The Leadership Journey - Week 2, Changing the Culture

Brian Kight and Keith Grabowski team up for this special Leadership Journey edition of the USA Football Coach and Coordinator podcast. This podcast will occur weekly throughout the season, focusing on issues that teams face during the season. Kight, the CEO of Focus 3, discusses changing culture in today’s podcast.

01:20 Alonzo Highsmith’s observation on Hard Knocks

01:58 Patience and discipline in changing a culture

03:00 Culture matters to winning and the quality of the experience

04:10 Culture is not the objective; it must have a function and relevance

05:53 What are you changing the culture for?

06:10 Contribute to the environment you are in

08:29 Urgency plus patience with discipline

09:23 Not urgent enough in pressing people now

10:20 Don’t rush when you see the pay off

11:50 Be urgent in the day and patient over two years

12:58 What does urgency done correctly look like?

13:55 Three things: maniacal commitment, intolerant of anything but the standard, do it with a ton of love

17:00 A unique combination

21:54 Being maniacal and intolerant is not an excuse to mistreat people

25:30 Urgency - don’t let empathy stop you from being urgent

26:27 Discipline is required

28:00 The intent of discipline

29:20 Doing things out of compliance, obedience, or discipline

29:48 Weakness of compliance and limitations of obedience

31:38 What can we learn from the opportunities of game day?

32:20 Culture is measured in years

33:00 Look for language change and behavior change

34:00 Look for micro ways to adjust in-season

34:24 Incremental changes begin to build up

35:46 Make significant major changes in the off season

38:35 The outcomes are going to come the we are good enough to earn them