This week on The Landing Podcast Jason Davenport sits down with Reed’s Fuel & Trucking owner Jason Reed for a deep dive into one of the Pacific Northwest timber industry’s longest-running family businesses. 

From hauling residuals 24/7 with a fleet of 42 trucks, to upgrading into modern technology like digital mirrors and automatic transmissions, Jason breaks down what it really takes to keep sawmills moving around the clock. The conversation covers family business succession, leadership, driver retention, trucking technology, work ethic, weight loss, and the realities of running a multi-generation company in today’s timber economy. 

You’ll also hear stories from the early days of Reed’s Fuel & Trucking, the impact of the 2008 crash, the spotted owl era, and why company culture matters more now than ever before. This episode is packed with honest conversation, industry insight, and blue-collar perspective from two guys who understand what it means to build something that lasts. 

SPONSORS:

Drew’s Boots
Built for the guys who don’t quit. Use code JASONDAVENPORT at checkout for 10% off your order.

Finster Forestry
Finster Forestry is hiring an experienced harvester operator for cut-to-length operations around the Corvallis and Philomath areas. Competitive benefits including 100% paid health, vision, and dental insurance for employees. Contact: [email protected] — subject line: Harvester Operator.