In the latest episode of the Leadership in Insurance Podcast, host Dan Briselden sits down with James Rendell, CEO and founder of BirdsEyeView β a UK-based insurance technology company backed by the European Space Agency β for a conversation that spans the journey from Lloyds broker to InsurTech entrepreneur.
James brings a rare blend of market knowledge and technological curiosity to the world of natural catastrophe modelling. His path didn't start with a lightbulb moment: it started with a genuine obsession with emerging technology, a willingness to show up alone to InsurTech events, and a growing conviction that satellite data could meaningfully improve how the insurance market models and manages catastrophe risk.
In this episode, James and Dan explore:
πΉ How BirdsEyeView secured backing from the European Space Agency and why that rigorous, year-long process turned out to be the best thing the business ever did
πΉ Why building customer-first β really understanding the day-to-day problems underwriters face β has been the key driver of early traction across Lloyds, Australia and the US
πΉ The challenge of selling into a market that's historically slow to adopt new technology, and how to shorten the sales cycle by starting niche and expanding from there
πΉ Why secondary perils like wildfire and severe convective storm represent the biggest product opportunity and where BirdsEyeView is investing to stay ahead of the incumbents
πΉ How AI has already transformed output at BirdsEyeView β and why James believes the science-heavy, domain-specific nature of catastrophe modelling keeps them well ahead of any AI-generated challengers
James also shares his vision for where BirdsEyeView is heading: to become the go-to tool for at-desk hazard modelling and exposure management β bridging the long-standing gap between the lightweight tools underwriters use daily and the sophisticated outputs of the traditional vendor models.
If you work in underwriting, exposure management, or catastrophe risk β or if you're building a business in the Lloyds or cover holder market β this episode is full of honest, hard-won insight from a founder who's done it the right way.
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