

I feel like that’s what makes biohacking or health optimization so good for entrepreneurs. Our brains are tuned in to ROI. We’re all about return on investment. Is this working? What do I need to tweak? So biohacking is the same.

Tanessa Shears

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Anything that we can do to counteract that fight or flight that as entrepreneurs we tend to slide into so easily is just a welcome addition for, you know, clearing up brain fog and making us feel much more present.

Tanessa Shears

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What I didn’t realize before, which I have learned, is that self care doesn’t have anything to do necessarily with the activity you’re doing. But how fast your brainwaves are oscillating.

Tanessa Shears

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It’s like the concept of mindfulness. It’s that being where you are now and trusting that your business is safe if you’re not checking in every five seconds, it’s making that dissociation.

Tanessa Shears

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Nothing taught me about efficiency better than becoming a mom. Business in half the time? Let’s go. And write a book? Let’s go.

Tanessa Shears

Today we are going to be diving into my recent house move. And yes, it does not sound like a marketing lesson, it doesn’t sound like it’s going to be building up your know, like, and trust factor, but I promise you, it has lessons we can all learn from.

Topics discussed in this episode:

* All the ways Britney ran her house move the opposite of how she coaches her marketing clients

* How Britney got ideas from her carpet cleaner and movers to add to her own business

* Why your business might relate to supply chain issues more than you’d think

* How you can plan your marketing content weeks or months in advance with Britney’s tools

* What planning ahead can look like logistically for service-based and content-based businesses

Quotables:

If you’re annoyed at the supply chain headlines, just take a hard look at your business and acknowledge there are probably ways you are operating as a “just in time” business and it could happen to you too.

Britney Gardner

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That’s why you see marketing that creates more questions than answers: because it’s being done in that just in time format, it’s not actually solving problems for your audience. And that’s probably why a lot of marketing fails.

Britney Gardner

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We are not large businesses that can hide behind quote unquote supply chain issues. We cannot subscribe to “just in time” marketing. We have to make a plan. And we have to do it in a way that doesn’t tire us out and lead to huge burnout in our business.

Britney Gardner

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The reality is, taking two hours to plan now can save you weeks of anxiety over the next quarter.

Britney Gardner

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Whether it’s your next move or your next three months of marketing to build up that know like, and trust, moving forward with confidence makes all the difference.

Britney Gardner

Today’s episode is going to be a think piece that is short and sweet, we’re going to talk about how you can find your small business edge. As a small business owner, you have the opportunity to make a quick pivot when necessary when something isn’t working, so let’s talk about a few of those common quick shifts you can make today.

Topics discussed in this episode:

* That advantage you have as a small business owner

* How to address crickets in the conversation with your audience

* Solving the problem of failing paid Facebook ads

* What you should be looking at instead of vanity metrics when it comes to Instagram

Quotables:

“There are so many opportunities in all the ways in which we as online business owners market.”

Britney Gardner

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“Make sure that your content system has pieces that are actually going to drive good, thought provoking content.”

Britney Gardner

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“Your content should be a really good match with the clients you truly want to be working with.”

Britney Gardner

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“You still have the ability to make sure you have a flourishing business by making sure that you have a good content plan and are measuring results along the way.”

Britney Gardner

Robyn Graham is a certified brand strategist and business coach who helps entrepreneurs build a personal brand and business that attracts clients, makes money, and has an impact. Join us as we talk about finding brand clarity and how to apply it to your business.

Topics discussed in this episode:

* Robyn’s transition from a pharmacist to branding expert

* Why branding is more than just your color palette and font choices

* How Robyn helps her clients find brand clarity

* What to do next after you’ve found brand clarity

* The importance of consistency for your brand (and that doesn’t mean posting every single day!)

* A tip for creating content on the fly when life happens and you didn’t get to plan ahead

Transcript:

Quotables:

Your personal brand is what other people think, say, and feel about you.

Robyn Graham

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At the end of the day, I’m not for everyone. You’re not for everyone. No one is, right? So we have to make sure that we’re connecting with those people that we’re truly called to serve and to serve them the best way possible.

