In our latest episode of The Leadership Standard podcast, host Gair Maxwell sits down with Darrell Fox, Senior Advisor at the Terry Fox Research Institute and younger brother of Terry Fox.

It was on April 12th, 1980, that Terry dipped his artificial leg into the Atlantic Ocean and proceeded to unite Canadians in a way never before, nor since, seen. When Darrell turned 17, he joined his brother Terry and his best friend Doug Alward on his Marathon of Hope in Saint John, New Brunswick.

Terry Fox would cover 5,300 kilometers (3,339 miles) over 143 days before his cancer returned and forced him to stop running.

By tuning in, listeners and viewers can expect to discover:

•The origins of Terry Fox's Marathon of Hope

•How Terry Fox's Marathon of Hope proceeded to unite Canadians

•The significance of September to Darrell Fox and the Terry Fox Research Institute

•The opportunity for future generations to make a difference

•How Darrell Fox defines the word "leadership"

•The question that every leader should be asking themselves

ABOUT THE LEADERSHIP STANDARD PODCAST

The Leadership Standard, hosted by TEC Canada speaker and branding expert Gair Maxwell, features in-depth conversations with subject matter experts all across the business spectrum.

Featuring thought leadership and actionable insights to challenge your assumptions – and inspiring stories of business triumphs, struggles, and perseverance that provide a motivational push – every episode of The Leadership Standard is a revealing discussion about the life of business and the business of life.

Leadership in the Age of Digital Transformation with Dr. Rafiq Ahmad

Dr. Rafiq Ahmad believes that smart manufacturing and production systems based on data, sensors, automation, green technologies, and AI are key to the innovation and sustainability of future industries and society.

In this episode of TEC Canada's The Leadership Standard podcast, host Gair Maxwell and Dr. Rafiq Ahmad discuss digital transformation and the challenges and opportunities that it presents.

Tune in below and discover how emerging digital tools can help your organization stay competitive and profitable—and how you as a business owner, executive, or manager can benefit the most from the technologies of the Fourth Industrial Revolution.

By tuning in, listeners and viewers can expect to discover:

4:00 What is the Fourth Industrial Revolution? What does "Industry 4.0" mean?

21:43 How to invest in Industry 4.0 technology

22:55 The origins of Dr. Rafiq Ahmad's passion for improving the world

24:45 The role of additive manufacturing in the fight against COVID-19

33:40 Dr. Rafiq Ahmad's leading research in the Laboratory of Intelligent Manufacturing, Design and Automation (LIMDA) at the University of Alberta

40:40 The potential role of Industry 4.0 as the ‘Buy local’ mindset continues to rise with consumers

52:00 Dr. Rafiq Ahmad's advice for aspiring mechanical engineers 

How have 15,000+ CEOs boosted their organization's sales and performance? They followed the advice of MIT and Johns Hopkins researcher, Don Schmincke.

In this episode of The Leadership Standard podcast hosted by Gair Maxwell, Don Schmincke helps executives accelerate business performance and reveals how to effectively lead organizational change, develop strategy and create and manage great teams.

When Don Schmincke left academia to research how leaders impact civilization, he was not prepared for the support and response he received. The journey began when entrepreneurs, CEOs, and business owners vented frustrations with the high failure rates of management theories, experts, and programs. Unaware of their world while he was pursuing the sciences at MIT, it was while teaching at Johns Hopkins University that the ideal laboratory emerged to explore why these failures happen – and how to fix them.

Now, after working with 15,000+ CEOs, he has validated the protocols for success. Many CEOs find them "delightfully irreverent with blinding flashes beyond popular theories" and are pleased with the unexpected impact on their balance sheets.

His work has been recognized in national media such as The Wall Street Journal and USA Today. He flies 200,000 miles annually keynote speaking at conferences, training CEOs in his workshops, and working with clients in every industry from the Department of Defense strategy to large and small corporations that include the healthcare, manufacturing/distribution, information/ communications, and finance/insurance sectors.

As the CEO of ESG Global Advisors Inc., TEC member Sarah Keyes, CPA, CA is a leading expert in environmental, social, and governance issues for the Canadian business community.

Cynthia Barnes is an award-winning sales influencer, keynote speaker, LinkedIn Top Voice, and the founder and CEO of both the National Association of Women Sales Professionals and the Barnes Sales Institute. From sales prospecting to closing deals, Cynthia’s tips and expertise are key for helping today’s sales professionals stay informed and get ahead.

She has spent the past two decades studying the innate strengths of women in sales and what it takes for them to reach the top 1%. She is also the creator of THRIVE: Success Strategies for Women in Sales – the first and only women-centric sales training delivered to more than 500 companies, including Toyota, Google, and Michelin – the author of Reach the Top 1%: A Strategic Game Plan for Warrior Women in Sales, and is the host of the podcast Unstoppable, with Cynthia Barnes.

Cynthia's insights and unique understanding of what it takes for women sales professionals to thrive have made her a sought-after expert on women-centric sales training and coaching, appearing in over 250 major media outlets – including the Wall Street Journal and Business Insider.

In this highly motivational and inspirational discussion with host Gair Maxwell, Cynthia reveals the mindset of the top performers and shares the practical steps that sales professionals can take to dust themselves off amidst rejection. If you’ve felt deflated by recent events or missed targets, Cynthia shares why resilience is one of the biggest advantages you can have in sales – and how you can begin harnessing its power to exceed your goals. 

“The content tilt is that area of little to no competition on the web that actually gives you a chance to break through the noise and be relevant. It’s what makes you so different that your audience notices you and rewards you with its attention.” – Joe Pulizzi

Joe Pulizzi is an entrepreneur, speaker, author, and fellow podcaster. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, and The Tilt – an email newsletter, delivered twice per week, dedicated to helping the lonely content creator turn their business into a content empire.

