The Last Advertising Podcast

Taylor Grimes, VP of Global Marketing at Goodyear, joins Breaking and Entering to talk brand reinvention at one of America’s most iconic companies. In this episode, he unpacks what it means to modernize a 125-year-old brand, lead with strategy, and create campaigns that resonate with both tire buyers and culture at large.

From agency life to his role shaping Goodyear’s global narrative, Grimes shares lessons in persistence, creative leadership, and what it takes to build a brand world that actually works. Also, find out what’s really going on with the Goodyear blimps and why one of them might be named after a horror movie.

Welcome to VML on Creativity, a special series from Breaking and Entering Advertising. Each episode pulls back the curtain on VML and explores how creativity takes shape across categories and global offices. From health to commerce to entertainment, this is how creativity pushes brands forward today.

In this episode, we sit down with Allison Pierce, Chief Creative Officer of VML Kansas City, to unpack creativity in branded experiences. From playful real-time activations to purpose-driven documentaries and accessible tourism innovations, Allison shares how her teams find fresh ways to engage audiences beyond traditional ads.

We dive into two standout campaigns and the thinking behind them:

Sound Sites: https://www.vml.com/work/sound-sites

Wendy’s Frosty Fix: https://www.vml.com/work/frosty-fix 

Allison also shares her perspective on balancing brand experience with brand goals, pushing ideas beyond briefs, and why data is her secret weapon to selling creative work. If you want to learn how to make brand storytelling resonate in culture, this is a must-listen.

Hosted by Geno Schellenberger, Founder of Breaking and Entering Media.

Follow, rate, and share the show to keep learning from today’s top creative minds.

Damuane “D” Journey didn’t come up in advertising, but he’s now the Global Chief Growth Officer at 72andSunny. In this episode, he shares how great branding, bold creativity, and high performance come together to win business and build culture. We explore what it’s really like inside 72, the role of strategy in creativity, and how non-endemic brands can authentically show up in sports. If you're looking to grow in this industry, D's journey will leave you smarter and more inspired.

Connect with the guest on LinkedIn:

https://www.linkedin.com/in/damaunejourney/

Connect with B&E on LinkedIn:

https://www.linkedin.com/company/breaking-entering-podcast/

We talk about agency culture, burnout, comedy, viral sketches, and his love for the industry, even when he’s poking fun at it. Rob also shares advice for aspiring creatives, how to stand out with personality, and why Fridays need to be fun again. It’s honest, hilarious, and packed with insight.

In this Brandside episode, Matt Repicky, Chief Brand Officer at Tailored Brands, shares how he’s reshaping legacy names like Men’s Wearhouse, Joseph A. Bank, and more for today’s customer. From launching humor based campaigns with Party Land to dialing up fashion credibility with “Chill Flex” suits, Matt explains how his team is updating brand perception across demographics. He also walks us through his own unconventional career journey - from Big Four consulting to Mattel, Amazon, and now leading multiple retail brands. If you’re curious about brand transformation, modern marketing, or how many suits a guy really needs, this one’s for you.

Connect with Matt: https://www.linkedin.com/in/mattrepicky/ 

Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all  

Scott Bell is making moves. After 16 years at Droga5, the award-winning creative leader is stepping into his next chapter as Chief Creative Officer of BBDO New York, starting September 2025. In this Breaking and Entering News episode, Scott joins us just 24 hours after the announcement to reflect on his legacy at Droga5, share stories from his rise, and break down his vision for BBDO. This one’s packed with insights, laughs, and career-shaping advice you don’t want to miss.

Connect with Scott to follow his moves! https://www.linkedin.com/in/scott-bell-a692304/

Connect with B&E for more Ad News!

https://www.linkedin.com/company/breaking-entering-podcast/

Welcome to VML on Creativity, a special series from Breaking and Entering Advertising. Each episode pulls back the curtain on VML and explores how creativity takes shape across categories and global offices. From health to commerce to entertainment, this is how creativity pushes brands forward today.

In this episode, we sit down with Manuel Bordé, Global Chief Creative Officer of Commerce at VML, to explore what creativity looks like at the intersection of storytelling and selling. Manuel shares how modern commerce is about more than driving conversions - it’s about building brand equity and emotional connection in the moments that matter.

We dive into standout examples like The Kleenex® Score, an emotional rating system on IMDb that lets viewers buy tissues mid-tears, and Name This OREO, a gamified mobile experience born from a viral trend that turned OREO’s iconic structure into an entirely new brand language. Manuel breaks down how creativity can transform transactional moments into powerful, playful expressions of brand purpose - and how commerce, when done right, is culture.

Creative Work Mentioned in This Episode:

Kleenex® - The Kleenex® Score: https://www.vml.com/work/the-kleenex-score OREO

Name This OREO: https://www.vml.com/work/name-this-oreo

Hosted by Geno Schellenberger, Founder of Breaking and Entering Media.

Follow, rate, and share the podcast to keep learning from today’s top creative minds.

Connect with Manuel: https://www.linkedin.com/in/manuelborde/

Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all 

Peter Lund, Global Chief Creative Officer at AKQA, shares his rise from junior art director to leading the agency’s global creative vision. Known for opening AKQA’s Paris office early in his career, Peter now guides brand transformations for iconic clients like Nike, Volvo, and Chanel - crafting everything from digital products to service design and storytelling. He discusses how deep curiosity and hands-on craft fuel his leadership, especially when tackling unfamiliar industries. Tune in for real-world advice on casting teams, navigating creative fear, and building purposeful work that moves both brands and culture.

Connect with Peter: https://www.linkedin.com/in/peterammentorp/?originalSubdomain=dk 

Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all  

The Crowbar Awards are back—and this time, Rafa Rizuto, Global Chief Creative Officer at Ogilvy North America, is our guest judge.

In this episode, Rafa shares what he’s looking for in winning work, how he evaluates ideas, and why creative craft still matters. We’re also joined by Charlie Goldman, the strategist behind this round’s brief for Babbel, a language-learning platform looking to connect with Gen Z and Gen Alpha.

Here’s what you need to know to enter:
– View the full brief at www.crowbarawards.com
– Submit your work before September 2, 2025
– Open to creatives with 3 years or less of agency experience
– Teams of up to 3 people

Perfect for aspiring advertising professionals ready to break in. Let’s go.

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In this special episode, Brian Bonilla, Senior Agency Reporter at Ad Age, goes head-to-head with Breaking and Entering founder Geno Schellenberger in a fast-paced advertising trivia game. From agency history to iconic campaigns, it’s a true test of industry knowledge. And it comes down to the final question. Tune in to see who takes the win.

Follow Breaking and Entering Media on LinkedIn:

https://www.linkedin.com/company/breaking-entering-podcast/