Robyn Graham

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One of the ways that I help my clients find clarity is to have them list out their values, their visions, and their passions. And if you think of a Venn diagram, at some point on those lists they’re all three going to overlap. And in my opinion, I believe that that is where your purpose is.

Robyn Graham

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You can’t have clients who have values at the complete opposite spectrum of yours because you’re not going to be able to serve them. And they’re not gonna be able to accept your guidance as well.

Robyn Graham

Today we are talking about inclusive marketing and shoulder clients. Some of the concepts I’m going to be talking about are very specific, and maybe even feel exclusionary — they’re not. This is actually a way for you to draw people in.

Topics discussed in this episode:

* Why inclusive market and allowing people to self-select you is important

* Why Britney does not like the term “Ideal Client Avatar”

* The four levels of clients as Britney sees them

* Going beyond the ideal client avatar and to the best client profile

* What a shoulder client is

* Why it’s important to be able to tell people when you aren’t a good fit for them

Quotables:

Can we just acknowledge that the ideal customer avatar profile doesn’t work from a demographic point of view if it also does not include their mindset around their actual problem?

Britney Gardner

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The shoulder client is someone who’s maybe not your best client, but they still respond to your marketing message, they still opt in, they still self select into your world.

Britney Gardner

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Inclusive marketing doesn’t mean including everybody. It means calling out your best fit client — that best client, perfect match client — so well that they can’t help but become part of your circle.

Britney Gardner

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That is our responsibility and duty as a business owner: to, one, stand out from the crowd so that people can see your marketing message, decide whether they are called to it, and come into you. And then, two, take a hard look at that potential client’s business and look and see whether we really, truly can help them or whether we should refer them out to somebody else.

Britney Gardner

Becca Rich is the founder of Holistic Time Coach, where she helps business owners expand their time and thrive. Join us as we discuss time scarcity and how to turn it into an abundance mindset instead.

Topics discussed in this episode:

* Why Becca left her engineering career to pursue her own business

* What is time scarcity?

* How time scarcity manifests itself in life and business

* How to determine what you actual time capacity is

* Why it may be helpful to track your time in your business

* Hourly pricing vs. project pricing

Transcript:

Quotables:

I burned out when I was an engineer. And so before I even started my business, I had this foundation of how I wanted to spend my time and how to make my core values aligned with my schedule.

Becca Rich

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Most of the time for business owners, we think that we have to wait until one day — when we have a huge team, we have a ton of money, we have all these things — in order to spend our time how we want to and not feel so stretched thin.

Becca Rich

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It’s possible to start wherever you are today in order to start aligning your core values with your time.

Becca Rich

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Studies have shown that our prefrontal cortex literally shuts off when we experience stress. So we can’t make marketing content that actually connects with humans when our brains actually shut off.

Becca Rich

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You will never find a project management tool or a strategy that helps you actually get to the root of that time scarcity mindset.

Becca Rich

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More on Becca:

Today we’re going to be talking about a not so sexy topic: decision fatigue. But we’re going to approach it from the perspective of having a plan to avoid it, and work through it if it’s something that you actually do experience.

Topics discussed in this episode:

* The reality that decision fatigue is real for all of us as human beings, no matter what we do for work

* Is your workflow showing that you have fallen victim to decision fatigue?

* Why taking even small decisions off your plate (like what you’re going to wear) will help with your decision making

* How can you make showing up easier for you in your business?

Quotables:

If you know that you’re going to make poor decisions throughout the day if they’re not already made for you, you need to acknowledge at the very least that having a plan for your marketing is going to prevent some of those bad decisions.

Britney Gardner

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If really brilliant people are taking just one less decision off their plate each day so that they can make better decisions later, you should find a way to do the same thing for your business.

Britney Gardner

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Whatever you can do to make showing up easier for your business, whatever you can do to prevent decision fatigue from hurting your visibility, find a way to implement that.

Britney Gardner

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There are multitudes of ways you can reduce your decision fatigue in your business. You’ve got to find the best way for YOUR business.

Britney Gardner

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If your brand (who you are, who you serve, and how you serve them) is unclear, you’re going to be having a ton of decision fatigue.

Britney Gardner

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