Joe is famous for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the renowned Content Marketing World event. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of the Year” by Fortune Magazine – and his newest book, Killing Marketing was published in September 2017. His fourth book, Content Inc., has been a top direct marketing best-seller since September of 2015, and he has also co-authored two other books, Get Content Get Customers and Managing Content Marketing.

Tune in to this captivating conversation between Joe Pulizzi and host Gair Maxwell, as they dive into everything from NFTs, the Facebook Metaverse, and how discovering your “content tilt” is the best way to build a solid, long-lasting business positioned for today's content-driven world.

Do you know the best ways to market your business? This episode of TEC Canada's The Leadership Standard podcast features a captivating conversation with guest Michael Brenner – revealing the key marketing strategies and tactics that any forward-thinking business leader needs to have on their radar.

Michael Brenner is a Best-Selling Author, Keynote Speaker, and CEO of Marketing Insider Group providing content marketing strategy, Speaking, and Writing. He is co-author of 2 books including The Content Formula, and Digital Marketing Growth Hacks and his writing has been featured by The Economist, The Guardian, and Entrepreneur Magazine. He has also been recognized as a Top Business Speaker by The Huffington Post and a top CMO Influencer by Forbes.

Over the last two decades, he has championed a customer-centric approach at organizations large and small. He led sales and marketing for software companies like Nielsen and FullTilt, and as an executive at ICR, SAP, and Newscred, his innovative leadership resulted in massive growth. His workshops and keynotes for Fortune 500 brands and tiny startups have inspired profound personal and professional change. When he's not working with clients, Michael travels the world helping even the most bureaucratic organizations break down silos, create cultures of innovation, and build engaged workforces.

Filled with marketing insights and discussions about which strategies truly deliver impact on the bottom line, don't miss tuning in to this episode of The Leadership Standard hosted by Gair Maxwell and featuring guest Michael Brenner!

A'Lelia Bundles is an Emmy award-winning producer who spent over 30 years as an executive with ABC News and NBC News – in addition to authoring several biographies about the trail-blazing women in her family. A'Lelia’s great-grandmother was a central figure of the Harlem Renaissance, A'Lelia Walker, and her great-great-grandmother was the first female self-made millionaire in America, Madam C.J. Walker.

After publishing On Her Own Ground: The Life and Times of Madam C. J. Walker, A'Lelia’s work became a New York Times Notable Book, a bestseller, and the non-fiction source for Self Made – the fictionalized four-part Netflix series starring Oscar-winner Octavia Spencer that premiered on March 20, 2020.

Tune in to this episode of The Leadership Standard hosted by TEC speaker & branding expert Gair Maxwell, as A'Lelia Bundles takes a break from writing her fifth book, The Joy Goddess of Harlem: A’Lelia Walker and the Harlem Renaissance, to bring her warmth, intelligence, and humor, to bridge the topics of entrepreneurship, philanthropy, financial literacy, and women’s and African American history.

In this episode of The Leadership Standard, A'Lelia Bundles and Gair Maxwell dive into timely topics and answer:

…and many more!

Have you ever wondered what it takes to become a coveted Fortune 500 company? Look no further than this episode of The Leadership Standard podcast featuring award-winning thinker, author, broadcaster, Senior Editor at Large of Fortune Magazine, and speaker on today’s most significant trends in business – Geoff Colvin!

As someone who is frequently surrounded by multi-billionaires and visionaries such as Bill Gates, Jeff Bezos, Elon Musk, and Richard Branson – Geoff Colvin’s conversation with host Gair Maxwell will bring you inside the mindsets of the world’s most influential business leaders, and reveal unconventional insights about the most valuable companies in the world.

Throughout this episode, branding expert and TEC speaker Gair Maxwell and Geoff Colvin also discuss topics found within Geoff’s latest book, Humans Are Underrated: What High Achievers Know that Brilliant Machines Never Will. Determined a “must-read” for every business leader in the post-pandemic reality, Geoff argues that as technology advances with increasing speed, the most valuable skills in the economy will be skills of deep human interaction – empathy, creative problem-solving in groups, storytelling – and reveals why developing these skills will be crucial to the futures of individuals, companies, and nations.

Recognized as one the world’s sharpest and most respected commentators on leadership, globalization, wealth creation, the infotech revolution, and more, Geoff Colvin has analyzed companies and business leaders worldwide as they confront the largest issues of our time. Don’t miss this episode of The Leadership Standard podcast where Geoff Colvin shares his firsthand knowledge about what distinguishes the greats from everyone else – while reflecting on the business leaders and organizations that have prospered, the ones that have stumbled, and why.

Tara Cowling is a member of the American Medical Writer’s Association (AMWA), the International Society for Pharmacoeconomics and Outcomes Research (ISPOR) – and one of Canada’s top entrepreneurs.

In 2008, Tara founded Medlior Health Outcomes Research Ltd with a priority for providing value and insight to health outcomes research projects through robust methodology. The community-based research organization with headquarters in Calgary, Alberta is comprised of health-system trained statisticians, epidemiologists, health economists, clinical researchers, and successfully challenges the industry status quo with its female leadership representation.

From unconventional advice about how to handle the word “no” – to divulging lessons that are priceless to anyone with an entrepreneurial mindset – this episode is your introduction to an inspiring leader. As a Top 100 Female Entrepreneur in Canada, Tara Cowling and her organization are soon becoming a household name. Meet her in our latest episode of The Leadership Standard.